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Do you feel like your days aren’t long enough to meet the demands of your workload?

Perhaps you have a steady workload but you are having trouble getting it all done. You could put in the extra hours but nobody wants to spend their personal time at the office. Your time is valuable, pure and simple. You can’t make more of it.

What you’re experiencing is what I refer to as the ‘time-trap.’ The time trap is a term that I use to describe a business that will not function without you. Essentially when your money is reliant on YOU, and your constant work, you are stuck in the time trap.

You shouldn’t have to pull a switch, so to speak, every time you want to make your business go. Your company is your baby, but unlike an infant it should be somewhat self sufficient.

Ideally, you want a passive income as well, money that doesn’t require your constant efforts. Money that is generated even while you’re not working.

Starting out, a lot of my work had been quite time intensive. It meant wonders for me and my family when I finally escaped the time trap. You can imagine with two small children under three, I don’t have a lot of free time. The time that I’m not working, I’m with my children, and I love being able to pack up the car and just leave for a week with them without worrying.

I didn’t want to be at work all the time. Now, I work part time, three days a week. But I actually make more in a month than I used to in a whole year. You can too. Your main goal is finding ways to serve people that aren’t so time dependent on YOU. And though the solution isn’t creating more time, it will feel like you have done just that.

If you were running a daycare, you wouldn’t organize the children one by one. It would be a madhouse. You find ways to function the day-to-day for the entire group. That doesn’t mean you don’t serve each individual based on their needs, but if 12 children have to eat you feed them all at once, and most of them will be happy to have the same food as everyone else.

I have a monthly mastermind group of 600 members. We meet once a month and I do one call. In that one-hour call I’m able to connect with all of my members at once.

Rather than making 600 phone calls saying the same thing, or 600 emails, doesn’t it make sense to just do one? Be creative, work online and develop more methods to serve more people at once.

Escaping the time trap is about doing less work for more people. One way to accomplish this is to sell your ideas as products. Many of your clients have a demand for the same service, maybe even exactly the same. So turn those ideas into products. Why does this work? Because unlike a specific service, you can sell a product completely independent of your time. If you set up a system whereby when people buy that information it is shipped to them automatically, you’re free to do nothing.

Perhaps the most challenging thing starting off is learning to make money independent of YOU. But if you create a system where you market everyone at once, and sell your services as products, you will have more time, more money, and more independence.

You might even find when the service or product is prepackaged and easy to order, it will appeal to more people. When you can make your business independent of YOU, your time will be yours, and it won’t fall privy to the all consuming time trap.

Since you can’t make more time, at least you can enjoy the time you’ll have saved.

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