Improve Your Capacity To Receive

March 16th, 2010

How good are you at receiving? How much experience do you have with receiving money? Logic dictates that the more experiences you have, the better a receiver you will be.   Your current financial circumstances are merely a reflection of how much you’ve been allowing yourself to receive up until now. To increase your income by becomming a better receiver, you need to create continuous opportunities for people to give you money.   It’s up to you to create those opportunities.

One way to create those opportunities is to put structures in place that allow you to receive money 24/7.  Set systems in place that allow you to make money while you sleep.  For example, by offering products and programs on a web site, you are increasing your ability to receive.  You are giving your prospects and clients the means to give you money.

If you don’t have simple and continuous methods for people to give you money, your capacity to receive is only as big as a pinhole!   You need to turn your receiving pinhole into a wide open chasm and watch your income soar …

Here are a few things to consider:

•    Do you have an ecommerce website yet?

•    Are you in a position where someone can come to your website and find out about you?

•    Can a potential client book a session with you and pay for it on your website?

•    Can potential clients buy something on your website, right then and there?

•    Do you have a way for clients to automatically pay you for your product or service?

By implementing these elements in your business you will increase your capacity to receive, and in turn increase your income.

I’ve often talked about mindset and how it is so important to work on yourself from the inside – to analyze why you are limiting yourself and your capacity to receive.

Well, today I’m asking you to also work it on the outside? How about putting that external structure in place to be the metaphor for you becoming a better receiver?”

Think about how much you have been allowing yourself to receive, but don’t stop at the thinking. You need to act on it. Take the next step to implement the necessary structures in your business. Don’t just analyze.  Thinking and talking about receiving and how you can improve, won’t be as effective as doing something externally. You may hit obstacles along the way but with persistence, the right support, coaching and advice you will succeed!

Yes, work on the inside but also work on the outside.

Continue to step up through those obstacles until the elements for you to receive are in place. Get the advice and expertise you need to make it happen!

Improve Your Capacity To Receive

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Posted in Business Plans, Business Success, Cash Flow, Marketing, Motivation, Personal Productivity, Sales Motivation, Small Business Ideas, Success Secrets, Systems, Website sales | 1 Comment »

Authentic Selling Secrets

March 16th, 2010

How to be yourself, have fun and sell a ton on stages and teleseminars!


I want to introduce you to a friend of mine, Lisa Sasevich, also known as the Queen of Sales Conversion.  She’s about to rock the “speak to sell” industry AGAIN with her BRAND NEW teleclass!

Wednesday, March 17th, 2010
9pm UK * 2pm Pac * 5 PM East

Lisa is going to reveal a BIG AH-HA she recently had about what she REALLY did to sell over 7-figures speaking last year (and it’s the OPPOSITE of what you’ve likely been taught!)

Here’s what you’re going to learn on this revealing free call:

• Discover the ONE THING Lisa did differently than everybody else that caused her to not only have a 7-figure year but ALSO enjoy the most amazing clients. (She did the opposite of what you’ve likely been taught to do when you speak-to-sell…and it worked!)

• EXACTLY what you need to have in place to putting together a life-altering talk that feels GREAT to share without giving away the store! (AND has your ideal clients WANTING to invest with you.)

• How to instantly create hunger and desire for your products and services without being “salesy”

• Lisa’s BIG secret to attracting 100% of EXACTLY the perfect clients and none of the, well, not-so-perfect ones

• A simple technique that Hollywood uses to capture attention and sell tickets all the time that will work for you too!

And much more….

Here’s the link to reserve your spot in this complimentary teleclass…

http://bit.ly/sellingsecrets

Best Wishes,

Bernadette Doyle
www.clientmagnets.com

Authentic Selling Secrets

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Posted in Business & Money, Business Plans, Business Success, Cash Flow, Presenting, Sales Motivation, Success Secrets, Teleseminars, teleclass | No Comments »

Create Your Winning Team

March 15th, 2010

When planning how you’re going to outsource, it’s helpful to draw an analogy from personal relationships. If you’ve got a life partner, it’s unlikely that that life partner meets all of your social needs.

Perhaps your partner doesn’t have the same interest in art that you do, or prefers to stay indoors while you go hiking. You probably still have friends that you go to the cinema with, or to art galleries or the museum. It’s almost like you build up a team of friends to fulfil the different needs of your life.

Just as we have different people in our life that resonate with different parts of us, it’s the same with business. It’s unrealistic to expect that just one person will be able to fix everything. You’re going to get frustrated because you’ll end up with a person who is good at some things but weak in other areas.

