Client Magnets Official Blog

Archive for September, 2010

Are you struggling to generate more referrals?

Do you offer great products and services to your clients and customers, but they just don’t seem to refer you to their friends
and associates?

On this call, Bernadette is joined by David Frey, who will reveal a simple, proven method for tripling the referrals you’re currently receiving, with very little extra effort.

Be sure to include this call in your calendar and start exploding your business by generating more referrals.

MARKETING* MASTERMIND Call

Tuesday, 5th October, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *Explode Your Business With Referrals*

Click here to register

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes
Bernadette Doyle
www.clientmagnets.com

PS – Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now.

Tweet

Creating a high-end coaching program doesn’t require special training. It’s something that anyone can do, with enough expertise and the right approach. How do you know what a high-end coaching program should look like? Consider joining a similar group to get an idea of how it operates from the inside, and take away valuable information about how you can structure and format your offering.

Find a Similar Group and Join It
Once you’ve really decided to expand your offerings and create bigger programs where you’ll get more actively involved with clients, it’s time to think about what to offer and how you can offer it. What is a top-level coaching program supposed to include? One of the best techniques for starting a high-end coaching program is to find a similar group – and join it.

The idea is not to join a group and steal all of its techniques and resources. You might want a group that relates to a totally different industry than you’ll be covering, or even a group that works with how to create and market high-end coaching programs. The point is to find a group and join it so you’ll experience how a group like this operates, and get take-away points for your own planning.

Get an Insider View of What You’re Offering
Joining a high-end coaching program gives you an insider view of what you’re offering. This provides an opportunity for you to watch an expert in action, and look at how someone established is offering their programs to participants. This gives you an insider perspective of the types of things that need to be included in a program like this. It might also give you tips and techniques that improve your business overall, or as related to the program you intend to create.

Joining a high-end coaching program can give you valuable take-away points to implement in your own program. You may find that you really like something the mentor offers, or you may decide that something lacked information or you’d rather see something presented in a different way. Look at both the good things and the things you didn’t like about the program, and find ways to integrate that knowledge into the program you’re developing for your own clients. This can help you evaluate your potential offering with an insider’s perspective, and better gauge what clients might like or want and what might not provide value to your clients.

Think of a High-End Coaching Program as an Investment
If you join a high-end coaching program to get a better idea of what to offer in your own program, think of it as an investment. Having this inside knowledge can help you better craft your own program to appeal to your clients, which can create better testimonials and generate interest and buzz among your potential prospects. By having your own experience with a top-level program, you know what clients expect and you can create a program that provides real value for your clients. This benefits everyone involved, and you might just find other aspects of your business improving as a result of the program!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

Tweet

Loving your job?  Loving your business?  OR does it feel like you’re still having to suffer through the more undesirable aspects of your work?  I once believed as long as you generally enjoyed your profession, and was rewarded for it, you would still need to take care of those elements and some tasks that you dislike doing.  Well, things have changed and this no longer has to be true.

In order to create the type of magnetism that attracts prospective clients to you, you must find that one thing that you’re inherently intended to do and eliminate the rest.  With so many resources available to every one of us, there really is no excuse to continue to do OR continue procrastinate on those things we hate to do. But, you might ask, “How can I find that one thing I’m meant to do?”  You can start with your current business.  Here’s how:

•    Make a list of all of the tasks that you’re responsible for in your business.  Often, it can be hard to call up every duty, so it can be helpful to keep a daily log.

•    Assign a love factor to each task.  Is it your favorite?  Do you want to do it first every day because it makes you feel fulfilled?  Or is it the one you detest?  The one you try to avoid?

•    Isolate the tasks that you detest and ask yourself if those tasks can be eliminated.  Can you redesign your business’ purpose to cut them from your routine?

•    If the detested duties are necessary duties, start, right away, to find another way to get them done.  Hire someone.  Automate them.  Anything that will eliminate the negative energy from your daily repertoire.

If this process has been completed efficiently, you will be left with one main task…the one that you’re absolutely wild about.

The laws of positive energy dictate that you’ll be paid more for those tasks which you enjoy the most. Once you can figure out what you’re good at, and do that thing exclusively, you’ll realize more success than you had when you were bogged down doing all of the other false necessities.

