Have you heard the joke about the tourist who is driving around Ireland and stops to ask a farmer for directions? The farmer leans into the car and says, “Well, you know sir, I wouldn’t start from here.”
Like all good jokes, there’s an element of truth about human psychology in his answer. Most of us wish that we were starting from somewhere other than the place that we’re actually starting from.
When you think about starting your business, have you said any of these things?
If only I had more experience.
If only I was younger.
If only I got started earlier.
If only I had more money.
If only I was self-employed.
If only I had more time.
If only I wasn’t committed to this other project.
Always remember that where you’re starting from is a lot less important than the direction you’re heading.
Everyone who is running their own business had to start somewhere. And a lot of them started in much more challenging situations than yours. Whether you have situations, reasons or excuses, they all boil down to the same thing. They are stopping you from moving forward.
So, if you’re in a successful business, but tired of trading your time for money; if you’re pressed for time and want to break free of your existing revenue model; if you want to learn to earn revenue through products and passive streams – you’ve got to begin somewhere.
Stop finding reasons why right now is not a good time for you to start. Stop using your current circumstances as reasons to justify staying where you are. Right now is the perfect time to start to improve, grow and expand your business. Right now is the time to stop procrastinating and stop making excuses.
You can start your information empire from any point. Yes, where you start will influence the steps you take and the order in which you take them. But, the point is that you can start right now, from right where you are.
You may be familiar with Jim Edwards, an online information marketer. He sells e-books, among many additional things, in his information product funnel.
Jim started his information empire from probably the most challenging situation a person can be in. He was bankrupt, worked full-time, lived in a trailer, and had precious little free time to build his own business. But, he carved out time every day to come up with marketing ideas, write sales copy and work on the mechanical nuts and bolts of his business.
Because he couldn’t afford resources, he worked a lot of long hours by himself – 16-hour days or even longer.
You probably aren’t starting from a situation as dire as Jim’s. His is an extreme example that even when the situation is really tough and challenging, you can still take the steps and get started.
The only difference between you and someone who is running a successful information empire is that they decided to start, no matter what their circumstances were. You can learn from their examples.
Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com
Dear Bernadette,
There are always great examples to follow and if we look around us we can draw strength from how people have risen to the occasions and battled against all odds to create successful business empire. The article clearly points out that you can start and run a successful business, no matter what circumstances you are in. Rather being a victim of your circumstances, it is important to negotiate a way out of problems through better management of your time, money,talent and other resources.