When I started my business, I had a list of tasks that either I didn’t want to do, or that were not cost-effective for me to do. But one of the things that I did wrong was to try to find one person who could take over all of the tasks. Instead, what I should have focused on was to build a team of people around me who could assist my business.

You need to remember that business is a team sport. You should think about the tasks you want to outsource, and match them to the right people. You need to build up a team of assistants to look after the many aspects of your business. This is what I call my “virtual team”.

Outsourcing to teams allows me to be more flexible. I used to outsource transcription of my teleseminars to an individual, but whenever she got a backlog of work or whenever she was on holiday, I had a delay in getting transcripts back. I like to get transcripts of teleseminars up ideally within a week of the teleseminar, so I decided that would work better if I could hand it over to a team of assistants, rather than one person.

This doesn’t mean that you can’t have one person with whom you work more than any other, or who helps run your team of virtual assistants. You just need to make sure that they don’t become indispensible for your business.

Right now, I have a team of virtual assistants around the world who work for me without me having to do it myself. The beauty of it is that even if my key person were to leave, I wouldn’t be left high and dry. We have a manual that I can hand over to the next person that explains how my business operates.

The other important message is not to think that a “virtual team” only applies to a small business. Eben Pagan runs workshops around building virtual teams, and has built a large business around the idea. The interesting thing is that while he has a virtual team of 80 people and his turnover is $20 million, he doesn’t have a company office. So he has the benefit of 80 people working for him, but his business doesn’t have the huge overhead that comes with providing office space for them all.

Your ultimate goal should be creating a team around you that would allow you to action today’s ideas tomorrow.

So create your team and start scoring some goals!

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

Create Your Winning Team

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Posted in Business Plans, Business Success, Motivation, Personal Productivity, Success Secrets, Systems, outsourcing | No Comments »

Create Irresistible Products

March 14th, 2010

“I want to buy that.” This is the immediate reaction you want people to have when they first see your offering: You want them to have that reaction before they even know the price.

To make that happen, you need to create products that are irresistible. There are a few universal principles to develop truly appealing products.

1. Find a hook. Recognize the “miracle cure” the public is looking for, and present your product as the closest thing possible to that miraculous fix.

One example is Yanik Silver’s Instant Sales Letters product.  Yanik has achieved great success with this product. They are his “miracle cure” for people who need to create effective sales letters, but don’t have enough time to write them. So he put together some fill-in-the-blanks templates to make it easy to prepare sales letters.   Of course, clients may have to do some tweaking to make a template work for their specific purpose. But the point is, they work.  Even if the template needs to be revised, they’ve still got a Sales Letter. And that is very attractive to people with little extra time.  The Instant Sales Letter product is a hook for them – the “miracle cure”.

2. Focus on the content first and the format second.

When you are planning your content, think about what you’re going to cover rather than how you’re going to cover it. Don’t decide that you are going to offer an e-book or a teleseminar until you know what information you will be including.

The format should be secondary. It should be based on what makes the most sense for your market, and what fits best with the product.

As you are mapping out your content, outline everything that your product will cover. You don’t need to include every single detail you know about the topic. Include the information your prospect needs in order to get the results they want. Include the detail that will get their immediate attention because you’re providing the solution they need.

Brainstorm all of the things that your end user will need to get the results that your product will deliver. Write the question “what will they need” in your journal, or put it up in your office. It will act as a prompt for your subconscious mind to come up with the answers.  Use can these answers to create your outline.

3. Use the “why-what-how-what if” format.

Why is each particular point important?
What is the specific item or step in the process?
How will the user implement it?
What if things don’t go according to plan?

Using this format helps you to bring the pieces of your product together.  It allows you to edit as you plan. You are assembling what you already know, putting it together quickly and editing it quickly into a usable format.


4. Be flexible and open to the fact that your outline may change. That’s okay. You will still have the main outline, the “bones of the structure”.  You can always move the main elements around until you get the right fit.

5. You don’t have to create your product in the order that you’re going to deliver it.

Create your product in the way that will allow you to get it done quickly. Start with the areas that are easiest for you. That will give you some momentum to keep going with the more challenging elements of your product.

Once you’ve paid careful attention to these points, you will be able to quickly create a product that clients will be clamoring to buy because it resolves their needs and wants.

Use these steps to get started on creating your irresistible product.  Give your clients what they are asking for, give them what they WANT!

