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Archive for the ‘Teleseminars’ Category

Video Marketing Secrets: this is a huge opportunity right now, and is THE way to establish yourself as an ‘overnight expert’ online. And it’s easier than you think. How you can get started, why you don’t need expensive film crews or equipment.

How to create EFFECTIVE videos that work like

TRAFFIC MAGNETS

to attract targeted traffic to YOUR site.

My Next “MARKETING* MASTERMIND Call…”

Tuesday, 25th May, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *Video Marketing Secrets*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a ton of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.
Best Wishes

Bernadette Doyle
www.clientmagnets.com

PS – Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now: http://bit.ly/SellingSuccess

What comes to mind when you see that the majority of your sales page visitors have left without purchasing?  You may choose from two schools of thought: you may consider them to be lost to the click-away, or you may consider them to be interested prospects that simply need to be followed up with.

Everytime a prospect visits your website – whether they purchase from your or not -  is an opportunity to increase your revenue and grow your business.   The key is in following up with each and every visitor.  But how can you do that?

You must first capture the information necessary for following up, and then you need to implement a plan that makes meaningful, targeted contact.

Your squeeze page, or opt-in page, is an invaluable tool for gathering contact information from your website visitors.  You can’t follow up with people unless you have the information necessary for doing so.    The best way to collect names, addresses, and other data is to make it a prerequisite to entering your site.  On your opt-in page, you ask for their details.  This information will then be used by you for following up with buyers and non-buyers in one or more of the following ways:

• E-mail Follows Ups. Your first contact with website visitors should be immediately after they register their details – a sort of “welcome to the club” message.  Autoresponder programs are more readily available, and less costly, than ever – and are the easiest way to accomplish e-mail follow ups.  You can try to orchestrate follow-up emails on your own, but it won’t be long before you find yourself buried under the weight of this task.

E-mail follow-ups shouldn’t stop after initial contact.  In fact, you should use your email list to stay in contact, to gather questions, to respond to feedback, and to stay relevant in the minds of interested parties.

• Snail Mail Follow-Ups. Standard mail is still relevant.  In fact, it can be a valuable tool for “switching things up.”  When a prospect finds you via the internet, and then receives a postcard with valuable information in their mailbox, you instantly establish yourself as a well-rounded and versatile business person.

Services are available, much like those of autoresponder companies, that can do this for you.  Traditional mail can be a great tool for driving traffic back to your sales page.

• The Teleseminar. In your chosen follow-up method, make the offer of free participation in a teleseminar.  This will give prospects the opportunity to hear your voice, ask questions, and to voice concerns.  The dynamic that occurs when you speak to a number of people at once is one that can electrify the transfer of information.  Additionally, you can use your teleseminar to make special offers to your listeners  – a limited-time offer, for instance, or an offer that’s only available to teleconference attendees.

Don’t fall into repetitive sales tactics.  Mix it up – send a welcome e-mail, then a special offer postcard, then an invitation to an exclusive teleseminar – keep them guessing.  No matter your follow-up plan, ensure that you gather all of the information necessary to facilitate it when your website visitors register their details.  You can’t send postcards without physical addresses, and you can’t send e-mails without e-mail addresses.

Use your site visitor statistics to your advantage.  Don’t view those who walk away as failures in conversion, but rather, as opportunities to follow up and build your turn-over numbers, and your business.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

What will your first (or your next) teleseminar’s topic be?  Before you answer, please consider that your teleseminar’s specific subject matter is the single most important element in determining your profit margin.  Your choice of topic will make the difference between a smashing success and a notable flop.

But how to choose the perfect topic?  Here are some points to remember when tackling this all-important task:

• Match your topic to the wants and desires of your audience. Read their e-mails carefully.  Listen to their questions.  Consider their feedback.  When you listen to your audience, they will define your teleseminar topics for you.  Answer their wants, and they’ll sign up.

• Don’t tell your audience what they need. Generally, people are not going to pay to learn something that you tell them they need to know.  They will only spend their money if your teleseminar promises to teach them about what they want to know.

• Don’t be intimidated by experts in your topic of choice. If people are asking you questions, they see you as an authority on your subject matter.  It doesn’t matter if you’re not the most knowledgeable, or the most accomplished, in your field.  All that matters is that you’re more knowledgeable than the people signing up for your teleseminar, and that you can deliver results.

• Don’t be fearful of lesser-known topics. It has been said that the best way to learn is to teach.  This is also true of teleseminars.  When you conduct a teleseminar, you become more confident, and more knowledgeable, in your chosen topic.  You will learn while you prepare for the call.  You will learn from participants.  You will conduct research in response to questions.

• Don’t beat a dead topic. Don’t be generic in your topic choice.  Challenge conventional wisdom, common sense, or commonly believed truths.  Put a spin on a topic to enliven interest.

