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Archive for the ‘Free Teleseminar’ Category

Two business owners compete against one another in the same field.

Business Owner #1 has worked in his niche for 30 years; he has a massive list of contacts; his reputation is impeccable; his clients are among some of the most satisfied in the industry.  His expertise is unmatched.  Word of mouth has been a friend to his business, but his niche is very specialized, which means that his name doesn’t come up at many dinner parties.

Business Owner #2 is relatively new to the industry, also working in the same specialty niche.  She’s still in the process of building her contact list; her clients are largely satisfied, but the verbal buzz hasn’t elevated yet…she’s simply too new.

Which business owner do you think has realized the largest profit in the last 12 months?

Would you be surprised to learn that it’s Business Owner #2?

How could that be?

One word:  Marketing

Business Owner #2 invests whatever she can afford to lose in marketing campaigns, while Business Owner #1 simply can’t seem to get past the initial dollar amount of the marketing expenses, and so, simply doesn’t “get the word out”.

As a result, the first business remains steady, but stagnant.  The second soars.

Business Owner #2 possesses a Millionaire Mindset. Here’s what’s going on inside her head:

•    Marketing is an investment.  Even if one campaign costs $4,000 (which is a significant amount of money for her fledging business), she anticipates that just one resulting sale will pay for the ad.

•    She views the campaign as an investment in her most valuable commodity – herself.  Because she has completed the research and knows that there’s a noted demand for her product, she purchases each new ad with a faith that can only come from believing in herself and her business.  She thinks, I’m the best investment I’m ever going to make.

•    She never invests more than she can afford to lose.  Financially, she only invests what her business can survive without.  Emotionally, she only invests what she can lose and still hold on to a sense of hindsight without depression.

•    She doesn’t ruminate over the dollar amount of each marketing endeavor.  Rather, she concentrates on its potential return.  She understands that she’ll realize direct returns, as well as future, residual ones.

•    She knows that she’ll never reach millionaire status by pinching pennies.

•    She understands that by pulling out her cash and throwing it against the wall of cash that has become frozen in this, a stagnant, economy, she’s multiplying her chances of getting a return.  Unless she spends money, the wall of cash will remain rigid, eliminating a large portion of potential profit.

•    Though it was difficult for her to accept the idea of investment versus cost in the beginning, she becomes more willing to spend money with each profitable marketing campaign.  Because of this realization, she has committed to educate her clients about the benefits of marketing, which will contribute to the stimulation of the economy.

Investment and return will never be a chicken and egg debate.  Without investment, there can be no return.  The return will never come first…in fact, it simply won’t come at all.

If you want to find your own millionaire mindset, you must separate yourself from the competition’s aversion to marketing and getting your name out there.

You could spend your disposable income on a new car, or a summer home, or a vacation.  Or…you could invest that cash in an marketing campaign…so you can afford all three.

I’d love to share more about what it takes to Create A Successful Business That Works For YOUR Life, and makes a DIFFERENCE to others.   I’m running a FREE teleseminar series exactly on that topic.   Join me by registering here:   www.clientmagnets.com/successcalls

The X-factor – the secret ingredient to success beyond your wildest dreams…

FREE Preview Training Calls!

Call #2
Wednesday 7 September, 2011 8pm UK Time
with Bernadette Doyle of Client Magnets

Join us by calling direct or listening in on your computer

Why do some people own businesses that really take off while others just chug along despite all their hard work? What is the difference that makes the difference? I call it, “The X-Factor”.

Between the 7-figure masterminds I participate in, through to hanging out with multi-millionaires –including Richard Branson – on Necker Island, I’ve concluded that the “X-Factor” is the common denominator for people who are really achieving BIG success. But you don’t have to wait until you’re a millionaire to discover this secret – I’ll be sharing it on this call!

You don’t have to wait until you’re a millionaire to discover this secret – I’ll be sharing it on this call!

I’ve already been getting rave reviews about this special free teleseminar series.  If you haven’t registered already:   Be sure sign up for Call 2:  http://www.clientmagnets.com/successcalls/

In this FREE teleseminar series I’m going to show you how to create a successful business that works for YOUR lifestyle, makes a big difference in the world and rewards you handsomely too.

Even if you can’t make the calls, I urge you to register because you’ll get the details of all the other content-packed calls, plus how to access the recordings.

Additional calls offered:
CALL 1: Life, Contribution, Profit: How to design a business that works with YOUR life, makes a BIG difference and BIG PROFITS too!

