Have you ever felt like that?  If that sounds like you, then it’s time to STOP focusing on your income.  It’s time to start focusing on a long-term plan for success and diversification.  But how?  How do you free yourself from the day-to-day financial worry and really start to thrive?

The answer simply lies in starting your own high-end coaching program.   A high-end coaching programme (when designed and delivered the right way) will provide enough guaranteed revenue to enable you to stop worrying about money and be free to focus on your long-term success!

This is how the strategy works …

Sell Once a Year to Generate Guaranteed Revenue

• With your high-end coaching programme, if you market and sell the right way, you will only need to focus on the selling once and then you’re done for the year.

• Create a program with a limited number of spots, and you’ll only have to sell long enough to fill those spots and then you can focus on serving your clients and creating alternate revenue streams.

• Create a program with a fixed time limit, such as my annual programme, and you only have to sell those spots once per year. Then you’ve got the commitment for the income, and you’re free to focus on other areas of your business. No more worrying month-to-month whether you’ll have enough cash for next month; with a high-end coaching program, you can earn enough money to free yourself up for other pursuits.

Free Yourself Up to Look at the Big Picture

One of the biggest benefits for you and your business of creating a high-end coaching program is freeing yourself up to look at the big picture. If you’re like most people, you spend countless hours per week working on finding enough business, and the rest of your time goes to satisfying your existing clients. You never have time to think about the long-term plans for your business, or how to diversify your revenue streams.

Once you have the committed income of a high-end coaching program, you can stop spending so much of your time selling yourself and your services because you have a guaranteed revenue stream. Instead, you can focus on creating the other steps to achieve success in your business, and put together a long-term plan for your business!

In order to truly become successful in your own business, you’ve got to stop focusing on immediate income so you can begin to build a road map for long-term success.   Worrying about your day-to-day income is short-term thinking and can seriously hamper your long-term business success. When you start a high-end coaching program, you get financial commitments for a large portion of your revenue and begin looking at other ways to improve your business success.

So if you want to see an end to your day-to-day financial struggles and the beginning of long-term success, it’s time to start your high-end coaching programme!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

One-day workshops may be good for clients who have limited time or budget but want to make a difference in their business. In a one-day workshop, you can begin to create the foundation for a successful business owner to make a transition in the way he or she does business. However, a one-day workshop isn’t a magic medium for you to create an army of happy, successful businesspeople. You can only share so much information through a one-day workshop, and you’re essentially always starting clients out on the same basic level; they never progress past the techniques you can cover in a single day.

If you’ve accumulated a lot of knowledge about success in your medium, business or industry, you might consider selling e-books. E-books are typically a compilation of knowledge and techniques that people can use to work on their own and boost their business. E-books can provide a revenue stream, but they’re typically limited in scope.

An e-book cannot begin to convey all the accumulated knowledge and business acumen of years in an industry or field.  Like one-day workshops, an e-book can help build a basic foundation for client success, but many clients never progress past that basic level of knowledge and technique contained in the e-book. This makes e-books great for introductory materials, but ultimately too limited to help clients achieve overall success.

Top-Level Coaching Programs are Great for Client Success
Top-level coaching programs let you really share your accumulated wisdom and business expertise with your clients on a basis that can help them achieve success. Unlike e-books and one-day workshops, a top-level coaching program typically enables you to work with your clients one-on-one to help them develop the skills and techniques specific to their field. You can help your clients set goals and achieve them with your expertise; you’re not just leaving clients alone to blunder around and try to build on a basic foundation.

Top-level coaching programs provide clients with an ideal medium to move beyond the basics and truly grasp success. This is good both for you and your clients. If you’d like to help your clients achieve real results, it’s time to move beyond e-books and one-day workshops and consider launching a top-level coaching program.

Bernadette Doyle created Client Magnets Ltd to help self-employed people solve one of their biggest business problems: attract a steady stream of clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

If you’ve answered this question with a round number, like, $100,000, or $1,000,000, or an, “I don’t know,” you don’t have a goal, you have a wish.  It’s imperative that you know your goal income numbers, specifically.  You must know how much you have to net today, this week, and this month in order to land the yearly salary that will support the lifestyle that you desire.

