Client Magnets Official Blog

Venue-finding services are a very specific subset of the event planning niche. When you include venue-finding services in your budget and your venue requirements, the service then does the venue research for you. A venue-finding service can research various venues, negotiate pricing, and move on to another venue if a venue doesn’t look like it can accommodate your budget. Venue-finding services do provide a unique value, but only if you work with the right company.

Venue-Finding Services Free You Up
Finding the right venue can take a lot of time. You’ll start by spending some time researching venues. Once you’ve narrowed down your options to venues that are in your locale, you’ll need to visit those venues in person. You’ll need to establish a relationship with the venue manager, and then begin the process of negotiating the price. You may have to do this for more than one venue if you find that a venue simply can’t accommodate your budget, or doesn’t meet your needs.

A venue-finding service takes this entire process out of your hands. All you do is tell the service about your needs, and then sit back and wait for them to find you an appropriate venue. You’ll probably still want to visit the venue yourself in person, but you can let them deal with the initial research, price negotiations, and all of the back-and-forth; eliminating you from this time-consuming process, and freeing you up to focus on other aspects of your event.

Venue-Finding Services may Negotiate Better Rates
In many cases, venue-finding services can actually get better rates than you can as an individual event planner. Venue-finding services often make agreements with companies to utilize them for many events, thus effectively negotiating a volume discount. You can take advantage of this volume discount to pay a significantly lower rate for your venue, even if you’re not the one doing the volume. In this way, venue-finding services can pay for themselves quickly by providing you with rates you couldn’t get otherwise.

How Venue-Finding Services Make Money
Venue-finding services may make money in several ways, depending on their structure. Some venue-finding companies charge an up-front fee for locating and negotiating a venue. Others charge a percentage, based on the total cost of the venue, or on your cost savings from using a venue-finding service. Yet others take a percentage of the venue fee to cover their own time spent on locating a venue. Finally, some venue-finding services are actually employed by the venues themselves to source events to fill the space.

Beware of unscrupulous venue-finding services who are actually just venue-promoters in disguise. These services rarely or never host events elsewhere, and may seem unwontedly attached to the venue they recommend to you. If you’re working with a venue-promoter who is masquerading as a venue-finding service, you may find that you pay higher rates and may not get an impartial assessment of the best venue for your needs. Be sure to research a venue-finding company thoroughly before working with one.

A venue-finding service can be the solution you need for your event planning. If you’re feeling overwhelmed by aspects of planning the event, or if you plan multiple events and just don’t have time to hunt down venues for everything, consider using a venue-finding service. Free yourself up to do what you do best – sell your product, provide your services and make money!

Want to learn more about how to make money with your own events? Visit our Event Money Machine Blog. You’ll learn about an amazing Telesummit being held later this month. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available.