CALL 3: How They Did It: Real-life success stories

CALL 4: ‘What’s stopping you?’ – Blasting through every obstacle

CALL 5: The Hidden Pitfalls that Can Sabotage Your Success

Read all about them here: http://www.clientmagnets.com/successcalls/

We all have a certain turning point in our lives.  For some of us, that turning point comes when we’ve hit rock bottom and we have nothing more to lose.

It's your choice -- give yourself permission to turn the corner and head towards success.

My turning point came to me months into striking out on my own.  I had proposals out, making the rounds, I was choosing between putting petrol in the car and buying groceries and I had no money coming in.  My family was starting to question the decision I had made to strike out on my own.  I tried to be Miss Positive and had a few quotes from positive thinking literature waiting in the wings for a response to their questions.

At that point, I had nothing to lose.  It was ‘do or die’ and I planned on doing.  But I had to change my ways, I had to take stock of the situation.  I decided I was just no longer going to tolerate nor suffer the typical things that weren’t working for me.  At that point, I had to give myself permission to dismiss much of the advice that had been given to me to establish my business.  It just wasn’t working for me.

Now you may think your traditional sales experience is just what’s needed for your business, but I’m here to tell you that it’s not.  What’s worked in the past when you had a salary coming in is not what’s going to work for you once you’ve struck out on your own.

Now, I had to hit pretty close to rock bottom to see this.  I had to actually tell myself that it’s okay to throw out what was not working for me.  What I need to stress to you is that you do NOT have to reach rock bottom to get to this point.  Take stock of your situation now and give yourself permission to make the changes that are going to make your business successful.

Some questions that you should ask yourself at this point are:

•       What am I doing that’s working to bring money in?

•       What am I doing that’s not working to bring money in?

•       What can I do to reach more people at once?

What I did was I ditched the traditional selling, the one-to-one marketing methods that weren’t working for me and I pieced together a whole new marketing and selling system.  But, it didn’t happen overnight.  There’s no miracle cure being offered.  Things will change quickly, but it won’t be overnight.

So what I’m telling you is to give yourself permission to make the changes that are going to make your business successful. Be prepared to throw out the old methods and bring in the new.  You don’t have to hit rock bottom to do this.  This isn’t a one-time super-duper effort that offers immediate transformation.  But through a series of steps and manoeuvrings, you will see results quickly and you will see improvement straightaway.

Just don’t wait until you hit rock bottom to start!

Want to know how To Create A Successful Business That Works For YOUR Life, Makes A BIG Difference And BIG Profits Too’?   Register for my FREE Training Calls …  http://www.clientmagnets.com/successcalls/

How To Create A Successful Business That Works For YOUR Life,
Makes A BIG Difference And BIG Profits Too

FREE Preview Training Calls!

 

Call #1
Wednesday 17 August, 2011 – 8pm UK Time
with Bernadette Doyle of Client Magnets

Join us by calling direct or listening in on your computer

Have you been wishing for a magic ingredient that will catapult your business to the next level?

Well, I’m thrilled to announce, that after EXTENSIVE personal research, I’VE GOT IT!!!

In this FREE teleseminar series I’m going to show you how to create a successful business that works for YOUR lifestyle, makes a big difference in the world and rewards you handsomely too ?

These calls are a preview for my Life, Contribution, Profit event which is coming up in January 2012 (already over 20% sold out!)

The buzz is starting – make sure you are part of this. Get all the details here:
http://www.clientmagnets.com/successcalls/

Through these calls I’m going to be showing you the incredible growth that is possible when you set up your business so that it works with YOUR LIFE and makes a BIG DIFFERENCE to others. Get those two in place and the profits flow naturally.

Even if you can’t make the calls, I urge you to register because you’ll get the details of all the other content-packed calls, plus how to access the recordings.

So make sure to register right now

http://www.clientmagnets.com/successcalls/

Additional calls offered:
CALL 2: The X-factor – the secret ingredient to success beyond your wildest dreams…

CALL 3: How They Did It: Real-life success stories

CALL 4: ‘What’s stopping you?’ – Blasting through every obstacle

CALL 5: The Hidden Pitfalls that Can Sabotage Your Success

Read all about them here: http://www.clientmagnets.com/successcalls/

What It REALLY Takes To Step Up To New Heights In Your Business And Life

Special FREE Teleseminars

14th and 16th December

Do you want to learn the secrets that have helped both me and my clients DOUBLE or TRIPLE our businesses every year for the past 3 years, not to mention the secret behind how I broke through the million dollar mark … while working LESS.)

