Three Tips for Increasing Productivity

March 5th, 2010

If you’re serious about getting more things done, it’s time for a major mindshift. It’s time to stop being a “doer” and start being a “producer.”  Here are 3 tips to get you started on changing your mindset to accomplish more in your life.

1.  Change Your Mindset and View Yourself Differently
Before you can make a change in how you run your business, you must first see yourself differently. Rather than clinging to the idea that you have to do everything yourself, consider how Oprah Winfrey runs her show. Can you imagine Oprah sitting down and calling prospective guests to book them for future shows?

Of course not! She has producers to line up each show’s content. Those producers, in turn, break down what needs to be completed and assign it to other people. They understand that Oprah brings unique skills to the show and it would be a waste to have her booking talent. Surrounding herself with great teams of producers to get things done is one reason Oprah has become so successful.

2.  Visualize and Plan Your Team
Even before you hire some help, you need to visualize and plan your team.   Think about those big projects you don’t have time to start. Outline how you’d like them to be. Break down those projects into smaller bites and imagine what kind of person could take them over. Imagine how much more smoothly your business would run if you weren’t taking care of every detail.

That’s an important point to reach, you need to visualize and plan what you can delegate.   Let go of the idea you’re the only one who can do every little task. That change shifts you from being the doer to being the producer.

3. Start Delegating
Once you’ve visualized and planned your team, start making it your reality. Get serious about breaking down the work you’re doing now into individual tasks. Let go of the idea that you have to do it all. Choose a task that’s wasting your time, that you don’t enjoy doing and that someone else could do easily. Find a way you can afford to have someone else to do it.

Take another look at projects you’ve been putting off. Determine what’s keeping you from getting started. Decide which pieces someone else should be doing. Visualize the project from start to finish, the way a producer would do. And then find the help you need to get it done. That’s the only way your business, and your income, can expand to the next level.

Being in business for yourself can be overwhelming, especially when you’re stuck in “lone ranger” mode. Allow yourself to visualize what life would be like with a competent team helping to achieve your goals. Learn to look at your business the way a producer would, and you’ll finally experience the satisfaction of getting it all done.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

Three Tips for Increasing Productivity

Real Life Success Stories Call

February 16th, 2010

People ask me all the time ‘Bernadette, I can see that your marketing strategies clearly work for YOU, but what about other people? Do your techniques work for them?’

The answer is ABSOLUTELY these strategies work for all types of businesses, and I’m ready to PROVE it to you with a special ‘Success Stories’ call I’m hosting this Wednesday 17th February

Get ready to meet:

• The mother of 3 who launched a new program and generated €30,000 in just 67 days (without even having a website!)

• The successful business owner who was frustrated with the margins in his traditional business model and approached me to help him repackage his expertise into a product that he could sell on ‘auto-pilot’. Sales so far stand at £75,000….

• The former financial adviser who started a business from home that now generates £100,000 a year – even though she works just 25 hours a week and balances running her business with looking after her young son….

Results like these are QUANTUM LEAPS, not incremental gains, and we’ll show you EXACTLY how they did it on this special call: http://clientmagnets.com/successstories

Register NOW to join us. You’ll be inspired by the amazing results they have achieved – in record time.

See you on the call!

http://clientmagnets.com/successstories

Real Life Success Stories Call

It’s my birthday – again!

February 8th, 2010

I’ve just finished a meeting with my team and Brandon, my customer service representative has informed me that many of you are ‘chomping at the bit’ to hear a replay of my ‘Virtual Birthday Party’ call I did last Saturday.

We know this call struck a chord with many of you who attended live. It got pretty ‘raw’ in places as I pulled back the curtain and revealed exactly how transformative the past 12 months have been for me.

Well the queen has two birthdays, so I can too! And the good news is we’re offering a one time replay of that call, this Tuesday 9 February.

Amazingly, many of the requests came from people who already attended the live call and simply want to hear it all over again. That’s what tells me this was a special call, because in all the years I’ve been offering teleseminars, I’ve never heard that request.

