It’s Time To Step Up!

March 10th, 2010

Do you ever get that “I’m almost there” feeling? You only have a couple of things left to figure out and then you can take that first step toward starting, growing or building your business.

It’s an exciting feeling, but almost isn’t quite good enough, is it? If you wait to figure out exactly how your business is all going to map out, if you’re waiting for that perfect time, if you’re waiting to have everything in place to take that next step – think again!  If you’re waiting you may never take that first step. While it’s certainly good to have a rough idea, the chances are your carefully laid plans are going to change. They will be influenced and shaped by a number of things.

Give yourself the confidence to just get started by knowing you’ve addressed the most important aspects crucial to the success of any business.

•  Make sure that you’re delivering something that the market really wants. No amount of promotion in the world can compensate for a dud product or idea that the market does not want. Focus on the product, service or program that’s guaranteed to succeed before you even think to start to promote it. If you’re almost ready to take that step, you should have already done this research and exploring to make sure that you’re delivering something that is sought after, wanted, and demanded in the marketplace.

•  Spend the budget you have wisely. You should not have to invest £5,000 in a product that’s sitting in your warehouse. You should not have to invest £5,000 in a website or in an ad in a newspaper or in a magazine to get going.   The best way to spend your budget wisely is to focus on a group of people who have a problem that you can solve, and then offer to solve that problem at a price. With the right training, mentoring and research you’ll learn to spend your budget with a marketplace that you’ve got an affinity with.

•  Knowing your market is another crucial component to your success. Who are your customers? You need to know who will be fueling your business.  Are they a group of people that you enjoy helping and enjoy spending time with? You’re going to be spending a lot of time with these people, so it makes sense to pick a group that you enjoy working with and you’ve got an affinity with.

•  Think like the unique, one-of-a-kind original you are. The world is crying out for your know-how. Your unique combination of expertise, experience and talents are badly needed and wanted by some group of people somewhere in the world.

•  Be what you say you are. Demonstrate credibility. Don’t set out to be a weight loss coach if you’re a stone overweight. Would you entrust your business to a financial adviser who has credit problems or a marketing coach or business growth coach who can’t market their own business? Of course not.  So be sure you’ve thoroughly explored your abilities, and even ask opinion from those who know you. Often people can see in you things that you can’t see in yourself.

•  Have your entry-level products or services ready to go. These are the things most demanded, most needed and easily recognized by the people that you’re targeting. They will help you to fulfill a promise and give customers a chance to sample you.

•  Plan out your premium product, program or service. This is the offering for those who want only the best; where money is no object.  Without it, you’re putting a cap on your income. People normally price at what they think other people are willing to pay, and then they figure out what they need to include in their package to justify that price. Think about planning your products as if money was no object. It’s so much more effective and it better serves your clients.

•  Promoting your offering involves knowing how much it is going to cost and how can you sell it. Know where the people are who are willing and able to pay for what you’re offering and know how you can reach them.

Take that first step toward building your business with complete confidence.  You already have what you need and now is the perfect time for you to take action.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

It’s Time To Step Up!

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Posted in Business Plans, Business Success, Marketing, Money Making Ideas, Motivation, Personal Productivity | 3 Comments »

The Information Trade-off – Giving Before You Receive

March 8th, 2010

“Begin with the end in mind.” Stephen Covey

Have you noticed that there seems to be a trade-off in every aspect of marketing and sales?  Whether it’s trading information, trading money for products or even trading a free item for contact information….The reciprocity touches all parts of your business.

One aspect that’s important in reciprocity is that you have to give before you get.

I’ve always encouraged the use of speaking engagements as a way to establish your expertise in your field, generate leads, and hone speaking skills.  All this is done whilst selling your product and offering valuable information to the audience.  But there’s another trade off that can take place during a speaking engagement, and that’s gathering key marketing information for future use.  Not contact information, which is another opportunity in itself, but information that allows you to develop an empathy towards your client’s business.

At the beginning of each speaking engagement, take a few minutes to talk with the audience and establish a relationship.  Ask them what they’re looking to take away from the speech.  Notice the key issues that come up over and over in their responses.

