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Archive for the ‘Teleseminars’ Category

What It REALLY Takes To Step Up To New Heights In Your Business And Life

Special FREE Teleseminars

14th and 16th December

Do you want to learn the secrets that have helped both me and my clients DOUBLE or TRIPLE our businesses every year for the past 3 years, not to mention the secret behind how I broke through the million dollar mark … while working LESS.)

On this ground-breaking teleseminar series you’ll learn:

• the 5 essential income streams you MUST have in place if you are serious about reaching 6 and 7 figures in your business (most business owners don’t know these)

• the ONE difference between YOU and those who are ALREADY achieving the results you crave (it’s very simple and once you grasp this, you will never look back)

• meet REAL LIFE SUCCESS stories – clients of mine who have already ‘stepped up’ and are now achieving break- through results

• my single most important PERSONAL RECOMMENDATION that ANY solo-professional can use to make an extra £50,000- £100,000 THIS YEAR

Click here to reserve your spot in this complimentary teleseminar series.

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Have you ever hosted a free teleseminar (one in which you charge no participation fees), with the intent to sell a product, and you’ve gotten feedback like, “Great content,” or “I learned a lot,” or “You’re really knowledgeable in your field”?

Despite your blush at the flattery, were your sales numbers from the teleseminar lackluster?  Was your conversion rate uninspiring?

It’s not difficult to figure out what may have happened in this situation.  You’ve offered too much valuable information, and didn’t start your teleseminar with the end in mind:  the sale.

When conducting a free teleseminar your main concern should be with the quality of the content…the value of the information that you’re passing on.  But how do you balance sharing great content without giving too much away and losing the sale?

• No one who has registered for your free teleseminar has paid a dime (other than maybe the dial-in fee).  If you give them too much, they will walk away with your valuables, free of charge.  If you give them less information, but offer them an opportunity to learn more and to walk away with something that they’ve deemed valuable, even if there is a cost involved, you will have succeeded in your tele-endeavor.

• Your offer needs to be developed from your opening. Even though the attempt at sales will come at the end of the free teleseminar, you must keep your goal in mind when you utter your first sentence.

• Your sales pitch must seamlessly tie into the rest of the teleseminar.  Delivering a wealth of information and then tacking on a sales pitch at the end rarely works.  Your sales pitch should be less like a birthday surprise and more like the end result of a lengthy birthday celebration preparation.

• Don’t squeeze every bit of valuable information you can think of into your teleseminar.  Instead, work to weave education with sales presentation.  When this is done correctly, you’ll be priming your prospects to buy, but they will view it as free information.  In short, create a monologue that will make purchase seem like the next logical step to your listeners.

• Use your sense of responsibility to your participants to offer them something of value.  Whether your teleseminar is 30 or 60 minutes in length, there’s a good chance that you’ll never be able to cram everything they need to know about your topic into that timeframe.  In fact, if you do try to cram it in, you’ll likely be delivering an incomprehensible mess.  When you offer a chance for them to learn about the rest of the story at the end, you’re delivering value and offering a service.  Often, you can only make the biggest difference in the lives of your customers by offering more than you can give away for free.

The no-fee teleseminar can be a great selling tool.  When people invest 30 or 60 minutes of their time, they’ll naturally want to know about their next step.  When you give them that step, in the form of your product or service, after priming them to want more, they’ll be apt to buy.

So don’t view the free teleseminar as “the cost of doing business.”  Rather, view it as a valuable tool for garnishing your conversion rates, realizing your unique success, and balancing the teleseminar ledger.

Want to learn more about how to make money with your own events? Visit our Event Money Machine Blog. You’ll learn about an amazing Telesummit being held later this month. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available.

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“The 6 Keys To Making BIG, BOLD Leaps

In Your Business And Your Life”

FREE TELESEMINAR

Thursday 16 September

Are you feeling it’s time for you to make a serious decision regarding your success? Have you reached a point you know you’ve just got to commit to do what it takes? Time to break through the plateau and take it to the next level?

If that sounds like you, you may be ready to be considered for my new LEAP programme. And I’d like to tell you all about it on a special webinar happening next week.
Please join me on this complimentary call on Thursday 16 September at 8pm UK time, 3pm Eastern, 12 noon Pacific. You can register here now.

On this special call, you’ll discover…

• How to stop climbing rung by rung and start making LEAPS instead

• The critical mindset shift that helped me to LEAP into a million dollar plus business – and how you must think to make YOUR Big Leap

• How to Have BIG Income Leaps in Your Business – without Working Longer or Harder (And I’m qualified to talk about this having DOUBLED or TRIPLED my income year after year for the past 4 years – I can show you HOW!)