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Create Irresistible Products

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Posted in Advertising, Business Plans, Direct Marketing, Email Marketing, Law Of Attraction, Marketing, Niche Marketing, Online Marketing, Strategies To Keep Good Customers | 1 Comment »

True Personal Value Increases True Market Value

March 11th, 2010

What’s the one thing that you excel in, but you never had to go to school for, attend a seminar for, or sweat your way through testing for?  Do you have a talent that you can’t remember learning, and that was never a struggle for you?  Something you would do for free, just because you enjoy being good at it?  That’s your true value.

Often, it’s easy to believe that if something is easy for you to do, then surely, no one else can benefit from it, or would want it.  We’ve been conditioned to believe that we can only use the things that we’ve worked for, or paid for, for profit.

What’s important to remember here is that what comes easily for you might be highly valuable to, and worthy of payment from, other people.

My friend Veronica is a good example.  Before I had assistants to help me with administrative tasks, my desk was a paperwork wasteland.  When Veronica called on me, early in my career, she found my desk buried beneath a clutter of papers.

Veronica tackled my messy office, and in what seemed like the blink of an eye, it was transformed from a disaster zone to a well-organized, functioning space.  My wonderful friend had offered her true value, her talent, to me in a way that not only helped me, but left me awestruck with her ability.

Organization is not impossible for me, but it’s not easy, either.  Tears of gratitude filled my eyes when Veronica had finished with my office space.  The value that she presented me with was immeasurable.

As I explained earlier, sometimes it’s difficult for the giver of true value to understand the impact they can have.  Veronica seemed taken aback with my pouring out of emotion.  She looked at me, as if to say, “What’s the big deal?”  She had difficulty accepting my thanks.

You can help yourself to market your true value when you:

• Identify your inborn gifts and talents; the things that come easily to you.

• Combine those true values into a package that you can offer to the world – something unique that offers significant benefit.

• Identify a genuine need that can be fulfilled with your true value.

Now, this might seem like a speech you got back in grammar school or high school, but it’s still important to remember:  don’t choose paths because they’re “cool,” or because they’ve been successful for others.  You’ve got to stay true to you.

Don’t think that your abilities are insignificant just because they come easily to you.  In fact, your thinking should be moving in the opposite direction.  You were given your talents by God for a reason.  When you use them purely and fully, you automatically offer something that cannot be duplicated by another.

Because you are unlike any other person on Earth, your unique abilities can be combined to equal a unique contribution.  Everyone’s looking for the next big thing.  Seems to me that if you want to find something unique and valuable, you need only to look inside yourself.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter with invaluable tips and advice on how to attract clients with ease – register at http://www.clientmagnets.com

True Personal Value Increases True Market Value

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Posted in Business Plans, Business Success, Marketing, Motivation, Personal Productivity, Small Business Marketing, Success Secrets, Systems | 2 Comments »

It’s Time To Step Up!

March 10th, 2010

Do you ever get that “I’m almost there” feeling? You only have a couple of things left to figure out and then you can take that first step toward starting, growing or building your business.

It’s an exciting feeling, but almost isn’t quite good enough, is it? If you wait to figure out exactly how your business is all going to map out, if you’re waiting for that perfect time, if you’re waiting to have everything in place to take that next step – think again!  If you’re waiting you may never take that first step. While it’s certainly good to have a rough idea, the chances are your carefully laid plans are going to change. They will be influenced and shaped by a number of things.

Give yourself the confidence to just get started by knowing you’ve addressed the most important aspects crucial to the success of any business.

•  Make sure that you’re delivering something that the market really wants. No amount of promotion in the world can compensate for a dud product or idea that the market does not want. Focus on the product, service or program that’s guaranteed to succeed before you even think to start to promote it. If you’re almost ready to take that step, you should have already done this research and exploring to make sure that you’re delivering something that is sought after, wanted, and demanded in the marketplace.

•  Spend the budget you have wisely. You should not have to invest £5,000 in a product that’s sitting in your warehouse. You should not have to invest £5,000 in a website or in an ad in a newspaper or in a magazine to get going.   The best way to spend your budget wisely is to focus on a group of people who have a problem that you can solve, and then offer to solve that problem at a price. With the right training, mentoring and research you’ll learn to spend your budget with a marketplace that you’ve got an affinity with.

•  Knowing your market is another crucial component to your success. Who are your customers? You need to know who will be fueling your business.  Are they a group of people that you enjoy helping and enjoy spending time with? You’re going to be spending a lot of time with these people, so it makes sense to pick a group that you enjoy working with and you’ve got an affinity with.