Here a just a few of the comments received:
‘I got off the phone feeling empowered for the first time in months.  So a HEARTY THANK YOU for all that you have been through, for sharing your story, for being a champion, and for giving me hope that I, too, will create a new reality for my life.  God bless you richly for your faith. You have truly inspired me today.’

‘Quick thanks for telling me about Bernadette and her Stepping Up programme. I participated in her teleseminar that she did this past Sat (on her birthday!) and a) felt a connection with her,  just like I did with you, b) was v. impressed by what she was offering and c) felt like she had read my mind (re: my goals for my business and myself) and was speaking directly to me!’

‘I want to congratulate for the call today , it was  – for me – 300% more valuable and the way you presented it gave me the confidence to be in the right place. I could relate to many things you said. And it is  – again — one of these amazing things of synchronicity that I came across your program ….’

Here’s where to register so you can get all the details of the call.
Click here for details and to register http://www.clientmagnets.com/steppingup/

This call was truly LIFE-CHANGING for those that heard it, so make sure you join us for the replay.

It’s my birthday – again!

Create More Cash With Open Courses

January 9th, 2010

For anyone selling their services as a small or solo business, you know the perils and pitfalls of cash flow.  From the time you make your initial contact with a prospect, to the time you get paid can be weeks, even months.  It’s amazing how few employers understand what it’s like for the self-employed and as a result, they tend to make assumptions about what is reasonable to ask of us before we get paid.

So, while you may have plenty of business in the pipeline, it’s not generating the cash you need to keep going.  You need to establish a steady flow of income.

So how do we generate quick cash?  The quickest way to generate cash is to hold an open course.  While off-the-shelf products are wonderful passive income generators and are income producing in the long run, they take production and creation time.  Open courses basically take one day AND you’re getting paid up front.

A very important realization in this process is to stop selling your time hour by hour to one client.  That is going to restrict your cash flow.  You need to sell your expertise, not your time.  Your time is too limited; it’s not going to generate enough income and cash flow.  Your expertise is another matter altogether.

Now, your first open course may not start off fully booked.  Direct response marketing takes time to figure out.  Back when I first started out, it took a little time to find out what marketing worked for me.    I was getting 16 people coming to a course and charging £250 a day per person.  One open course that took one day of my time was generating over £3,000 of revenue. Since then, I’ve topped those figures over and over!  But this will give you an idea of the results you can achieve, even when you’re first starting out.

Of course, you’re going to have some associated expenses such as the marketing material and the hotel bill.  I ended up pocketing £1,500 to £2,000 for a day’s work in which I was paid up front.  Compare this to your pay for a session with a client where you may need to wait weeks for payment.

If you plan one open course per month, you’re not just generating revenue; you’re establishing a regular cash flow.  Now you have something to count on so you can withstand the longer sales cycle of the typical sale.  But even better, you’ve given yourself an alternative.  You’ve made it easier to walk away if a client isn’t willing to pay your going rate.  If you have that alternative waiting in the wings, it shows in your attitude and mindset.

You’re going to be amazed at the transformation having this choice offers.  There’s going to be additional benefits besides establishing a steady cash flow, you’ve also increased your value.  You’ve created a mindset in which you have a choice and this choice also helps put you in the power position when you’re negotiating a sales contract.  It’s also going to be a factor when you’re setting your prices.

That’s what being a Client Magnet is about – it’s about taking matters into your own hands.  It’s about creating alternatives and putting yourself in a position where you can pick and choose your clients.  It’s about maneuvering yourself into a situation where you’re not desperate because of the slow or no cash flow.  It’s about selling your knowledge and expertise, not your limited time.  Now that you’ve determined that there are alternatives, you’ve taken the matter of getting paid into your own hands and as a result, you’ve taken a giant step towards becoming a true Client Magnet.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

Create More Cash With Open Courses

Ten Steps to Improve Your Conversion Rate

December 15th, 2009

Do a lot of people express interest in your business? Do you have plenty of leads? A good list of prospects?

If you’ve got all of that and you’re still not getting enough real business, enough paying clients, you need to focus more on your conversion process.