This is valuable information that will help you understand the issues that your clients are facing.  Not only will you be able to develop empathy for them, you will also be able to transfer those issues into your marketing materials as well.  The more you are able to empathise with your clients’ needs, the better you will be able to meet those needs.

The same can be said for overcoming objections.  Empathise with your clients’ objections to your product or service.  It could be the cost factor, or the ‘it won’t help my business’ objection.  Use that information within your speech to address each of these points and detail why they are not valid objections.

When you’ve gathered important, helpful information from your audience, you’re going to be giving the same in return.  Your audience deserves that since they’ve taken their valuable time to attend your talk. At the same time you’re “planting the seeds” of need and overcoming objections whilst offering valuable content.

It is this content that will help people arrive at their own conclusion after your talk.  That conclusion should be that the next logical step they take is to accept the solutions that you present to them.  When a client reaches the conclusion on their own that they should buy your product, it’s so much more powerful than when it’s done through a direct sales presentation.

Setting up your speech to give the audience the opportunity to make their own conclusion will help seal the deal of any special offers that you’ve put together for that event.  Whilst making immediate sales is a nice feature of speaking engagements, the information trade off can be invaluable to your business.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

The Information Trade-off – Giving Before You Receive

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Posted in Business Networking, Business Plans, Marketing, Money Making Ideas, Presenting, Sales Motivation, target audience | 2 Comments »

Create Packages Instead of Customizing

March 3rd, 2010

When a potential buyer makes an inquiry, have you found yourself responding with an answer similar to this:

“Well, our process is that first, we find out about your needs. Next, we’ll put together a proposal and then we’ll let you know how much it costs. And then, you can take it from there.”

Why is this a mistake? The problem here is that you’re doing an alot of work – work that you’re not getting paid for – without even ensuring a sale. In addition to not closing the deal, this type of business practice also makes the sales process very labor-intensive for you. You have to take the time to find out the client’s specific needs. You have to write a proposal and you have to work up a cost for them. Then, they’ll decide if they want your product or services.

By customizing your approach for that client’s individual needs, you could conceivably put in a day’s work or more, and have nothing to show for it in the end.

So, the first thing you need to do is stop customizing. Instead, start creating packages of your services and/or products – packages that people can see and buy, right off the shelf.

This is a practice that can work really well for you. By creating a package, you are specifying what your product or service is, setting specific prices, and actually quantifying the benefits of your offer. It forces you to make your intangibles tangible. Customers are more apt to purchase when they can see, touch, taste and smell what they’re getting.

You can also create a variety of packages at a range of levels. Begin with a starter package. You might even consider creating a budget package, to make your services even more accessible.  In addition to your base packages, I encourage you to develop a first class program or product – call it The Rolls Royce program – for those people that want the absolute best.

You don’t have to develop hundreds of packages. Two or three range levels are enough to begin with. By offering a range, you’re creating the illusion of customizing. People can basically ascertain their needs, look at your different packages and say, “Yes, that’s the one that’s right for me.”

When you develop your packages, design them so that your solutions match the client’s ideal end results. You want to highlight the benefits, not the features. Your clients don’t care so much about your process as they do about achieving their desired solution. If you’re a coach, for example, you probably focus on the coaching process, but your clients are interested in what that process will do for them.

Maybe they want to simplify their life. Maybe they want to find the confidence to apply for a promotion or find the support to start a new business. Or, maybe they want to find a new relationship or get through a difficult divorce.

There are many different things and many different end results. The important thing is to keep your client’s desired end result in clear focus when you create and describe your packages. Your packages need to clearly show clients how what you’re offering is so closely aimed at that desired end result.

You can still deliver the same quality results you would by customizing, but by turning your expertise into packaged information, you can spend a lot less time, get a lot more clients, and help a lot more people at the same time.

Create Packages Instead of Customizing

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Posted in Advertising, Business & Money, Business Networking, Business Plans, Business Success, Marketing, Money Making Ideas, Small Business Ideas, Small Business Marketing | No Comments »

How to Make Your Pitch To Corporate Clients

March 2nd, 2010

If you could put a figure on the net results your programmes, coaching services or training would have on a company, when implemented,  what would that price be?

