Client Magnets Official Blog

Do you find yourself stumbling when it comes to selling your products to others? You’re not alone; plenty of otherwise savvy business people fail to reach their goals because they hesitate to ask someone else to buy their products. The stigma attached to sales in your own thinking may be what’s holding you back from reaching your goals..

If you suspect your hesitation to ask for the sale stems from negative mental associations, it’s time to break free. Let’s look at some of the stereotypes that can cause people to see sales in a negative light.

Salespeople are pushy: Maybe you or your parents had a bad interaction with a salesperson that used force, rather than educating the customer, to try to make a sale. Does that stereotype you developed keep you from becoming someone who relates well to customers and serves their needs? It doesn’t have to.

Salespeople are dishonest: Again, one bad experience with an unscrupulous sales professional can taint our own ability to offer our products to the people who need them. But that doesn’t have to be a permanent condition! We can decide to serve our customers in ethical ways that benefit both them and our businesses.

Sales isn’t a “real job”: How many of you were encouraged to finish college and then land a great job in sales? Probably not many. This particular stigma is persistent, that selling our products is somehow not a “real job.” The truth is, no business succeeds unless someone buys its products or services! Becoming a successful business owner is a real job. Successfully steering your company through hard times by continuing to sell products is a great accomplishment.

Setting aside the stigma others have ingrained in you about the legitimacy of sales can be the crucial first step to reaching your goals. Take an honest look at your involuntary reaction to the word “sales.” If it makes you squeamish, you have some work to do to change how you frame offering your products to your market.

Accept that you have something important to offer the world. Serve the needs of those who are looking for what you have to offer by educating them about your products.

Step over the mental roadblock in your mind about “sales” and enjoy the satisfaction of improving someone else’s life. There’s no stigma attached to serving your customers well.