Improve Your Capacity To Receive

March 16th, 2010

How good are you at receiving? How much experience do you have with receiving money? Logic dictates that the more experiences you have, the better a receiver you will be.   Your current financial circumstances are merely a reflection of how much you’ve been allowing yourself to receive up until now. To increase your income by becomming a better receiver, you need to create continuous opportunities for people to give you money.   It’s up to you to create those opportunities.

One way to create those opportunities is to put structures in place that allow you to receive money 24/7.  Set systems in place that allow you to make money while you sleep.  For example, by offering products and programs on a web site, you are increasing your ability to receive.  You are giving your prospects and clients the means to give you money.

If you don’t have simple and continuous methods for people to give you money, your capacity to receive is only as big as a pinhole!   You need to turn your receiving pinhole into a wide open chasm and watch your income soar …

Here are a few things to consider:

•    Do you have an ecommerce website yet?

•    Are you in a position where someone can come to your website and find out about you?

•    Can a potential client book a session with you and pay for it on your website?

•    Can potential clients buy something on your website, right then and there?

•    Do you have a way for clients to automatically pay you for your product or service?

By implementing these elements in your business you will increase your capacity to receive, and in turn increase your income.

I’ve often talked about mindset and how it is so important to work on yourself from the inside – to analyze why you are limiting yourself and your capacity to receive.

Well, today I’m asking you to also work it on the outside? How about putting that external structure in place to be the metaphor for you becoming a better receiver?”

Think about how much you have been allowing yourself to receive, but don’t stop at the thinking. You need to act on it. Take the next step to implement the necessary structures in your business. Don’t just analyze.  Thinking and talking about receiving and how you can improve, won’t be as effective as doing something externally. You may hit obstacles along the way but with persistence, the right support, coaching and advice you will succeed!

Yes, work on the inside but also work on the outside.

Continue to step up through those obstacles until the elements for you to receive are in place. Get the advice and expertise you need to make it happen!

Improve Your Capacity To Receive

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Posted in Business Plans, Business Success, Cash Flow, Marketing, Motivation, Personal Productivity, Sales Motivation, Small Business Ideas, Success Secrets, Systems, Website sales | 1 Comment »

Authentic Selling Secrets

March 16th, 2010

How to be yourself, have fun and sell a ton on stages and teleseminars!


I want to introduce you to a friend of mine, Lisa Sasevich, also known as the Queen of Sales Conversion.  She’s about to rock the “speak to sell” industry AGAIN with her BRAND NEW teleclass!

Wednesday, March 17th, 2010
9pm UK * 2pm Pac * 5 PM East

Lisa is going to reveal a BIG AH-HA she recently had about what she REALLY did to sell over 7-figures speaking last year (and it’s the OPPOSITE of what you’ve likely been taught!)

Here’s what you’re going to learn on this revealing free call:

• Discover the ONE THING Lisa did differently than everybody else that caused her to not only have a 7-figure year but ALSO enjoy the most amazing clients. (She did the opposite of what you’ve likely been taught to do when you speak-to-sell…and it worked!)

• EXACTLY what you need to have in place to putting together a life-altering talk that feels GREAT to share without giving away the store! (AND has your ideal clients WANTING to invest with you.)

• How to instantly create hunger and desire for your products and services without being “salesy”

• Lisa’s BIG secret to attracting 100% of EXACTLY the perfect clients and none of the, well, not-so-perfect ones

• A simple technique that Hollywood uses to capture attention and sell tickets all the time that will work for you too!

And much more….

Here’s the link to reserve your spot in this complimentary teleclass…

http://bit.ly/sellingsecrets

Best Wishes,

Bernadette Doyle
www.clientmagnets.com

Authentic Selling Secrets

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Posted in Business & Money, Business Plans, Business Success, Cash Flow, Presenting, Sales Motivation, Success Secrets, Teleseminars, teleclass | No Comments »

Create Your Winning Team

March 15th, 2010

When planning how you’re going to outsource, it’s helpful to draw an analogy from personal relationships. If you’ve got a life partner, it’s unlikely that that life partner meets all of your social needs.

