7 Tips for Getting New Clients

March 29th, 2010

There is one business skill, above all others, that will offer you the ultimate financial security in an unsecure world. Whether you want more time with your family, or to travel around the world or make a contribution to an organization that’s dear to your heart, truly mastering this skill is what will make all of your dreams, desires and goals absolutely possible.

You might guess that the key is to learn the different strategies and techniques that you can use to attract more clients to increase your income. And, while this is true, it really goes much deeper than that. It is the ability to attract the types of clients you want, paying the fees you want, whenever you want – that is the truly amazing skill.

Here are 7 tips to help you work towards achieving that skill …

• Figure out what your market really wants. Visibility alone will not bring you all the clients you want. Just getting the word out about your offering isn’t enough. People buy according to what they want, not what you think they need. There’s a big difference. For example, no one needs a cigarette; they buy them because they want them. No one really needs a huge flat screen 40” TV, but people buy them because they want them. You won’t increase your clients if your offering doesn’t match up with what the market wants. So you’ve got to get good at figuring out what your market really wants.

• Focus on the people who have raised their hands. Instead of trying to sell to everybody, center your attention on those people who have already expressed an interest in what you’re offering. Then develop a method of converting those raised hands into paying business.

• Focus on quality, not quantity. Let’s say you want to make a million dollars. Would you rather have 100,000 people paying you $10 each? Or would you rather have 10 people paying you $100,000 each? The quality of your offering allows you to charge a premium rate, but service fewer, better clients, to make the same money. In any market, at anytime, there is always a percentage of buyers who are willing and able to pay a premium amount for the solutions you can provide.

• Follow the steps. Getting new clients is a combination of a sequence of steps that work together to get the end result. If you skip or break any one of the steps, the whole thing falls apart. It’s so important that you do all the right steps in the right order to get the results. I share those exact steps that worked for me 14 years ago, and the same steps that I’ve used in the past few years to reinvent my business over and over again.

• Make it easy for clients to say yes. Make the intangibles of your business tangible by explaining what it is that you do and how clients stand to benefit from that. Show them how all the risk is taken away and think about ways to make your offer irresistible

• Think and act like a winner. Even if you’re in transition, focus on where you’re heading, not where you’re starting from. Surround yourself with other winners who will motivate and inspire you by joining a mastermind or getting a mentor.

• Systematize the process so that it is not totally dependent upon you. Create systems so that people can automatically express interest and opt in, even if you aren’t working or interacting with them at the moment. This was the critical factor in me breaking through the million dollar barrier last year. Save Yourself Time, Energy & Money by focusing on your area of expertise. Put technology and other people in charge of the other details that only distract you and bog you down.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com