I don’t mean imagining that you’ve won the lottery. Can you actually see yourself earning $500,000?

If you set a goal that is believable for you, you’ll not only realize that goal, but as you break through it, even more will become possible for you.

If you can’t envision such a high number and think it’s beyond your reach, don’t set your sights on that number straight off. Doing this will just cause a disconnect between what you want and what you think you can make. You will be starting out with a limiting belief.

I worked with a mentor who shared a story about his wife. She worked for an insurance company as a sales manager, making $29,000 a year. When he asked her if she could see herself making $100,000, she said “no.” When he backed down that number to $50,000, she said, “yes.”

Once she settled on that amount, which felt reasonable and comfortable, she not only achieved it, she far exceeded it. By the end of the year, she had made $499,000.

The important point is that she started out with a vision she could believe in.

What do you truly believe is possible for yourself?  Follow these steps to set believable goals that you can achieve.

Step One
Pick a number that’s a stretch from where you’ve been before, but one that you can actually believe in. If you go too far in the other direction, and begin with a very high number, you will stall out. Your non-belief in making that money will be stronger than your belief in getting it.

Step Two
Start where your belief system is. If the most you’ve ever made is $30,000, stretch that number to the very edge of what you can actually see yourself making.

Step Three
Honor small advances. If you only see a $5,000 or $10,000 increase, that’s fine. Start there. As you make that little advance, you will increase your belief system in many different areas and rapidly advance that number.

Step Four
Once you make that little jump of $5,000 or $10,000, not only do you see yourself make it, but you start to believe in the whole process. When you actually believe in the process, it will have an expansive effect on you. Now you are able to see that this can go anywhere.

You will open yourself up to what is actually possible and really start believing it. That’s when you will take off.

Your ability to make that higher end income is really about knowing where you are in what you believe. Not only will you set believable goals, you will be successful in achieving them, and in surpassing them as well.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

Instant Profit Boosters – one of the things Yanik is known for is squeezing out additional revenue and profits from absolutely zero additional marketing budget, visitors or customers.

Yanik will show you how to look at your website and business to identify immediate profit increases.

Don’t miss this call!

My Next MARKETING* MASTERMIND Call

Tuesday, 22nd June, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *Instant Profit Boosters*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Click here to join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes,
Bernadette Doyle
www.clientmagnets.com

SPECIAL ANNOUNCEMENT – Instant Profit Boosters]]> http://clientmagnetsblog.com/special-announcement-instant-profit-boosters.php/feed 2 http://clientmagnetsblog.com/special-announcement-video-marketing-secrets.php http://clientmagnetsblog.com/special-announcement-video-marketing-secrets.php#comments Sat, 22 May 2010 13:20:58 +0000 Bernadette http://clientmagnetsblog.com/?p=1640 Video Marketing Secrets: this is a huge opportunity right now, and is THE way to establish yourself as an ‘overnight expert’ online. And it’s easier than you think. How you can get started, why you don’t need expensive film crews or equipment.

How to create EFFECTIVE videos that work like

TRAFFIC MAGNETS

to attract targeted traffic to YOUR site.

My Next “MARKETING* MASTERMIND Call…”

Tuesday, 25th May, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *Video Marketing Secrets*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a ton of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.
Best Wishes

Bernadette Doyle
www.clientmagnets.com

PS – Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now: http://bit.ly/SellingSuccess

As the mother of two small children, I can certainly relate. I only work in my business three days a week, so I know what it’s like to not have time for labor-intensive and time-intensive lead generation activities.

The solution to that is SYSTEM.

In my book, SYSTEM stands for Save Your-Self Time, Energy, and Money.

Here’s just one example of how to do that. Something that works very well for me in my business is article marketing. This has been a tremendous source of leads both offline and online since I first started my business.

Article marketing has been absolutely fabulous for getting me established as an expert. My articles have played a key role in encouraging phone calls from potential clients who have read them. They establish me as an expert to the powerful decision-makers in companies who read them.

Article marketing is power, however, if you don’t do it in the proper way, it will end up being very time-consuming for you.

First, you have to come up with the ideas for the articles. Then you have to actually write the articles. Then format, upload and distribute them. There’s a good deal of time involved in all of those things.

But, if you systematize it, you can significantly reduce the number of hours you invest without sacrificing the quality of your end product. I syndicate my articles all over the web, and my article writing possibly takes me two to four hours a month. And that takes into account everything I do with articles.

I post an article a day to my blog, but I don’t post it. As I shared with you, I’m only working three days a week. If I did the posting myself, my blog post would only be updated three days a week. I’ve found a way to use technology and my team to automate all of this.

Look for the places where you can do this in your own business. This is a really important area for the busy, stressed, overwhelmed business owner. You have to learn to systematize. Implement practices and technology that can simplify some of your processes. Utilize the talents of someone for hire so you can make time to follow up on the ideas, options and opportunities that can further advance your business.

