Client Magnets Official Blog

What comes easily to you?  The thing that you believe is just common sense, is in fact, the most important thing for you to share with the world. We all have things which come easily to us, in fact so easily, that we fail to recognize that other people can have difficulty doing the very same thing. To unleash the power of your online business, you must determine what this thing is. This is your unique value proposition.   Your unique value proposition is your ‘Gold’. It is what you can leverage to create and grow an online business; a proven method of boosting your business’s bottom line, without boosting your required long term time investment.

Try This Brainstorming Exercise: Draw a large square on a blank piece of paper. The square should fill the entire page. Within the square, draw two lines dividing the space into four quarters. In the top left hand quadrant, write the words, ‘hard to learn’. In the top right hand quadrant, write the words, ‘easy to learn but hard to do.’ In the bottom left hand quadrant, right the words, ‘hard to learn, easy to do.’ And, in the bottom right hand corner, right the words, ‘so easy to learn and easy to do.’

Now, write thoughts that come into your mind about your skill sets, placing them into the appropriate quadrants:

• Hard to Learn - What seems extremely challenging for you to learn? If it’s hard to learn and you have to study for years to do it. And, it takes a fair about of effort and focus to do it.

• Easy to Learn, Hard to Do – Filling paperwork. This task is easy to accomplish, yet hard to make yourself do it, at least it is for most people.

• Hard to Learn, Easy to Do – This would be something which is hard to learn initially, but easy to do once you learn it as you love it.

• So Easy to Learn, Easy to Do – This is something you wouldn’t dream of charging people for as you get so much pleasure doing it.

Now that you have completed the exercise, consider where the most money to be made in the world would fall in terms of categories. Where most of the world thinks that there is money to be made is in the hard to learn, hard to do quadrant. The assumption is often made that anything which is hard to learn will have less competition, causing the compensation to be greater.

But, your true value, the area in which you can make the most difference for yourself and for the rest of the world, is the place that comes most easily to you. That’s where your natural talent lies. And, that is the quadrant which you should be operating out of.

Now that you know what your true values are, you can align your online business with them. By doing the brainstorming you’ll discover your unique value proposition, and you will be taking the first step toward boosting your business’s annual revenues.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

One Response to “Determine Your TRUE VALUE”