Client Magnets Official Blog

Once your teleseminar is over, the income stops, right?  Wrong.

Whether you’ve chosen to conduct a free or paid teleseminar, it’s only the beginning of your earning potential.  One of the things you can do to keep the money rolling in is to have your teleseminar transformed into a product to sell.

Maybe your participants want to see what they’ve just heard, in writing.  Or, maybe the teleseminar wasn’t conducted at a time that was convenient for them, but they’d still like to learn about your topic.  Or, maybe they’re anxious to share what they’ve heard with their friends, in concrete form.

If you choose not to offer a transcript of your teleseminar, there’s no telling how much profit you could be losing.  Here are some guidance points for creating a transcript, and drumming up additional cash flow:

• Create a sales page for your transcript. Your teleseminar’s registration page’s text can serve as a basis for this.  You’ll simply need to add some graphics and fulfillments.  A standard webpage will never sell a transcript.  You’ll need real sales language…the kind you used to fill your teleseminar.

• Record your teleseminar. You can request that this be done through your phone service provider, who can send you an MP3 recording afterward, or you can purchase a recording device (like an Olympus WS-100) to record it on your own.  Then hire a transcriber to put it into writing.

• Hire someone to edit the transcribed text, so that it more closely resembles an article, with headings and sections, so that readers can easily access the information and sections that they’re most interested in.  Typically, transcriptionists will type text that runs on and on, from one subject to the next.  Segmenting the information, and removing conversational elements, will make the document more reader-friendly.

• Hire a graphic designer to design a document cover for the transcript. This image can also be used in the sales letter.

• Decide if you’d like to offer digital transcripts on PDFs, or if you’d like to ship out hard copies.  Whatever your preference, hire someone to handle distribution (like 1ShoppingCart for instant, digital copies, or a company that specializes in creating on-demand hard copies, as orders come in).

• If you’re planning to distribute paper copies of the transcript, don’t sink a boatload of money into stocking shelves with copies waiting to be sold. It’s more cost-effective to have copies created on-demand.  Even though it may cost a bit more per copy, you won’t run the risk of losing your money in unsold, warehoused copies.

• The price of your transcript should range from the same as the cost of the teleseminar, down to a 25 percent discount.  Don’t price the transcript higher than that of the original event, but at the same time, don’t devalue the information just because it’s not live.

• The selling of your transcript doesn’t have to end when you hang up the teleseminar phone.  To the contrary, future customers might be interested in owning transcripts from teleseminars that took place before they were onboard.  Run promotions occasionally, highlighting a transcript.  Or, insert a blurb in newsletter, directing readers to a particular transcript’s sales page (choose a transcript that’s relevant to a current event or some other topic outlined in your newsletter).

Your teleseminar is like a flower seed.  You plant it, care for it, and enjoy its benefits once it matures.  But once that flower withers, your enjoyment of its advantages doesn’t have to end.

Harvest the seeds from that flower.  Plant those seeds by mentioning the availability of transcripts as you close your teleseminar, create transcript sales pages, insert newsletter blurbs, and promote your transcripts as the profitable products that they are.  Continue with this practice, and soon, you’ll have an entire garden filled with a rainbow of limitless income.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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