Another point to remember is though many of us would like to believe that our business lives and our personal lives can be maintained separately, with a definitive line dividing the two, it’s nearly impossible to isolate them.  If there are things in your personal life that drag you down (laundry, cooking, cleaning), then do what you can to justify hiring someone to do them for you.  The positive energy that you’ll create in your personal life will spill over into your professional life, multiplying the magnetism that you create.

Just loving your general profession or business is never enough to warrant truthfulness from the statement, “I love my work.”   In order for your magnetism to be IRRESISTIBLE to potential clients, you must love every aspect of your business, even if that means whittling it down to one, exclusive task.

Do what you love, and only what you love…and others will love the idea of becoming part of your magnetic field of success.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

Tweet

Have you ever hosted a free teleseminar (one in which you charge no participation fees), with the intent to sell a product, and you’ve gotten feedback like, “Great content,” or “I learned a lot,” or “You’re really knowledgeable in your field”?

Despite your blush at the flattery, were your sales numbers from the teleseminar lackluster?  Was your conversion rate uninspiring?

It’s not difficult to figure out what may have happened in this situation.  You’ve offered too much valuable information, and didn’t start your teleseminar with the end in mind:  the sale.

When conducting a free teleseminar your main concern should be with the quality of the content…the value of the information that you’re passing on.  But how do you balance sharing great content without giving too much away and losing the sale?

• No one who has registered for your free teleseminar has paid a dime (other than maybe the dial-in fee).  If you give them too much, they will walk away with your valuables, free of charge.  If you give them less information, but offer them an opportunity to learn more and to walk away with something that they’ve deemed valuable, even if there is a cost involved, you will have succeeded in your tele-endeavor.

• Your offer needs to be developed from your opening. Even though the attempt at sales will come at the end of the free teleseminar, you must keep your goal in mind when you utter your first sentence.

• Your sales pitch must seamlessly tie into the rest of the teleseminar.  Delivering a wealth of information and then tacking on a sales pitch at the end rarely works.  Your sales pitch should be less like a birthday surprise and more like the end result of a lengthy birthday celebration preparation.

• Don’t squeeze every bit of valuable information you can think of into your teleseminar.  Instead, work to weave education with sales presentation.  When this is done correctly, you’ll be priming your prospects to buy, but they will view it as free information.  In short, create a monologue that will make purchase seem like the next logical step to your listeners.

• Use your sense of responsibility to your participants to offer them something of value.  Whether your teleseminar is 30 or 60 minutes in length, there’s a good chance that you’ll never be able to cram everything they need to know about your topic into that timeframe.  In fact, if you do try to cram it in, you’ll likely be delivering an incomprehensible mess.  When you offer a chance for them to learn about the rest of the story at the end, you’re delivering value and offering a service.  Often, you can only make the biggest difference in the lives of your customers by offering more than you can give away for free.

The no-fee teleseminar can be a great selling tool.  When people invest 30 or 60 minutes of their time, they’ll naturally want to know about their next step.  When you give them that step, in the form of your product or service, after priming them to want more, they’ll be apt to buy.

So don’t view the free teleseminar as “the cost of doing business.”  Rather, view it as a valuable tool for garnishing your conversion rates, realizing your unique success, and balancing the teleseminar ledger.

Want to learn more about how to make money with your own events? Visit our Event Money Machine Blog. You’ll learn about an amazing Telesummit being held later this month. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available.

Tweet

Have you noticed when someone receives an award for an achievement, they usually thank someone else without whom that achievement would not have been possible?  When an actor receives an Oscar, they often say something like, “I owe it all to my wife (or whomever).” They thank their parents, spouses, and anyone who has given them the support and encouragement they needed to reach their goal.

When you set big goals that require you to stretch and grow, you owe it to yourself to have a good support system in place.

Finding a mentor is one of the best ways to get that support.

So, how do you find the right mentor? The person who will really make that positive impact on your business and life?  Ideally, your mentor should be someone who is experienced and has already produced the results you want. Look for someone who has been through and understands the process of change you’re going through because they are making constant positive changes in their own life. This is your best choice for a mentor.

What can your mentor do for you? Your mentor (if selected carefully) will help keep you on target as you step up to change. He or she can show you how to deal with distractions so you aren’t sidetracked on your path to reaching your goals.

A mentor who is on a fast track of growth can teach you the strategies that will help you during periods of massive change. Your mentor will be able to help you decide not only what you need to be doing, but what you need to stop doing as well.