How much money can what you are offering save or make your client? This is what larger companies and corporations want to know.

When you are pitching your product or services in a corporate environment, always emphasize and focus on what the net benefit to the company will be. Will your offering increase their overall sales? Reduce expenses and costs? Will it make their staff more efficient and productive, thus saving the company valuable time – and money?

It’s relatively easy to calculate straightway the cost that lost sales have on a company. However, there are other factors by which companies need to measure net results.

Maybe your business specializes in softer skills, such as leadership, management and employee development. To quantify that, you need to zero in on the tangible results the company will receive from your skills. Show corporations how they will be able to conduct more effective meetings because of your trainings; how they will receive more productive feedback because your workshops will teach staff to communicate more clearly.

Highlight the long-term implications that services similar to the ones you offer have on other companies. Gather statistics and give examples of how retention rates in companies improve because of the type of workshops you present and the skills you teach.

Statistics for all sorts of elements come into play here. Lost sales, sick leave, lack of focus, clique problems. You can gather research on many different challenges and problems that big companies face, then use that as a starting point and connect the dots to the cost savings for the company.

You can start gathering your statistics online.  Search relevant phrases and you’re sure to find that someone, somewhere did a survey and quantified the results that can be achieved.  Obviously, you should quote your source.

Here’s an example to demonstrate …

“This survey from _____showed that 45% of employees who leave an organization reported poor management as the main reason for leaving. When asked to clarify “poor management” it turns out that one of the things identified was poor feedback.”

After you state the facts, you then share the conclusion that poor feedback is costing their organization X amount of dollars.

Though you may deliver your product or service to a different end user than the head management of a company, in the end, your corporate clients will make the decision to go with you based on the impact your services will have on their bottom line.

That’s why when pitching your service or product in a corporate environment you need to spell out the net results that will be achieved.  Back it up with the data and statistics that support your offering. Show your prospect how they will benefit – bottom line -  and watch the sales flow in!

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

How to Make Your Pitch To Corporate Clients

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Posted in Advertising, Business & Money, Direct Marketing, Guerilla Marketing, Marketing, Money Making Ideas, Sales Motivation | 2 Comments »

Tips for Using Articles to Build Your List

February 28th, 2010

Writing articles relevant to your target audience is a great way to build your list. By providing potential clients with content they can use, you’ll give them a reason to visit your sign-up page. Here are three tips for effectively using articles to build your list.

Tip #1: Survey Your Target Audience First
Fusing the needs and wants of your target audience into the titles of your articles will ensure what you’re writing is relevant. Take time to find out what they really want to know, what kind of information you can offer that will have them turning to you for more.

An effective way to find out what they want is surveying, and there are some great tools available. Two popular, easy to use tools are AskDatabase.com and SurveyMonkey.com. Ask the people in your target audience what issues they struggle with, and then tailor your titles and content accordingly.

Tip #2: Create Your Article
As you write your articles use key words and content that will demand the attention of your target audience.  Some of us enjoy writing our own articles, but if you don’t, you can still create great content. Buy a digital recorder and record yourself answering the questions your target audience is asking.

You can also record yourself whenever you give a talk to a group. Once you have some recordings made, hire a transcriber to transcribe your audio. At that point, you can either edit the transcript into separate articles yourself, or hire a copy editor to create the articles for you.   By recording yourself and then having a good copy editor create articles from your transcripts, you’re more likely to meet the requirements of the editors on article directories.

Tip #3: Submit Your Articles
Once you have articles ready to submit to article sites, take advantage of article submission services to do that for you quickly and easily. Submitting articles yourself is time-consuming and distracts you from doing things only you can do for your business.   Be sure to provide a link back to your sign-up page.  As people read your articles, they should be directed back to your site.

