Attracting Prospects to Your Sign-Up Page

March 9th, 2010

Once you have a great sign-up page and an irresistible offer, it’s time to create some traffic. A steady flow of traffic to your sign-up page is essential to your success. Here are several strategies that can help you quickly build traffic to your sign-up page.

Visualize, Focus Your Efforts and Act. To create new traffic, you must first visualize yourself as having a large client list. This is important, because seeing yourself as successful helps focus your efforts. Set a target size for your list and give yourself a time limit for achieving it. Picturing that success can get a process going that will build your list.

Next, learn which forums your target audience frequents and hang out there. Read their questions and comments. It’s a good way to find out exactly what they want.  Post comments and respond to questions, but be careful not to say blatantly, “Sign up for my free report!” Useful comments with your email address, photo and the URL of your sign-up page in your profile can be very effective in attracting traffic.

You can also borrow traffic from someone else’s client list by connecting with people who sell related products. Decide which related products will truly benefit your clients. Look for websites your target audience is likely to frequent.

Consider ways you can benefit those companies by featuring their products, and ask them to do the same for you. Ask for testimonials or links to your products, and return the favor. Doing so can expand your impact significantly. Use this strategy carefully, however. Handing out testimonials indiscriminately weakens your own reputation.

There’s another idea you might not have considered for quickly building traffic to your sign-up page. Run competitions with your existing clients. Reward them for referring others to your sign-up page. If you have a well-written newsletter filled with useful content, your clients will be glad to share it with other professionals.

Award a free copy of one of your digital products to the 1,000th subscriber and also to the person who referred them. Offer a free copy of that product to the existing client who generates the most traffic. It won’t cost you very much and you can gain loads of new prospects on your list.  If you’re hesitant to give away a product you normally sell, consider the long-term benefit. Gaining new traffic for the cost of one product is a good trade-off.

Steady Traffic Equals a Strong List. Building a strong list requires a steady stream of new traffic to your sign-up page. Start by visualizing yourself with a great client list, and then focus your efforts on increasing traffic. Experiment with forum comments, product testimonials and client contests to encourage prospects to visit your sign-up page.

Traffic-building techniques such as these, combined with a well-written sign-up page and an irresistible offer, can put you on the path to a solid client list that sustains your business.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter – If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Attracting Prospects to Your Sign-Up Page

Tags: , , , , , ,
Posted in Business Networking, Direct Marketing, Email Marketing, Marketing Mastermind, Niche Marketing, Online Marketing, Strategies To Keep Good Customers, target audience | 2 Comments »

Do You Know What Your Market Really Wants?

March 7th, 2010

Before ramping up your marketing when sales are disappointing, take a step back and ask yourself, “Do I know what my market really, really wants?” Being able to answer that question is the key to growing your business. By focusing on what people want, rather than on what you hope to sell them, you can begin to see the kind of success you desire.

If you suspect you’re wasting time by marketing something people don’t really want, here are some principles to ponder:

People buy what they want, not what you think they need.

You’re going to get a lot of resistance to your marketing if someone thinks they’re being shoehorned into buying what they don’t want. No matter how loudly you proclaim your product’s benefits, your market won’t respond if they don’t want the product. To continue doing so is a lot like speaking a different language and shouting to be understood.

People need to feel good about what they’ve bought.

One way to zero in on what your market wants is to develop empathy with that group of people. You must connect emotionally with how they feel about purchasing. When you’ve put yourself in someone else’s shoes, you begin to understand how they feel. What are their hopes and dreams? What do they fear? What keeps them awake at night?

If you’ve done a good job of pinpointing a target market, you should be able to learn these things easily. Until you do, you’re wasting time on marketing that won’t work, because you don’t yet know what products they’ll feel good about buying.

People buy products when they feel they’ve been understood.

No matter what logical explanation someone can give for buying a product, underneath it is the belief they’ve been understood. Someone knew enough about who they were to make a product that fits them.

So, how will you know when you’ve learned what your market really, really wants? You’ll know, because that’s when it all becomes easier. There’s no need to push or shove someone into buying, because they want what you’re offering. It will be such a revelation to learn how easy selling your products can be when they’re what your market wants.

Once that happens, you’ll begin to hear from your clients how grateful they are for your products. Everything about how you do business will be transformed, because you’ve taken the time to learn what your market wants. You’ve made the effort to step into their shoes and understand what makes them tick. And that effort pays off in products that really meet the needs of your market.

