Client Magnets Official Blog

If you find yourself caught in the time-for-money trap, there is one thing that will not help you to break free. And that thing is time.

Suppose your calendar is filled with appointments for months in advance. While that might sound wonderful, you now need to find a way to satisfy all those clients.

The very thing you think is the solution – time – is the very thing that you no longer have. Time is a finite resource – you can’t get any more of it. The more successful you are, the less time you have – yet you still try to sell it for a fixed price. That’s the nature of the time-for-money trap.

So now you’ve got to put in place systems that allow you to duplicate or leverage yourself, so that while you’re busy serving clients, you are simultaneously making passive income elsewhere in your business.

But by the time you reach that point, you’re so busy trying to keep the wheels turning on your time-selling business that the idea of having just one more thing to do is unbearable.

So you think that what you need is more time. But it’s not. It’s a little bit like an alcoholic thinking that the way to solve their alcoholic problem is by having another drink.

This is not a situation you want to get into, because it means you are fully caught in the time-for-money trap. And the very thing you think you need in order to escape the time trap, time, is the very thing that you no longer have. That’s how the time-for-money trap works. That’s the catch-22.

This happens because we tend to link the money we earn to our time and effort. And the change needs to starts with recognizing that we do this to ourselves. Change starts when we say, “Actually, the ultimate responsibility for this lies with me.”

And the good news is that the power to do something about it lies within you too.

There is one very clear direction I can give you on your way to mapping out a workable, customized plan that will get you from that time-for-money situation to an information empire, where the revenue is coming in but you don’t have to physically serve clients day after day.

You must acknowledge that more time will not help you break this connection. Your decisions will. Your decisions to create passive income for your business may involve hiring and training people, finding freelancers or virtual assistants, or creating products that can be sold online and bring in income all on their own.

Whatever your decisions are, the first one must be to embrace the mindset that time is a finite resource that you cannot control. But your creativity and capabilities? These are infinite. These are all things that you can control. These are your keys to breaking the time-for-money trap.

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