Put Your Article Strategy in Motion. Writing and submitting well-written articles filled with useful content relevant to your target audience is an effective way to build your list. Consistently creating and submitting articles won’t build your list overnight, but great articles can definitely drive traffic to your sign-up page. If you haven’t tried article submission, it’s time to add it to your overall marketing strategy.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

Tips for Using Articles to Build Your List

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Posted in Advertising, Business Networking, Business Success, List building, Marketing, Money Making Ideas, Motivation, Niche Marketing, Personal Productivity, target audience | 2 Comments »

The Power of Scheduling

February 24th, 2010

If you’re like many busy business owners, you likely have an outstanding project you’ve been wanting to complete.  But you just can’t find the time to finish it. Your calendar is packed and there’s no way to clear enough white space to complete the task from start to finish. There’s an easier way to complete a big project, and it doesn’t require going away on retreat.  Learn the power of scheduling to help you complete your big projects without feeling overwhelmed.

Focused Time is Powerful.  Learning to focus your attention on one thing is the key, but you must schedule in that focused time. It may seem contradictory to say you must schedule in time when you can’t clear your calendar. But scheduling becomes most powerful when you set aside regular blocks of time devoted to a single task.

Suppose you have a product in mind that will benefit your clients greatly. The problem is that you know it will take two solid weeks to create and package the product. None of us has that kind of time to devote to a single business activity.

Instead, schedule an hour each week to work on a key part of the process. Regularly scheduled time with a consultant to help clarify the project may be a good first step. Never underestimate the power of expert help to move things forward. But no matter what piece of the project you’re completing, dedicating focused, scheduled time to it is easier than clearing your entire schedule.

You may not have two weeks of uninterrupted time, but you do have an hour a week. Over time, those one hour blocks can add up to a completed product. The secret is not to get hung up on never having time for the whole project. Instead of giving up on completing the project, schedule it in blocks of time and get it done.

The power of scheduling doesn’t just apply to big projects. It can be helpful with every other aspect of your business. If your virtual assistant needs monthly input on your newsletter, have her add it to your schedule so it’s ready when she needs it. For tasks only you can do in your business, set up a system and a schedule so you’ll know when it needs to be done and when you’ll do it.

Capture your time in this way rather than scrambling to get it all done. You’ll soon see that it’s so much more effective. Focus completely on the task at hand until it’s time to do something else. Embrace this as a saner way to bring order to your days. No matter what it is you never seem to find the time to do, you can create the time by learning to schedule.

If you’re struggling to find the time to create products, meet with staff or finish large projects, try harnessing the power of scheduling to get it all done. Small blocks of time, regularly scheduled, and the added assistance of an expert when needed, will put you in control of your days and make you more productive than you ever dreamed.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

The Power of Scheduling

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Posted in Business Plans, Business Success, Marketing, Money Making Ideas, Motivation, Personal Productivity, Systems | 1 Comment »

Make More Sales By Gaining Trust and Confidence

February 22nd, 2010

You know that you’re the best, but your customers need to believe that too. There are several ways for you to gain their confidence and trust so you can earn their business.

Sway potential clients in your favor by taking away the risk of doing business with you and making your offer irresistible.

•  Offer a  guarantee. Personally, I have a guarantee when I’m offering my products or workshops. There is some grey area here, however. Some of my higher-value coaching services are more time intensive for me and don’t include a guarantee. The reason I don’t offer one is that I don’t want to give people an opt-out clause. When these high-caliber people step up in a big way and want to get the results that a high level coaching from me can deliver, I want to know that they’re fully in the game.

It’s a big challenge to make a massive transformation or a big leap in business. You don’t want clients like these to be running for the door or the emergency exit the moment the going gets tough. So, in some cases, guarantees are counter-productive and could actually end up helping clients resist what you’re offering.

So, you have to decide whether or not a guarantee is right for your market.

•  Alleviate their fears. Sometimes people won’t sign on or purchase something because they’re skeptical that what worked for other people won’t work for them. You need to show them how, even if they may have failed in the past, this time they will succeed. Include additional follow-ups or features that your competition doesn’t provide to show that you can help them accomplish their goal or fulfill their need. Be creative and really give some thought as to how you can remove the risk for your potential clients.

•  Make your offer irresistible. Pile on so much value that there is just no way they can lose. Include all the things your targeted clients could possibly want so that they just can’t pass your offer by.

