December 31st, 2009
Defining your copy, deciding where you want to place ads and what companies you want to chance your money with through their lists are just a few of the things to consider about advertising. While the quality of your content and the audience of your advertising sources are critical, there are other factors related to your advertising success.
8. Look at the “click-through rates.” If you are advertising through a list, your email might include details or a teaser that clients can click on. What percentage of people will actually click on it? Ask list owners if any stats are available. If they can’t, you can easily track the click-through rate yourself to determine if you want to continue advertising on that list in the future.
In my own research, I’ve found that I typically get a 15% to 25% click-through rate. If 100 people open my emails, 15 to 25 are going to actually land on the page.
You can see how quickly that list of 100,000 can be drastically reduced in terms of the number of people who end up signing on with you.
9. Make sure that your squeeze page is totally aligned with the message that you are advertising. It’s important that there are no inconsistencies or mismatches that would cause you to lose opt-ins right at the point of a sale.
10. Be emotionally resilient. If you are serious about lead generation, one thing is certain. You will sometimes end up doing advertising that does not produce any results. As disappointing as that will be, you must push yourself to move past it. Having a balanced approach to spending your money will protect your emotional investment in your business, should your financial investment in advertising take a hit. Recognize that some things don’t work.
11. Look for different advertising opportunities. If you allow yourself to get hung up on the money you view as “lost” because an ad didn’t produce any leads, you’ll find it difficult to get back up and advertise again. The next time an opportunity presents itself, you’ll talk yourself out of it. That’s the worst possible thing that could happen. It is through advertising that you are going to reach all of the people who need to know about what you can offer.
If you can run ads that get you a $3-$5 return for every dollar you spend, those are your real cash cows. A guaranteed return like that takes time to find, as well as some trial and error. Take care of the things that you can: your content, where and how you advertise, and tracking your results so you can make well-informed decisions.
When you do hit upon advertising that brings you some significant return, be sure to evaluate it. Are there similar advertising opportunities available elsewhere that can bring you that kind of return?
Last, but far from least, remember to protect your mindset when you do start to pay for advertising. Don’t bet your child’s college tuition fund until you’ve tested what will work for you.
Tags: attracting clients, buyer behavior, chasing clients, Marketing, Marketing Strategies, Personal Productivity, sales strategies, Success Secrets
Posted in Advertising, Business Plans, Business Success, Direct Mail, Direct Marketing, Email Marketing, Marketing, Niche Marketing, Online Marketing, Personal Productivity, Success Secrets | No Comments »
December 30th, 2009
No matter how good you are at what you do, if not enough people know about you and your product or services, your business won’t be as successful as it can be. Word-of-mouth recommendations will certainly help promote your business, but the best way to let prospective clients know you exist is through one-to-many advertising.
This means paying to get your company information on lists, on web pages, in publications and anywhere else that your market may be. There are several important things to keep in mind regarding how and where you should advertise.
1. When it comes to buying NEW advertising, you must treat it as a risk.
Essentially, you are gambling on the results you hope to achieve when you try any NEW method of advertising. When you do buy advertising from a new source for the first time, view the money you are spending like chips you would plunk down on a roulette table. You won’t know for sure whether you’ve laid your marker in the right place until you give the wheel a spin – until you test the source and track the results.
2. Like gambling or buying stock, don’t invest what you can’t afford to lose.
3. Trying to predetermine how many leads the money you’re spending on advertising will bring you is pointless. You can’t know for sure because there are many variables. Some of the variables are under your control. Some are not.
4. The copy you send out should be one of the variables under your control.
Your content should say what you want it to say, in the way you want it said. Make sure you are consistent and clear with your message.
5. Research your advertising options.
When you hand over money for an ad, it’s guaranteed that the ad will go out and that a certain percentage of people will see it. So, you do have some ability to determine how many people you can potentially reach through certain means of advertising. Typically, look for publications online and offline that are targeting the audience you want to target.
6. Consider list advertising.
In addition to traditional advertising, you can pay companies to send a mailing to their list, both online and offline. Sometimes they have a collection of advertisements and send them all in one go. You can also do a “solo mailing,” where they will mail their whole list one email about your product or service. This is a great value in that you are not vying for attention with other advertisers, but it will cost you more money to stand out.
7. When you’re making a decision to advertise on a list, look not only at the size of the list, but at the owner’s relationship with the list.
