Client Magnets Official Blog

There’s little point in driving people to your website if you’re not able to capture their business once they get there. So, before you try to draw the crowd, make sure the fundamentals are in place.

There are three foundational things that you need in place before you try to get your business name in front of potential clients.

•    A List Manager.

Because I didn’t have a list manager when I first started, I had to manually send out the free report I had offered to a hundred people. You don’t want to do that. A list manager is your database – the place where you store all the names you’re going to collect – and it enables you to handle the “subscribes” and “unsubscribes” automatically. You don’t have to spend any time on it, or hire an assistant to do it.

Some examples of list managers are 1ShoppingCart.com, Total Business Cart, Constant Contact and  AWeber.

•    An Ethical Bribe

What are you offering that is interesting and enticing to the clients you want? You need to present something so tempting that people will be eager to hand over their name, their email address, possibly even their mailing address.

Consider using a free report, a teleseminar, or an audio. These can all work very well in helping to build your list. If you don’t think you have enough expertise, consider interviewing an expert, and use that as your giveaway.

Spend some time thinking about what that enticement is going to be. Make sure your offer is congruent with the people you want to attract. What will have those clients flocking to you?

For example, high-end marketing clients probably won’t be interested in a program titled “Marketing on a Shoestring.” Psychologically, you’re going to attract the cheapskates with that title, when what you really want are the money people. So make sure your pitch fits the people you’re pitching to.

•    A Squeeze Page

It used to be enough to have a box on your website that says, “Sign up here for our free newsletter.” These days, you will find that less than 10% of people who visit the page actually sign up.

A squeeze page is a standalone page that has one goal – to get people to join your list.

For example, use a squeeze page to promote a teleseminar. That page will contain the teleseminar topic, the details about the teleseminar, and a box where people can sign up. There is no navigation bar leading to another section of the website. There is no other information.

Here’s an example of one of my squeeze pages:
www.clientmagnets.com/steppingup

I’ve found that about 70% of visitors say yes, compared to the 10% who click on that box somewhere in the corner of your website. This is where you will capture the person’s details.

Once you have these fundamentals in place, you can begin to focus on the promotional things you need to drive traffic to your site.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

Tweet