There are few different ways to do this. Quantify the benefits of your services. For example, if you’ve got a program where for a $1,000 investment, your client will be able to make or save $10,000 in the next three months, you need to tell them that. Don’t assume that they will figure that out. Quantify the benefits specifically.

If there isn’t an easy financial comparison in your business, you do need to dig a little because this can really help you and help your clients. They will be able to wrap their heads around what you’re offering and make an informed decision because you’re giving them all the information they need.

The more you quantify, make your offer irresistible, and remove risk, the more successful you’re going to be.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Make More Sales By Gaining Trust and Confidence

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Posted in Business Success, Cash Flow, Closing The Sale, Customer Loyalty, Customer Retention, Marketing, Money Making Ideas, Strategies To Keep Good Customers, Success Secrets | 2 Comments »

The Key To Setting and Getting The Right Price

February 20th, 2010

If you want to have a successful business that serves clients, sooner or later money has to change hands. And that means sooner or later you’re going to have to say, “This is what I’m offering you and this is the price.”

If you have a problem with that, you’re not alone. I see a lot of people missing this step when they map out their business plan. You shouldn’t misstep here though, because it is an obvious and necessary detail. Without it, you are not going to be putting any money in your bank account.

The only thing that will put money into your bank account is you showing up and saying to that customer, “Here it is. Here is what it costs. Here is how to pay.”

This can be a difficult thing for people to do sometimes. But, really, there is no reason that you should be afraid to ask for the money. Maybe you’re frightened of the possible rejection. Maybe you’re frightened of negotiation and the possibility that you’ll have to say no. Maybe you’re afraid to actually set the price in stone.

If you set up your price before you even begin taking on clients, there isn’t anything to be concerned about.

Approach this detail from its end point. Design your total client-getting system so that it takes you all the way through to collecting the money. In fact, what I really want you to do is start with collecting the money and then work backward – detailing all of the steps that need to happen in order to get to that point.

You simply cannot deliver outstanding results for your clients if you’re worried about money.

So, it’s important that you begin with the end in mind. Be focused on your end point.  What type of clients do you ultimately want to attract? From there you can begin to develop lead generation systems that will attract the right type of people. People who will be raising their hands, wanting in on your offerings. They won’t be haggling with you about price because you’ve done your research. You know that your services are valuable to them.

This pricing determination has to start before you generate a single lead. By the time you begin your lead generating, you should know how you are going to convert clients and how much you are going to charge them.

So, in essence, you are making decisions from your destination, not from your starting point. This is something that I’ve learned in my own business. When I’m evaluating anything now, I make my decision based on where I want to be 12 months from now.

Something might look like a huge investment to me today. But I know that I’m growing and stepping into something bigger and that I’m going to be in a completely different place 12 months from now.

I know this because I’ve doubled or tripled my income every year for the past three years. When I view something from that destination, something that might look like a huge investment now is actually quite miniscule.

So, make decisions from your destination. Know how much you will charge for your services. Know how you will bill your clients. Get good at asking for money. It is in your best interest and theirs. You can’t treat your clients as well if you’re constantly worried about money.

Start with the details of collecting the money and you will no longer wonder, “How can I ask for this much money from a client?”

The Key To Setting and Getting The Right Price

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Posted in Business & Money, Business Plans, Business Success, Cash Flow, Marketing, Money Making Ideas, Success Secrets | 2 Comments »

How To Win Big Business

February 19th, 2010

You can compete with the big name players in your market. You can attract corporate clients to buy your services, whether they involve negotiation skills, presentation skills, sales skills, or dealing with difficult clients and colleagues.

Sometimes, the idea that you’re at a disadvantage to the big companies is more in your own head than it is in your potential buyer’s eyes.

Here’s a simple formula to follow when competing for big business:

Be confident in your ability to deliver your product or service  +
Distinguish yourself from the competition =
Clients will jump on your offering rather than you having to compete for their business.

Don’t be intimidated by the larger businesses who offer services similar to yours. Don’t let the heavy hitters in your area give you an inferiority complex.

Your business actually has a massive advantage over these bigger players…

•    Many of these larger structures tend to offer fixed programs and fixed courses. There’s usually not a lot a room for customized, pick-and-choose type training. You’re not restricted in a way that a larger company would be. That actually means you can have a lot more flexibility for your client. You’re much more able to be responsive to their needs.

