Converting Interest Into Income
December 18th, 2009
If a hundred people express an interest in your business this month, how many of them will be paying clients by the end of the month?
Once someone has raised their hand and expressed an interest in you or your business, what is the process they go through to become a paying client?
If your answer is, “it depends,” or “it changes according to every client,” that’s a tremendous mistake. You can’t grow your business that way. You will only grow exhausted if you must be personally involved in every single sale.
This aspect of conversion is really, really important. Everything else you do may give you visibility, but it’s not going to convert client interest into paying business unless you have this conversion process in place.
All of the methods, all of those other things you focus on, all they will do in and of themselves is raise your visibility. They’ll let people know about you. But they are not, by themselves, enough to get someone to put their hand in their pocket, take out cash or a credit card and hand it to you.
It isn’t enough just to get your name out there. That alone isn’t magically going to bring you paying clients. To make that happen you must have a conversion process.
So, if you’ve been working diligently, and doing all of the things that you need to do to increase your visibility, but it’s not converting into paying business yet, you need to focus on conversion. Right now.
Focusing on the answers to these questions will help you to articulate your conversion process:
1. What am I actually doing to encourage people that are interested in me to spend some money with me?
2. How easy or difficult am I making it for them to trust me to spend money with me?
3. How well am I spelling out the benefits of what I’m offering so that clients want to spend their money with me?
4. Can clients clearly see the return on investment they’re going to get?
5. Can they see the improvements that they’re going to enjoy or the quality of life they’re going to enjoy as a result of spending money with me?
These questions apply across the board and the answers will help you to implement a process to convert interested consumers into paying clients.
© Bernadette Doyle, 2009
WANT TO SEE MORE ARTICLES LIKE THIS ONE? See more articles at my website
Posted in 
Tags:
Social comments and analytics for this post…
This post was mentioned on Twitter by bernadettedoyle: Converting Interest Into Income http://is.gd/5s2vf…
Dont forget that you should also have your email marketing system in place, you should have a lead capture or autoresponder on your site.If you dont have a site you can get a wordpress site done and hosted for very little money ?around $250 gets you a customized professional wordpress site and google loves the wordpress structure and it ranks those sites very well.There are some very good internet marketing experts out there helping small businesses and for very reasonable costs.Prices may start at around $360 per month but you get value and there isnt an SEO out there offering to work for 10 bucks. Professional help is transparent, measureable and guaranteed for pre agreed targeted results. You get what you pay for.It can cut down your offline marketing costs too if you get it done properly. Thank you for this article! I’ve just found a surely fantastic web 2.0 source about money Try it!