How many people have you asked to give you money today?
I’m not talking about begging for or borrowing money from someone. How many people have you approached about paying you for the services your business has to offer?
It could have been directly in a verbal conversation. Or you could have approached them by sending out an email promotion or by sending traffic to a page on your website where you’re selling something.
So, how many people did you ask to give you money today?
If that number is less than ten or even five, and you’re not getting the paying business that you want, you can’t be surprised.
If you’re putting all of this energy out there, but you’re not directly asking for the business, that is the missing piece in your business.
You need to ask more people to give you more money.
Maybe you’ve got a blog. Or, you’ve got an email newsletter. You’re on Twitter. You’re on Facebook. You’re doing all of these things to get your name out there.
But, as Internet marketing has become more and more prevalent, it has become easier and easier to do these things. A lot of people are using social media, email and newsletters, hoping they will somehow be discovered in the sea of names and faces in the never-ending online universe. It’s just like the aspiring actress working as a waitress in a Hollywood restaurant, waiting to be discovered.
Honestly, it’s extremely rare that someone is going to show up, see your article or blog or whatever, and say “Wow. What an insightful, amazing, intelligent person you are. I can’t wait to give you some money. Tell me what you can do for me.”
Now, all of those things you are doing do raise your visibility. They’re getting your name out in the marketplace. And maybe you even have ways of then getting people to join your subscription list. But, all of that activity is not going to magically manifest into paying clients.
It is still only lead generation. And leads don’t magically convert into paying clients on their own. You need to do something to nudge them into action.
Until you start directly putting specific offers in front of your prospective clients, don’t expect them to throw money at you. When you say, “Here’s what it is. Here’s what it will do for you. Here’s how much it costs. Here’s what to do now,” – that is when the money will start coming through in a big way.
So, if you’re not getting paying business out of your prospects, start asking for the business. One of the keys to your success is to be more upfront and ask more people to give you money.
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Thanks for the reminder. I need to do this.
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This post was mentioned on Twitter by bernadettedoyle: Ask Clients for Their Business http://bit.ly/83XK2t...
Hi,
Good point. That is why the articles on a blog should be created with a purpose: to drive links, traffic, subscriptions, business. This is one of the forms you can ask for business. Another one would be to drive relevant traffic and direct them to your Work With Me page, or create a promotion in your newsletter.
Just curious to see other ideas.