Perhaps your partner doesn’t have the same interest in art that you do, or prefers to stay indoors while you go hiking. You probably still have friends that you go to the cinema with, or to art galleries or the museum. It’s almost like you build up a team of friends to fulfil the different needs of your life.

Just as we have different people in our life that resonate with different parts of us, it’s the same with business. It’s unrealistic to expect that just one person will be able to fix everything. You’re going to get frustrated because you’ll end up with a person who is good at some things but weak in other areas.

When I started my business, I had a list of tasks that either I didn’t want to do, or that were not cost-effective for me to do. But one of the things that I did wrong was to try to find one person who could take over all of the tasks. Instead, what I should have focused on was to build a team of people around me who could assist my business.

You need to remember that business is a team sport. You should think about the tasks you want to outsource, and match them to the right people. You need to build up a team of assistants to look after the many aspects of your business. This is what I call my “virtual team”.

Outsourcing to teams allows me to be more flexible. I used to outsource transcription of my teleseminars to an individual, but whenever she got a backlog of work or whenever she was on holiday, I had a delay in getting transcripts back. I like to get transcripts of teleseminars up ideally within a week of the teleseminar, so I decided that would work better if I could hand it over to a team of assistants, rather than one person.

This doesn’t mean that you can’t have one person with whom you work more than any other, or who helps run your team of virtual assistants. You just need to make sure that they don’t become indispensible for your business.

Right now, I have a team of virtual assistants around the world who work for me without me having to do it myself. The beauty of it is that even if my key person were to leave, I wouldn’t be left high and dry. We have a manual that I can hand over to the next person that explains how my business operates.

The other important message is not to think that a “virtual team” only applies to a small business. Eben Pagan runs workshops around building virtual teams, and has built a large business around the idea. The interesting thing is that while he has a virtual team of 80 people and his turnover is $20 million, he doesn’t have a company office. So he has the benefit of 80 people working for him, but his business doesn’t have the huge overhead that comes with providing office space for them all.

Your ultimate goal should be creating a team around you that would allow you to action today’s ideas tomorrow.

So create your team and start scoring some goals!

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

Create Your Winning Team

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Posted in Business Plans, Business Success, Motivation, Personal Productivity, Success Secrets, Systems, outsourcing | No Comments »

Establish Need and Greed with Your Free Report

March 12th, 2010

“The purpose of marketing is to make selling obsolete” said marketing icon Peter Drucker. If you are seeking to increase attendance to your live events, your goal should be to have prospects seeking you out to sign up, not the other way around. An effective marketing technique which accomplishes this precise goal is the free report.

Write your Free Report as a Sales Letter in Disguise
When the content of your free report is so interesting that the reader cannot put it down, they have likely become so caught up in the content that they didn’t notice that they were being sold to. A master of accomplishing this feat is Richard Schefren, who so clearly accomplishes this in his Internet Business Manifesto. His manifesto effectively works as a sales letter in disguise. How does he accomplish this? He follows the rule of thumb; he establishes need or greed in the eyes of the reader.

Establishing Need in the Eyes of Your Reader
One proven method of selling is to satisfy a consumer’s need. But, how can you accomplish this within a free report? The first step is to help identify the prospect’s need. If you are offering a course in time management, your goal in the report will be to discuss case studies of individuals and professionals who have dramatically improved their lives by implementing time management techniques. By building a clear need in the prospect’s mind for time management techniques, you can offer your solution as the answer they need.

Establishing Greed
The other angle that you can take is to establish greed. When a prospect salivates at the success possibilities outlined in a free report, they often strive to find out how they may be able to accomplish the same results within their own lives. To establish greed, share stories, testimonials and results that can be achieved with your system or by attending your seminars.

You don’t always have to limit your examples to existing clients, or even individuals who have attended your seminars. For example, if your seminar provides valuable time management techniques and you happen to know that Alan Sugar utilizes this exact technique, you can mention legitimately, that “This is just one of the things that Alan Sugar, powerful leader, has used to help him build an 800 million-pound business.”

