Client Magnets Official Blog

Do you feel like you have more ideas than you have time to implement? That you have more options and opportunities than you could possibly follow up on in the hours available in your day?

As the mother of two small children, I can certainly relate. I only work in my business three days a week, so I know what it’s like to not have time for labor-intensive and time-intensive lead generation activities.

The solution to that is SYSTEM.

In my book, SYSTEM stands for Save Your-Self Time, Energy, and Money.

Here’s just one example of how to do that. Something that works very well for me in my business is article marketing. This has been a tremendous source of leads both offline and online since I first started my business.

Article marketing has been absolutely fabulous for getting me established as an expert. My articles have played a key role in encouraging phone calls from potential clients who have read them. They establish me as an expert to the powerful decision-makers in companies who read them.

Article marketing is power, however, if you don’t do it in the proper way, it will end up being very time-consuming for you.

First, you have to come up with the ideas for the articles. Then you have to actually write the articles. Then format, upload and distribute them. There’s a good deal of time involved in all of those things.

But, if you systematize it, you can significantly reduce the number of hours you invest without sacrificing the quality of your end product. I syndicate my articles all over the web, and my article writing possibly takes me two to four hours a month. And that takes into account everything I do with articles.

I post an article a day to my blog, but I don’t post it. As I shared with you, I’m only working three days a week. If I did the posting myself, my blog post would only be updated three days a week. I’ve found a way to use technology and my team to automate all of this.

Look for the places where you can do this in your own business. This is a really important area for the busy, stressed, overwhelmed business owner. You have to learn to systematize. Implement practices and technology that can simplify some of your processes. Utilize the talents of someone for hire so you can make time to follow up on the ideas, options and opportunities that can further advance your business.

Save yourself time, energy and money and systemize in such a way that you feel good about your business and you can move forward at the same time.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Tweet