So, if you’re still struggling to sell your products, or it feels as though you’re pushing people into buying what they don’t want, it’s time to take inventory. Here are five questions to answer before trying again to sell your products:

  1. What is most important to the people in my target market?

  2. What problems keep them awake at night?

  3. What is the desired end result they’re hoping for?

  4. Does my product help them solve their problems and reach their goals?

  5. Do I need to change my products so that they do?

The process of stepping closer to your target market and understanding that group of people may take time and effort, but it will definitely be worth it. Once you know the people in your market very well, the products you offer them will meet their needs. And that’s what people really, really want.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Do You Know What Your Market Really Wants?

Tags: , , , , , , , , , , ,
Posted in Business Networking, Business Plans, Law Of Attraction, Marketing, Niche Marketing, Online Marketing, Sales Motivation, Strategies To Keep Good Customers, target audience | No Comments »

Make More Sales By Gaining Trust and Confidence

February 22nd, 2010

You know that you’re the best, but your customers need to believe that too. There are several ways for you to gain their confidence and trust so you can earn their business.

Sway potential clients in your favor by taking away the risk of doing business with you and making your offer irresistible.

•  Offer a  guarantee. Personally, I have a guarantee when I’m offering my products or workshops. There is some grey area here, however. Some of my higher-value coaching services are more time intensive for me and don’t include a guarantee. The reason I don’t offer one is that I don’t want to give people an opt-out clause. When these high-caliber people step up in a big way and want to get the results that a high level coaching from me can deliver, I want to know that they’re fully in the game.

It’s a big challenge to make a massive transformation or a big leap in business. You don’t want clients like these to be running for the door or the emergency exit the moment the going gets tough. So, in some cases, guarantees are counter-productive and could actually end up helping clients resist what you’re offering.

So, you have to decide whether or not a guarantee is right for your market.

•  Alleviate their fears. Sometimes people won’t sign on or purchase something because they’re skeptical that what worked for other people won’t work for them. You need to show them how, even if they may have failed in the past, this time they will succeed. Include additional follow-ups or features that your competition doesn’t provide to show that you can help them accomplish their goal or fulfill their need. Be creative and really give some thought as to how you can remove the risk for your potential clients.

•  Make your offer irresistible. Pile on so much value that there is just no way they can lose. Include all the things your targeted clients could possibly want so that they just can’t pass your offer by.

There are few different ways to do this. Quantify the benefits of your services. For example, if you’ve got a program where for a $1,000 investment, your client will be able to make or save $10,000 in the next three months, you need to tell them that. Don’t assume that they will figure that out. Quantify the benefits specifically.

If there isn’t an easy financial comparison in your business, you do need to dig a little because this can really help you and help your clients. They will be able to wrap their heads around what you’re offering and make an informed decision because you’re giving them all the information they need.

The more you quantify, make your offer irresistible, and remove risk, the more successful you’re going to be.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Make More Sales By Gaining Trust and Confidence

Tags: , , , , , , ,
Posted in Business Success, Cash Flow, Closing The Sale, Customer Loyalty, Customer Retention, Marketing, Money Making Ideas, Strategies To Keep Good Customers, Success Secrets | 2 Comments »

Convert One-Time Transactions into Repeat Business

January 12th, 2010

• Do clients hire you by the hour or day for the service you provide?
• Are you a one-time wonder?
• Do you think that one sole service or product you offer will give your customers exactly what they need to achieve the lasting results they want?

Really give this some thought:

You can’t expect that one single transaction with your client will make your business successful. So, your clients shouldn’t expect that a one-time offering of your services will permanently solve all of their needs.

But, if you turn that one-time transaction into a repeat transaction, you’ll provide better service to clients and create more income in your business.

Encourage your clients to recognize that long-term change happens with consistent input and ongoing support. Instead of selling your services by the day or the hour, present an offer for a package of your services.

Since they have already agreed and chosen to do business with you, your existing clients will appreciate knowing about your packaged services.

Think about the packages you could offer to create repeat transactions. Then, at any point during the initial transaction, offer that package which you know is what your client needs to get the ultimate result.

Repeat transactions or services are in both your best interest and your client’s best interest. You’ll actually be making fewer transactions while simultaneously making more money. And, although you may possibly be selling to fewer clients, they will be better quality clients.

As for your clients, receiving your ongoing services is obviously in their best interest. Not only are they receiving your expertise, but by asking them to make a commitment, they will be taking their business and what you have to offer more seriously.

Let’s say, for example, that you’re a sales trainer. You create a presentation that gets a sales team all hyped up and motivated for a day. On the following day they have great success on the telephone or going out talking to clients.