•  Think like the unique, one-of-a-kind original you are. The world is crying out for your know-how. Your unique combination of expertise, experience and talents are badly needed and wanted by some group of people somewhere in the world.

•  Be what you say you are. Demonstrate credibility. Don’t set out to be a weight loss coach if you’re a stone overweight. Would you entrust your business to a financial adviser who has credit problems or a marketing coach or business growth coach who can’t market their own business? Of course not.  So be sure you’ve thoroughly explored your abilities, and even ask opinion from those who know you. Often people can see in you things that you can’t see in yourself.

•  Have your entry-level products or services ready to go. These are the things most demanded, most needed and easily recognized by the people that you’re targeting. They will help you to fulfill a promise and give customers a chance to sample you.

•  Plan out your premium product, program or service. This is the offering for those who want only the best; where money is no object.  Without it, you’re putting a cap on your income. People normally price at what they think other people are willing to pay, and then they figure out what they need to include in their package to justify that price. Think about planning your products as if money was no object. It’s so much more effective and it better serves your clients.

•  Promoting your offering involves knowing how much it is going to cost and how can you sell it. Know where the people are who are willing and able to pay for what you’re offering and know how you can reach them.

Take that first step toward building your business with complete confidence.  You already have what you need and now is the perfect time for you to take action.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

It’s Time To Step Up!

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Posted in Business Plans, Business Success, Marketing, Money Making Ideas, Motivation, Personal Productivity | 3 Comments »

The Information Trade-off – Giving Before You Receive

March 8th, 2010

“Begin with the end in mind.” Stephen Covey

Have you noticed that there seems to be a trade-off in every aspect of marketing and sales?  Whether it’s trading information, trading money for products or even trading a free item for contact information….The reciprocity touches all parts of your business.

One aspect that’s important in reciprocity is that you have to give before you get.

I’ve always encouraged the use of speaking engagements as a way to establish your expertise in your field, generate leads, and hone speaking skills.  All this is done whilst selling your product and offering valuable information to the audience.  But there’s another trade off that can take place during a speaking engagement, and that’s gathering key marketing information for future use.  Not contact information, which is another opportunity in itself, but information that allows you to develop an empathy towards your client’s business.

At the beginning of each speaking engagement, take a few minutes to talk with the audience and establish a relationship.  Ask them what they’re looking to take away from the speech.  Notice the key issues that come up over and over in their responses.

This is valuable information that will help you understand the issues that your clients are facing.  Not only will you be able to develop empathy for them, you will also be able to transfer those issues into your marketing materials as well.  The more you are able to empathise with your clients’ needs, the better you will be able to meet those needs.

The same can be said for overcoming objections.  Empathise with your clients’ objections to your product or service.  It could be the cost factor, or the ‘it won’t help my business’ objection.  Use that information within your speech to address each of these points and detail why they are not valid objections.

When you’ve gathered important, helpful information from your audience, you’re going to be giving the same in return.  Your audience deserves that since they’ve taken their valuable time to attend your talk. At the same time you’re “planting the seeds” of need and overcoming objections whilst offering valuable content.

It is this content that will help people arrive at their own conclusion after your talk.  That conclusion should be that the next logical step they take is to accept the solutions that you present to them.  When a client reaches the conclusion on their own that they should buy your product, it’s so much more powerful than when it’s done through a direct sales presentation.

Setting up your speech to give the audience the opportunity to make their own conclusion will help seal the deal of any special offers that you’ve put together for that event.  Whilst making immediate sales is a nice feature of speaking engagements, the information trade off can be invaluable to your business.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

The Information Trade-off – Giving Before You Receive

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Posted in Business Networking, Business Plans, Marketing, Money Making Ideas, Presenting, Sales Motivation, target audience | 2 Comments »

Do You Know What Your Market Really Wants?

March 7th, 2010

Before ramping up your marketing when sales are disappointing, take a step back and ask yourself, “Do I know what my market really, really wants?” Being able to answer that question is the key to growing your business. By focusing on what people want, rather than on what you hope to sell them, you can begin to see the kind of success you desire.

If you suspect you’re wasting time by marketing something people don’t really want, here are some principles to ponder:

People buy what they want, not what you think they need.

You’re going to get a lot of resistance to your marketing if someone thinks they’re being shoehorned into buying what they don’t want. No matter how loudly you proclaim your product’s benefits, your market won’t respond if they don’t want the product. To continue doing so is a lot like speaking a different language and shouting to be understood.

