Client Magnets Official Blog

At the end of last year, I surveyed my subscribers to find out what their biggest business challenges are. Over and over, the issue of finding new leads and prospects came up.

A very common mistake is over-dependence upon 1-2 sources of new client enquiries. No matter what business you are in, it is highly unlikely that any single source will deliver ALL the enquiries you need. Eg it’s much easier to find 100 methods that will bring in 1 client each than it is to find one jackpot source that delivers 100 new clients.

Take a close look at any established, successful business and I promise you they have MULTIPLE sources of incoming leads.

So one of the best things you can do to get more leads and prospects is to start compiling a list of where YOUR target clients are ‘hanging out’.

Ask yourself:

> Where do they congregate (online and offline)?

> What do they read?

> What workshops or seminars would they go to?

> What conferences/trade shows would they attend?

> Where do they network?

> Who else do they do business with?

> Which clubs, organisations or associations do they belong to?

> What newsletters would they read?

> Where could you find a roomful of these people?

> Who already list of these people?

Sometimes when I give this assignment, I hear things like – ‘Well I found this magazine, but it’s really expensive to advertise’, or ‘I approached them about speaking but they weren’t interested.’

That’s not the point. Those are separate obstacles that can be overcome LATER. For now, you just need to identify those places where your target audience is hanging out, then you can strategise about the best way to reach them.

Do it NOW! I remember struggling with this a few years ago until a wise man said to me, ‘Someone, somewhere ALREADY has a relationship with the people that you want to reach.’ They’re out there. It’s up to YOU to find them.

You’ll be surprised how a mastermind group can help you with this. In my own Marketing Mastermind group, several lead sources get swapped, shared and passed around.

Just start that list!

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