Here’s what I mean by that. When you’re buying this kind of advertising, it’s easy to be swayed by the size of the list. The list owner may have a list of 100,000. You could argue the point that if only 10% of them open their emails, you’ll get 5,000 leads from that.
But, what influences the result more is the relationship that the list owner has with the list. Those really big lists may seem tempting and even look like a shortcut to you. “I’ll just advertise in these and sit back. This will produce all the leads I need.”
But, if the list owners send mailings to those lists every single day, they are not going to get the same attention as the list owners who only send mail once a month.
Some list owners might send out 100,000 emails, but have only an 8% open rate. It could be that only 8,000 people are even opening that email.
Ask questions like, “How often does your list hear from you?” “What are the types of things they hear from you?” “Can you give me any statistics on the percentage of opened emails you get?”
Look for Part II tomorrow …
Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com
Tags: Marketing, Marketing Strategies, Sales Copy, sales strategies, sales strategy, targeted marketing, targeting clients
Posted in Advertising, Business Plans, Business Success, Direct Mail, Direct Marketing, Email Marketing, Marketing, Online Marketing, copywriting | 1 Comment »
December 29th, 2009
I challenge you to spend a moment right now just thinking about how you would like your business to be. How you would like your experience of business and work to be.
How many days do you want to be working?
How much time do you want to spend on work?
And when you are working, what do you want to spend your time doing?
Spend some time focusing on you – reflecting on your beliefs and attitudes.
Start with your vision.
What is your vision for your business?
Ultimately, you want to set up your business so that you’re living life on your terms, don’t you?
If that means that you really only want to work 4 days a week, 3 or 4 hours a day, then it’s important to start with that. That’s not going to happen by default. It’s not going to happen by accident. Establish this as your first and foremost intention.
My guess is that you don’t want to spend your time answering customer service emails or sending people a download link for the e-book that they just ordered, or doing bookkeeping or accounting.
You probably want to spend more of your time working with clients, conversing with clients, and sharing your core skills with clients. Or you want to be working on the things that excite you and will grow your business.
Personally, I think about spending my time while I’m working doing just the things that I’m best at. Creating products, leading teleseminars, leading master
classes, coming up with new marketing ideas. These are the things that I most enjoy. And pretty much that’s it’s. That’s all I want to spend my time doing.
The more time you spend immersed in that final image of how you want your business to be, the faster you’re going to bring it into reality.
Do not underestimate the value of spending time envisioning your end result.
When you think about your desired end result, try as much as you possibly can to conjure up what it’s going to feel like for you. It’s the feelings that actually magnetize your vision coming into reality faster.
Don’t mistake this for daydreaming, and all the negative connotations that go along with that. By all means, do start to dream about what’s possible. But when you really envision your business, with a concrete plan and actions, the possible dream turns into a promising reality.
Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com
Tags: Inspiration, Marketing, Marketing Strategies, Personal Productivity, Words Of Inspiration
Posted in Business & Money, Business Plans, Business Success, Cash Flow, Marketing, Personal Productivity, Success Secrets, Words Of Inspiration | 1 Comment »
December 28th, 2009
There’s one thing that many people who are self employed don’t miss about working in the corporate world and that’s workplace politics. Well, unfortunately, those internal politics still affect us and how we conduct our business. Ignore them at your peril!
The key to overcoming them is to understand them and know just how they play a role in attracting corporate clients. Your traditional sales model is actually hindering your sales to big companies and on top of that, the internal politics are magnifying it!
Think about it, with traditional sales you make an appointment with the key decision maker, make your presentation and close with them. If you’re selling to larger companies, more often than not, the final decision is made by more than one person. The result is that you’re giving control to them, you have to rely on them to sell your services internally to their organization. Who can sell your services better, you or your contact?
You may believe that an excellent working relationship with your contact is enough to get you the job. They’re going to be your champion within the organization. But having a champion in your corner doesn’t mean you’re going to close the deal.
I’m sure all of us have had great sales meetings, the ones where you walk away satisfied that the client is ready to close. You’re waiting for their final decision and you think that it’s a ‘done deal’. Next thing you know you’ve followed up with your client only to find that they’re putting you on hold. It’s happened to the best of us.
How do you get around this?
What you need to understand is the delay is due simply to the nature of the behind-the-scenes decision making. To address this, from your very first meeting, if not even sooner, flush out any concerns that other people within the organization may have to your service.