Here are some get-specific Millionaire Mindset methods:

• What would you like to do in the next year? Move?  Take your dream vacation?  Send a child to college?  Hire someone to manage all of that stuff for you?  Or make it possible for your spouse to leave his or her job to come to work for you?

Don’t forget the smaller costs that go along with each large goal, like the cost of providing your newest employee with a company car and fringe benefits, travel costs, tuition, and your existing lifestyle costs.  Don’t estimate.  Make phone calls.  Get current pricing on airfare, college tuition, health care, or whatever bills you’ll have to foot.  Write it down…you’re going to need it.

• Now that you’ve done the addition, do the division. Break out the calculator and find out how much you’ll need to net in a month, a week, and a day.  This will give you a manageable and reachable goal path.

Lots of people say they want to be millionaires.  But if you ask them how much they need to make this afternoon to stay on track for that wish, you’ll likely be met with a dumbfounded look.  Once this step is completed, you will be distinctly separate from those with a wishing frame of mind.

• Challenge yourself in the pursuit of your income goal. If that means working an extra 30 minutes to meet your daily income goal, do it.  If that means negotiating on a deal, even if you’re not comfortable with negotiation, then do it.

When you know how much money you need to earn this week, in pursuit of the big goal, you’ll be encouraged to do the things that aren’t so desirable.  Every time you challenge the boundaries of your comfort zone, those boundaries will soften, and your comfort zone will grow.

A goal like, “I want to make a million bucks this year,” will never incite you to rewrite an email or to hold firm on your retail price for an item.  But if your goal is, “I need to clear another $50 today to stay on track,” you’ll push right through, because you will connect those little tasks with your big goals for yourself, your family, and your lifestyle.

• Successful business people always know their numbers. They rifle off their conversion rates, costs, costs of sale, and precise percentage profits.  Businesspeople who don’t know are probably losing money.

• If the thought of calculating, relating to, or speaking about numbers frightens you, then hire a business manager to do it for you.  Investing all of your energy in working in your business, without working on your business, will be detrimental to your income goal.

• The numbers might be simple now, but if your goal is to make a million dollars, or any other impressive number, you’ll have to expect the money flow, in both directions, to become more complicated.  Adopt a know-your-numbers attitude now, rather than jumping into a sea of number soup when your chances of drowning are high.

In short, know how much money you need to make.  Then know how much money you need to make this week in order to reach that goal.  Name it, and then claim it!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

The truth is that whether you ask for money for participation in your teleseminar, or you offer spaces at no charge, you can still harness money-making power.  A paid teleseminar will deliver up-front revenue, but free teleseminars also hold possibilities for making money:  from the subsequent selling of transcripts, recordings, packages, articles, e-books, newsletters and print books.

A common misconception is that people will jump on a free teleseminar just because it’s free; that sending out an email announcing it is enough to get participants – Not True.  If people view their time as more valuable than what you’re offering, they won’t set aside an hour to participate, even if it doesn’t cost them a penny.  For this reason, it’s important to realize that filling the phone line for a free teleseminar takes just as much effort as filling the line for a paid one.

When you use the word “free,” it’s important to put specifications on that freedom.  If a teleseminar is free to everyone, people might assume that it has little or no value.  But, if you make it free to members of a certain group (newsletter subscribers, new clients, current clients, members of your club, etc.), those people will see that they have earned the right to partake in its value.

It’s important to assign a value to every teleseminar, whether there’s a price tag or not.  Maybe participants are getting it at a discount, or maybe it’s free only to select people.  Either way, let them know what they would have paid.  This increases the call’s perceived value.

The free teleseminar has its advantages and its disadvantages. It’s up to you to allow its advantages to work for you.   Here a few pros and cons that might help you to find that balance:

Free Teleseminar Pros

• As long as the topic is exactly what they’ve been hoping for, people will be more likely to “invest” in a free call.

•  If the free call is marketed to members of a certain group, they will feel more inclined to partake in something they’ve earned.

• The law of reciprocity boosts your chances of selling post-teleseminar transcripts, recording, e-books, etc.

Free Teleseminar Cons

• If you don’t market the free teleseminar effectively, it could be dismissed as having little or no value, because it’s free.

• If you offer too many free teleseminars, you could find yourself being taken advantage of, for your free advice.

• Participants might not be serious about the topic, reducing your chances of post-teleseminar sales.  They might say, “It’s free.  I’ll take advantage of it,” and that will be the end of their commitment.