People need to feel good about what they’ve bought.

One way to zero in on what your market wants is to develop empathy with that group of people. You must connect emotionally with how they feel about purchasing. When you’ve put yourself in someone else’s shoes, you begin to understand how they feel. What are their hopes and dreams? What do they fear? What keeps them awake at night?

If you’ve done a good job of pinpointing a target market, you should be able to learn these things easily. Until you do, you’re wasting time on marketing that won’t work, because you don’t yet know what products they’ll feel good about buying.

People buy products when they feel they’ve been understood.

No matter what logical explanation someone can give for buying a product, underneath it is the belief they’ve been understood. Someone knew enough about who they were to make a product that fits them.

So, how will you know when you’ve learned what your market really, really wants? You’ll know, because that’s when it all becomes easier. There’s no need to push or shove someone into buying, because they want what you’re offering. It will be such a revelation to learn how easy selling your products can be when they’re what your market wants.

Once that happens, you’ll begin to hear from your clients how grateful they are for your products. Everything about how you do business will be transformed, because you’ve taken the time to learn what your market wants. You’ve made the effort to step into their shoes and understand what makes them tick. And that effort pays off in products that really meet the needs of your market.

So, if you’re still struggling to sell your products, or it feels as though you’re pushing people into buying what they don’t want, it’s time to take inventory. Here are five questions to answer before trying again to sell your products:

  1. What is most important to the people in my target market?

  2. What problems keep them awake at night?

  3. What is the desired end result they’re hoping for?

  4. Does my product help them solve their problems and reach their goals?

  5. Do I need to change my products so that they do?

The process of stepping closer to your target market and understanding that group of people may take time and effort, but it will definitely be worth it. Once you know the people in your market very well, the products you offer them will meet their needs. And that’s what people really, really want.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Do You Know What Your Market Really Wants?

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Posted in Business Networking, Business Plans, Law Of Attraction, Marketing, Niche Marketing, Online Marketing, Sales Motivation, Strategies To Keep Good Customers, target audience | No Comments »

Being Superconductive

March 6th, 2010

Breakthrough!I was talking to a friend recently and she was describing how busy she was, and all the things she had coming up in her week. She was at capacity. As she rattled off the list of things she had to do, I started to get curious. She had important phone calls to make, errands to attend to, and a significant meeting. But all of the things she described to me amounted to about 4-6 hours worth of activity. And she had a whole week to get these things done.

Our conversation helped me realise how in my own life a few hours work can feel like a whole lot more. And how overwhelming this can be. Having reflected on this, I’ve come to the realisation that time is only one of the resources we use as we get things done. We contribute emotional and intellectual energy too.

For example, I experience this when I fly internationally to speak and attend live events. My speaking engagement may only be one hour long. I can fly in from Ireland the night before, and leave the same evening that the event takes place, so it only amounts to one night away from home. Time wise the cost is minimal. Yet emotionally and intellectually the cost is far greater. A short trip can feel like a major upheaval in my week. It’s only one hour of work, yet it can feel like two or three days.

In other words, we might tell ourselves that we are ‘too busy’ to do something, when a more accurate statement might be: ‘I don’t have the intellectual energy for that right now’ or ‘That tasks requires more emotional energy than I have available’. This also means that all the time management in the world won’t matter a jot if the resistance is emotional or intellectual.

Resistance stops the flow of energy. Resistance is the cause of stress. Resistance is like trying to drive with the brakes on. When you stop the flow of energy, you stop action – or you require tremendous amounts of energy to enable action.

You can push the gas pedal harder and harder, but as long as the brake is on it is difficult to move. And if you do move – and even if you make it to your goal – you have put great strain and stress on your engine. This often results in physical and mental breakdown.

Preparing for this newsletter is one of my favourite activities of the week. In this area, I am relatively resistance free (although I’ve also got plenty of areas where I’m not resistance free!) It typically takes me about 20 minutes to complete. (When I first started out it took me about an hour – but I have assistants helping me out now :-) . Even though the newsletter only takes about an hour to prepare, I’ve heard lots of people say that they couldn’t possibly commit to writing a newsletter because they haven’t got time.

I now realise that it’s got nothing to do with time. Maybe they have limiting beliefs about their writing ability, or they doubt their ability to commit their thoughts to paper week after week, or maybe they are nervous about being ‘out there’. Week after week they would have to push the gas pedal harder and crank themselves up to overcome this emotional resistance, just to complete a one hour activity. The one hour activity would probably take 6 hours. 5 hours building themselves up to it, and one to actually write. And that would put strain and stress on their ‘engine’. Sure they might have a newsletter, but at what cost? Me bleating on about the fact that it only takes an hour doesn’t help them at all. We need to uncover the emotional cost and address that.