Consider examples you can draw from to include within your free report to build credibility and to establish greed among your readers. This is especially important when you are just beginning, as you will not have the wealth of stories and examples of which to draw from. But, this fact does not have to limit you. Build a powerful association with your techniques and teachings by including relevant stories into your report.

So, you can utilize your free report to establish need or greed. As you sit down to map out your free report, ask yourself, “What can I include in my report to get people recognizing that they need the ongoing solution that I am going to offer to them?” Or, ask yourself, “What can I be adding into my free report that will get people excited or inspired regarding the possibility of acquiring and mastering the techniques and skills that I will be teaching to them?”

Answer these two questions as you create your report content, and you will be creating a powerful and effective marketing tool.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free with invaluable tips and advice on how to attract clients with ease. Register at http://www.clientmagnets.com

Establish Need and Greed with Your Free Report

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Posted in Advertising, Business Networking, Marketing, Niche Marketing, Sales Motivation, Small Business Marketing, Success Secrets, target audience | No Comments »

True Personal Value Increases True Market Value

March 11th, 2010

What’s the one thing that you excel in, but you never had to go to school for, attend a seminar for, or sweat your way through testing for?  Do you have a talent that you can’t remember learning, and that was never a struggle for you?  Something you would do for free, just because you enjoy being good at it?  That’s your true value.

Often, it’s easy to believe that if something is easy for you to do, then surely, no one else can benefit from it, or would want it.  We’ve been conditioned to believe that we can only use the things that we’ve worked for, or paid for, for profit.

What’s important to remember here is that what comes easily for you might be highly valuable to, and worthy of payment from, other people.

My friend Veronica is a good example.  Before I had assistants to help me with administrative tasks, my desk was a paperwork wasteland.  When Veronica called on me, early in my career, she found my desk buried beneath a clutter of papers.

Veronica tackled my messy office, and in what seemed like the blink of an eye, it was transformed from a disaster zone to a well-organized, functioning space.  My wonderful friend had offered her true value, her talent, to me in a way that not only helped me, but left me awestruck with her ability.

Organization is not impossible for me, but it’s not easy, either.  Tears of gratitude filled my eyes when Veronica had finished with my office space.  The value that she presented me with was immeasurable.

As I explained earlier, sometimes it’s difficult for the giver of true value to understand the impact they can have.  Veronica seemed taken aback with my pouring out of emotion.  She looked at me, as if to say, “What’s the big deal?”  She had difficulty accepting my thanks.

You can help yourself to market your true value when you:

• Identify your inborn gifts and talents; the things that come easily to you.

• Combine those true values into a package that you can offer to the world – something unique that offers significant benefit.

• Identify a genuine need that can be fulfilled with your true value.

Now, this might seem like a speech you got back in grammar school or high school, but it’s still important to remember:  don’t choose paths because they’re “cool,” or because they’ve been successful for others.  You’ve got to stay true to you.

Don’t think that your abilities are insignificant just because they come easily to you.  In fact, your thinking should be moving in the opposite direction.  You were given your talents by God for a reason.  When you use them purely and fully, you automatically offer something that cannot be duplicated by another.

Because you are unlike any other person on Earth, your unique abilities can be combined to equal a unique contribution.  Everyone’s looking for the next big thing.  Seems to me that if you want to find something unique and valuable, you need only to look inside yourself.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter with invaluable tips and advice on how to attract clients with ease – register at http://www.clientmagnets.com

True Personal Value Increases True Market Value

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Posted in Business Plans, Business Success, Marketing, Motivation, Personal Productivity, Small Business Marketing, Success Secrets, Systems | 2 Comments »

Three Tips for Increasing Productivity

March 5th, 2010

If you’re serious about getting more things done, it’s time for a major mindshift. It’s time to stop being a “doer” and start being a “producer.”  Here are 3 tips to get you started on changing your mindset to accomplish more in your life.

1.  Change Your Mindset and View Yourself Differently
Before you can make a change in how you run your business, you must first see yourself differently. Rather than clinging to the idea that you have to do everything yourself, consider how Oprah Winfrey runs her show. Can you imagine Oprah sitting down and calling prospective guests to book them for future shows?