• The ‘invisible’ barriers that are blocking YOUR next Big Leap and how to dissolve them

• How to move through fear and find the confidence and faith to make your own BIG BOLD LEAPS

• The difference between ‘Leaps of Fear’ and ‘Leaps of Faith’ and how to ensure that YOUR next LEAP will pay off

Get all the details and register HERE (and remember to turn up your speakers to enjoy the special video I created for you)

Best Wishes,

Bernadette Doyle
www.clientmagnets.com

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How To Set Up Your Business So the Media Contacts YOU

Recent studies show that 79% of all major media find their resources and story ideas from blogs and the Internet. So, yes, the major media really will call you… but only if your web presence has instant credibility and the ability to stand out from the crowded pack.

On this call Bernadette is joined by Suzanne Falter-Barns. You’ll learn how to attract calls from some of the biggest media available today, as well as major publisher book deals.

Join us for this call!!

MARKETING* MASTERMIND Call

Tuesday, 31st August, 2010, 8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *How To Set Up Your Business So the Media Contacts YOU*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes

Bernadette Doyle
www.clientmagnets.com

PS – Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now.

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Mike Litman had a vision, but felt that he didn’t have anything of interest to offer his audience.  So he turned on his creativity and came up with the idea to borrow the expertise and credibility of notable millionaires.  He commissioned experts on money making for interviews, asked them how they got started and what they did to realize success, and then offered their stories on a teleseminar.  Eventually, those stories made their ways into his book, Conversations with Millionaires.

The teleseminars did well, but the book did even better.  Mike was successful because he crafted the idea that he could deliver the big names and the success stories that people wanted, even if that success wasn’t his.

I’m sure you would be happy to field that type of success with a teleseminar (and its resulting media), but you might wonder how you can possibly get your hands on the big names necessary for enticing prospects to sign on for your teleseminar.

Here are some points to keep in mind when pursuing that expert:

• Don’t be intimidated. You might be surprised at the level of expert who will agree to speak on your teleseminar.  It helps to remember that you have something they want.  They want exposure, and are often willing to use any type of available media.  Remember, more exposure means more sales for their current book, movie, or product.

• Use the expert to build your list. When you use the name of an expert in your teleseminar topic, you will likely attract a larger audience than you would have without that name.  Once a participant signs onto your “expert” teleseminar, you then have the right to contact that person for participation in future teleseminars of yours.  That’s called list building!  For this reason, it’s important for you to host and take sign-ups for the initial “expert” teleseminar.  That way, folks understand that they’re prospects, or clients, of yours.

• Don’t expect to pay the expert. A well-grounded expert will understand the value of the exposure that you are willing to give.  He or she will recognize that they can build their own list from your veteran teleseminar participants.

• Put limits on promotion. Come to an agreement with your expert about the balance of content and promotion.  Your participants will be disappointed if the entire teleseminar is spent listening to the expert tout his or her new product.

• Think about the future. Talk to the expert before the teleseminar about content rights for the future.  Both of you should agree (in writing) that recordings can be used for the future.  That way, you will be promoted to the experts’ audience, and you can use the recordings to generate more revenue for yourself in the future.

The expert whom you solicit to participate doesn’t have to be world-renowned.  He or she simply has to bear a name that will bring more people to your database.  But remember, you will be borrowing their credibility, so make sure that they have some to give.

Often times, you have to look outside of your own restraints to build your business.  And many successes have done that with the help of already-established names.

Human psychology dictates that we look to authority for answers.  We know that listening to experts gives us distinct advantages:  we save time, grief, and we gather more intelligence more quickly.  Provide your audience with those advantages, and they will give you the teleseminar dial-ins that you desire.

Want to learn more about how to make money with your own events? Visit our Event Money Machine Blog. You’ll learn about an amazing Telesummit being held later this month. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available.

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Would you rather be paid for your teleseminar, or give it away for free?  At first blush, your answer, of course, would be, “Get paid.”  But I must admit, I’ve presented you with a bit of a trick question.

The truth is that whether you ask for money for participation in your teleseminar, or you offer spaces at no charge, you can still harness money-making power.  A paid teleseminar will deliver up-front revenue, but free teleseminars also hold possibilities for making money:  from the subsequent selling of transcripts, recordings, packages, articles, e-books, newsletters and print books.

A common misconception is that people will jump on a free teleseminar just because it’s free; that sending out an email announcing it is enough to get participants – Not True.  If people view their time as more valuable than what you’re offering, they won’t set aside an hour to participate, even if it doesn’t cost them a penny.  For this reason, it’s important to realize that filling the phone line for a free teleseminar takes just as much effort as filling the line for a paid one.

When you use the word “free,” it’s important to put specifications on that freedom.  If a teleseminar is free to everyone, people might assume that it has little or no value.  But, if you make it free to members of a certain group (newsletter subscribers, new clients, current clients, members of your club, etc.), those people will see that they have earned the right to partake in its value.

