Client Magnets Official Blog

Have you ever talked yourself out of a great opportunity? Maybe you’ve said “No” to something new, out of fear or suspicion. If you’re like me, some of those missed chances turned out to be “sure things” for someone else, someone who was willing to turn off his negative thoughts and take hold of something new. I now firmly believe that cultivating an open mind just might be the best marketing strategy we can implement.

Let me paint a picture for you—you’ve struggled and fought to build your new business, but the flow of clients isn’t steady. By drips and drops, they produce just enough income to convince you to keep the doors open.

Along comes someone who suggests a radically different approach to marketing. What’s your mind saying in response? Is it an instant “Can’t be done”, or do you roll the idea around in your head a bit to consider whether it might work?

The clients I’ve helped most in building new success have been the ones willing to keep an open mind as I make suggestions. They weren’t content to barricade new trains of thought with immediate negative reactions.

They aren’t the folks who hear half a sentence and say “Been there, done that, doesn’t work.” They’re willing to wedge a foot in their mind’s doors until they’ve heard what I have to say, because it’s just possible I know something they don’t.

And those are the clients I most enjoy assisting. They may believe they’ve done it all, but realise if they aren’t succeeding, there’s a possibility they might have missed something.

So I’m encouraging you to do something radical as you consider new marketing strategies.

Number one, I’m asking you to both suspend disbelief and listen for reality. If someone can show you proof, in dollars, cents, pounds sterling or euros, that a new idea will work, why not listen to them instead of your inner cynic?

The second choice that will have a positive impact on your future is to deliberately protect your mindset. Simply put, that means making the choice not to let your thoughts or actions be ruled by your circumstances.

Anyone can throw up her hands and surrender when obstacles appear on the road to success. But why be like everyone else? You’re in this to succeed, not conform. By choosing to keep your eye on your business goals, no matter how things look, you’re much more likely to reach the finish line first.

Here’s a third suggestion I can make based on working with hundreds of clients. Stay away from negative influences! Every one of us has someone in our lives that can’t wait to pour cold water on new ideas. It may be a friend, you may even love them, but if you hope to achieve real success, you’re going to have to be careful about sharing your business thoughts with them.

Look, instead, for people who’ll give you thoughtful feedback. Someone who has already succeeded in business is ideal. Changing who spend your time with can make all the difference in remaining focused on your goals.

So, does all this mean you’re simply going to whistle in the dark as your business fails? Or that you should accept the claims of every “marketing expert” on the street? Do you need to divorce, disown or otherwise disassociate yourself from anyone who rains on your parade? Of course not.

But there’s a difference between being vigilant and reasonably cautious and being so afraid to try anything anyone else suggests that you miss a profitable idea. There’s also a balance between ending all our relationships and choosing to spend more time with a successful mentor.

I love to work with clients whose minds aren’t completely sealed shut by discouragement, arrogance or apathy. If you’ll commit to keeping yours open as you learn new strategies, you might just unlock the door to true success.