It sounds odd, why would someone object to a training to improve customer care or improve sales? We’re selling change, and those in larger companies are frightened of change. There are two ways to address the situation:
1. Meet as many people within the organization as possible. Even if you’re just going to observe people at work, meet informally or interview employees, start building relationships. The more people you meet, the more opportunity you have to win friends and influence people. The sooner you can do this, the better. If you wait until your proposal is submitted, it could be too late.
2. Watch your words. If you’re using words such as transform and increase sales, you’re signaling that dramatic change is on the horizon. That’s going to frighten many corporate types. Temper your language. What is most appealing to managers at the middle and senior level is offering solutions that are in line with existing processes, things that will blend in with what they already have.
From the outset of your sale, take every step you can to ensure buying at every level. Have as many people within the organization attend your presentation. Ask your contact if so and so from sales will be attending or if other key departments be present. That gives you the opportunity to sell yourself to multiple levels.
Remember, it’s never too soon to set a strategy to build relationships throughout an organization. There are strategies that you can employ from the start to play and win the internal politics game.
Here you thought you were free of workplace politics!
Tags: Customer Retention, Marketing, Marketing Strategies, Personal Productivity, sales strategy, Success Secrets, training
Posted in Business & Money, Business Networking, Business Plans, Business Success, Marketing, Personal Productivity, Strategies To Keep Good Customers, Success Secrets, Systems | 2 Comments »
December 27th, 2009
If generating leads for your business only happens when you physically get up and go to a networking event or when you think about placing a specific ad – if it’s something you have to think about or make time to do – it’s not a system.
In an ideal world you would have the time to do all the things you need to do to generate more leads. The problem is, you don’t. That’s what keeps your business from growing. The answer to that problem is to systematize and make lead generation automatic.
A true lead generation system happens without you thinking about it. If you had a true system, you could take a month off and get back to find more leads than before you left. That’s a system.
Some of the activities you’re doing right now are not actually adding anything to your bottom line — they’re just making you tired. Because if you don’t have a system, you just have a job.
Start taking a cold hard look at each aspect of your business. Figure out what is working for you and what isn’t. And if something isn’t, it’s time to drop it.
But you can’t know what’s working and what isn’t until you start to track and measure results. For example, if you paid £800 to join a breakfast networking group, look at whether it has really added revenue to your business since you’ve been a member.
It may well be you’re getting a fantastic return on investment. If that’s the case, great. Do more of it. Look for another group to join. But if it’s not, you need to drop it and focus on something else.
The devil is in the details. You need to do this in a way that’s unique and specific to you. The bottom line is to systematize and automate. If you have to think about it, it’s not going to happen.
I’ll give you an example. One of my biggest priorities is generating traffic to my website. This is a really important way for people to join my newsletter list and it starts the journey of them becoming paying clients. I was always thinking about traffic and new ways to get traffic.
So I implemented a system. I now hand one of my teleseminars over to my team, and the team does its magic and turns that one teleseminar into multiple methods of getting traffic to the website.
I’ve found a way to focus on what I do best for 90 minutes. And from that 90 minutes, we set up a system that brings thousands of visitors to my website.
And there’s the secret to figuring out the key to your system. You’re most valuable to your business when you focus on what you do best. That’s what you need to do. Hone in on your unique ability. Spend your time on what you do best. Outsource everything else.
So start thinking what you do best. Find that one thing, focus on that one thing. Your system will come into place, and the leads will follow.
© Bernadette Doyle, 2009
WANT TO SEE MORE ARTICLES LIKE THIS ONE? See more articles at my website
Tags: attracting clients, Marketing, Marketing Strategies, Personal Productivity, Success Secrets, Words Of Inspiration
Posted in Business Plans, Business Success, Marketing, Motivation, Personal Productivity, Success Secrets, Systems, outsourcing | 5 Comments »
December 26th, 2009
Does that have your attention? It should, it’s the most obvious way to create a sense of urgency. Creating urgency for your products and services is a major key to selling success. Obviously you can’t be as blatant as using a misleading title, but you can take steps to create a sense of urgency that will lead to more sales. How?
Deadlines
No one likes to miss a deadline, even if it’s a deadline that has no consequence to them. Putting deadlines in your marketing material will create that sense of urgency and makes a client more likely to pick up the phone to ask for that free report that you’re offering, and they’ll do it sooner rather than later. It can be just the nudge they needed to take action.