Save yourself time, energy and money and systemize in such a way that you feel good about your business and you can move forward at the same time.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

How to Create & Sell High End Products & Programmes

Several of my clients have been experiencing BIG breakthroughs recently – largely because they are launching and selling high priced products and programs. The best thing of all is that the results are FAST. One client sold her first $12,000 the very next day after her first coaching call, another had a $20,000 week using this strategy.

We really can’t keep this a secret any longer – I actually believe we have a DUTY to share with you how they are getting results like this, so we’ve put together a special call to show you how it’s done.

Here are the details …

Thursday 25th March

8pm UK time, 4pm Eastern, 1pm Pacific

On this call, you’ll discover:

• How much YOU are leaving on the table by not having a ‘Rolls Royce’ offer in place

• The 3 biggest mistakes people make when designing and launching big ticket offers

• How to create a CASH FLOW SURGE in your business THIS week. (It’s easier than you think when you have the right strategies)

• How to find and attract the ‘premium’ clients who are willing and able to pay top dollar for your very best services

• Why you can’t sell these products and programs like you do other services – the key sales strategies that make the difference

If you’re ready to SKYROCKET your income in just a few short weeks, this call is for you!

Register NOW, and attend for FREE

http://bit.ly/SellingSuccess

See you there!

Best Wishes,

Bernadette Doyle
www.clientmagnets.com

P.S The beauty of creating programs like this is it really does enable you to work with the VERY best clients and serve them at the HIGHEST level. You are missing out if you’re not doing this, so make sure to join us on this call and find out how it’s done http://www.clientmagnets.com/cashflowsurge/

You would be surprised at the backgrounds and interests of some of the people I know who are running information empires.

Have you ever heard of Feng Shui? It’s the Chinese art which believes that how you set up your environment, and where you place certain things in your home, affects the energy around you.

A lot of people use Feng Shui to enhance their luck and even their relationships. So, now that you’re more familiar with the art, have you ever heard of a Feng Shui expert? You’ll be intrigued to learn that someone who started out using Feng Shui for herself has actually managed to build an information empire around it. She has created products and programs to support her clients in using Feng Shui.

Another woman I’ve met has built an information empire around her ability to do handwriting analysis.

If these two women can have information empires based on their individual talents, you can too. Both of them are turning over about £250,000 a year in their businesses. And both of them are working part time – fewer than 30 hours a week.

If they can do that, what’s possible for you?

Another example is a man I met who used to sell men’s clothing. Then he started teaching. He had been very successful using direct mail to promote his clothing store, so he combined his skills and started teaching other men’s wear retailers how to build their business in the same way.

Your expertise was given to you for a reason. What you know matches up with the corresponding need of someone else, somewhere else in the world.

And if that need exists, then what you know has commercial value. That’s for sure. Someone, somewhere, is willing to pay for what you know.

You may not be quite sure yet about where you want to place your focus. You may find that you have a number of choices, that there is almost too much opportunity for you!

But look at your skills and your interests from the point of view of someone who doesn’t have them. How can you turn them into information and products that give you the greatest return for your efforts? The answer to that question will be the first step in laying the foundation of your information empire.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

It follows quite naturally that the initial question you need to ask is “What are you hoping your reader will do at the end of this piece of communication?” How you answer this will determine not only everything you write, but also how successful your communications are in achieving results.

Always Go For The Goal

On a web site, for example, you may be writing copy for your opt-in page. What is your ultimate objective? Most likely, you are hoping visitors will identify themselves by giving you their e-mail addresses along with permission to send them mail. Everything you write on the page should be directed toward that end.

Or perhaps you are planning a seminar or workshop and creating invitations to send out by post. Obviously you want each recipient to book a place the event, but you can be even more specific than that. Ask yourself, “How exactly to I want people to respond?”

Do you want them to pick up the phone? Should they send back a pre-printed form? Or would you rather have everyone visit your web site and register there? Being able to visualize the desired outcome will help you direct your readers to that action.

Whatever you are writing, keep the end firmly in sight and limit your writing to the shortest course that will take the reader there. If you are putting together a lead generation advertisement, just stayed focused on generating the lead. You don’t have to do more than that.

Unfortunately, sometimes people put too much material into their copywriting – more than they need to get the job done. This can actually be counterproductive, distracting readers from taking the desired action. Avoid this, by all means. Edit out any copy that is off the mark.

A Caution About Copywriting

Having said all of that, it is also important to let you know what copywriting can’t do. All the best copy in the world cannot compensate for the wrong product or service being offered to the wrong market.

Whatever you are planning to sell or promote, be absolutely sure you’ve done your homework before you start writing about it. You need to be able to say with confidence, “I know that I’ve got something which is targeted to the right group of people, and I know there is some demand for it.”