Of course not! She has producers to line up each show’s content. Those producers, in turn, break down what needs to be completed and assign it to other people. They understand that Oprah brings unique skills to the show and it would be a waste to have her booking talent. Surrounding herself with great teams of producers to get things done is one reason Oprah has become so successful.

2.  Visualize and Plan Your Team
Even before you hire some help, you need to visualize and plan your team.   Think about those big projects you don’t have time to start. Outline how you’d like them to be. Break down those projects into smaller bites and imagine what kind of person could take them over. Imagine how much more smoothly your business would run if you weren’t taking care of every detail.

That’s an important point to reach, you need to visualize and plan what you can delegate.   Let go of the idea you’re the only one who can do every little task. That change shifts you from being the doer to being the producer.

3. Start Delegating
Once you’ve visualized and planned your team, start making it your reality. Get serious about breaking down the work you’re doing now into individual tasks. Let go of the idea that you have to do it all. Choose a task that’s wasting your time, that you don’t enjoy doing and that someone else could do easily. Find a way you can afford to have someone else to do it.

Take another look at projects you’ve been putting off. Determine what’s keeping you from getting started. Decide which pieces someone else should be doing. Visualize the project from start to finish, the way a producer would do. And then find the help you need to get it done. That’s the only way your business, and your income, can expand to the next level.

Being in business for yourself can be overwhelming, especially when you’re stuck in “lone ranger” mode. Allow yourself to visualize what life would be like with a competent team helping to achieve your goals. Learn to look at your business the way a producer would, and you’ll finally experience the satisfaction of getting it all done.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

Three Tips for Increasing Productivity

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Posted in Business Plans, Business Success, Home Business, How To Make Money, Internet Business, Marketing, Personal Productivity, Success Secrets, Systems, outsourcing | 1 Comment »

Do You Need To Change Direction?

March 4th, 2010

You’ve worked hard to define yourself and your business. You have distinguished your area of expertise and identified your niche – and business is good.

But, somewhere along the line, as you work within your niche, serving those specific clients who are benefiting from your services and products, your business may start shifting in a slightly different direction. Keep a look out for this shift in direction.  It can be a very positive step – presenting more opportunities available than you’d realized.

If this starts to happen in your business, it maybe time to reposition yourself. If you’re noticing that your skills and expertise lend themselves beyond the niche you created, don’t be afraid to refocus your vision.

For example, a client of mine initially established herself as an expert in helping working moms and moms who wanted to start a business.

She noticed the same things coming up over and again in her target market – guilt, confidence, work-life balance. She did a lot of research and gathered a lot of information because she was coaching, mentoring, and advising her clients.

Although she was very successful and very satisfied with her business, she uncovered an opportunity for corporate work. Though she is still working within her area of expertise by offering workshops and services for working mothers, the corporate niche is totally different.

What she is selling to companies isn’t mom coaching. She’s selling them the end result of retaining working mothers. This is a really important distinction. She isn’t abandoning what she’s been doing with her coaching of moms, but the corporate client is really a new direction. In essence, she has two clients – the corporation who hires her and the end user, the moms that she’s already been working with in the other part of her business.

In this case, the opportunity to expand and work outside her niche led her to reposition herself to accommodate these additional opportunities.

In some cases, you might find that certain aspects of your niche aren’t working for you. This is another instance of the need to reposition your business in order to find a more suitable direction.

Another of my clients spent more than 18 months putting large tenders together to submit to government organizations, where a particularly strict type of bidding process is required by law. It’s very difficult to establish personal relationships that lead to a sale in that type of environment. Though he’s had some success in his business, he began weighing whether it was worth the enormous amount of effort he was putting in. All of the bidders are essentially on the same level, with no personal rapport with the potential client to help win the bid.  He was essentially operating in a buyer’s market. And that is not where you want to be. To attract clients, you need to turn that traditional sales dynamic on its head so that you’re operating in a seller’s market. You want to be the one with all of the advantage, and position yourself so that there is no competition. In his case, looking to private companies with whom he can establish relationships would put him in a better position.