Open Events
If you’re holding an open course or seminar, by its very nature you have set a deadline. When you tell a potential client “This workshop is on March 2nd” you’ve created a sense that they’re going to miss out if they don’t attend. Being able to mention in all honesty that there are only two seats left and offering them up to your client is going to create even more of a sense of the ‘act now’ urgency.
Creating too Much Demand
Becoming a Client Magnet is all about being in a situation where there is more demand for your services than you can supply. It’s about having a full dance card and everyone knows it. It transforms the game completely when you get to that point. To keep with the dance analogy, suddenly instead of you dancing to everyone else’s tune, they are dancing to yours. Being a Client Magnet in and of itself will convey a sense of urgency to the client.
Becoming an Expert
If you’ve established yourself as the expert in your field, you’re going to be sought out. As the expert, clients are going to assume that your services are so much in demand that your reputation alone will create a sense of urgency. Again, it’s all part of maneuvering yourself to a certain position within your field.
How do you become the expert? No one is going to show up on your doorstep with a certificate in hand declaring you the expert in your field. Since that’s not going to happen, once again, you have to take matters into your own hands. You need to declare yourself as the expert in your field.
Once you’ve positioned yourself as the ‘go-to’ person within your field, you’re setting off a chain of events to follow this course. I’m certainly not advocating that you market yourself under false pretences, but by focusing your business on a specific area and making yourself visible, that along with your self-declaration will lead you to the top of your field.
The sense of urgency is not going to be an overnight transformation for your business. It’s a result of transforming your approaches and techniques as part of an overall mindset to start attracting business. It’s all part of the big picture of putting yourself in the position where you have more demand than you can possibly meet.
Tags: attracting clients, buyer behavior, chasing clients, Market share, Marketing, Marketing Strategies, more sales, Personal Productivity, sales strategies, Success Secrets, targeted marketing, targeting clients
Posted in Business Plans, Business Success, Cash Flow, Direct Marketing, Email Marketing, Marketing, Personal Productivity, Sales Leads, Sales Motivation, Success Secrets | 2 Comments »
December 25th, 2009
If you have absolute confidence in the value of what your business has to offer, but you are self-conscious when it comes to your ability to sell your business, you need to evaluate your priorities.
Yes, your priorities. Because what’s essentially happening is that your desire not to look pushy or appear needy is actually getting prioritized ahead of your desire to make sales and make money. You are putting that first as your main concern.
Now, this is fine. It’s perfectly okay for you to have your priorities in that order – as long as you recognize that the results you ultimately achieve will be a reflection of the order of your priorities.
You can look at this from a couple of different angles. You can say, this is who I am, this is how I am, and it’s not going to change. If this is what you make up your mind to do, your belief in your product or service will take you only so far. I’m not saying you won’t achieve success, but without promoting what you believe in, you are responsible for limiting the results you could achieve.
I recognize that sales is not everyone’s strong suit. It can be intimidating to try to convince someone to try something, to do something. People don’t like to feel pressured, and you don’t want to be the one pressuring them. That can’t possibly be good for your business – or can it?
Instead of merely accepting these self-imposed limitations, try viewing this from a different angle.
Think of it this way. If a friend or colleague knew of some groundbreaking thing, or something really special that would make a huge difference in your life, and they tried to tell you about it once, but you were too busy to listen, how would you feel later? Wouldn’t you say to them, “Why didn’t you tell me about that? Why didn’t you call me again about it? If I had only known about it, I’d have done it.” You would feel like you’d missed out, whether it was a sale on a great product, a ticket to an amazing event or an opportunity for a life-changing service.
Just because past clients or current prospects haven’t followed up with you doesn’t necessarily mean that they’ve lost interest.
It might mean that their circumstances have changed and what you were originally offering is no longer relevant. But you might also have changed or expanded your offering. If you don’t tell them – seek them out, be assertive and tell them – they won’t know, so they won’t buy.
More often than not, past prospects haven’t changed their mind about you; more likely they’ve forgotten about you because they just got busy with other things. You are not pestering them by getting in contact with them. You are actually serving them and helping them. You’re saving them a job.
Try telling yourself that in order to do the very best for your customers and your business, you have to put your personal priorities on the back burner. Instead of the never-ending struggle to bypass the sales conversation, address it head-on. Do it for your clients. Do it for your business. The one most likely to gain the greatest benefit from doing it, is yourself.