It’s important to assign a value to every teleseminar, whether there’s a price tag or not.  Maybe participants are getting it at a discount, or maybe it’s free only to select people.  Either way, let them know what they would have paid.  This increases the call’s perceived value.

The free teleseminar has its advantages and its disadvantages. It’s up to you to allow its advantages to work for you.   Here a few pros and cons that might help you to find that balance:

Free Teleseminar Pros

• As long as the topic is exactly what they’ve been hoping for, people will be more likely to “invest” in a free call.

•  If the free call is marketed to members of a certain group, they will feel more inclined to partake in something they’ve earned.

• The law of reciprocity boosts your chances of selling post-teleseminar transcripts, recording, e-books, etc.

Free Teleseminar Cons

• If you don’t market the free teleseminar effectively, it could be dismissed as having little or no value, because it’s free.

• If you offer too many free teleseminars, you could find yourself being taken advantage of, for your free advice.

• Participants might not be serious about the topic, reducing your chances of post-teleseminar sales.  They might say, “It’s free.  I’ll take advantage of it,” and that will be the end of their commitment.

It’s also important to avoid making every teleseminar a paid-participation one.  It won’t be long before your audience is protesting (silently or audibly) that they never get anything for free.

To avoid finding yourself at either extreme of the free/paid teleseminar spectrum, it’s a good idea to offer a mixture of both free and paid.  This will prevent you from being taken advantage of, and it will keep your audience happy with occasional “free gems.”

Free isn’t a bad word.  In fact, it’s the root of freedom…which is at the heart of financial freedom.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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Before you plan how many teleseminars you want to do in a month, or how long each one will be, or how many auxiliary products you’ll offer…just set up the first one, get on the phone, and get it done.

Your very first teleseminar will set the stage and offer valuable information about when, and how, you should conduct future teleseminars.  For this reason, don’t commit to frequencies or topics before you get your feet wet.

Consider these points while you’re starting out hosting teleseminars …

• Ask participants to preregister. This way, you’ll know how many people to expect, and will have their contact information for following-up and for promoting future events.

• Offer incentives for participants to give their feedback after your first call is finished. For instance, at the beginning of the teleseminar, mention that there will be a bonus gift (mention the monetary value) for anyone who sticks around, through the end of the call, and gives their feedback.  This feedback will provide the valuable information you’ll need to devise future teleseminar topics, and to determine other factors, like frequency and call lengths.  This is known as a “stick strategy” because it encourages people to stick around until the end of the teleseminar.

• Make notes. Don’t read verbatim, robotically, but stick with those notes in order to speak succinctly, with order, and to fit everything in.

• In order to effectively replace the face-to-face communication that you might be accustomed to, imagine your audience’s hands raised with objections, or their faces smiling with approval, or the questions that might be boiling beneath the phone line’s muting.

• You may want to invite a friend or colleague to host the call, and interview you. This can add that conversational factor, and relieve some of those first-teleseminar nerves.

• Divide your speaking time into segments, interjecting question-and-answer sessions between them.  This will help to steer your monologues in the direction that your audience desires.

• Start short. Someday, you might be conducting 90 minute teleseminars, but when you’re just starting out, try a 20 minute teleseminar, or a longer teleseminar that’s divided into 20 minute segments, with question-and-answer segments in between.

• Start with a free teleseminar to get your feet wet. Of course, you’ll still want to deliver the value that your participants are looking for, but the non-existent price tag might help to relieve some pressure from you, allowing you to deliver information more seamlessly.

• Anticipate glitches. Have a back-up person to conduct the teleseminar, in case you’re sick or detained.  Check the phone line before the teleseminar, to make sure that it’s up and working.  Ensure that any experts or colleagues that you’ve invited to participate are clear on the time and the dialing-in procedure.

• If something does go wrong, do your utmost to deliver the facts. In general, people are understanding, and are looking for one thing:  the information they were promised.

Hosting your first teleseminar is a big, exciting step.   Once you have tasted the results of a successful teleseminar you’ll  never want to stop.  You’ll gain the confidence to continue on to the second, and the third, and the fourth…and profit all the way!

Want to learn more about how to make money with your own events? Visit our Event Money Machine Blog. You’ll learn about an amazing Telesummit being held later this month. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available.

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The principle behind being a client magnet is that people want what you’ve got to offer, they realize that you’re an expert, and they want to get onto your mailing list.

But, how do you make that happen?

Simply put, you need to be seen as an expert in your field.

People will then go out and look for you. They will actively search you out and ask to be added to your list.

But first, you need to know how to establish yourself as an expert.

•    Choose your area of expertise carefully.
Maybe your passion is working with divorced women, but you decide to become a marketing coach for businesses, because that’s where the money is. Your passion isn’t with businesses, but they aren’t as financially challenged as divorced women.