A prospective client is not going to magically convert into a paying client without your doing something to make that happen. There are actually quite a few things you need to be doing to help with that transformation.

Be more upfront about asking people for their business. Ask more people to give you money. Not a loan, not begging. Ask more people to spend money with you, whether directly in a conversation, through an email promotion, or by sending traffic to a page on your website where you’re selling something. If you’re only asking five or ten people a day for money, you can’t be surprised that you’re not getting the paying business that you want.

Maneuver yourself into a position where you’re seen as an expert; where people know about you, and your reputation precedes you. As a result, you will get people automatically seeking you out as an expert.

Have more conversations with more people. The simplest way to move someone from being an interested prospect to a paying playing client is to talk to them, either face-to-face or over the phone. Make time for those one-to-one conversations, especially in the beginning. It is in these one-to-one interactions that you can surface every type of objection, engage with clients and continue working with them.

Be willing to do whatever it takes to get your prospect to see the value. If you truly believe in the value of your service or your product, if you think it’s the best thing ever and that more people should be using it, what are you willing to do to help them use it?

Listen to what your prospect is saying. Before you go into your pitch, determine their current situation, their needs and their desired end result. Only then can you offer a solution that is of value to them. Once they know your value, they’ll be willing to pay for it.

Don’t let obstacles or excuses stand in your way. If the website isn’t ready or something else still needs to be done, you can still focus on talking with prospects and converting them to clients.  Do what you can, with what you’ve got, from where you are.

Have a strong follow-up system in place. Know what your process for following up with prospects is.

Vary the media you use in your follow-up process. Use combinations of email, phone calls, cards and text messaging to keep contact with clients fresh.

Add one more step to your follow-up process. If you’ve tried every medium to follow-up with a prospect, try one more thing, one more time, before you give up. Don’t think you’re being a pest, either. Most qualified, serious prospects won’t feel that way about you if you follow up the right way.

Think of your webpage or print sales material as your personal 24/7 salesperson. Make sure all the information is in place to help prospects make the decision to do business with you.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

Ten Steps to Improve Your Conversion Rate

The Principle of Least Effort

December 11th, 2009

We’ve all heard of some version of the 80/20 rule, and I love one of the alternate names for it – The Principle of Least Effort. You may have heard of this before, it’s also called the Pareto Theory or the 80:20 Correlation, but “The Principle of Least Effort” should be the name of choice for what we’re discussing, as that’s so appropriate for our marketing efforts.  Of course, in marketing we want the most results for the least effort.

This isn’t laziness — it’s just good old-fashioned common sense, finding a way to maximize results with the least amount of input.  That’s the basis of the 80/20 rule – 80% of situations can be attributed to 20% of the input.  It can apply to so many circumstances, both business and personal.

There are quite a few versions of the 80/20 rule that have been translated into sound business advice:
• 80 percent of results come from 20 percent of efforts
• 80 percent of activity will require 20 percent of resources
• 80 percent of complaints come from 20 percent of customers
• 80 percent of usage is by 20 percent of users
• 80 percent of revenue comes from 20 percent of customers

It’s that last version that I’d like to focus on because when we look at our revenue, you’ll realize how true it is – 80% of the revenue comes from 20% of the customers and the other 20% of revenue is made up of 80% of the customers.

So, if you want to grow your business, the best way, the most sensible way, and the fastest way is to figure out who your top 20% of customers are and provide products, services and offers for those people.  Now, for the other 80%, they’ll come along if they want to.  If they fall by the wayside, so be it.

But focus on the 20% that will give you the 80% return on revenue.

There are three key steps to making the 80/20 rule successful for your sales.

1.  Identify
Take a look at your customer base and identify your top 20%.  Who’s generating the most revenues?  When you do this, you’ll see that there’s a gap between your top 20% and the remaining 80%.  In my business, I’m seeing that gap widen.  I’m noticing a smaller group of people who are willing to pay more and more for my products and services.

