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Posts Tagged ‘article writing’

There are several universal principles that apply to attracting all types of clients. But, if you really want to focus mainly on corporate clients, there are some areas where your approach will need to be different.

List-building is essential, whether you want corporate or individual clients, but to effectively build your list of corporate clients, you’ll need to employ alternative methods to the usual online blogs, teleseminars and social media.

While these do increase your exposure and will help to grow your list, attracting corporate clients requires you to be doing a lot more offline rather than online. This is the most significant difference between being a magnet for corporate clients as opposed to individuals.

•    Get your articles published – not so much online as in trade magazines that are read by your target audience. This is a phenomenal way to build your list, and it will also enhance your credibility and expertise in your area. When a potential client sees your name attached to a publication that they trust and turn to for trends and advice, they will be more than eager to get on your list.

•    As tempting as it may be, limit sending companies your automatic newsletters or articles online. Corporations and large companies often have spam filters in place that will intercept your material before it’s ever read. Treat your valuable content better than that by making sure it gets into the hands of your intended target market through print media.

•    Advertise at the back of the trade magazines that are prominent in your field. To start with, pick the ones that you read yourself. Your ad doesn’t have to be large or costly. A small classified ad offering your free report can generate some very good leads for you. In fact, when I was first venturing into the corporate track I landed a £50,000 contract with just a small classified ad.

•    Do an offline mailing. This can actually help you to build your online list for later, as well. For example, one of my clients wanted to target corporate women. She put together a mailing campaign promoting a teleseminar to 500 people, and received responses from 125 people. While she physically put something in the post, the contact information she received back included email addresses, which she added to her list.  Once you establish a relationship offline, you will be able to maintain it by contacting your clients online whenever you want.

If you’re going to target corporate clients, you need to think in terms of offline, as well as online, marketing strategies. Of course you shouldn’t abandon the benefits that online exposure can give you, but don’t discount the advantages of doing business the old-fashioned way, before the advances of modern technology made it so easy to reach large numbers of people at once.

Want to learn more about attracting Corporate Clients? Join Bernadette on her FREE Masterclass – all about landing lucrative corporate contracts: http://www.clientmagnets.com/corporate/

Writing articles relevant to your target audience is a great way to build your list. By providing potential clients with content they can use, you’ll give them a reason to visit your sign-up page. Here are three tips for effectively using articles to build your list.

Tip #1: Survey Your Target Audience First
Fusing the needs and wants of your target audience into the titles of your articles will ensure what you’re writing is relevant. Take time to find out what they really want to know, what kind of information you can offer that will have them turning to you for more.

An effective way to find out what they want is surveying, and there are some great tools available. Two popular, easy to use tools are AskDatabase.com and SurveyMonkey.com. Ask the people in your target audience what issues they struggle with, and then tailor your titles and content accordingly.

Tip #2: Create Your Article
As you write your articles use key words and content that will demand the attention of your target audience.  Some of us enjoy writing our own articles, but if you don’t, you can still create great content. Buy a digital recorder and record yourself answering the questions your target audience is asking.

You can also record yourself whenever you give a talk to a group. Once you have some recordings made, hire a transcriber to transcribe your audio. At that point, you can either edit the transcript into separate articles yourself, or hire a copy editor to create the articles for you.   By recording yourself and then having a good copy editor create articles from your transcripts, you’re more likely to meet the requirements of the editors on article directories.

Tip #3: Submit Your Articles
Once you have articles ready to submit to article sites, take advantage of article submission services to do that for you quickly and easily. Submitting articles yourself is time-consuming and distracts you from doing things only you can do for your business.   Be sure to provide a link back to your sign-up page.  As people read your articles, they should be directed back to your site.

Put Your Article Strategy in Motion. Writing and submitting well-written articles filled with useful content relevant to your target audience is an effective way to build your list. Consistently creating and submitting articles won’t build your list overnight, but great articles can definitely drive traffic to your sign-up page. If you haven’t tried article submission, it’s time to add it to your overall marketing strategy.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com