• Know your audience’s emotional needs. Your topic choice must promise to satiate a common pain that is felt among your audience members.  Maybe questions that they pose to you indicate that the overwhelming majority wants to be healthier, be richer, or more confident.  Whatever their voices are telling you, respond to that.  Responding to an emotional need is virtually synonymous with instant revenue.

• Captivate your audience. People are busier than ever.  If your audience is comprised of busy parents, and you’re selling spots on a teleseminar about healthy eating, a topic like “Dangerous Foods” might attract more attention than a topic like “Healthful Foods.”  Your topic has to be deserving of a schedule change.

• Make it irresistible. Your topic should warrant schedule changes, word-spreading, and a buzz of excited anticipation.  As mentioned before, satisfy a want, and sprinkle in some creativity, and this hurdle should be easy to clear.

The biggest difficulty you will encounter when scheduling a teleseminar is getting people to sign up.  Topic choice is the key to breaking through that barrier; in fact, it is the single biggest contributor to a teleseminar’s financial success.

Sort out the logistics of the actual call later.  For now, pick a topic that your audience will be hard-pressed to ignore, and even harder-pressed to resist.  Captivate them from the starting gate, and you’ll finish as a winner.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

What’s the absolute best time to ask for teleseminar registration and payment from your prospects?

And how many hoops should they have to jump through to complete that process?

On your teleseminar registration page, you’ll call prospects to action by illustrating how your teleseminar can save them money, make money for them, save them time, or spare them grief.  While that illustration (the picture of their new, richer or more relaxed, life) is fresh and crisp in their minds, ask them to register.  Right then.  Don’t hesitate.  If you give them the space in which to click away, they may never come back.

And in response to the second question posed above, “None.”  Your prospects’ lives are complicated enough.  Give them one more phone call to make, e-mail to send, or hoop to jump through, and they will be more than willing to abandon the quantification of cost, time, or emotion that they just made in their own minds.  In a nutshell, if your payment process is complicated, your teleseminar, no matter how enticing it was only seconds earlier, will no longer be worth the effort.

Here are a few tips to incorporate when setting up your easy payment process on your teleseminar registration page:

• Use an ecommerce solution like 1ShoppingCart to set up your registration page’s shopping cart.  It’s secure, easy to implement, easy for your customers to use, and will keep your clients’ payment efforts to a minimum by processing credit card payments quickly and simply.  You won’t have to wait for your 1ShoppingCart registration to start accepting payments.  Set up a trial, and you’ll be ready to accept payments almost immediately.

• Link your shopping cart to a payment managing tool like PayPal, and your customers will have seamless access to a universal, fee-free, and secure channel through which to send their registration fees.  You won’t need a merchant account, and can begin to channel money to your teleseminar’s registration without delay.

• Your payment process must be fully automated. If action by you is required for any function, it’s not fully automated.  You want the money to roll in, whether you’re running errands, sleeping, or on vacation.  Additionally, you wouldn’t want to ask your clients to wait around for you to complete a payment.

• The payment process must be super simple. No phone calls, return phones call, e-mails, or return e-mails should be necessary for processing payments.  Make yourself available by phone and e-mail, of course, in case a question should arise, but convinced prospects should be able to complete their registration and payment in one sweeping motion.

• Give your prospects plenty of immediate opportunity to sign on for your teleseminar.  Any delay could allow doubt to creep in and annihilate your call to action.  People are most motivated immediately after they’ve uttered their first internal, “Yes.”

By fully automating your teleseminar registration and payment process, you not only simplify the process for your clients, but you simplify the process for yourself.  When you associate every chunk of income with an additional amount of work for you (phone calls, e-mails, red tape), you might eventually come to dread the orders that you once hoped for.

It’s okay for the money to roll in without your awareness; in fact, that’s the goal.  Plan well.  Your prospects will appreciate the ease of payment, and you will appreciate the ease of receiving that same payment.

Want to learn more about how to make money with your own events? Visit our Event Money Machine Blog. You’ll learn about an amazing Telesummit being held later this month. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available.

You’re gathering a database of prospects and marketing to those who have shown an interest in what you’re selling… you’re sending out direct mailings and e-mails, and you’re promoting your next event… you’re taking calls, you’re booking seats, and you’re realizing profits that are just short what you’ve dreamt of.

STOP. Every method listed above is a piece of the money-making puzzle, but there’s at least one element listed there that can be expanded to include an explosion of profits – profits of a caliber that you may have not considered possible.

That element is the “call.”  If you’re talking to one person on the phone, answering his questions and moving closer to a single booking, imagine the potential it could have if you were speaking to 50, 100, or even 150 people at once.  And furthermore, imagine if you were charging money for each of those people to participate in that call.