On this ground-breaking teleseminar series you’ll learn:

• the 5 essential income streams you MUST have in place if you are serious about reaching 6 and 7 figures in your business (most business owners don’t know these)

• the ONE difference between YOU and those who are ALREADY achieving the results you crave (it’s very simple and once you grasp this, you will never look back)

• meet REAL LIFE SUCCESS stories – clients of mine who have already ‘stepped up’ and are now achieving break- through results

• my single most important PERSONAL RECOMMENDATION that ANY solo-professional can use to make an extra £50,000- £100,000 THIS YEAR

Click here to reserve your spot in this complimentary teleseminar series.

Have you ever hosted a free teleseminar (one in which you charge no participation fees), with the intent to sell a product, and you’ve gotten feedback like, “Great content,” or “I learned a lot,” or “You’re really knowledgeable in your field”?

Despite your blush at the flattery, were your sales numbers from the teleseminar lackluster?  Was your conversion rate uninspiring?

It’s not difficult to figure out what may have happened in this situation.  You’ve offered too much valuable information, and didn’t start your teleseminar with the end in mind:  the sale.

When conducting a free teleseminar your main concern should be with the quality of the content…the value of the information that you’re passing on.  But how do you balance sharing great content without giving too much away and losing the sale?

• No one who has registered for your free teleseminar has paid a dime (other than maybe the dial-in fee).  If you give them too much, they will walk away with your valuables, free of charge.  If you give them less information, but offer them an opportunity to learn more and to walk away with something that they’ve deemed valuable, even if there is a cost involved, you will have succeeded in your tele-endeavor.

• Your offer needs to be developed from your opening. Even though the attempt at sales will come at the end of the free teleseminar, you must keep your goal in mind when you utter your first sentence.

• Your sales pitch must seamlessly tie into the rest of the teleseminar.  Delivering a wealth of information and then tacking on a sales pitch at the end rarely works.  Your sales pitch should be less like a birthday surprise and more like the end result of a lengthy birthday celebration preparation.

• Don’t squeeze every bit of valuable information you can think of into your teleseminar.  Instead, work to weave education with sales presentation.  When this is done correctly, you’ll be priming your prospects to buy, but they will view it as free information.  In short, create a monologue that will make purchase seem like the next logical step to your listeners.

• Use your sense of responsibility to your participants to offer them something of value.  Whether your teleseminar is 30 or 60 minutes in length, there’s a good chance that you’ll never be able to cram everything they need to know about your topic into that timeframe.  In fact, if you do try to cram it in, you’ll likely be delivering an incomprehensible mess.  When you offer a chance for them to learn about the rest of the story at the end, you’re delivering value and offering a service.  Often, you can only make the biggest difference in the lives of your customers by offering more than you can give away for free.

The no-fee teleseminar can be a great selling tool.  When people invest 30 or 60 minutes of their time, they’ll naturally want to know about their next step.  When you give them that step, in the form of your product or service, after priming them to want more, they’ll be apt to buy.

So don’t view the free teleseminar as “the cost of doing business.”  Rather, view it as a valuable tool for garnishing your conversion rates, realizing your unique success, and balancing the teleseminar ledger.

Want to learn more about how to make money with your own events? Visit our Event Money Machine Blog. You’ll learn about an amazing Telesummit being held later this month. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available.

“The 6 Keys To Making BIG, BOLD Leaps

In Your Business And Your Life”

FREE TELESEMINAR

Thursday 16 September

Are you feeling it’s time for you to make a serious decision regarding your success? Have you reached a point you know you’ve just got to commit to do what it takes? Time to break through the plateau and take it to the next level?

If that sounds like you, you may be ready to be considered for my new LEAP programme. And I’d like to tell you all about it on a special webinar happening next week.
Please join me on this complimentary call on Thursday 16 September at 8pm UK time, 3pm Eastern, 12 noon Pacific. You can register here now.

On this special call, you’ll discover…

• How to stop climbing rung by rung and start making LEAPS instead

• The critical mindset shift that helped me to LEAP into a million dollar plus business – and how you must think to make YOUR Big Leap

• How to Have BIG Income Leaps in Your Business – without Working Longer or Harder (And I’m qualified to talk about this having DOUBLED or TRIPLED my income year after year for the past 4 years – I can show you HOW!)

