Client Magnets Official Blog

Do you feel like you’re working yourself ragged, but still not seeing consistent income? When you’re putting in that much effort and not seeing an increase in business, the problem could be what you want at the deepest level.

In other words, it’s possible your subconscious beliefs are pushing away new clients. Here’s how that can work.

You may have made a conscious decision to pursue new business; the problem comes when your subconscious mind doesn’t want the same thing. The energy that’s produced by those conflicted goals can signal to potential clients that you’re not really interested in their business.

So, here’s the concept:

You have at this time exactly the client list that you want.

You might, for example, be saying, “My goal is to gain ten new clients each month.” But deeper inside, you’re saying, “That would create an awful lot of work! I don’t want that!”

Do you see how those conflicted wants could make you act in ways that would push away clients? You can’t help but respond, in the ways you do business, to a belief about the additional work new clients would create.

Once you’re willing to accept that your unconscious beliefs impact how you respond to clients, it’s time for a change. It may take a little work, if your internal conflict is deeply entrenched.

Here are some ways you might be subconsciously resisting clients. Are you practicing some of these behaviors that are guaranteed to push away success?

¨     Not returning phone calls

¨     Dragging your feet on bids or projects

¨     Failing to follow up on opportunities

¨     Turning down invitations

The point here isn’t to make you feel bad or guilty. It is to help you recognize that what you have right now is what you want.

The next step is to envision what new clients might actually mean for you. With new income, you might experience more freedom. You may find, as many successful people have, that you spend less time working once you stop resisting clients and focus more intensely on serving them.

Reframing what new clients represent is powerful. They are no longer something to subconsciously resist, but people who need what you have. You become motivated to serve them rather than push them away.

Once you’ve allowed this new truth into your life, things will begin to change. Opportunities will appear that you might have missed before. The energy will shift and clients will sense you truly want to serve them.

Because your conscious and unconscious wants are now aligned, you will be ready for the new business that comes your way. You will experience the kind of success you dreamed of when you started your business. Finally defining your desires, consciously and unconsciously, can be the beginning of the life you truly want.

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