But what happens a month after that? They’re probably right back where they were before you came in and worked with them. That doesn’t mean your training didn’t work. This is just what happens to people. After they’ve learned something new, they can easily slip back into old ways without ongoing support and refresher courses.

From the outset, tell your clients that you only want to work with committed clients – the ones that recognize that their continued success requires your ongoing support. Doing so will create more business for you. If you find this difficult to do at the point of making the sale, make it clear after you’ve delivered your initial service that consistent results require consistent commitment.

You might even consider not offering quotes by the day or hour anymore. Think about providing packages that will not only get clients immediate results, but help them to sustain those results over time.

You will create more business by doing this because clients will treat you differently. You’re going to stand out from the other providers that just bill for the day or hours they’ve worked. You may lose a client or two along the way. There will likely be some clients that insist upon only one day of service and don’t want to make any long-term commitment. You might lose that bit of business.  That’s okay. You will be creating more space for better, quality clients. These repeat clients will more than make up for the loss of that one-time sale with their recurring transactions.

Convert One-Time Transactions into Repeat Business

Tags: , , , , , , , , , ,
Posted in Business Plans, Business Success, Cash Flow, Marketing, Motivation, Personal Productivity, Strategies To Keep Good Customers, Success Secrets | 2 Comments »

Are Workplace Politics Affecting Your Sales?

December 28th, 2009

There’s one thing that many people who are self employed don’t miss about working in the corporate world and that’s workplace politics.  Well, unfortunately, those internal politics still affect us and how we conduct our business.  Ignore them at your peril!

The key to overcoming them is to understand them and know just how they play a role in attracting corporate clients.  Your traditional sales model is actually hindering your sales to big companies and on top of that, the internal politics are magnifying it!

Think about it, with traditional sales you make an appointment with the key decision maker, make your presentation and close with them.  If you’re selling to larger companies, more often than not, the final decision is made by more than one person.  The result is that you’re giving control to them, you have to rely on them to sell your services internally to their organization.  Who can sell your services better, you or your contact?

You may believe that an excellent working relationship with your contact is enough to get you the job.  They’re going to be your champion within the organization.  But having a champion in your corner doesn’t mean you’re going to close the deal.

I’m sure all of us have had great sales meetings, the ones where you walk away satisfied that the client is ready to close.  You’re waiting for their final decision and you think that it’s a ‘done deal’.  Next thing you know you’ve followed up with your client only to find that they’re putting you on hold.  It’s happened to the best of us.

How do you get around this?

What you need to understand is the delay is due simply to the nature of the behind-the-scenes decision making.  To address this, from your very first meeting, if not even sooner, flush out any concerns that other people within the organization may have to your service.

It sounds odd, why would someone object to a training to improve customer care or improve sales?  We’re selling change, and those in larger companies are frightened of change.  There are two ways to address the situation:

1.  Meet as many people within the organization as possible. Even if you’re just going to observe people at work, meet informally or interview employees, start building relationships.  The more people you meet, the more opportunity you have to win friends and influence people.  The sooner you can do this, the better.  If you wait until your proposal is submitted, it could be too late.

2.  Watch your words. If you’re using words such as transform and increase sales, you’re signaling that dramatic change is on the horizon.  That’s going to frighten many corporate types.  Temper your language.  What is most appealing to managers at the middle and senior level is offering solutions that are in line with existing processes, things that will blend in with what they already have.

From the outset of your sale, take every step you can to ensure buying at every level.  Have as many people within the organization attend your presentation.  Ask your contact if so and so from sales will be attending or if other key departments be present.  That gives you the opportunity to sell yourself to multiple levels.

Remember, it’s never too soon to set a strategy to build relationships throughout an organization.  There are strategies that you can employ from the start to play and win the internal politics game.

Here you thought you were free of workplace politics!

Are Workplace Politics Affecting Your Sales?

Tags: , , , , , ,
Posted in Business & Money, Business Networking, Business Plans, Business Success, Marketing, Personal Productivity, Strategies To Keep Good Customers, Success Secrets, Systems | 2 Comments »

Build A Strong Client List

November 20th, 2009

Building a strong list of clients and prospects is an absolutely critical step in developing your business. It takes time and effort to refine your list, but every entrepreneur starts somewhere. Let’s discuss the three types of client lists used in direct marketing, where they originate and the value they have for your business.