• The ‘invisible’ barriers that are blocking YOUR next Big Leap and how to dissolve them

• How to move through fear and find the confidence and faith to make your own BIG BOLD LEAPS

• The difference between ‘Leaps of Fear’ and ‘Leaps of Faith’ and how to ensure that YOUR next LEAP will pay off

Get all the details and register HERE (and remember to turn up your speakers to enjoy the special video I created for you)

Best Wishes,

Bernadette Doyle
www.clientmagnets.com

Would you rather be paid for your teleseminar, or give it away for free?  At first blush, your answer, of course, would be, “Get paid.”  But I must admit, I’ve presented you with a bit of a trick question.

The truth is that whether you ask for money for participation in your teleseminar, or you offer spaces at no charge, you can still harness money-making power.  A paid teleseminar will deliver up-front revenue, but free teleseminars also hold possibilities for making money:  from the subsequent selling of transcripts, recordings, packages, articles, e-books, newsletters and print books.

A common misconception is that people will jump on a free teleseminar just because it’s free; that sending out an email announcing it is enough to get participants – Not True.  If people view their time as more valuable than what you’re offering, they won’t set aside an hour to participate, even if it doesn’t cost them a penny.  For this reason, it’s important to realize that filling the phone line for a free teleseminar takes just as much effort as filling the line for a paid one.

When you use the word “free,” it’s important to put specifications on that freedom.  If a teleseminar is free to everyone, people might assume that it has little or no value.  But, if you make it free to members of a certain group (newsletter subscribers, new clients, current clients, members of your club, etc.), those people will see that they have earned the right to partake in its value.

It’s important to assign a value to every teleseminar, whether there’s a price tag or not.  Maybe participants are getting it at a discount, or maybe it’s free only to select people.  Either way, let them know what they would have paid.  This increases the call’s perceived value.

The free teleseminar has its advantages and its disadvantages. It’s up to you to allow its advantages to work for you.   Here a few pros and cons that might help you to find that balance:

Free Teleseminar Pros

• As long as the topic is exactly what they’ve been hoping for, people will be more likely to “invest” in a free call.

•  If the free call is marketed to members of a certain group, they will feel more inclined to partake in something they’ve earned.

• The law of reciprocity boosts your chances of selling post-teleseminar transcripts, recording, e-books, etc.

Free Teleseminar Cons

• If you don’t market the free teleseminar effectively, it could be dismissed as having little or no value, because it’s free.

• If you offer too many free teleseminars, you could find yourself being taken advantage of, for your free advice.

• Participants might not be serious about the topic, reducing your chances of post-teleseminar sales.  They might say, “It’s free.  I’ll take advantage of it,” and that will be the end of their commitment.

It’s also important to avoid making every teleseminar a paid-participation one.  It won’t be long before your audience is protesting (silently or audibly) that they never get anything for free.

To avoid finding yourself at either extreme of the free/paid teleseminar spectrum, it’s a good idea to offer a mixture of both free and paid.  This will prevent you from being taken advantage of, and it will keep your audience happy with occasional “free gems.”

Free isn’t a bad word.  In fact, it’s the root of freedom…which is at the heart of financial freedom.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

FREE TELESEMINAR

How to Create & Sell High End Products & Programmes

Several of my clients have been experiencing BIG breakthroughs recently – largely because they are launching and selling high priced products and programs. The best thing of all is that the results are FAST. One client sold her first $12,000 the very next day after her first coaching call, another had a $20,000 week using this strategy.

We really can’t keep this a secret any longer – I actually believe we have a DUTY to share with you how they are getting results like this, so we’ve put together a special call to show you how it’s done.

Here are the details …

Thursday 25th March

8pm UK time, 4pm Eastern, 1pm Pacific

On this call, you’ll discover:

• How much YOU are leaving on the table by not having a ‘Rolls Royce’ offer in place

• The 3 biggest mistakes people make when designing and launching big ticket offers

• How to create a CASH FLOW SURGE in your business THIS week. (It’s easier than you think when you have the right strategies)

• How to find and attract the ‘premium’ clients who are willing and able to pay top dollar for your very best services

• Why you can’t sell these products and programs like you do other services – the key sales strategies that make the difference

If you’re ready to SKYROCKET your income in just a few short weeks, this call is for you!

Register NOW, and attend for FREE

http://bit.ly/SellingSuccess

See you there!

Best Wishes,

Bernadette Doyle
www.clientmagnets.com

P.S The beauty of creating programs like this is it really does enable you to work with the VERY best clients and serve them at the HIGHEST level. You are missing out if you’re not doing this, so make sure to join us on this call and find out how it’s done http://www.clientmagnets.com/cashflowsurge/