That’s a critical first step. If for any reason you haven’t done it, no matter how much thought and effort you put into your copy, it will be wasted. On the other hand, for the right product being offered to the right target, copy written with the end in mind will really help things take off.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

I’ve heard from many of you that you’ve tried direct mail or lead generation advertising and didn’t see instant results.  There’s a learning curve with direct response advertising and you’re not always going to get a flood of business from your first ad or mailing.  By fine tuning and testing, you’re going to find the messages that you can rely on to bring in a certain number of inquiries.  Once you have this message, it’s going to produce going forward, it’s not a one time-deal.

Why Free Offers Work

When you’re offering a free report, you’re giving people something tangible to ask for.  You’re giving them a specific task and they’re going to be more responsive than a general ‘call for further information’ request.

I’ve tested this myself.  I ran an advertisement in a trade magazine and offered a phone number to call for further information.  The next time that I ran the ad; I offered a free report for callers.  There was a significant increase in the number of inquiries.

By offering this free report, you’re not only giving a specific ‘call to action’, you’re taking one more step to establishing yourself as an expert in your field.

What NOT to offer….

Well, let’s start with what NOT to offer as a freebie.  Products that take your time and only offer the one-to-one marketing approach are not cost effective and have limited sales potential.  This includes free consultations.

They’re time consuming and they’re taking your time from other projects and prospects.  Change your one-to-one marketing to one-to-many.  For example, that free consultation would reach significantly more people if it’s offered as a tele-seminar.

It’s also known that when you offer anything for free, you’re going to attract a certain number of people who just want the freebie.  They’re never going to buy from you, no matter what.  If you’re offering a consultation, you’ve lost a chunk of your time and it’s not going to pay off for you.  By offering a one-to-many product, you’ve significantly cut your losses with these bargain hunters.

What to offer…

You need to focus on the one-to-many marketing techniques, particularly if you’re going to offer a giveaway.  These giveaways need to be low cost for you, but offer a perceived value to the prospect.  A free report works well in advertisements, as do other techniques of one-to-many marketing such as tele-seminars or an electronic-book via email.

The Bottom Line

Creating advertisements and offers with unlimited potential to produce results over time will trump the hour of cold calling or one-on-one consultation that’s going to yield limited results.  Converting your one-to-one marketing techniques to one-to-many techniques is the key to becoming a Client Magnet.

Using free offers that have the one-to-many benefits is going to help your advertisements become more effective.   Think about where you’re putting your time in marketing.  If you’re using manual lead generators, change your methods to identify the fastest path to generate good leads.  That path is going to be direct response advertising, and the use of free reports is going to make them more effective.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

When visitors go to your website, it should provide them with all the information they need to know, and leave them with no doubts about ordering products or services from you.

Does your webpage do that? If it doesn’t, you’re missing one of the best conversion opportunities there is. One-to-many selling. Your strategy should be to get people to visit your site, and let the site make the sales for you. Use your webpages as sales pages.

This has been my own strategy and specialty, because sadly, I don’t have time to speak to every single person who expresses interest in what I am offering.

And frankly, not everybody needs to speak with me. Some people wouldn’t even want to speak to me; they just want the information they need in order to be able to make up their own mind.

So if you’ve made the decision to drive traffic to your website because you don’t have the time for conversations with too many people, focus on the quality of your webpage. Make sure that page is in the absolute, best possible shape to close the deal for you.

Think of it this way. If you were to expend time and energy recruiting and training a salesperson, you would make absolutely sure they were fully informed.

They would know all of the information about your business to give to prospective clients. They would be able to give all of the reasons why the prospect should buy this particular offer at this particular time. They would be able to overcome every objection.

That is what your webpage should do.

It should answer every possible question. It should inform visitors of the value of your service and convince them to make the purchase. And that may take a lot of information, a lot of words and facts and details. Don’t worry if it seems like a lot of copy. Since you aren’t having a back and forth exchange with the potential client, you have to anticipate any questions they might have, and address them all. Your webpage should be as long as it needs to be to get the job done.

You don’t want them leaving your webpage without making the purchase because they didn’t have some piece of information that they wanted. If a piece is missing or incomplete, you risk the chance that some people simply won’t buy.

So are you cutting corners in your sales process? Do you just seem to always run out of time or are you too lazy to get your webpage sorted out? Have you put proper emphasis on effective copywriting or considered hiring a copywriter to do it for you? If not, you are shortchanging yourself and your prospective clients.

And that will be so wrong. If you’re selling something that can make a difference to people, it’s your duty to make sure that as many people as possible benefit from it.

Their lives are going to be enhanced by what you’re offering. It’s going to move them forward, in their business and in their life. You need to make sure you’re doing a complete and thorough sales job on your webpage to help make that happen for people.

That page should function as your own personal salesman or woman, working for you 24 hours a day, seven days a week.