•    Big companies tend to send in a very charming and persuasive sales person to close the sale. They go in with all the glitz, pretty brochures, maybe they even take the client out to lunch. Then they outsource to the most inexpensive person they can find to deliver the service, still charging the client a premium rate. Clients soon discover that the person who is actually put in front of them to deliver the training, do the consulting, or whatever the service is, doesn’t have that experience, that credibility or that authority.

Make it obvious, in your marketing material and also in your sales meetings, that the person the client meets going in, is going to be the same person that their end users meet. Without actually saying anything negative about the bigger company vying for their business, you’re planting a seed of doubt. You’re not badmouthing the competition, but you are giving the client something to think about that they may not have before. Where possible, you always want to sell yourself on your strengths as opposed to just going in and knocking the competition.

•    When your business card is basically your name, you can sometimes feel, “I haven’t got the weight. I haven’t got this huge impressive organization behind me.” But, you have to start seeing that as a real advantage. Don’t underestimate a client’s ability to appreciate the fact that your business success hinges on your delivering the very best. You’re not just following some automated process. You’re really engaging with them and really getting to understand their business, so you can make recommendations based on your expertise and what you’ve uncovered as their real need. You’re literally staking your reputation on your service.

So, just because you’re not as big or as famous as some of the others, doesn’t mean you’re at a disadvantage. You’ve got to start to think about, “What do I have that these guys don’t have?”

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

How To Win Big Business

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Posted in Advertising, Business & Money, Business Plans, Business Success, Cash Flow, Marketing, Money Making Ideas, Presenting, Sales Leads, Sales Motivation | No Comments »

Time is Money…True or False?

February 13th, 2010

We’ve all heard the expression that “time is money”.  But let’s take a hard look at that saying.  Is it true?  Not always.  You can’t work 24 hours per day, 7 days a week.  You have weekends, holiday and sick days to contend with if you’re self-employed.  That time isn’t money for you, but it can be….

Since your time is finite you need to create alternatives to the normal business model of selling your time, particularly if you’re in the business of offering training services.  You need to have alternatives to this standard method of generating your income.  There are two solutions that are going to transform your business.  One can be used in the short term to generate cash flow; the other is a more long term solution.

Generating Cashflow Quickly
Say you have several proposals out to clients and you’re also waiting for payment for two workshops you’ve provided to corporate clients.  That isn’t paying the bills right now.  You need a quick fix to generate cash to shorten the time of your sales cycle, which is the time from your first contact to getting paid.

The quick fix for that particular problem could be to hold an open event.  The beauty of an open event is that you receive payment up front, as it’s standard to receive payments two weeks prior to the course date.  You have also set a finite time for the sales cycle.  Open seminars are generally set six to eight weeks out.  You set the date, book the meeting room and generate your marketing materials.  You’ve just taken matters into your own hands and solved two major issues that plague many small businesses, the issue of cash flow and the long sales cycle.

But this solution has another positive effect.  You’re gathering fees from more than one client for the same timeframe.  Since you can’t work more days than you have, you’ve just solved that problem as well.  It’s a win-win situation!

The Long Term Solution
Off the shelf products offer the long term solution to the “time is money’ conundrum.  I say longer term because they have creation and production time.  In fact, your short term solution of the open workshop can be the catalyst for your product.  In my case, I had someone come along to record one of my workshops.  I put the recording together with a manual and I had my first product.

Once you get your first product produced, you now have a way of generating income without you physically having to be there.  That’s a really nice feeling, particularly when you’ve been caught in the “time is money” challenge.

The bottom line is that the typical business model that’s based on you selling your time is not an ideal sales model for a small or solo business.  You need to put yourself on a path to beat the ‘time is money’ trap or you’re limiting yourself and your income.  Creating passive income streams, such as open events and off-the-shelf products, is just the solution for proving that this old adage isn’t always true.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Time is Money…True or False?

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Posted in Business Plans, Business Success, Marketing, Money Making Ideas, Motivation, Personal Productivity, Small Business Ideas, Systems | No Comments »

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