Tags: attracting clients, buyer behavior, chasing clients, Market share, Marketing, Marketing Strategies, Personal Productivity, sales strategies, Success Secrets, targeted marketing, targeting clients
Posted in Business Plans, Business Success, Direct Mail, Direct Marketing, Email Marketing, Marketing, Niche Marketing, Online Marketing, Personal Productivity, Sales Motivation | 2 Comments »
December 24th, 2009
Have you ever tried your hand at gardening? Some spots are so perfect for gardens, the ground is fertile and ready for seeding, the amount of sunshine is just right. Other spots are next to shade trees, they don’t get enough light, planting is so difficult with roots in the way, and nothing seems to grow there. If you had to focus on one area to cultivate, which makes more sense? The fertile ground or the shady spots? Obviously it would make more sense to focus your gardening efforts in the fertile area.
Now consider your business – which area would make more sense to focus on for building the business? The fertile ground or the shady spot? Of course, it makes more sense to build sales on fertile ground, the area that’s ready, willing and able to take on your efforts. But how do you find the fertile ground in business?
Building a list of potential clients, people who are open and receptive to buying your product or service, is simply identifying the fertile ground of your business. But, just like the first steps toward planting a garden are the most labor intensive, so it goes for your business. But of course, at the start is the most important time to start building the list.
Certainly if you’re just getting started in your business you need to focus on the activities that bring in the revenue, but this is an instance in which you need to think long term. For those of us with smaller businesses, and for those of us flying solo, we tend to focus on the “time is money” issue. This is one area in which at first it will seem like too much effort for too little return, but we need to think not only for the long term, but take a more multi-dimensional approach.
Think about who would be on your list. Obviously someone who’s shown some interest in what you’re selling. So, wouldn’t it be safe to assume that they’re going to be more receptive to a marketing effort if they’ve already shown a level of interest? It would certainly make more sense to focus on the list rather than a more ‘shot in the dark’ approach of cold calling.
So, of course, list building is essential for focusing your selling efforts, but it’s also going to give you an insurance policy for your business. Who among us hasn’t had a lean patch in their sales? It happens to the best of us. With your potential client list, you have the opportunity to reach out and make a quick sale to a whole group of people who you know, just by the fact that they’re on your list, are receptive to your product. It’s nice to have that to fall back on in difficult times.
Not only can your list get you through a dry spell, but it offers the seeds for launching your next product or your next offer. It’s what we call the low hanging fruit, in keeping with the planting theme of the day. Which would you rather pick the fruit that’s easy to reach, or the fruit in which you’re going to have to put more effort into the task? It’s the same fruit, mind you – just one happens to be less labor intensive.
If you’ve not yet started building a list, I suggest you begin immediately, and if you have a list, keep it growing. Just like planting, it may not always pay off right away, but it will down the road. And just like planting, you’ll wish you had started sooner!
Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com
Tags: attracting clients, chasing clients, Law Of Attraction, Marketing, Marketing Strategies, Success Secrets, targeted marketing, targeting clients, types of buyers
Posted in Advertising, Business Plans, Business Success, List building, Marketing, Money Making Ideas, Personal Productivity | 2 Comments »
December 23rd, 2009
Whenever you are putting together a piece of copy, it is a good idea to follow the advice of Steven Covey and “start with the end in mind.” This is true whether you are writing an email or a long sales letter, a brochure or a page on your web site. The surest way to arrive at your desired destination is to know where you are going before you take your first step.
It follows quite naturally that the initial question you need to ask is “What are you hoping your reader will do at the end of this piece of communication?” How you answer this will determine not only everything you write, but also how successful your communications are in achieving results.
Always Go For The Goal
On a web site, for example, you may be writing copy for your opt-in page. What is your ultimate objective? Most likely, you are hoping visitors will identify themselves by giving you their e-mail addresses along with permission to send them mail. Everything you write on the page should be directed toward that end.
Or perhaps you are planning a seminar or workshop and creating invitations to send out by post. Obviously you want each recipient to book a place the event, but you can be even more specific than that. Ask yourself, “How exactly to I want people to respond?”
Do you want them to pick up the phone? Should they send back a pre-printed form? Or would you rather have everyone visit your web site and register there? Being able to visualize the desired outcome will help you direct your readers to that action.