You have to decide what you really want to be known as an expert at. Is it business marketing, or helping divorced women? You should follow your passion. Choose your area because of your passion; don’t choose your passion because there’s a niche for it. Your passion will reflect in your attitude. That is what will resonate with clients and make you attractive to them.

•    Choose a topic where you can add value.
There’s no point picking a group of people, or deciding on a niche, if you have no proven track record in that area.  You need credibility; proof that you’ve done what you are professing to be an expert at. How can you teach it if you haven’t experienced it?

You will have the most impact if you genuinely have some value to offer. People will see this when they read your tips or your articles. When they see that you can add some value to a topic, they will want more of what you have to offer. That’s how you attract a following.

•    Write articles.
Articles work very well, both as a way to showcase your knowledge in your area of expertise, and as a means of promoting your business. I have articles posted all over the web. When you create articles, offer them to other businesses that tie into the same clientele as yours. This will increase your exposure. The more people are familiar with your name, the more you will be viewed as the expert.

•    Teleseminars
Just by promoting a teleseminar, you indicate that you are an expert with valuable information that people need. There is also something about having a timeframe and deadline that increases the perceived value of teleseminars in people’s minds. The need to sign up for something you’re doing creates a sense of urgency in people, and they don’t want to miss it. Teleseminars are great for both establishing your expertise and building your list.

•    Social Media
MySpace, Facebook and Twitter are great ways to build a following. As your following increases, so does your image as the expert. And simultaneously, you will also put things in place that will drive more people to your website, and build your list.

By following these tips, you will establish yourself as an expert and make your business so attractive that clients will seek you out. The impact on your list and on your business will be continual growth and success.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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Meet Bernadette’s online business mentor Yanik Silver.

Instant Profit Boosters – one of the things Yanik is known for is squeezing out additional revenue and profits from absolutely zero additional marketing budget, visitors or customers.

Yanik will show you how to look at your website and business to identify immediate profit increases.

Don’t miss this call!

My Next MARKETING* MASTERMIND Call

Tuesday, 22nd June, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *Instant Profit Boosters*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Click here to join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes,
Bernadette Doyle
www.clientmagnets.com

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Value is a subjective term, a relative feeling.  If someone perceives the value of a product or a service to be high, he or she will naturally be willing to sacrifice more (time, money, etc.) to take advantage of its value.

So along that vein, if you want to build the price tag of your teleseminar (and I’m sure you do), you must increase its perceived value.  Consumers naturally think in a “what’s in it for me?” manner.  When you create a belief that what they’re getting from your teleseminar will greatly outweigh their investments of time and money, you have managed to increase the perceived value of your event.

Here are some ways to accomplish that high-value factor:

• Promise to disclose secrets. True secrets would be those things that aren’t common knowledge.  Or, even better, they are those things which you have discovered; things which you invented or uncovered that can make your teleseminar participants’ lives better.

• Promise to divulge your mistakes. Some failures, especially small ones, are inevitable, and can be instrumental in learning for success.  But if you can share the mistakes that you’ve made, to save your audience the time and grief that can come when they make those same mistakes, you will increase the perceived value of your teleseminar.

• Save your audience some time. When the information that you have compiled for disclosure on your teleseminar will save your participants hours, days, or weeks of research, you move them toward their goals more quickly, which is for most, invaluable.  For instance, if you can offer succinct, successful methods for doing something on a 30 minute call, for which people would normally spend 2 or more hours researching, you have created value.

• Quantify the cost. Ask yourself how much it would cost participants to unearth the information, on their own, that you’re planning to convey.  Consider resources they would have to buy, the traveling they might have to do, the phone calls they may have to make, and the time away from revenue-building that they would have to spend.

• Limit participation. If you limit the number of spaces on your teleseminar to 10, for instance, you will increase value.  Registrants will know that they won’t have to compete with 100 other people during question-and-answer time, and they’ll attach a noted value to that opportunity to have a voice.  You may have only expected to get 10 people on your call anyway, but by making a statement of limits, you increase perceived value.  This not only ensures that you get 10 people who are very interested in your topic, but will allow you to convert a stumbling block into a selling point.

• Offer extras. Gifts like transcripts, reports, templates, memberships, e-mail support, participation in a follow-up question-and-answer session, critiques of participants’ work, etc. will add perceived value and increase your revenue, as long as the gift you’re giving doesn’t out-cost your price tag differential.

Remember, if you create a high perception of value before your teleseminar, you must deliver on your promises.  Some of your best teleseminar customers will be repeat ones, so you’ll want to make sure that you do everything that you say you will, or your offerings will be viewed as fraudulent.

Success with higher price tags is all about perceived value.  Offer your audience what they’re looking for in a teleseminar, and incorporate the tactics outlined above.  Doing so will raise their perceptions of value…in a direct, upward relationship to your bottom line.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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