Compiled Client Lists

When you rent or buy a compiled list from a list broker, they’ve pulled the names together by key attributes. For example, all the people on the list might be IT professionals. Another common way to compile lists might be firms in a geographic location with a certain number of employees.

Whatever the attributes the people on your compiled list share, the point of these lists is to narrow down the reach of your marketing to people more likely to buy your products. So that means you’ll need to focus in on what common characteristics someone who needs your product would have. Once you know that, you can order your list more accurately.

But having said that, it must also be said that compiled lists normally provide the worst response. Unless you find a particularly adept list broker, and a group of people who will absolutely be helped by your product, the return may be disappointing. You’ll have to decide if you’re willing to invest money in such a list, knowing the possible outcome.

Response List

There’s another kind of list you can invest some money renting in order to boost your marketing. That’s the response list, and that simply means it’s a group of people who have responded favorably to your type of product in the past.

They might be managers who have attended certain seminars or workshops that fill a need similar to what your product meets. Or, they could be a group that has bought a product related to yours. Another way response lists are focused is by the types of trade magazines they subscribe to.

No matter why they end up on the response list you lease, they’re more likely to respond to your marketing because they’ve shown an interest in similar products. In the past, they’ve taken action in response to someone’s marketing in a field similar to yours.

That kind of qualification can make all the difference in how successful your marketing is. Rather than simply sharing a characteristic, they’ve actually reacted favorably to products related to yours. They understand the value of what you have to offer, and it’s filled a need they have. That’s a stronger foundation for your marketing efforts.

House List

While both the compiled list and the response list can result in sales, one list you should be building from day one in your business is the house list. These are the people who have raised their hands and said “I’m interested in your product.”

They may have responded to one of your marketing campaigns. They could also be previous clients. No matter how your house list is built, it’s going to yield a much higher rate of conversion than purchased lists.

This is true because the people on your house list are already somewhat invested. They’ve already moved toward you by responding to your marketing. This is the group of people on which a successful business is built.

How many do you need on your house list to become a success? That depends on how focused you are in learning what they need. If you have a small list of people who request information every time you announce a product, your conversion rate will be increasingly higher as you fine tune your products and marketing. For a house list, it’s not the size, it’s the quality that builds business.

Once you’ve spent the time and effort to build a decent house list, you’ll learn how it feels to sell out a seminar. You’ll know what it’s like to have tremendous response from little marketing effort. That’s when the tide turns to real success for your business.

Sometimes getting started in business requires renting or purchasing client lists. If you know up front that the conversion rate won’t be as high as from your house list, you can decide how much to invest in them. As your business begins to grow as a result, definitely compile your own house list. Focus specific marketing to them in ways that have worked before. In this way, you’ll build a group of loyal clients who can put your firm’s success on autopilot.

Build A Strong Client List

Tags: , , , , , ,
Posted in Business Plans, Business Success, Customer Loyalty, Customer Retention, Marketing, Sales Leads, Strategies To Keep Good Customers, Success Secrets | 1 Comment »

An Open Mind is Your Best Marketing Strategy

November 2nd, 2009

Have you ever talked yourself out of a great opportunity? Maybe you’ve said “No” to something new, out of fear or suspicion. If you’re like me, some of those missed chances turned out to be “sure things” for someone else, someone who was willing to turn off his negative thoughts and take hold of something new. I now firmly believe that cultivating an open mind just might be the best marketing strategy we can implement.

Let me paint a picture for you—you’ve struggled and fought to build your new business, but the flow of clients isn’t steady. By drips and drops, they produce just enough income to convince you to keep the doors open.

Along comes someone who suggests a radically different approach to marketing. What’s your mind saying in response? Is it an instant “Can’t be done”, or do you roll the idea around in your head a bit to consider whether it might work?

The clients I’ve helped most in building new success have been the ones willing to keep an open mind as I make suggestions. They weren’t content to barricade new trains of thought with immediate negative reactions.

They aren’t the folks who hear half a sentence and say “Been there, done that, doesn’t work.” They’re willing to wedge a foot in their mind’s doors until they’ve heard what I have to say, because it’s just possible I know something they don’t.

And those are the clients I most enjoy assisting. They may believe they’ve done it all, but realise if they aren’t succeeding, there’s a possibility they might have missed something.

So I’m encouraging you to do something radical as you consider new marketing strategies.

Number one, I’m asking you to both suspend disbelief and listen for reality. If someone can show you proof, in dollars, cents, pounds sterling or euros, that a new idea will work, why not listen to them instead of your inner cynic?