Look for markets where it will be easier for you to build those personal relationships, and where you can position yourself as an expert.

Whether you have noticed the opportunity for additional business, or recognized the need to shift from your current niche, repositioning is an excellent way to expand your options.

You can still work within your area of expertise, but by repositioning yourself, those same skills could be very valuable on a larger scale.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

Do You Need To Change Direction?

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Posted in Business Networking, Business Plans, Business Success, Marketing, Niche Marketing, Small Business Ideas, Success Secrets | 1 Comment »

Determine Your TRUE VALUE

February 26th, 2010

What comes easily to you?  The thing that you believe is just common sense, is in fact, the most important thing for you to share with the world. We all have things which come easily to us, in fact so easily, that we fail to recognize that other people can have difficulty doing the very same thing. To unleash the power of your online business, you must determine what this thing is. This is your unique value proposition.   Your unique value proposition is your ‘Gold’. It is what you can leverage to create and grow an online business; a proven method of boosting your business’s bottom line, without boosting your required long term time investment.

Try This Brainstorming Exercise: Draw a large square on a blank piece of paper. The square should fill the entire page. Within the square, draw two lines dividing the space into four quarters. In the top left hand quadrant, write the words, ‘hard to learn’. In the top right hand quadrant, write the words, ‘easy to learn but hard to do.’ In the bottom left hand quadrant, right the words, ‘hard to learn, easy to do.’ And, in the bottom right hand corner, right the words, ‘so easy to learn and easy to do.’

Now, write thoughts that come into your mind about your skill sets, placing them into the appropriate quadrants:

• Hard to Learn - What seems extremely challenging for you to learn? If it’s hard to learn and you have to study for years to do it. And, it takes a fair about of effort and focus to do it.

• Easy to Learn, Hard to Do – Filling paperwork. This task is easy to accomplish, yet hard to make yourself do it, at least it is for most people.

• Hard to Learn, Easy to Do – This would be something which is hard to learn initially, but easy to do once you learn it as you love it.

• So Easy to Learn, Easy to Do – This is something you wouldn’t dream of charging people for as you get so much pleasure doing it.

Now that you have completed the exercise, consider where the most money to be made in the world would fall in terms of categories. Where most of the world thinks that there is money to be made is in the hard to learn, hard to do quadrant. The assumption is often made that anything which is hard to learn will have less competition, causing the compensation to be greater.

But, your true value, the area in which you can make the most difference for yourself and for the rest of the world, is the place that comes most easily to you. That’s where your natural talent lies. And, that is the quadrant which you should be operating out of.

Now that you know what your true values are, you can align your online business with them. By doing the brainstorming you’ll discover your unique value proposition, and you will be taking the first step toward boosting your business’s annual revenues.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Determine Your TRUE VALUE

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Posted in Business Plans, Business Success, Marketing, Personal Productivity, Small Business Ideas, Success Secrets | 1 Comment »

Recognize Your Niche

February 23rd, 2010

Are you waiting for that “aha!” moment to finally figure out your special role on the world’s stage? Do you expect that one day your specialty will just hit you like a bolt of lightning?

If you’re waiting for the light bulb to turn on, you may end up sitting in the dark for a very long time. More often than not, identifying your niche and your specialty is more like a silhouette emerging through the fog.

In my own experience, picking a niche always comes about gradually. You’re working on one thing, and then another thing similar to that, and before long, you are being associated with a specific specialty or setting.

You probably don’t even realize it as it happens because the process of creating your niche is steady and progressive – the feeling isn’t at all like your expectations. No fireworks, no clashing symbols.

The whole evolution of my own niche probably took 12 to 18 months. I didn’t just ask myself one day, “I wonder what my niche is?” and the next day decide to be a cold calling expert. And, once I became a cold calling expert, I didn’t stop there.

You need to just keep going and continue defining yourself in your business. Ask yourself, “What is it that people are struggling with that I can help them with?”

I honed in on the area of appointment setting and appointment making. At that time, no one else was really offering courses on that specific topic. That helped me to stand out in the marketplace. Part of the reason that I stuck with that niche was that the market kept me on track.

