Client Magnets Official Blog

Have you ever had one of those days when you’re in a rush to leave the house, and just as you’re about to go, you can’t find your car keys?

Or, have you ever misplaced a special piece of jewelry or an important document, and you need it now and just can’t find it?

If you haven’t, well, lucky you.

But I’m sure most people can relate to that frantic feeling – the one that immediately overcomes you because now you have to start the search.  And it’s usually not a clear-headed methodical search, either.  It’s a frenzied, anxious hunt. Where you are crazed and harried, looking for your keys or your mislaid item. “Where did I leave them? Why can’t I find it?”

You check and recheck the same places over and over again, even looking in the most remote and ridiculous locations. No matter how hard you search, you simply cannot find what you’re looking for.

And then, if you’re lucky, someone with a clearer head will come along and say to you, “Just stop looking. Just calm down. Do something else.”

As rushed and frantic as you are, if you do just stop, maybe make yourself a cup of tea or take a break, you’ll suddenly find what you’ve been looking for. And, it was right there all along.  When you come across it, you’re thinking, “I looked in that very spot ten times and I couldn’t see the keys (or ring, or papers) were there all along.”

How does that happen? It’s not like someone hides these things on you and then puts them back when you’re not looking!

This is exactly what happens to people when they’re trying to find additional revenue in their own business.

Does this resonate with you? Have you actually been frantically searching for revenue in your business?

The best thing you can do is just stop.   The opportunity will present itself to you. It’s more likely to do that when you stop that frantic searching.

As an example, I recently discussed this very topic with my Marketing Mastermind Group – by the end of the 60 minute session, we’d identified at least 10 places where you can quickly and easily find the “hidden money” in your business.

There are likely opportunities in your own business that you just can’t see right now. I call that the “hidden money.” Consider a few reasons that you might be missing out on the income that is sitting right there under your nose:

• Are you too distracted by physically doing all of the tasks that need to get done in your business to focus clearly?
• Are you focusing too much on figuring out how to make more money and not enough on what your clients want?
• Do you only search for more money in your business when cash flow has dipped?

Whatever the circumstances may be, in order to open your eyes to the piles of cash that are sitting all around you – to the additional revenue that you have been overlooking – you will first need to change the way you are searching.

Frantic searching isn’t doing you any good. Particularly when you find yourself in more of a famine period than a feast period in terms of revenue. That is your cue to stop and breathe. Take a moment, a cleansing breathe, a step back. When you do, you’ll suddenly realize that the thing you are looking for was right there all along.

I know that this is a tricky and difficult thing to do, particularly if you’re in a cash ebb rather than a cash flow.

But, panic and stress will only conceal the answers that you are searching for. A clear, lucid approach is the fastest way to find that hidden money.

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