Client Magnets Official Blog

Your webpage is like a salesperson in print.

When visitors go to your website, it should provide them with all the information they need to know, and leave them with no doubts about ordering products or services from you.

Does your webpage do that? If it doesn’t, you’re missing one of the best conversion opportunities there is. One-to-many selling. Your strategy should be to get people to visit your site, and let the site make the sales for you. Use your webpages as sales pages.

This has been my own strategy and specialty, because sadly, I don’t have time to speak to every single person who expresses interest in what I am offering.

And frankly, not everybody needs to speak with me. Some people wouldn’t even want to speak to me; they just want the information they need in order to be able to make up their own mind.

So if you’ve made the decision to drive traffic to your website because you don’t have the time for conversations with too many people, focus on the quality of your webpage. Make sure that page is in the absolute, best possible shape to close the deal for you.

Think of it this way. If you were to expend time and energy recruiting and training a salesperson, you would make absolutely sure they were fully informed.

They would know all of the information about your business to give to prospective clients. They would be able to give all of the reasons why the prospect should buy this particular offer at this particular time. They would be able to overcome every objection.

That is what your webpage should do.

It should answer every possible question. It should inform visitors of the value of your service and convince them to make the purchase. And that may take a lot of information, a lot of words and facts and details. Don’t worry if it seems like a lot of copy. Since you aren’t having a back and forth exchange with the potential client, you have to anticipate any questions they might have, and address them all. Your webpage should be as long as it needs to be to get the job done.

You don’t want them leaving your webpage without making the purchase because they didn’t have some piece of information that they wanted. If a piece is missing or incomplete, you risk the chance that some people simply won’t buy.

So are you cutting corners in your sales process? Do you just seem to always run out of time or are you too lazy to get your webpage sorted out? Have you put proper emphasis on effective copywriting or considered hiring a copywriter to do it for you? If not, you are shortchanging yourself and your prospective clients.

And that will be so wrong. If you’re selling something that can make a difference to people, it’s your duty to make sure that as many people as possible benefit from it.

Their lives are going to be enhanced by what you’re offering. It’s going to move them forward, in their business and in their life. You need to make sure you’re doing a complete and thorough sales job on your webpage to help make that happen for people.

That page should function as your own personal salesman or woman, working for you 24 hours a day, seven days a week.

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