It won’t cost you a lot of money. It doesn’t have to take up a lot of your time. You don’t have to know all the technical aspects of it, so long as you’re willing to learn as you go along.  All you have to know is what you already know. Your business and your clients.

A newsletter is the most effective way to attract the attention of the clients you’re trying to reach.

To get started, follow this sage advice from Julia Cameron, an adviser to writers: “Don’t get it right, get it written.”

Aiming for perfection can be a major stumbling block in getting your newsletter done. Maybe you’re not up on the technology used to put out a newsletter. Don’t let that stand in your way. Don’t let the fact that you’re not a Pulitzer Prize writer stop you either.

Instead, concentrate on the people you’re writing the newsletter for and what they want to read.

The 80/20 rule is quite important here. Focus 80 percent of your attention on who you’re talking to and figuring out what they really want to read. Later, you can spend the other 20 percent of your time on the technical formatting and how to send the newsletter out to clients.

Ask …
There is one vitally important question to ask yourself when thinking about your newsletter: “Who am I writing for?” You’ll ponder long and hard about what you should write, but first you need to know who you’re writing for.

Next, you need to determine what your audience needs help with. Once you’ve answered both of these questions, deciding what you should write about will come quite naturally.

Write …
Now it’s time to just get started. Get your newsletter out of your head and onto a written page. Take some time to review your presentation, but don’t obsess about how it looks. It’s much better to have a plain newsletter with the right content than to have a beautifully formatted one that doesn’t speak to your readers.

Stay focused on what it’s saying to your audience.

Send …
If you spend a lot of time reworking and re-thinking your newsletter after you’ve written it, perfecting it and figuring out software, it’s going to take you a long time to send it out.

Once your newsletter is written, you need to get it into the hands of your audience – your potential clients are just a click away. You can only make a connection with them if you hit that “send” button.

That is when your subscriber list will grow. That’s how you’ll start receiving more feedback and know what your clients want from you.

If you do only one thing to start marketing your business this week, make it an email newsletter. It will make a huge difference to your business success!

Visit my event money machine blog site, where you’ll find articles with money making strategies that will help you make your next event everything you hoped it would be.

MARKETING* MASTERMIND Call

Tuesday, January 25th, 2011

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *How to Attract More Clients and Make Money Online*

Click here to register

Be sure to include this call in your calendar and learn what you need to do in your business today to get immediate results.

• The BEST techniques that will get you clear and focused on your business and programs within minutes (It’s
actually a metaphor that simplifies all your marketing efforts.)…

* A profound map of success that has been used for centuries, but is largely overlooked today in the age of the Internet…

* Techniques to generate countless profitable business ideas for years to come…

* How to attract more of your ideal clients by doing what you love…

* How to grow your business and do more of what you love without exhausting yourself

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes
Bernadette Doyle
www.clientmagnets.com

PS – Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now.

If you have a great website that gets viewed by thousands of potential customers yet your sales do not reflect the same success what’s the problem? Your large volume of enquiries is a great start but unless they translate into sales they don’t mean much. What you need to have a closer look at is ways in which you can convert more of those leads to sales. Here are four simple ways to help you:

Tailor your Copy

Learning to write words that sell is a technique that can make a big difference to your sales conversion rate.  On a website the copy should immediately grab the reader’s attention and make them want to learn more. The copy should resonate with them on a personal level as soon as they arrive on your web page. The copy should also speak directly to the prospective customers needs. It should show them how they can benefit from working with you or using one of your products. Tailoring your copy is a simple yet very effective way to increase your conversion rate of leads to sales.

Capture Visitor Information

A database of customers or potential customers is one of the most valuable assets a business can have.  Every person that visits your website or expresses an interest in your products or services has the potential to become a client. It is therefore important that you have mechanisms in place on your website where you can easily capture the visitor’s information. One way of doing this is by using squeeze pages. Learning how to effectively implement squeeze pages in your website can help you vastly improve your conversion rate.

Different Ways to Follow Up

Traditionally most people think that a follow up is getting on the phone and asking for the sale. While this is true some of the time, there are many other ways that you can follow up with clients without directly calling or asking for the sale. Email has provided a convenient and inexpensive way to keep in touch with prospective customers. Learning to write emails that sell is a great way to improve your conversion rate.

The Power of Teleseminars

Teleseminars are a great way to start interacting with potential customers. They provide prospects with an opportunity to learn more about you, your business and what products or services you offer. It also gives them insight into the value that you offer and how they can benefit from buying from you.  You can use the teleseminar to explain specific items in detail. If customers have any questions you can respond straight away and other prospects can also benefit from hearing the Q & A. As customers get to know you they will be more confident about purchasing from you. Using teleseminars is great way to interact with customers and increase your conversion rate.

This is just a brief overview of four effective ways to increase your customer conversions. Each one of these techniques is covered in more detail in my free teleseminar series ’7 Secrets for Attracting Clients’. Find out how you can have access to the recordings.

Think of how much it costs to capture that client in the first place. Wouldn’t it be great if you could get continuous streams of revenue from your existing clients as the basis for your business, rather than constantly having to source large volumes of new business?