I’m not where I am today because I decided at a very early age that I wanted to be an appointment setting expert. If there is a demand for what you are doing, the market will tell you whether you should continue in that direction. It just may not be a direction you ever saw yourself heading in.

Keep it simple.  Look around you and ask yourself, “What am I seeing that’s coming up as a problem for people time and time again?”

You can look at the needs of existing clients, read trade magazines for your industry or visit online forums to find similar topics that come up again and again.

There will be some that you’re drawn to and others where you don’t have that same attraction. Follow up on the ones that you feel a pull toward and see what happens.

Don’t confuse identifying a niche with “what’s my purpose in life?” That is a much bigger question. You are a magnificent being with so much to do on this earth. It’s unlikely you’ll be able to boil it all down into one sentence.

But, that’s actually exactly what you need to do when you pick a niche. Boil it down. Pick one phrase. “I help ____ to achieve or to solve ____.” Maybe you help moms who want to start their own business, or need another example here.

If you’re approaching your niche as a life purpose question, it’s going to be nearly impossible to answer. Take yourself off the hook and take that pressure off yourself.

Your niche will evolve with your business. Again, learn from my situation. I didn’t stop at being a cold calling or appointment setting expert. Today I’m teaching people how to find new business. The way in which I’m helping people and the types of people I’m helping is completely different from what I started out with.

So, don’t be concerned that what you decide today is irreversible. The market may take you in another direction over the course of time.

Approach finding your niche more pragmatically. Identify the area where you think there could be demand and where you feel you’ve got some expertise and can add some value. You don’t have to have it all perfectly figured out from the outset.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

Recognize Your Niche

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Posted in Business Networking, Business Plans, Marketing, Niche Marketing, Success Secrets, target audience | 4 Comments »

Make More Sales By Gaining Trust and Confidence

February 22nd, 2010

You know that you’re the best, but your customers need to believe that too. There are several ways for you to gain their confidence and trust so you can earn their business.

Sway potential clients in your favor by taking away the risk of doing business with you and making your offer irresistible.

•  Offer a  guarantee. Personally, I have a guarantee when I’m offering my products or workshops. There is some grey area here, however. Some of my higher-value coaching services are more time intensive for me and don’t include a guarantee. The reason I don’t offer one is that I don’t want to give people an opt-out clause. When these high-caliber people step up in a big way and want to get the results that a high level coaching from me can deliver, I want to know that they’re fully in the game.

It’s a big challenge to make a massive transformation or a big leap in business. You don’t want clients like these to be running for the door or the emergency exit the moment the going gets tough. So, in some cases, guarantees are counter-productive and could actually end up helping clients resist what you’re offering.

So, you have to decide whether or not a guarantee is right for your market.

•  Alleviate their fears. Sometimes people won’t sign on or purchase something because they’re skeptical that what worked for other people won’t work for them. You need to show them how, even if they may have failed in the past, this time they will succeed. Include additional follow-ups or features that your competition doesn’t provide to show that you can help them accomplish their goal or fulfill their need. Be creative and really give some thought as to how you can remove the risk for your potential clients.

•  Make your offer irresistible. Pile on so much value that there is just no way they can lose. Include all the things your targeted clients could possibly want so that they just can’t pass your offer by.

There are few different ways to do this. Quantify the benefits of your services. For example, if you’ve got a program where for a $1,000 investment, your client will be able to make or save $10,000 in the next three months, you need to tell them that. Don’t assume that they will figure that out. Quantify the benefits specifically.

If there isn’t an easy financial comparison in your business, you do need to dig a little because this can really help you and help your clients. They will be able to wrap their heads around what you’re offering and make an informed decision because you’re giving them all the information they need.

The more you quantify, make your offer irresistible, and remove risk, the more successful you’re going to be.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Make More Sales By Gaining Trust and Confidence

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Posted in Business Success, Cash Flow, Closing The Sale, Customer Loyalty, Customer Retention, Marketing, Money Making Ideas, Strategies To Keep Good Customers, Success Secrets | 2 Comments »

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