Client Magnets Official Blog

Just imagine that you are building your dream house. It’s on just the right block of land in just the right location. You’ve designed it just the way you want it, and you’re ready to start building. You can’t wait to move in.

The next step is to hire one person who is going to build the entire house, from the foundations to the roof, all by himself. He will be the bricklayer, the carpenter, the plumber, the electrician, the painter, the roofer and the landscape gardener. This one person will be responsible for every part of your dream home. Your plans will be reliant upon that one person and can only progress as fast as he can work.

Sounds pretty unrealistic, doesn’t it? If you decided to build your dream home like this, you’d still be waiting for it to be finished ten years later.

So when you’re building your dream business, would you use one person to do every job?

It’s amazing how many people decide to build their business this way. They approach outsourcing with the belief that they can hire one person to do it all. They want one person to be responsible for their administrative work, their data entry, their website design, and their newsletters.

Looking for one person is a mistake for a few reasons:

1. It’s unlikely that there will be one person who will meet all of your requirements. If you’re looking for one person to try and fix everything, that’s an unrealistic expectation. You’re going to get frustrated because you’ll end up with someone who is good at some things, but weak in other areas.

When you start to think about outsourcing, you can’t look for just one person to do it all. You want to start thinking about your different business needs, and match them up to the right individual or organisation to do them for you. For example, I wouldn’t ask the person who does my data entry to start formatting my newsletter. Instead, I use different people for different tasks, depending upon their areas of expertise.

2. Using just one person will only transfer the problem. What we are trying to do with your business it to turn it into an entity that can operate by itself, and isn’t solely dependent on you.

One of the major frustrations of owning a small business is that so much is dependent on us: if we stop working, the income stops too. I want you to get out of that trap. I want you to set things up so that your business is creating an income regardless of whether you’re working, or at the beach, or asleep.

If you look for one person to meet all of your outsourcing needs, that person becomes the indispensible person for your business. They will become the bottleneck through which all your business must travel, instead of you.

You need to find the right people with the right skills to do the right tasks. You can’t just click your fingers and have the perfect person present themselves in front of you, like a genie from a bottle. You will need to build a team that works for you, and this takes perseverance.

But it makes a tremendous difference, and you will be able to free up energy and time immediately.

This will allow your business to focus on its unique talent: you.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

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