I love narratives. They’ve been with us since the beginning of time and are how everything is shared, passed down and used to engage and inspire us.

For those interested, you have to read the works of Joseph Campbell (The Hero’s Journey). He was consulted by the Star Wars creators regarding the classic story constructs.

See this chapter in Wiki about the Monomythy.
http://en.wikipedia.org/wiki/Monomyth

Many (most?) of the classic stories in history have their roots in these structures.

There are many ways to use these narratives from delivering engaging stories about yourself, inspiring your customers and clients to journeys of success your product or service can deliver.

Thanks for bringing them to everyone’s attention, Bernadette

John Gordon
The Infotainer

My own story is often the best marketing tool, and makes the biggest impression on the nurses I speak to -if I can do it, you can do too! The entrepreneurs/ mentors and marketers I am drawn to the most are those who share their stories rather than the ‘look how much money you could make’ brigade….authenticity and being human is easier for me to relate to!

Thanks for all your great posts recently!
Claire

As a Duct Tape Marketing Authorized Coach, we include this as part of the overall marketing kit. In small business it’s all about like, no, trust – and through your marketing content, sharing your story allows your ideal client to connect and relate to you.

I think you are great Bernadette.