The second choice that will have a positive impact on your future is to deliberately protect your mindset. Simply put, that means making the choice not to let your thoughts or actions be ruled by your circumstances.

Anyone can throw up her hands and surrender when obstacles appear on the road to success. But why be like everyone else? You’re in this to succeed, not conform. By choosing to keep your eye on your business goals, no matter how things look, you’re much more likely to reach the finish line first.

Here’s a third suggestion I can make based on working with hundreds of clients. Stay away from negative influences! Every one of us has someone in our lives that can’t wait to pour cold water on new ideas. It may be a friend, you may even love them, but if you hope to achieve real success, you’re going to have to be careful about sharing your business thoughts with them.

Look, instead, for people who’ll give you thoughtful feedback. Someone who has already succeeded in business is ideal. Changing who spend your time with can make all the difference in remaining focused on your goals.

So, does all this mean you’re simply going to whistle in the dark as your business fails? Or that you should accept the claims of every “marketing expert” on the street? Do you need to divorce, disown or otherwise disassociate yourself from anyone who rains on your parade? Of course not.

But there’s a difference between being vigilant and reasonably cautious and being so afraid to try anything anyone else suggests that you miss a profitable idea. There’s also a balance between ending all our relationships and choosing to spend more time with a successful mentor.

I love to work with clients whose minds aren’t completely sealed shut by discouragement, arrogance or apathy. If you’ll commit to keeping yours open as you learn new strategies, you might just unlock the door to true success.

An Open Mind is Your Best Marketing Strategy

Tags: , , , , , , , ,
Posted in Business & Money, Business Plans, Business Success, Customer Loyalty, Marketing, Personal Productivity, Sales Motivation, Strategies To Keep Good Customers, Success Secrets | No Comments »

5 Reasons to Create an Information Empire

October 23rd, 2009

If you are considering transforming your current business into an information empire, you may be feeling a bit sceptical about the actual benefits you will experience as an end result. An information empire leverages your unique value proposition to create products and services. Why is this valuable? Many of us are limited by the number of hours worked during a given day. What if we could turn our skill sets into a 24 hour per day, 7 day per week business? This is what an information empire can do for your business.

Starting to create products which are built around your expertise rather than your time will actually rapidly grow your business. But, to further confirm this statement, let’s examine some of the reasons it makes sense to turn your business into an information empire.

Decreased Manual Labor

As you begin to think about your current business structure, consider where the manual labor exists. Much of your current time is likely spent prospecting for clients; attending networking meetings, making outgoing phone calls, writing proposals and following up. Some of this manual labor could be replaced through the implementation of automated processes. And, when you take things one step further, automating the acquisition of clients, selling to clients and the delivery of products, your business can grow exponentially.

Increased Revenues

One of the most important reasons for most business owners to implement this concept is the opportunity to increase revenues. Sooner or later, as long as you are selling your time, you will eventually run out of time. Broadening the ways in which you sell and deliver products will make your business less time based, allowing you to increase revenues generated per hour.

Low Start Up Costs

You don’t have to invest thousands to launch a new product. You can, with very low start up costs, get established and start creating information products. You don’t even have to keep inventory. There are a variety of fulfillment companies that will manage packaging and shipping of your products as they are sold, reducing even further the out of pocket expenses you may incur launching this business venture.

Added Business Freedom

Most business owners started their ventures with the goal of increasing their personal freedoms. Yet, one of the most common problems business owners face is the feeling of reduced freedom. Business owners often find themselves stretched for time, spreading themselves across multiple daily tasks. So, the beauty of turning your business into an information empire is that you don’t have to be tied geographically anywhere to launch the concept or to fulfill the orders.

Increases your Reach

Many business owners are interested in more than just generating revenues. Many are seeking the opportunity to make a positive impact on the world around them. Creating an information empire will allow you to reach anyone, anywhere in the world. For example, creating a set of CDs which can be shipped anywhere in the world will allow you to expand your reach immediately beyond your local geographical area. And, by offering products at a variety of price points, you are taking your reach even further, appealing to an even broader potential customer base.

Now that you fully understand the benefits of building an information empire, take the first step and consider what value propositions you may be able to transform into this lucrative concept.

5 Reasons to Create an Information Empire

Tags: , , , , ,
Posted in Business & Money, How To Make Money, Marketing, Money Making Ideas, Motivation, Personal Productivity, Sales Motivation, Strategies To Keep Good Customers | 1 Comment »

Six Steps for Finding Clients

October 13th, 2009

… if there are  no clients, there is  no business

That’s one of the very first things I learnt when I starting out in my own business back in 1996.

