Client Magnets Official Blog

Posts Tagged ‘Assets’

As the most important asset in your business, you should be investing more in yourself than in your car.

If you own a car you know that you need to regularly refuel it and check the oil. If you don’t you run the risk of running out of fuel in the middle of a journey or the engine could just seize up. Now a car is generally seen as a depreciating asset that loses its value over time. Yet still you know how to look after it. You invest money to keep it in good running order so that it will reliably get you from A to B. If you are an asset in your business, and the most important one at that, how much are you investing in you?

An Asset Worth Looking After

Well known motivational speaker and life coach, Jim Rohn, says that we should be investing as much in ourselves as we do in our cars. I tend to disagree with that a little. I think we should be investing more in ourselves than in our cars.

Whereas our cars are depreciating assets, I would like to think that you are an asset that accumulates value over time. Each day brings new experiences and the opportunity to increase your knowledge. So each day you have the potential to increase your personal value as an asset to your business. You are the first important element needed for the creation of your information empire. Isn’t that an asset worth looking after?

As a business owner it is easy to get caught up in the operations side of things. You spend time creating products or programs and thinking of new ways to attract more clients. Of course these are important aspects of running your business. But have you noticed how difficult it is to be creative when you are feeling tired and overworked? Rest and recovery is just as important as time spent on the job. As humans we need rest, we need to take some time out to give our bodies and minds an opportunity to recover. You will be far more productive when you have had a good night’s sleep, or when you’ve taken a quick nap. Your business will benefit as a result. It is important both to yourself and to your business that you treat yourself as an important asset that is worth looking after.

Here are some ways in which you can invest in yourself.  I have put these steps in place and my business and life have flourished as a result ….

Set boundaries and keep them. Put time boundaries in place so that you have set working hours. If you do have to work longer hours, make sure you still take short breaks.

Take time out. Consciously schedule in leisure time and spend that time doing something that is completely unrelated to work.

Don’t push yourself beyond your limit. Be aware of the work hours you are putting in. Don’t keep pushing yourself until you burn out. You are your business’ most important asset and therefore you must look after yourself.
Create a nurturing, sharing and caring environment.  Surround yourself with people that encourage and support you. Share your vision for your business with your family and get them onboard so that you have a solid support base.

Treat yourself to a mentor. Find a business coach or mentor that you can work with. Allow them to speak into your life so that you can grow with your business.

Continually invest in your business growth and development. Attend courses or workshops that inspire you and give you ideas on how to grow your business.

As a business owner your business is important to you so it’s tempting to pour all your energy into it. Remember though that you need to be renewing those energy sources if you want your business to grow. Take the time to invest in yourself and your business will benefit as a result.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Most people think of their business assets in terms of things they own, such as buildings, office equipment or machinery. That’s how an accountant would measure your assets.

To me though, your assets are the things that you currently have in your environment that you could leverage in order to achieve your goals.

It’s important to list out what your assets are. This will help you to realize that the path to your vision, from where you currently are, starts right here.

Start by thinking of your assets more as resources than possessions.

Two of the best assets you can have in your business are people and products.

People
The people that are assets for your business can be grouped into a few different categories.

Your Team
If you have a team of people that work with you, they are a big asset. They are your resource for getting your business going, your products developed, your articles written, your website up and running. Joint venture partnerships are also an asset by helping to increase your exposure.

Your Clients
Any clients that you already have are definitely a tremendous asset. If your vision is to double or triple your income next year, your existing clients are the people that will help you achieve that vision.

Don’t doubt this. If you think you don’t have enough clients or that they wouldn’t be interested or willing to pay as much as you want, those are excuses and obstacles. I guarantee that a percentage of people from your existing client list will be the same people who can help you achieve your revenue goals next year. Maybe not directly; maybe not even as clients. But they are excellent sources for referring business to you, and are also your best case studies and testimonials.

Your existing clients are, without doubt, one of your best assets.

Prospects
Your prospect list is an asset. I am a big proponent of building a list, and have done this for years because it is such an asset in my own business, and will be in yours.

If you’re experiencing a lean period, you can always mail out to your list. Do a special offer to generate some income. Some of those prospects are bound to become existing clients, making them an even greater asset.

Products
Products are an essential asset that can help you achieve your goals. If you don’t have any products yet, you may need to consider creating some. Like your team, they go a long way in generating business and revenue. Create a hard copy or downloadable recording that can serve as an independent, self-supporting source of revenue.

The path to your business vision starts with what is currently around you. There are most certainly opportunities and possibilities in your immediate environment that are tremendous assets to you, and could well be the starting point of this being a dream year for you.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com