It’s also important to avoid making every teleseminar a paid-participation one.  It won’t be long before your audience is protesting (silently or audibly) that they never get anything for free.

To avoid finding yourself at either extreme of the free/paid teleseminar spectrum, it’s a good idea to offer a mixture of both free and paid.  This will prevent you from being taken advantage of, and it will keep your audience happy with occasional “free gems.”

Free isn’t a bad word.  In fact, it’s the root of freedom…which is at the heart of financial freedom.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

Imagine that it’s a typical week for your website – the one that you have planned, designed, to which you have driven traffic, and through which you have made booking and registrations possible. Let’s assume that during a given week, 100 visitors cross into the realm of your site; 2 of them make the decision to purchase; however 98 of them leave without investing in your product.

What number captures your attention in the above example? Is it the 2 buyers? Will you wait for another 2 buyers next week? Will you count on luck, or “spray and pray” to deliver a sprinkling of voluntary customers next month, and next year?

Or, do you view the 98 departees as 98 new opportunities for sales?

In truth, your best profit potential lies in the 98 visitors who chose not to buy. If you plan well, after they leave, you will have 98 names and addresses that can lead to potential sales. All you need to do is have a plan for following them up. Just think – if you can get even 2 of those 98 to say “yes,” you have converted a larger percentage than you did with your sales page alone.

Here are some points to show why you should be following up:

• When you follow up with website visitors, you are targeting prospects who have already expressed an interest in your product. They clicked, which means, at the very least, that they are curious. For my regular readers, you know that this means you have gathered an audience of people with “raised hands.”

• Targeted follow-up correspondence answers questions that many of your visitors are not willing to ask (and many people have the same types of questions). Every time you answer a question, you take the opportunity to dispel an objection or a fear.

• Follow-up breeds interaction, which begs conversation. Think of your follow-up e-mails, postcards, and teleseminars as ice-breakers in a conversation that everyone wants to have, but no one knows how to broach.

• Marketing research doesn’t lie. It tells us that more follow-ups equal more conversions. Stay relevant in the minds of your prospects, and you’ll be the first person they turn to when a problem arises.

• Follow-up is a circular phenomenon. It gives you the information you need to devise better methods of follow-up. When questions are posed, and objections voiced, you are given valuable insight into the minds of prospective clients. With this information, you can plant more seeds and dispel more fears.

• Follow-up contact is an invaluable vehicle for conveying the idea of urgency. If a conference is set to take place 6 months from now, people will put off registration. But, if you can communicate a special offer through follow-up correspondence, you will light the fire to sign up. Often, discount deadlines and space limitations work well.

To increase conversions and increase your sales, it’s absolutely necessary you follow-up with all your prospects – even the prospects that don’t buy from you. You cannot follow up too often – you just need to vary your medium to keep your prospect engaged.

Don’t hesitate to use the invaluable follow-up for attracting and retaining clients. Leading prospects to your door is never enough – you must give them the incentives to revisit, and to invest.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

They had to take a step forward before any light went on.

This is quite the opposite of how people really want to move forward. Most of us prefer to “see the light” before we take the next step. We want to know where we are going, and see all the steps illuminated and lined up, so that we can go from point A to point B, B to C, C to D, D to E and so on.

But the truth is, that is not really how we move forward. The truth is that often, only the first step you take will be visible. The only way to see the second step is for you to be one- hundred percent wholly committed to taking step one.

That is truly what change is like. There’s no denying that change is uncomfortable, but if you want to accomplish your goals, you’re going to have to step up, move forward and make changes as you go along. The more comfortable you get at doing that, the more stepping up will be a constant experience in your life.

So, if you are serious about doubling or tripling your income, for example, you could go to Vegas or play the lottery, but the real way to accomplish your goal involves doing some things that up until now, you’ve been resisting.

You may not even realize that you’ve been unwilling or unable to make changes. It’s amazing how creative people can be at avoiding change.

But, whether you want to make ten thousand, a hundred thousand, a million, or ten million, whatever the level or the goal, the process is exactly the same

In order to affect any kind of change, in your life or in your business, you have to take the first step without being one-hundred percent certain about where your foot is going to land.

That takes courage, and it takes faith. That is what change requires.

