Client Magnets Official Blog

If you have absolute confidence in the value of what your business has to offer, but you are self-conscious when it comes to your ability to sell your business, you need to evaluate your priorities.

Yes, your priorities. Because what’s essentially happening is that your desire not to look pushy or appear needy is actually getting prioritized ahead of your desire to make sales and make money. You are putting that first as your main concern.

Now, this is fine. It’s perfectly okay for you to have your priorities in that order – as long as you recognize that the results you ultimately achieve will be a reflection of the order of your priorities.

You can look at this from a couple of different angles. You can say, this is who I am, this is how I am, and it’s not going to change.  If this is what you make up your mind to do, your belief in your product or service will take you only so far. I’m not saying you won’t achieve success, but without promoting what you believe in, you are responsible for limiting the results you could achieve.

I recognize that sales is not everyone’s strong suit. It can be intimidating to try to convince someone to try something, to do something. People don’t like to feel pressured, and you don’t want to be the one pressuring them. That can’t possibly be good for your business – or can it?

Instead of merely accepting these self-imposed limitations, try viewing this from a different angle.

Think of it this way. If a friend or colleague knew of some groundbreaking thing, or something really special that would make a huge difference in your life, and they tried to tell you about it once, but you were too busy to listen, how would you feel later? Wouldn’t you say to them, “Why didn’t you tell me about that? Why didn’t you call me again about it? If I had only known about it, I’d have done it.”  You would feel like you’d missed out, whether it was a sale on a great product, a ticket to an amazing event or an opportunity for a life-changing service.

Just because past clients or current prospects haven’t followed up with you doesn’t necessarily mean that they’ve lost interest.

It might mean that their circumstances have changed and what you were originally offering is no longer relevant. But you might also have changed or expanded your offering. If you don’t tell them – seek them out, be assertive and tell them – they won’t know, so they won’t buy.

More often than not, past prospects haven’t changed their mind about you; more likely they’ve forgotten about you because they just got busy with other things. You are not pestering them by getting in contact with them. You are actually serving them and helping them. You’re saving them a job.

Try telling yourself that in order to do the very best for your customers and your business, you have to put your personal priorities on the back burner. Instead of the never-ending struggle to bypass the sales conversation, address it head-on. Do it for your clients. Do it for your business. The one most likely to gain the greatest benefit from doing it, is yourself.

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