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Most people think of their business assets in terms of things they own, such as buildings, office equipment or machinery. That’s how an accountant would measure your assets.

To me though, your assets are the things that you currently have in your environment that you could leverage in order to achieve your goals.

It’s important to list out what your assets are. This will help you to realize that the path to your vision, from where you currently are, starts right here.

Start by thinking of your assets more as resources than possessions.

Two of the best assets you can have in your business are people and products.

People
The people that are assets for your business can be grouped into a few different categories.

Your Team
If you have a team of people that work with you, they are a big asset. They are your resource for getting your business going, your products developed, your articles written, your website up and running. Joint venture partnerships are also an asset by helping to increase your exposure.

Your Clients
Any clients that you already have are definitely a tremendous asset. If your vision is to double or triple your income next year, your existing clients are the people that will help you achieve that vision.

Don’t doubt this. If you think you don’t have enough clients or that they wouldn’t be interested or willing to pay as much as you want, those are excuses and obstacles. I guarantee that a percentage of people from your existing client list will be the same people who can help you achieve your revenue goals next year. Maybe not directly; maybe not even as clients. But they are excellent sources for referring business to you, and are also your best case studies and testimonials.

Your existing clients are, without doubt, one of your best assets.

Prospects
Your prospect list is an asset. I am a big proponent of building a list, and have done this for years because it is such an asset in my own business, and will be in yours.

If you’re experiencing a lean period, you can always mail out to your list. Do a special offer to generate some income. Some of those prospects are bound to become existing clients, making them an even greater asset.

Products
Products are an essential asset that can help you achieve your goals. If you don’t have any products yet, you may need to consider creating some. Like your team, they go a long way in generating business and revenue. Create a hard copy or downloadable recording that can serve as an independent, self-supporting source of revenue.

The path to your business vision starts with what is currently around you. There are most certainly opportunities and possibilities in your immediate environment that are tremendous assets to you, and could well be the starting point of this being a dream year for you.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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