If generating leads for your business only happens when you physically get up and go to a networking event or when you think about placing a specific ad – if it’s something you have to think about or make time to do – it’s not a system.
In an ideal world you would have the time to do all the things you need to do to generate more leads. The problem is, you don’t. That’s what keeps your business from growing. The answer to that problem is to systematize and make lead generation automatic.
A true lead generation system happens without you thinking about it. If you had a true system, you could take a month off and get back to find more leads than before you left. That’s a system.
Some of the activities you’re doing right now are not actually adding anything to your bottom line — they’re just making you tired. Because if you don’t have a system, you just have a job.
Start taking a cold hard look at each aspect of your business. Figure out what is working for you and what isn’t. And if something isn’t, it’s time to drop it.
But you can’t know what’s working and what isn’t until you start to track and measure results. For example, if you paid £800 to join a breakfast networking group, look at whether it has really added revenue to your business since you’ve been a member.
It may well be you’re getting a fantastic return on investment. If that’s the case, great. Do more of it. Look for another group to join. But if it’s not, you need to drop it and focus on something else.
The devil is in the details. You need to do this in a way that’s unique and specific to you. The bottom line is to systematize and automate. If you have to think about it, it’s not going to happen.
I’ll give you an example. One of my biggest priorities is generating traffic to my website. This is a really important way for people to join my newsletter list and it starts the journey of them becoming paying clients. I was always thinking about traffic and new ways to get traffic.
So I implemented a system. I now hand one of my teleseminars over to my team, and the team does its magic and turns that one teleseminar into multiple methods of getting traffic to the website.
I’ve found a way to focus on what I do best for 90 minutes. And from that 90 minutes, we set up a system that brings thousands of visitors to my website.
And there’s the secret to figuring out the key to your system. You’re most valuable to your business when you focus on what you do best. That’s what you need to do. Hone in on your unique ability. Spend your time on what you do best. Outsource everything else.
So start thinking what you do best. Find that one thing, focus on that one thing. Your system will come into place, and the leads will follow.
© Bernadette Doyle, 2009
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I like the questions! Yes i’ve seen them other places but it’s cool you gathered them all up. Ooh and I don’t think I will slit my throat thanks for the suggestion though. NOT
As far as getting traffic goes – this is quite an inspired line of yours Bernadette – “You need to do this in a way that’s unique and specific to you.”
Looked at that way, several unique doors suddenly become apparent to me – and only me.
Thanks – I’ll be back for more.
Jonathan
I read a few topics. I respect your work and added blog to favorites.
Hi there,
Where are you from? Is it a secret?
DingoDogg