When you undertake a massive change, what you have to stop doing is as important as what you need to start doing. A strong mentor can help in this area. For example, your mentor can help you to clearly see which things are not going to fit with the new you, and which projects will help you to achieve your goals. This means that you have to decide which projects to pursue and, even more importantly, which to ditch.

A good mentor has the ability to see you, and the you that you’re stepping into; their belief in you is stronger than their belief in the obstacles that challenge you. A mentor will guide you through the process of change as you take the steps to your new reality.

That’s exactly what happened for me.  Deciding to work with a mentor was one of the best decisions I ever made.  And I continue to invest in myself and work with a number of amazing mentors.  When I first took that step, I really took a leap forward and upwards in my business.  It made such a powerful difference in my life – how I viewed myself and how I viewed my business.

Most successful business people have had help throughout their careers, and most are willing to offer the same to others. Think about successful business owners you admire. Consider people you’ve met through your networking or training groups or other professional affiliations.

You deserve to have a mentor. Make the decision – take that step forward.  The right person is waiting to give you the support you need to achieve your goals.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

Tweet

One of the biggest things that most often holds us back from achieving our full potential is permission to succeed, or the feeling that we’re somehow not fully qualified to offer our advice and expertise to others. Have you ever felt that way?

Whether you’re thinking of starting a high-end coaching program, marketing a new product or putting together a conference, the most valuable thing you can do for yourself is to give yourself permission to succeed. The people who achieve the most in life aren’t stronger than you, or smarter than you; they succeed because they give themselves permission to try.

Self-Doubt is Common, and Deadly To Your Success
Self-doubt isn’t an unusual problem to face when we begin new projects, or undertake new endeavors. When we try something for the first time, there’s always the question of failure. Sometimes people even wonder if they have a right to try what they’re trying, as though only other people can undertake massive projects.

One of the best things you can do for yourself is give yourself permission to try the big things you want to try. Most people know a lot more than they think they know, and have a great position from which to strike forth and begin a new endeavor.

For example, if you’ve been in your business for ten years and have built your business from the ground up, you’re absolutely qualified to talk to people about how to build a business like yours, or how to operate in your niche. The accumulated experience of those years is your qualification. You don’t have to be a coach or a guru to offer something valuable; in many cases, your personal experience is the most valuable thing you can share.

Successful People are Ordinary People Too
It’s important to understand that successful people aren’t magical, or special in some way that you’re not. Successful people are ordinary people, too. Successful people typically have talent and know-how, but the key factor that sets them apart is a willingness to actually do the things they do; not a unique qualification or special asset that other people don’t possess.

For me, joining Yanik Silver’s mastermind group was extremely valuable, because it quickly became clear that Yanik, one of the most successful people in his field, is just an ordinary person. He’s got a lot of talent and know-how, but he’s still a flesh-and-blood human like the rest of us. Getting to know Yanik was the key to realizing that an ordinary person can do wildly successful things, such as starting a high-end coaching program or organizing huge events.

Don’t make excuses to avoid starting your new projects. Don’t wait until tomorrow, or next week; don’t wait until you’ve taken that class or landed that big client.

These are all excuses that self-doubt uses to prevent you from succeeding. Do yourself the biggest favor of all: give yourself permission to try the important things. It doesn’t matter if you’re just an ‘ordinary person.’ We’re all ordinary people. It’s time for you to really start creating your own success!

Tweet

“The 6 Keys To Making BIG, BOLD Leaps

In Your Business And Your Life”

FREE TELESEMINAR

Thursday 16 September

Are you feeling it’s time for you to make a serious decision regarding your success? Have you reached a point you know you’ve just got to commit to do what it takes? Time to break through the plateau and take it to the next level?

If that sounds like you, you may be ready to be considered for my new LEAP programme. And I’d like to tell you all about it on a special webinar happening next week.
Please join me on this complimentary call on Thursday 16 September at 8pm UK time, 3pm Eastern, 12 noon Pacific. You can register here now.

On this special call, you’ll discover…

• How to stop climbing rung by rung and start making LEAPS instead

• The critical mindset shift that helped me to LEAP into a million dollar plus business – and how you must think to make YOUR Big Leap

• How to Have BIG Income Leaps in Your Business – without Working Longer or Harder (And I’m qualified to talk about this having DOUBLED or TRIPLED my income year after year for the past 4 years – I can show you HOW!)

