Client Magnets Official Blog

I meet so many people on my teleseminars and events, who are overwhelmed and intimidated by web marketing. I know that feeling, because I was too. I remember distinctly the time, when I started exploring putting together a website being SO confused by the contradictory advice being offered up by experts. It actually put me off creating my website for a long time. I was paralysed by the conflicting advice.

Thankfully, I finally dipped my toe in the water and started my weekly newsletter. And do you know what I’ve discovered? The process that helped me build a successful business off-line is exactly the same as the one that is helping me build my business on-line. Good old-fashioned CONTENT.

Traffic to my site has increased by people sharing my newsletter, posting my newsletter on their websites and recommending me in discussion forums, social media and blogs. And the reason people do that is they think that my content is good and worth sharing.

So my message to you is to forget about the adwords, the search engine optimisiation. Do those things work? Yes, they do. But all of those bells and whistles can come much later. If you’re interested in attracting and maintaining a large group of people to your site, then the way to do that is through valuable content that helps your visitors, that solves problems, that moves them forward in their lives.

And the great thing about this is: You can do this from where you are right now. You have knowledge, expertise, opinions, insights, experiences that are worth sharing. There’s a good chance you are totally overlooking just how valuable this is to other people, because they are things that you take for granted.

The bottom line is: are you providing value? If you got up every morning and asked yourself  ‘How can I provide value to the people I want business relationships with, even before they become my clients?’, then your marketing problems would be solved forever.

Marketing, on-line or off-line, is nothing more than identifying groups of people who have problems you can solve, or needs that you can satisfy. You then need to solve that problem at a price that works for both parties – one where they get value and you make a profit. When you start serving a few of them and do it well, it won’t take long for word to spread.

Without these basics in place, no amount of fancy technology will help you. With these basics in place, no lack of technology will stop you. This is the true magnetism of your marketing, the technology just accelerates the process. So forget fretting about technology and start thinking about value. That’s what’s going to really turbo-charge your business.