Hadn’t considered the teleseminar until now?   Here are a few points that demonstrate the profit-making ability of these super-calls.  You can:

• Charge a participation fee: When every person that’s participating in a teleseminar (or simply listening to you speak), has paid a fee (e.g. $50), you make a significant profit.  Just think, a mere 10 participants equals a cash realization of $500.  If you can book 150 participants, that a whopping $7,500 for 1 or 2 hours of your time!  $50 is a small investment for each individual caller, but equates to an astounding profit realization for you.

• Charge for transcripts. You can make participation in your teleseminar free, but then sell written documentations of the content after it’s over.  For this method, you must ensure that your content is so fascinating (and packed with indispensable information), that a generous portion of the audience can’t resist owning their own copies for future reference.

• Charge for recordings. Much like the selling of transcripts, you can sell recordings of your teleseminar.  Remember to make your seminar worthy of a second listen.

• Charge for transcripts or recordings in packages. Maybe a caller has dialed into her first teleseminar, and is so fascinated that she wants more information from past teleseminars.  Or, maybe your call times aren’t ideal for a few of your patrons.  In cases such as these, you can wrap up packages of transcripts and/or recordings and sell them to bring in profits.

• Recycle teleseminar information. Use your teleseminars to compile the information necessary for writing a book, an e-book, newsletters, or articles.  Again, you can realize profits above and beyond that initial call.

There are plenty of reasons to get excited about the teleseminar – including:

• the contagious energy that comes with speaking to a large audience
• the ability to take questions that simultaneously satisfy hoards of people
• the platform to spread the word about upcoming events
• and the chance to get the feedback that’s indispensable to your marketing plan

But possibly the biggest motivator?  The enormous cash-making potential of the teleseminar.

Utilize these tips and come up with your own ways of making teleseminars profitable for your business.  The goal is to do the work once, and to then develop ways to use that information again and again – and to generate profit with each turn.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

What’s the least expensive way to reach hundreds of potential clients simultaneously? Teleseminars can be your best strategy for presenting your offer to the masses. If you haven’t made the leap to this cutting-edge marketing technique, it’s definitely time to get on board.

Most people running businesses on the Internet have attended at least one teleseminar. Simply put, a teleseminar is a conference call where useful information is presented, along with an offer for a product.

Today’s internet-based telephone services allow hundreds of people at once to participate in conference calls. As a featured speaker, you have the power to reach large groups and present your offer with very little cost involved.

Whether you advertise this call to your own client list or partner with another business to expand your reach, hosting a teleseminar can quickly build your business with a minimum of time invested on your part.

How Do You Plan Your Call?

Planning a teleseminar can be simple when you use easily-available tools. Here’s are some of things to do when planning your call:

• Sign up for a conference call service online. Look for one that offers low-cost recording services or make arrangements to record your teleseminar some other way.
• Schedule your call with your service, if necessary, and get the call-in details for your marketing.
• Create your marketing campaign – email announcements, method of enrolling (sign-up webpage works best), call topic, and reminder email messages.
• Decide if you’ll allow those planning to attend to ask questions in advance; this is a great way to gather material for developing your content.
• Announce your teleseminar in an initial email message, then follow up with subsequent invitation emails and call reminder if they sign up.

What Should You Say?

This call is your opportunity to share valuable information your client base can use, as well as make your offer to serve them further. A business coaching firm might, for example, share “Ten Vital Steps to Surviving a Layoff” during the teleseminar, and then offer coaching services at a reduced rate for those attending.

Put together about forty-five minutes worth of useful, interesting content and allow time for questions at the end (most conferencing services allow you to “mute” callers until your Q&A session). Craft a strong three to five sentence offer for your product or service and give a discount good for a limited time after the call. Create a separate sales page on your website to allow you to track the teleseminar’s impact.

Practice your content until it rolls naturally;  you won’t hold your listener’s attention by reading verbatim from a script! If possible, have someone well-known in your industry introduce you to add even more credibility.

How Can You Leverage it Later?

By all means, plan to leverage the teleseminar far beyond the call date. This can be done several ways:

• Create an .mp3 or CD of the call and offer it as a premium for purchases.
• Write a series of articles based on the call transcript. Post them to your website or in article directories, to drive search engine traffic.
• Use the questions asked at the end of the call to identify the need for new products or services.
• Use those same questions to create a series of podcasts or blog posts of interest to your client base.

Teleseminars are an easy way to create interest in your products, increase your sales and provide content for future initiatives. Put your own teleseminar in motion today and find new customers waiting on the other end of the line.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Do you manufacture, sell or promote a product?  Do you offer coaching, professional or specialist services?   Chances are you have accumulated a great deal of specialist knowledge and expertise in your industry.

I’m going to show you a way you can turn your expertise into big profits!  And it’s as simple as sharing your expertise with others to help them become successful in your field.