• The ‘invisible’ barriers that are blocking YOUR next Big Leap and how to dissolve them

• How to move through fear and find the confidence and faith to make your own BIG BOLD LEAPS

• The difference between ‘Leaps of Fear’ and ‘Leaps of Faith’ and how to ensure that YOUR next LEAP will pay off

Get all the details and register HERE (and remember to turn up your speakers to enjoy the special video I created for you)

Best Wishes,

Bernadette Doyle
www.clientmagnets.com

Tweet

In most circumstances, your squeeze page (or opt-in page) should be a standalone page. When a visitor clicks on your site, they should have no option other than to sign up for your offer. That is the single, primary purpose of a squeeze page.

This rule applies well to individual clients. But, if you want to capture the attention and the sale of corporate clients, the rules of online pages vary slightly.

While the objective of your page remains the same – getting the opt-in – the approach to that goal is a bit different because your target market is different.

Businesses want more details about the company they are considering giving their business to.  They want to know about you, your methods and your track record when reviewing your proposal and referring colleagues to your page.

Corporations require all the information you can provide to assure them they have done their homework and that you are the best choice to fulfill their need. If you give them nothing but a squeeze page to base their decision on, they will look for someone who tells them more.

To attract corporate clients, your page should include a link to an informational brochure that provides supporting information, lends credibility and gives your business a bit of branding.

These informational pages that you use for selling to businesses may be sites that you don’t publicize to the general public. But, complex sales that involve multiple decision makers require these supporting pages.

The information on these pages should include your testimonials, case studies, and lots and lots of reassurance. Many corporate decisions are based on making improvement to their company while maintaining the status quo. Since that is one of the most important things to your potential clients, your connecting pages should address how your services can work in conjunction with them while enhancing the company’s overall performance.

The wording on these brochure pages is very important. In my Attract Corporate Clients program, I include a special bonus called Inside the Mind of the Corporate Buyer. It’s a resource designed to assist you with finding the best words and language for your web pages.  Presenting your information with well-researched, impacting vocabulary will get you the results you want when selling to corporate.

If corporate clients are your market, make sure you’re giving them more – more information about you, more details about what you can do for them and more assurance that you are the right choice.

Give them all they need to click submit and select your services.

Want to learn more about attracting Corporate Clients? Read about Bernadette’s new Attract Corporate Clients program: http://www.clientmagnets.com/corporate/

Tweet

Have you ever wondered what your clients are saying about your business? Would you love a direct line into your clients’ minds; to know what they really want and what they’re willing to buy?

Social media is a place where you can really get into the mind of your buyer.  You can dialogue with your clients and listen to what they are saying -  not only to you, but to each other.  It’s the perfect place for you to find out what your clients REALLY want.    And when you discover that, you can go to it – providing it to them!

Here’s my four step formula for using social media to “get into the mind” of your prospect…

1.  Identify “Hot Topics”
By listening and engaging in social media conversations, you will quickly identify the “hot topics”.

The key here is to listen and learn. What are your prospects asking? What do they need help with?
What topics are the most popular?

2.  Respond to Demand
Once you have the “hot topics” in mind, it’s time to showcase how you can help your prospects.  Use these hot topics to create the content for your blog and social media updates.   Give your prospects the answers they’re looking for.   Position yourself as someone who is in-the-know, who understands popular concerns. Demonstrate your expertise in a way that inspires people to use your business or services.   Give your prospects what they want, when they want it!

3.  Create a “BUZZ”
Social media gives you a ready-made channel to generate buzz about your new content and offerings.  With platforms like Twitter, you can use “hashtags” to incite and track conversations about specific subjects and groups.  There are also search tools available that will enable you to easily track what people are saying about you, your “hot topics” and your content and offerings.

4.  Track and Evaluate Market Response
Facebook, Twitter, Digg and other social media networks are ready-made tools to help you in the quest to get inside the mind of your buyers. By tuning into the various social media platforms you make it easy to evaluate the response to your new product, content and business presence.  You can use the information to review the effectiveness of your offerings and continue to craft better-tailored content in the future.  It’s also a way to determine what formats and delivery methods work best to reach your prospects and clients.

I encourage you TODAY to start “tuning in” to what your customers REALLY want!  If you listen to their conversations through the various social media platforms, they’ll tell you.  You can then use that information to give them what they want – and then everyone wins!

Tweet