Client Magnets Official Blog

Do you recreate exactly the same steps, from start to finish, with every single new lead?

Though you may think that you have to rigidly follow your game plan each time, the way you’re doing it isn’t really generating more business.

What you’re doing is giving you unpredictable and inconsistent results. Because you keep reinventing the wheel.

I know this, because I did it too. Years ago I worked as a sales trainer, and any time a customer contacted me and expressed an interest in my training, I was reinventing the wheel. Every time.

I had one-to-one conversations with every new lead. I had individual meetings with them. I wrote tailored proposals for each and every one of them. I reinvented the wheel. Over and over again.

What that did was not to generate more leads, but to create a bottleneck in my business. I was too busy working on each individual lead to think about developing a conversion process.

Imagine that your lead generation is working well, so you’ve got traffic to your website. But what happens when someone visits the site?   They might request information from you. And when you send them that information you are inviting them to have a one-on-one consultation with you.

And during that consultation you use a set of questions or other methods to convert them into a paying client.

Do you see how this is a much more streamlined process? For every lead that comes through, make that invitation to a personal consultation and then have the conversation that will convert that lead into a paying client.

Once you have this process in place, conversion becomes so much easier. You’ll know that for every ten people that go through the process, four will become paying clients.

When you’ve got this in place, you can focus on new ways to generate more leads.

So stop reinventing the wheel, and start reinventing your conversion process.

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