2.  Focus
Focus on this 20% and think about what you can do to create offers for them.  Even during tough times, I’m still seeing a percentage of customers that are looking for higher value products and services.  I’m also noticing an increase at the lower end in that there’s a larger group looking for the lower ticket items.
Since I’ve noticed this happening in my business, I’ve responded by creating options and opportunities for both ends of the spectrum, but less within the middle ground.  I’m focusing more attention and energy to the upper end and the lower end, and if you’re seeing that in your business, that may just be the right course of action for you as well.

3. Create
So, now you’re focusing on creating low end and high end options – where do you get started?  In keeping with the “Principle of Least Effort”, I would say start with the high ticket items to make more revenues on fewer transactions.  This means you’re only going to need to find a few clients willing to pay top dollar, and you’re going to be earning the same amount as if you had ten times the number of customers with 1/10 of the revenue.  Which makes more sense?

If you’re struggling to meet goals or just looking for a better focus for your business or marketing efforts, remember the 80/20 rule.  Remember that it’s also going to be “The Principle of Least Effort”.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

The Principle of Least Effort

A Surefire Way to Increase Your Income

November 24th, 2009

Are you charging customers as much as your services are really worth? Or are you charging them as much as you think they will pay?

The truth is, most people are not charging what they are worth. They are charging what they believe they can get. But this way of thinking will only hold you back.

One of the fastest ways to propel you forward and increase your income is to increase your fees.

If talking about increasing your fees touches a nerve for you, look at it this way.

As you increase your fees you attract a better quality client. Because often, if you’ve been in the “bargain basement” in terms of your business, if you’ve been going after the discount buyers, these are the least loyal buyers. These are the buyers who jump ship as soon as someone else comes along with a cheaper price offering.

If you want to create long-term loyal clients, you have to charge the right fees. You have to charge fees that enable you to deliver great service without being in sacrifice. Talented people with tremendous value to share can often become burned out because they’re selling their services for bargain basement prices.

So, if you are working crazy hours just to earn a decent income, and you’re stressed out, that’s a lose-lose situation. Your client loses out because they’re not getting the best of you. You’re losing out in terms of self-esteem and cash flow. And your family and your loved ones are losing too.

I see people agonizing all the time over what fees to set and being fearful that clients won’t pay that fee or that they’re going to encounter price objections. So, how can you overcome this fear and go about increasing your fees? Here are a couple of ideas you might try:

• Change your approach. Stop worrying about what your clients can afford to pay. Approach setting your fee as if money is no object for your clients and as if you have no issues about receiving that much money in one go. What would you really charge for your product or service then?

• Put together a package. Think about what would be the most amazing package that you could put together. And, when you do suddenly get it and increase your fees, it’s like having one of those L’Oreal “I’m worth it” feelings.

• Talk to your clients. Sit down with your client and ask what  they would consider a “gold star” program, and then you develop and deliver that program,. You don’t have to spend your time compromising and figuring out what you think people are willing to spend, and continually adjusting your product or service to fit that.

Increasing your fees is really such a simple change to make if you don’t resist it.  As you increase your fees, you’ll discover something really interesting. It’s like a metaphor really, where you’re saying to the universe, “I’m worth this.”

And as you find the courage to say, “I’m worth this,” the people in the world who are meant to be working with you will suddenly hear you. They will suddenly see you, and it will be reflected back to you.

I’ve coached so many people who will testify that their client didn’t bat an eyelid after they raised their fees. So, instead of trying to make excuses to yourself about why your prices are lower or why you shouldn’t increase your fees, justify why you should.

It is the fastest way to uncover hidden money in your business.

A Surefire Way to Increase Your Income

Increase Your Income By Changing Your Business Model

November 19th, 2009

Do you want to change your business model?

Do you want to go from trading time for money to creating an information empire?

If you’re serious about it, you will need to look at every aspect of your business to find the areas where you can make changes that will grow your business.

As always, I remind you that you might not immediately see how something applies to your business. Keep an open mind.  You never know where an idea might apply later on.

Maybe the following example will inspire you to make changes in your own business.

Imagine you are a management development consultant selling your time to businesses. Last year you had 80 billable days at £1,000 a day. So altogether you earned £80,000 of revenue.

