Client Magnets Official Blog

What if you could enjoy genuine client abundance: all the clients you want, whenever you want, paying the fees that you want?  One answer is to only target those people who are truly interested in what you’re offering – those people with their hands raised in response to your proposed solution.

Though rejection is an inevitable part of business and life, it doesn’t have to be a dominating factor.  In fact, it can be a miniscule, barely noticeable speck in a sea of limitless clients.

You can’t sell to everyone.  You don’t have the time or resources to do so, and no single product will appeal to every member of any population.  In order to identify those who are most likely to buy, you need to devise a method to pick out the prospects with their virtual hands raised, who are ready to accept your single solution to their shared problem.

There are two types of disappointment when you try to sell to people who just aren’t interested.

• First, you might feel that you, yourself, have been rejected. It’s easy to convert rejection of a product into rejection of yourself, and without the tools to manage those feelings of rejection, negative effects can flow into your business dealings.

• Second, you might be able to sell your product to people who aren’t truly in need of it, or aren’t interested in it, simply because you are a smooth operator.  The consequence of this scenario will most likely leave you with a sleazy feeling, knowing that you’ve manipulated other human beings into doing something they weren’t comfortable with.

In order to increase your bank of yes and deplete your bank of no, it’s important to ask the population, “Who’s interested?”  When you do that, a percentage of the population will raise their hands.  Consider that group of raised hands to be your new sea of prospects.  Don’t worry about those who have kept their hands in their pockets – they would have had no choice but to say “no” anyway.  Though your product might be a God-send for some, it’s never going to be right for everyone.

Isolating the group with hands raised saves you time, effort, and the fortitude that it takes to recover from rejection.

Here’s the progression – from getting those hands up in the air, to optimizing their potential:

• Find a lead generation system that plants the seed, poses the thought-provoking questions, and sparks enough interest to spur interested people to raise their hands.

• Offer a free report. Ensure that your report aligns fluidly with your product.  Like a chain with all links unbroken, your message must be kept uniform and in order.  This way, you’ll ensure that the people you’re attracting are the same people who are likely to buy. Remember, your initial contact with prospects must align with what the market is searching for.

• Shift your marketing focus to those who show an interest in what you’re selling. They are your true ‘prospects’.  This is the group that is predisposed to buy.

• Tell the people with their hands raised why their instincts are correct. When hands are raised, it means that the owners of those hands have a problem, and they think you might have the solution.  Let them know they’re right.

• Keep your message (your solution to their problem) uniform from first taste to final sale. Your execution must be as groundbreaking as your great ideas.

Your product is wonderful, problem-solving, ingenious…and there is a group of people out there just waiting for it.  It’s your job to find those people.

Make the effort to isolate the hands that are raised, using a message that not only attracts, but delivers.  Doing the right things, in the right way, in the right order, puts money in the bank.  When you execute seamlessly from the beginning, you will learn to view the raised hand as a springboard to raised revenue…a virtual deposit slip for your growing bank account.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

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