Client Magnets Official Blog

In order to take your business from where you are now to a soaring success by the end of this year, chances are you’re going to need to make some investments.

In this economy, that word, investments, makes most people shudder. But, the kind of investments I’m talking about aren’t nearly as risky or as scary as placing all your money into some fund, speculating on the market and hoping to see a good return.

The investments I’m talking about are much more secure than that. And, they are guaranteed to produce results.

You may need to invest in software, or in building your team. You may need to invest in attending an event or in recruiting the right people, or getting the right experts to assist you with a certain part of your business. You may need to invest in your education.

Rest assured, there is always some type of investment that you need to make in order for your business to grow.

Personally, I’ve invested a lot in my business. I’ve done all of those things I just mentioned, from building my team, to belonging to mastermind groups and purchasing software systems. These things are all essential to growth.

Before you think, “Sure, Bernadette, that’s easy for you to say, with all this money, your nice big house, your nanny and your housekeeper,” I want you to know that this is not a recent habit for me.

I didn’t allow cost to be the prime motivator in my decisions, even when I was broke. Not that long ago, when I had a small baby and was paying so much of my income to childcare, I was presented the opportunity to jump onboard Yanik Silver’s marketing mastermind group. This was far more than I had ever spent before. But it is one of the best investments I’ve ever made.

Yes, you’ll spend a lot of money on these things year after year, but they’re good investments. They help to grow your business.

Your bank balance shouldn’t determine your decision making. If it does, your balance won’t actually change until you stop making your decisions that way.

The decision to make an investment in your business is as much a psychological stretch as it is a financial stretch. Like any investment, you have to weigh the factors to determine if the investment is sound for you. But, instead of asking, “What will it cost me to do this?” the better question is, “What will it cost me if I don’t do this?”

Even if you think that you simply, physically don’t have the money to invest in software or an assistant, you need to look beyond that. This is where the leap of faith comes in. By putting that person in place or buying that software, you will free up time so you can then go out and bring on one more client.

If that additional client spends $1,000 with you and the assistant or software cost you $300 a month, essentially that investment saved you or made you $700 more per month.

Start looking at investments in your business as what you will be losing by NOT making them. You stand to GAIN SO MUCH MORE by giving your business the support and backing it needs to grow. The returns on your investment will be well worth it in the end.

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