The remaining 200 working days were spent identifying potential clients, selling to clients, writing proposals and following up.

The only way you can see to generate more income is to sell more billable days – because you’re caught in this trading time for money model.

You’re thinking, “How do I sell and land clients more effectively? How do I reduce the sales cycle? How do I convert interest into paying business?”

As long as you’re caught in this old manual labor way of thinking, you are trapped in the idea that you can only generate income by trading time for money.

What if there’s another way?

In reality, companies aren’t hiring you because they want to buy time from you. They hire you for what you can do for them. They recognize you as a problem solver with expertise that helps them to achieve their goals.

So, how do you switch your business model to an information empire?  You need to restructure you business offering so you can deliver more value to more people – while working less.

Identify the essence of what clients really want.

Sometimes we just put ourselves in a box and give ourselves a label – sales trainer, therapist, coach. We define ourselves by the activity that we do or the one way that we deliver service to clients.

But you are a lot more than that label.

When you’re working with a client, you bring more than just one methodology to the table. Coaching is one of the tools in your toolbox. Training may be another. But they are both just ways that you help people achieve the end result. After all, a plumber doesn’t describe himself as a wrench.

Look at what you are bringing to the table. Identify that quality that draws clients to you.

Find a way to package the solution.

Turn what you normally deliver in person into a standalone kit that can be sold off the shelf. For example, you might record a training session and sell that as a product.

Will someone who buys that have the same experience as being in a room with you? No. But they will still get a good portion of the information. And many people prefer this to attending events or workshops.

Create two variations of the new product.

There is a very good reason for this. Imagine a basic version that will cost buyers £249, and a deluxe version that sells for £349. A percentage of buyers will automatically upgrade to the deluxe version. These premium buyers want more and are willing to pay more. Give them the opportunity to spend more, and they will gladly take it.

Devise a plan for using existing resources and opportunities to develop products quickly.

You can’t spend months or even weeks creating products. You haven’t got that kind of time. Use what you have efficiently and effectively to develop the products you want to market.

Spend the bulk of your time promoting and marketing the products, identifying additional needs of your clients and customers, and creating more products to meet those needs.

Find the shortcuts to market your products.

You don’t have to have to write proposals for every single sale you make.

Use direct response marketing, the Internet or maybe direct mail or e-mail. The market you are selling to will determine which venue is best. But the point is that you can sell products automatically.

Launch the products.

Let’s say that you average two orders a day and 35% of the customers take the upgrade (which is a fairly typical percentage). Over the course of 12 months you will sell 325 of the basic version and 175 of the deluxe version. That will bring in £142,000 in income.

Remember that you were originally making £80,000. So you will have already doubled your revenue by switching to this model.

Switching to an information empire really will dramatically increase your income. Keeping an open mind while, examining your entire business will reveal opportunities for changes that will double or even triple your revenue.

Increase Your Income By Changing Your Business Model

Jack-of-All-Trades Business Syndrome

November 8th, 2009

As a small business, and for those of us who are self-employed, it’s so easy to fall into the “Jack of All Trades” syndrome.  You know the old saying, “The Jack of all trades, master of none”?  If we’re flying solo in a business, we have to do it all – from A-Z we have to do it to keep our businesses running.  Or do we?

Are you hurting your business by offering too many services?  Many of us think that the more areas we can handle the more business we’re going to generate.  That’s not the case.  You’ll be spreading yourself too thin.

Finding Your Focus

This doesn’t have to be as difficult as you may think.  It’s about finding your specialty; it’s about narrowing down your business to a more manageable focus and taking your business to the next level with that focus.

You can find your focus by examining your work and career:

1. Review your resume. Is there a common expertise showing through your work history and background?
When I started out in training, I focused on NLP Sales.  That’s what I found interesting.  So I thought if I work hard at that, I’ll succeed in my business.  But there were so many other trainers offering that service.  I knew I had to offer something besides that general expertise.  That’s when I looked through my work history and skills and came up with cold calling.

