Client Magnets Official Blog

When you’re planning an event, you can select from many different revenue strategies to monetize your event and position it in your overall marketing plan. One successful marketing strategy is to create an “Assembly of Masters” event. This type of event provides many positive benefits for you as the organizer, including building credibility and providing an excellent revenue stream.

What is an “Assembly of Masters” Event?
An “Assembly of Masters” event is when you create an event that showcases several masters in your niche. Each of these masters may provide keynote speeches, run mini-conferences or sessions, or use the venue to otherwise market their products. An “Assembly of Masters” event is a great draw to an audience, because so much talent is gathered together at one event. It can also provide a great way for you to position yourself in your niche, set up a lucrative revenue stream, and build credibility through association.

Build Credibility through Association
When you host an “Assembly of Masters” event, you become associated with those masters in the minds of your attendees. By hosting such an event, you put yourself on an equal footing with these professionals in the field. If you choose to host your own events in the future, you have automatic credibility as an associate of these “masters” with your target audience. You also gain credibility as an organizer and as someone who creates a valuable event by bringing together so many knowledgeable professionals for your attendees.

Create a Revenue Stream
Holding an “Assembly of Masters” event is a great way to create a revenue stream using several different techniques. First, the event itself generates revenue. An Assembly of Masters is a great draw for an audience interested in a specific niche, and you can charge more for this type of event than for an event that might feature only one or a few speakers.

Second, you can arrange a revenue split with the masters for any products they sell during the event. Most masters will use an event like this as an opportunity to market their own products or services. Even a small revenue split gives you an additional revenue stream, with virtually no work on your part.

Marketing and List-Building Benefits
When you hold an Assembly of Masters event, you have an automatic, built-in marketing platform. The masters themselves promote these events to their lists. Even if your own list is small, the masters will promote themselves to their lists, which drastically increases your potential audience. You can use these events to build your own lists quickly, and then promote yourself later to a receptive list of qualified leads.

If you’ve decided to host an event but haven’t yet determined how it will fit into your overall marketing strategy or how you’ll generate revenue, consider an assembly of masters event. This event is a great way for you to establish yourself in your field on an equal-footing with these masters, and go on to host your own successful events marketing and selling your own products. These events come with a built-in audience and list-building benefits, and provide a great revenue stream for new event organizers.

Want to learn more about how to make money with your own events? Visit our Event Money Machine Blog. You’ll learn about an amazing Telesummit being held later this month. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available.