Back then, just like you, I needed a steady stream of clients if I was going to succeed in business.  I was only 26 at the time, I had no marketing budget, I had no network, I had no track record, I had no proof, no credibility, and I had no satisfied customers to fall back on.  I started off by investing my time, energy and resources, into learning everything I could about communication techniques, selling and closing sales.  The result …   I very quickly attracted high-paying consulting contracts for £50,000 and upwards. For those of you in the US, that’s about $83,000.  Not only that, I was getting them from well known clients. People like Sony, Aviva, AIG, and British Telecom.  My income was on the rise!

What was the secret?  Simply – I changed the way I was prospecting clients.  I developed a way that clients started calling me instead of me calling them.  Follow the 6 steps I took and make it happen for you…

1.  Realize that most prospecting methods are too time-consuming. Cold calls can be effective, but they take time away from your workday. The problem is, even if you spend a day on the phone setting up appointments, you then have to go on those appointments  because YOU are the service that you’re selling.   This doesn’t leave much time for actually delivering  services to your clients.

2. Develop prospecting methods that don’t rely on you physically doing it all the time. Essentially, find ways to promote your business that don’t require you to become a full time marketing and sales person. Learn how to market yourself without spending all of your time doing it. Focus on building up a prospect list.

3.  Get a show of hands. I remember reading a book at the time and it talked about getting people to raise their hands first. Who is it that is already calling out for your services?  Who has expressed an interest in your products and services?  Let the clients express interest in working with you, instead of spending all of your time trying to sell them on your services

4. Focus on following up with those clients that have “raised their hands”. These clients are much better prospects for what you’re offering because they’ve already expressed an interest.

5.  Know that your price ceiling is as high as you want it to be. The ceiling on your income is the highest priced offering in your range. If you want to break through that ceiling, create a bigger ticket product or programme and offer it to your prospect list.

6. Find the right clients. Maybe there’s a certain type of client who is exactly the right type of client for you, the client that you feel passionate about working with. The one where you feel you would work even if you weren’t getting paid. Those are your ideal clients. You still get paid and it doesn’t feel like a chore to deliver your services.

As you focus on implementing these prospecting methods in your own business, you will see that clients will start to call YOU.  You’ll not only have a steady steam of clients, but they will be your IDEAL clients.

Six Steps for Finding Clients

Tags: , , , , ,
Posted in Business Plans, Business Success, Marketing, Personal Productivity, Sales Leads, Sales Motivation, Strategies To Keep Good Customers | 1 Comment »

Focus On Value And The Money Will Follow

September 25th, 2009

What is your focus when you think about building your business?

Do you think about how much money you could make if only you could get a particular product off the ground?

Do you think about how much easier your business could run if only you could create that particular product – a product that would sell over and over, a product that serve you?

There’s a common denominator to both of these mindsets. YOU. They are all about you. How much money you could make, how much better your business would run. And, yes, your ultimate goal in creating a successful business and making money.

But that should not be your first goal. Don’t start with money as the first goal. When you focus on value first and talk about the people you want to serve, the money will come from that.

And that’s a very important distinction. So, if you’ve been struggling to get your information empire off the ground, maybe you’ve been focusing on the money too much.

When I first began creating my e-books and products, my initial focus was on how I could write a book that would generate passive income and make me money. Notice that the focus was all about me.

But when my focus changed to, “What do readers need to know that will help them solve their problems with getting new clients?” it was much easier for me to answer that question, and to develop a product that would help them.

That’s what is really important. One of the most important insights I could ever give you is this: It’s all about delivering more value to more people more often so you get more money.

Maybe you’ve been focusing too much on how to create something that serves you. Try shifting your focus a little bit more towards the people around you. What are they struggling with? What do they need your help with?

Having this new focus will actually make it easier for you to answer these questions. And with your insight and expertise, you will be able to develop the product they need to offer them solutions.

The big thing to notice is that as long as you base your focus on you and meeting your needs, it is probably going to be a long hard struggle to build your information empire.

But the instant you have the inner motivation of serving others and focusing on what your clients and customers need and want, the door swings wide open.

I truly believe that when we’re on purpose, when we’re following the path that we’re really meant to be on and when we’re serving the people that we’re meant to be serving, things do happen.

Focus On Value And The Money Will Follow

Tags: , , , , ,
Posted in Business Success, Cash Flow, Customer Retention, Marketing, Money Making Ideas, Strategies To Keep Good Customers | 1 Comment »

« Older Entries