2. Ask yourself “What do I have that no one else has?”
It’s easy to get lost in the shuffle if your expertise is too general.  You’re going to spend your time trying to climb your way to the top of the pile.

Consider how you view businesses in the telephone book.  You have a leaky faucet, you check the plumbing section.  Do you choose a plumber with an advertisement saying he’s the least expensive plumber in your area?  Or does the ad that says “we’re the leaky faucet experts” catch your eye.

3. Put yourself in the client’s shoes – determine the client’s problem and focus on the solution you can offer.
For example – managers don’t wake up saying I need training today.  They think about how to meet their sales goals, they worry about their numbers.  You need to offer them the quick solution to their problem.  That will create an urgent demand for your product.  In my case, I was selling specific training on cold calls, and I could offer strategies and tips that were going to show the quick results the manager needed.

4. Don’t take your skills for granted.
Just because a skill is easy for you, don’t assume that it’s easy for everyone.  Recognize the value of your skills and don’t underestimate them.  It’s easy to overlook talents that come naturally to you.  These skills could be your focus, your specialty and the next step to focusing your business.

Pick your area of specialism at a level where people can identify it to their needs and issues.  Once you accomplish this, you’ll be positioned to become the “Master” of your trade.

Jack-of-All-Trades Business Syndrome

Find Hidden Money in Your Business

November 4th, 2009

Have you ever had one of those days when you’re in a rush to leave the house, and just as you’re about to go, you can’t find your car keys?

Or, have you ever misplaced a special piece of jewelry or an important document, and you need it now and just can’t find it?

If you haven’t, well, lucky you.

But I’m sure most people can relate to that frantic feeling – the one that immediately overcomes you because now you have to start the search.  And it’s usually not a clear-headed methodical search, either.  It’s a frenzied, anxious hunt. Where you are crazed and harried, looking for your keys or your mislaid item. “Where did I leave them? Why can’t I find it?”

You check and recheck the same places over and over again, even looking in the most remote and ridiculous locations. No matter how hard you search, you simply cannot find what you’re looking for.

And then, if you’re lucky, someone with a clearer head will come along and say to you, “Just stop looking. Just calm down. Do something else.”

As rushed and frantic as you are, if you do just stop, maybe make yourself a cup of tea or take a break, you’ll suddenly find what you’ve been looking for. And, it was right there all along.  When you come across it, you’re thinking, “I looked in that very spot ten times and I couldn’t see the keys (or ring, or papers) were there all along.”

How does that happen? It’s not like someone hides these things on you and then puts them back when you’re not looking!

This is exactly what happens to people when they’re trying to find additional revenue in their own business.

Does this resonate with you? Have you actually been frantically searching for revenue in your business?

The best thing you can do is just stop.   The opportunity will present itself to you. It’s more likely to do that when you stop that frantic searching.

As an example, I recently discussed this very topic with my Marketing Mastermind Group – by the end of the 60 minute session, we’d identified at least 10 places where you can quickly and easily find the “hidden money” in your business.

There are likely opportunities in your own business that you just can’t see right now. I call that the “hidden money.” Consider a few reasons that you might be missing out on the income that is sitting right there under your nose:

• Are you too distracted by physically doing all of the tasks that need to get done in your business to focus clearly?
• Are you focusing too much on figuring out how to make more money and not enough on what your clients want?
• Do you only search for more money in your business when cash flow has dipped?

Whatever the circumstances may be, in order to open your eyes to the piles of cash that are sitting all around you – to the additional revenue that you have been overlooking – you will first need to change the way you are searching.

Frantic searching isn’t doing you any good. Particularly when you find yourself in more of a famine period than a feast period in terms of revenue. That is your cue to stop and breathe. Take a moment, a cleansing breathe, a step back. When you do, you’ll suddenly realize that the thing you are looking for was right there all along.

I know that this is a tricky and difficult thing to do, particularly if you’re in a cash ebb rather than a cash flow.

But, panic and stress will only conceal the answers that you are searching for. A clear, lucid approach is the fastest way to find that hidden money.

Find Hidden Money in Your Business