Have you ever been baffled by a colleague who kept telling you they were ‘too busy’ to complete what looked to you to be a highly simple task? Have you ever been frustrated by a client who was stalling for no apparent reason? Have you ever beaten yourself up for failing to get started on a project, or complete one?

In each of these scenarios, the obstacle was never time – or lack of it. Which is why attempting to coerce, coax or cajole your colleague, your client or yourself into any of these activities just won’t work long term. The next time you hear someone (including yourself) say, ‘I haven’t got time’, try to appreciate that what is really being said is ‘I don’t have the intellectual energy for that right now’ or ‘That tasks requires more emotional energy than I have available’. That awareness will elicit a more compassionate response to yourself or the other person.

Superconductivity is a great metaphor when we come to consider resistance. Superconductivity is a scientific description for when an electrical current travels with the minimal amount of its power lost to energy-robbing resistance.

My personal experience, and that of my clients, has taught me that there are two sides to becoming a Client Magnet. The first part is about recognising, reclaiming and honouring our natural magnetism and having the courage to let it shine. The other side of this is identifying and eliminating those places where we are resisting success, ease, and abundance. In other words, we need to become super-conductors. Free of resistance, it is possible to attract great things with ease and effortlessness.

One way to do this is to increase our capacity for intellectual and emotional stress. Time and energy invested raising these thresholds may yield far greater returns than the energy currently being expended to push past them.

So how do we ‘raise our thresholds’? Well here’s a start. …

Something for you to think about this week:

• You know that stuff that you’re beating yourself up for not starting or not finishing? Trust yourself. Somewhere inside you knew that forcing yourself would put a strain on your engine greater than you could bear. You aren’t lazy or procrastinating, and this is NOT ’self-sabotage!’

• Identify areas in your life where you are most ‘resistance-free’. What do you love to do? What do you find easy to do?

• What are the main differences between the situations where you experience resistance, and those where you are ‘resistance-free’?

• Explore some of the different technologies which help you release resistance.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Being Superconductive

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Posted in Business Plans, Business Success, Marketing, Personal Productivity, Sales Motivation, Systems | 3 Comments »

Three Tips for Increasing Productivity

March 5th, 2010

If you’re serious about getting more things done, it’s time for a major mindshift. It’s time to stop being a “doer” and start being a “producer.”  Here are 3 tips to get you started on changing your mindset to accomplish more in your life.

1.  Change Your Mindset and View Yourself Differently
Before you can make a change in how you run your business, you must first see yourself differently. Rather than clinging to the idea that you have to do everything yourself, consider how Oprah Winfrey runs her show. Can you imagine Oprah sitting down and calling prospective guests to book them for future shows?

Of course not! She has producers to line up each show’s content. Those producers, in turn, break down what needs to be completed and assign it to other people. They understand that Oprah brings unique skills to the show and it would be a waste to have her booking talent. Surrounding herself with great teams of producers to get things done is one reason Oprah has become so successful.

2.  Visualize and Plan Your Team
Even before you hire some help, you need to visualize and plan your team.   Think about those big projects you don’t have time to start. Outline how you’d like them to be. Break down those projects into smaller bites and imagine what kind of person could take them over. Imagine how much more smoothly your business would run if you weren’t taking care of every detail.

That’s an important point to reach, you need to visualize and plan what you can delegate.   Let go of the idea you’re the only one who can do every little task. That change shifts you from being the doer to being the producer.

3. Start Delegating
Once you’ve visualized and planned your team, start making it your reality. Get serious about breaking down the work you’re doing now into individual tasks. Let go of the idea that you have to do it all. Choose a task that’s wasting your time, that you don’t enjoy doing and that someone else could do easily. Find a way you can afford to have someone else to do it.

Take another look at projects you’ve been putting off. Determine what’s keeping you from getting started. Decide which pieces someone else should be doing. Visualize the project from start to finish, the way a producer would do. And then find the help you need to get it done. That’s the only way your business, and your income, can expand to the next level.

Being in business for yourself can be overwhelming, especially when you’re stuck in “lone ranger” mode. Allow yourself to visualize what life would be like with a competent team helping to achieve your goals. Learn to look at your business the way a producer would, and you’ll finally experience the satisfaction of getting it all done.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

Three Tips for Increasing Productivity

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