1.  When sharing becomes profitable  …

The knowledge and expertise you have gained over years of working in your industry is VALUABLE.  It’s especially valuable to those people who want to learn from your years of experience to build their own businesses just as you have done.  By sharing your knowledge, experience and resources you are helping people to make money and create a better life for themselves.  People are willing to pay you big money to help fast track their success.  If you’re willing to share what they want and need, there are people willing to pay you to do that.

2.  Decide how you’re going to share your expertise

Hosting an event and turning it into a big pay day is a perfect way to share your expertise and help others succeed while making big profits for yourself!
A big payday event may take many forms. One of the most common forms is a seminar or conference where you share your secrets and tips with people who want to learn about your field.  You can also conduct workshops, give speeches or run specialist programmes.

3.  Leverage your event to make serious money

Registration fees are a starting point to making money from your expertise.  But you can generate far more revenue.   A big payday event can generate six figures.  Think big!  Your event provides you an opportunity to monetize your business in new and exciting ways…

• You could turn your big payday event into an opportunity to launch a new product or programme for your company.

• Your event also gives you an opportunity to align yourself with different industry leaders. By inviting others to speak at and promote your event, you build credibility through association.

• Think of ways you can use your event to diversify and increase revenue streams.  Consider ways you can include residual income from product sales, setting up new marketing or money-making coaching programs, and establishing lucrative relationships with new clients.

• While your big payday event provides you with a great opportunity to branch out into new areas, you can also use it to build your existing business. Use your big payday event to connect with new clients, or to convince fence-sitters that your product or service is the ideal solution.

If you’re ready to share your expertise and help others on the road to success, it’s time to think about hosting your big pay day live event.  It is possible to generate a six-figure payday; just by sharing your expertise.  I know because of have done it.  Use these tips I’ve shared with you to think big!    Start planning today and everyone wins!

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

How to align your SPECIALISM with a hungry reachable niche who WANT what you offer.

This is both art and science and in this call you’ll meet Pete Bennett who will show you insider secrets for locating your hungry crowd online and small tweaks you can make immediately to generate a flood of new traffic and sales.

It’s My Next “MARKETING* MASTERMIND Call…”

Tuesday, 30th March, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *Finding Your Hungry Crowd*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a ton of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

http://bit.ly/SellingSuccess

I look forward to “meeting” you on the call.

Best Wishes

Bernadette Doyle
www.clientmagnets.com

PS – Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now.

http://bit.ly/SellingSuccess

How to be yourself, have fun and sell a ton on stages and teleseminars!

I want to introduce you to a friend of mine, Lisa Sasevich, also known as the Queen of Sales Conversion.  She’s about to rock the “speak to sell” industry AGAIN with her BRAND NEW teleclass!

Wednesday, March 17th, 2010
9pm UK * 2pm Pac * 5 PM East

Lisa is going to reveal a BIG AH-HA she recently had about what she REALLY did to sell over 7-figures speaking last year (and it’s the OPPOSITE of what you’ve likely been taught!)

Here’s what you’re going to learn on this revealing free call:

• Discover the ONE THING Lisa did differently than everybody else that caused her to not only have a 7-figure year but ALSO enjoy the most amazing clients. (She did the opposite of what you’ve likely been taught to do when you speak-to-sell…and it worked!)

• EXACTLY what you need to have in place to putting together a life-altering talk that feels GREAT to share without giving away the store! (AND has your ideal clients WANTING to invest with you.)

• How to instantly create hunger and desire for your products and services without being “salesy”

• Lisa’s BIG secret to attracting 100% of EXACTLY the perfect clients and none of the, well, not-so-perfect ones

• A simple technique that Hollywood uses to capture attention and sell tickets all the time that will work for you too!

And much more….

Here’s the link to reserve your spot in this complimentary teleclass…

http://bit.ly/sellingsecrets

Best Wishes,

Bernadette Doyle
www.clientmagnets.com

SPECIAL ANNOUNCEMENT!

It’s my special one-time

“BONUS STEPPING UP! CALL”

Instant Credibility, Contacts & Cash!

Wednesday, 3rd March, 2010,

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

http://bit.ly/9vBVEn

This call is a special BONUS for my new Stepping UP! members.  Members, also get a ton of other benefits including …

• Fast Start Webinar, where I walk you through my planning process for the year ahead (I don’t know anyone else who teaches this)

• Portable digital player which has 20 masterclasses – so you get to immerse yourself in my best marketing strategies (and get the year off to a flying start)

• Ticket to the 3 day live event worth £1500/$2400 – we’ll be doing these events in the USA as well as the UK/Ireland

• Access to the Stepping UP! area of the forum which is exclusively for Stepping UP! members

• Private strategy consultation

Not a member?  Then join the “Stepping UP!” programme today so you can take advantage of this call and all the other member goodies each and every month. http://www.clientmagnets.com/steppingup2010

I look forward to “meeting” you on our call.

Bernadette