Whatever you are writing, keep the end firmly in sight and limit your writing to the shortest course that will take the reader there. If you are putting together a lead generation advertisement, just stayed focused on generating the lead. You don’t have to do more than that.
Unfortunately, sometimes people put too much material into their copywriting – more than they need to get the job done. This can actually be counterproductive, distracting readers from taking the desired action. Avoid this, by all means. Edit out any copy that is off the mark.
A Caution About Copywriting
Having said all of that, it is also important to let you know what copywriting can’t do. All the best copy in the world cannot compensate for the wrong product or service being offered to the wrong market.
Whatever you are planning to sell or promote, be absolutely sure you’ve done your homework before you start writing about it. You need to be able to say with confidence, “I know that I’ve got something which is targeted to the right group of people, and I know there is some demand for it.”
That’s a critical first step. If for any reason you haven’t done it, no matter how much thought and effort you put into your copy, it will be wasted. On the other hand, for the right product being offered to the right target, copy written with the end in mind will really help things take off.
Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com
Tags: Marketing, Marketing Strategies, Personal Productivity, Sales Copy, sales strategies, sales strategy, targeted marketing, targeting clients
Posted in Direct Mail, Direct Marketing, Email Marketing, Make Money Online, Marketing, Online Marketing, Personal Productivity, Success Secrets, copywriting | 3 Comments »
December 22nd, 2009
Everyone who offers a product or service to others is in the sales business. No matter how you feel about “sales”, you must be able to present your offer well if you hope to succeed. Most people start by making that offer to one person at a time. When you’re ready for greater success, though, it’s time to make the leap to one-to-many sales.
Why Should I Make the Leap?
What’s the most valuable commodity a small business owner has? A line of credit? A great business plan? Those are both important, but the most valuable asset you own as an entrepreneur is time.
Each of us has a limited amount of time to create products, market them, makes sales and run our businesses. Doesn’t it make sense to maximize every minute? By learning to present your offer to many people at once, your time is preserved for business activities other than sales.
Think of it this way—a great marketing campaign can bring potential clients to your door, but if you don’t have time to answer it, some of them are going to go away disappointed. Meeting with one prospect at a time is like dropping one single penny, rather than a handful of dollars, into your bank account.
Here’s another reason making one-to-many sales is a brilliant business strategy: presenting your offer to more than one person at a time increases your exposure to new markets exponentially. When the barrier to additional markets is removed by presenting your offer to a variety of groups, real success is within your grasp.
What If I’m Not Good with Groups?
If your natural selling style is one-to-one, that’s great! Not everyone can sit across the desk from another person and persuade them to buy a product. By all means, continue to build that strength.
As we mentioned above, however, your time is limited and you can only make so many one-to-one calls each month. You can do yourself a real favor by scheduling in one-to-many sales opportunities, as well. The increase in sales will help overcome your “public speaking anxiety” and persuade you to devote more of your time to reaching groups of people with your offer.
How Do I Jump In?
Many people are nervous at the thought of making a presentation to a room full of people. Try these steps to set up your first presentation:
* Ask existing clients for referrals to small groups they belong to. Anytime someone else is convening a meeting of people who need products like yours, that’s a built-in opportunity.
* Once you’ve booked your first group presentation, deliver information this group will find useful, whether they buy from you or not. The key is great content; once you’ve gained their respect by providing information they can use, they’ll be much more open to your offer.
* As your confidence grows, offer to speak to larger associations, clubs and other groups who regularly need guest speakers. Remember—great content plus your offer will build your reputation and your sales.
Making the leap from one-to-one sales opportunities to the compounding power of group presentations can be exhilarating. Get your toe in the water by presenting yourself to small groups, then dive in head first as you find yourself in demand as a speaker. Once you discover the advantages of one-to-many versus one-to-one, your business will prosper and you’ll actually have time to enjoy the results.
© Bernadette Doyle, 2009
WANT TO SEE MORE ARTICLES LIKE THIS ONE? See more articles at my website
Tags: attracting clients, buyer behavior, chasing clients, Marketing, Marketing Strategies, sales strategies, sales strategy, Selling, Success Secrets, targeted marketing, targeting clients
Posted in Advertising, Business Plans, Direct Mail, Direct Marketing, Email Marketing, Marketing, Niche Marketing, Online Marketing, Personal Productivity, Success Secrets | 2 Comments »