Commit one-hundred percent to taking step one. You don’t need to know what’s going to happen after step one if you never get there. You will only know what happens next when you take that step. You won’t ever get there if you keep asking questions.

You’ve got to act, and jump right in with both feet, even when you don’t know where that jump will land you.

Once you master this process of change, and just keep stepping through it, you will find yourself more and more comfortable with moving forward without knowing where the next step leads.

As you find the courage to take one step after another, I promise, things are going to change for you.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

•    Carefully choose the niche that you want to be known as an expert at.

•    Learn everything there is to know about your declared area of expertise. Go through the experiences and learn the lessons, connect with a mentor and then put it into practice to be successful. Only then can you teach and help other people to do the same.

•    Pick something that you’re passionate about; when you’re passionate, that really shows through.

•    You will make a greater impact in a place where you genuinely have some value to offer.

•    Realize that you don’t have to try to get every person you ever encounter to become a client.

•    Build your relationship with the people who have already “raised their hands” and expressed an interest in your product or service.

•    Focus your effort and energy on people who are pre-qualified to buy. It is more pleasurable to work with and for them than to try to convert people who will never be interested or will never be qualified to buy your services.

•    Approach your tasks with the right energy. A positive attitude will resonate with your clients; conversely, so will negativity.

•    Be a congruent model for success by focusing on and being committed to your prospects and clients.

•    Use one-to-many methods for connecting with clients and offering services, as much as possible.

•    Put systems in place to start building your list.  Then continue to grow and improve your lead generation systems.

•    Know the principles behind offering ethical bribes, such as a free report, and have processes in place to handle responses.

•    Incite a call to action by creating a sense of urgency for people to sign up with you or purchase your offer. Deadlines work well for this.

•    Don’t underestimate the value of affiliates and joint venture partnerships.

•    Be consistent. Systematize and automate your process so that you can make money even when you aren’t working.

•    Use articles, teleseminars and social media to increase your exposure and the perception of you as an expert.

•    Use quality software to build and maintain your websites and blogs.

•    Always offer an upgrade with every sale.

•    Build relationships by following up with the people you meet at networking events right after the event.

•    Offer something for free or do a product giveaway at an event, collecting contact information in exchange for entry.

Implementing just some of these strategies today will add many more prospects to your list and take you closer to a more profitable business.  When you’ve applied them all, you will be a true client magnet.

Do you have a plan mapped out inside your head?

Do you dream about creating an amazingly successful business?

Do you have a plan mapped out inside your head to get it started?

Or are you looking for miracles to make your dream a reality?

Whether your starting out with your business or planning for growth, both of these seemingly conflicting concepts
need to co-exist inside your head.

It is very important that you have realistic expectations.

If you don’t have a budget and you don’t have any spare time, can you really expect to make an extra £20,000 a  month from your business? While it is certainly possible to earn that much money, you’re going to have to invest a certain amount of your time, effort, and money to make it happen.

But before you do anything at all, you need to have a plan. What I would like you to do right now is to take a moment, grab a sheet of paper, and draw a long line on it.

At the first end of that line, write the words “me today.” This represents where you are now. At the other end of the line, write down the words “1 year” and “revenue target.”

Write down whatever that number is that you want to reach in one year’s time. It could be £100,000, £250,000, £500,000, or even a million plus. When you have this goal clearly expressed on paper, then you can work out the steps you need to take to get there.

The first step toward reaching your revenue target is to take stock of your current assets. Think about your time, resources, and money.

If you find that you don’t have an abundance of all those assets, don’t panic. Consider the marketing concept that addresses the balance of money and time and creativity. If you’re short in one area, expect that you will need to put in more effort in the others.

So if you’re short on money, for instance, you will probably need to spend a lot more time to get your business going. If you’re short on time, then you’ll probably think about outsourcing from day one in order to maximize the hours you can devote to reaching your goal.

If you’re short on both, then you need to put your creative juices to work.

Don’t let any of these scenarios deter you. Building your online business and earning the income you desire is a very realistic and very attractive prospect for you. An online business has a very low in startup cost. The overheads are low. And, the percentage of profit that you get to keep is high. Keep your expectations and your evaluation of your assets realistic.

At the same time, it is also important to remember this other concept –

Believe in miracles.

In fact, plan on them. This may appear to contradict keeping your expectations realistic, but really, it doesn’t. It is harder to quantify, but there’s definitely a magic in just getting started. Doors are going to open that you can’t even imagine right now.

Until you get started down that road toward your goal, you have no idea where it is going to lead you. Once you actually take physical steps on that path, the universe will take 10 steps toward you.

Balancing your realistic expectations with your belief that miracles await you will tip the scales in your favor and assure you a very successful year ahead! Go ahead, set your expectations high, plan for the future AND always remember miracles await you.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

Instant Profit Boosters – one of the things Yanik is known for is squeezing out additional revenue and profits from absolutely zero additional marketing budget, visitors or customers.

Yanik will show you how to look at your website and business to identify immediate profit increases.

Don’t miss this call!

My Next MARKETING* MASTERMIND Call

Tuesday, 22nd June, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *Instant Profit Boosters*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Click here to join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes,
Bernadette Doyle
www.clientmagnets.com

Tweet]]> http://clientmagnetsblog.com/special-announcement-instant-profit-boosters.php/feed 2 http://clientmagnetsblog.com/go-for-the-lucrative-deals.php http://clientmagnetsblog.com/go-for-the-lucrative-deals.php#comments Fri, 11 Jun 2010 02:00:28 +0000 Bernadette http://clientmagnetsblog.com/?p=1740 In your quest for a million dollars, would you rather get:

A) get $10 from 100,000 clients,

B) $100,000 from 10 clients, or

C) $1,000,000 from 1 client?

If you’ve chosen option C, one single transaction, congratulations for having great business sense. But for the sake of practicality, let’s use the first two choices for a model of quantity versus quality.

You know that no single person can provide a service that’s perfect for every potential customer. To further that sentiment, I’d like to suggest that no person can serve 100,000 customers as well as they can serve 10 customers.

It’s simple math that results in the same $1,000,000 answer for both options A and B, but you, the business owner, benefit most from choice B.

It’s no secret that valuable time is squandered when you have to exhaust yourself chasing a large number of clients. Wouldn’t it be magnificent to be able to sit, give your attention to a few clients, and make the same, or more, money?

Consider the chain of benefits: More focus on individual clients leads to better results for those few clients; those clients will offer better testimonials; and those satisfaction ratings will attract more high paying, high quality clients. This a circular effect of good business.

Of course, your next question is, “How?”

Scoring those lucrative client relationships starts where all good business does – in the early planning stages, even before lead generation.

Think big before you attract clients. You can’t skip this step, because if you do, you’ll end up attracting small-fry clients, and when you present them with the top-quality, top-priced program, you’ll fall flat.

Here’s an example to explain: you’re selling a top-notch software program targeted at high-end, complicated tax processing. If you market to general accountants, you might be netting prospects that do anything from A-B-C accounting services to intricate, full time gigs with top corporations. There’s no doubt that you’ll strike out with the majority of your audience. Accountants that make their living on Joe Smith’s bread-and-butter will have no interest in a high-end product like yours. Instead, back up and find a creative way to market to only those accountants serving the best-of-the-best, super-corporations. They will be willing to pay what you’re asking. They’ve been around for long enough to see the value in it, and are successful enough to be able to pay for it.

When asking for the big bucks, keep these things in mind:

• Before you bring people to your website, before you send out your newsletter, consider the caliber of your product or service, and match it to the caliber of client that would be most likely to spend the kind of money you’re asking for. Do the research required to find these people, rather than spending time generating dead-end leads.

• Consider your prospects’ mindsets. Do they have cheeseburger budgets and milkshake level businesses? Or do they have filet mignon budgets and crème-brulee-level companies? Which would you rather have? Know that fast food customers won’t have the money, or the taste, for expensive steaks.

• Don’t make quality an afterthought, or you’ll have attracted prospects in vain. Aim high, and your prospects won’t bat an eye at your price revelations.

Don’t assume that high paying clients are high maintenance. Often, they’re more understanding and less demanding. They have the experience that it takes to understand the ins and outs of the business world. They understand your challenges, and are more likely to allow you the freedom to run with your expertise.

Low-paying clients are often new to the business world, and may either indirectly (or directly) look to you for advice beyond the scope of your work, or spend too much time highlighting insignificant details.

Don’t be intimidated by the lucrative account. Be drawn to it. Recognize it for the gold mine that it is – and for the quality that it can create for your business.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com