Finding ways of Generating Continuous Revenue Streams

You may be thinking how on earth can that apply to my business? The products or services that I sell are once off offers that clients aren’t likely to buy again soon.  But think about it for a moment. In gaining that client you have also gained their trust.  They know you and they like you and they are willing to pay your price for your product or service.  That in itself is very valuable. In order to be able to keep them as a customer and earn continuous revenue from them you need to think of what they may need on an ongoing basis. What can you offer them that falls within the scope of your products or services, and that they may purchase from you regularly. It may be that you add something to what you are offering to be able to create continuity. It could just be something small but it could make a big difference to your revenue over a year.

Tips for Sourcing Continuous Revenue Streams

• It is important to realize the value that each and every client represents to your business.  When you build a relationship with customers you will be setting your business up to earn continuous streams of revenue from them.

• Take the time to get to know and understand your customers and their needs. In this way you can source ideas of how you can offer then continuous products or services over a period of time.

• Make sure that what you offer your clients is something of value. To the client it shows that you understand them and their needs and it will encourage them to purchase from you on a continuous basis.

• Think through the operations and delivery side of your offering carefully. Make sure that you have systems in place to facilitate the efficient on time delivery of your products and services.  Clients are very astute about recognizing when a promise is made that is not fulfilled. You need to be consistent in your delivery if you want to earn continuous revenue streams from a particular source.

Having continuous revenue streams coming in to your business can take the pressure off having to meet monthly targets. Even if the revenue streams are fairly small, as long as they are consistent they can prove to be very valuable to your business. Every time you add a new client it will not just be a once off sale, it will be a building block that you are using to grow your business. Over time these continuous revenue streams can become the backbone of your business.

If you’d like to know more about attracting new clients and achieving real business success I invite you to join me for my upcoming free teleseminar series – “7 Secrets for Attracting New Clients”.  Register for FREE.

Instead of asking, "What If?" ... ask yourself, "Why Not?"

Making your business recession-proof – It’s on the minds of many business owners.  It’s also off the minds of many business owners.

Entrepreneurs with all of the steps in place for attracting clients might look at you with a puzzled expression, or a nonchalant wave of the hand, when you mention the state of the world economy.  That’s because they already have the necessary steps in place to continually attract a steady steam of new clients.  They have barely noticed a difference in the economy.  In fact their businesses are thriving just as mine is.

This week, I’m focused on helping you become  “client magnet”.   I’d like you to start by doing the following …

First, write down your desired monthly income.

Second, take your current annual profit and multiply it by two.

Third, produce an amount, a windfall of money that you would like to be able to create on demand, in order to take that vacation, but a down payment on a new house, or purchase a new car.

Are those numbers impressive to you?  Are you beginning to picture how your life would be impacted by those numbers?  Client attraction all starts with your dream and desire.  And I am here to tell you that each one of those numbers you’ve just written down IS attainable.  I have lived this through my own life experience.   You simply need to master the key elements of client attraction and business success.

This is a list of 7 key strategies I use to master the art of client attraction and business success (this list is not all-inclusive but it will give you a start) …

• Compile (and continue to grow) a prospect list
• Master the formula for how to attract premium level clients
• Create offers that describe what you’re offering in a way prospects simply can’t refuse
• Develop the art of client conversations
• Know how to ask for money more quickly, and with more confidence
• Have a system in place to close sales faster
• Establish systems to convert a working business into passive income

If you hadn’t considered even one of these points, or if you’re not sure about how to achieve even one of these points, your business isn’t reaching its full potential.

Learning these steps doesn’t require complicated marketing systems that keep your head spinning with data and intricate procedures.  This doesn’t require fancy websites or cyber-marketing.

It’s as simple as getting down to marketing basics.  Remember those three numbers you wrote down earlier?  What if you could achieve them within the next twelve months?

They are your goals, your catalysts, and your springboards for the change that you envision for your life.  I want those changes for you…maybe because I feel so confident in my ability to provide the tools that you need to achieve them.  No more What If’s.  Make this the moment that you decide to ask yourself, “Why Not?”

If you’d like to know more about attracting new clients and achieving real business success I invite you to join me for my upcoming free teleseminar series – “7 Secrets for Attracting New Clients”.  Register for FREE.

Take the Client Abundance Quiz and find out if you're missing any steps.

Modern times dictate the “right things,” but unless newsletters, social media, blogs, seminars, and articles are used as supplements to the basics of client attraction, they will do nothing for you, and can even distract your attention from what is essential.

Review each of the questions below and use your answers to assess if you’re succeeding or missing a step in your marketing efforts.  These are the indicators that you could be missing one or more of those all-important client attraction steps.

• Are you relying on luck, or the “spray and pray method”? If you’re simply keeping the bill collectors at bay, and you’re still looking ahead for the next clients to present themselves, you’re missing a basic step.

• Do you feel completely secure in your business? If you have fear, if you find yourself looking backward with regret and forward with apprehension, you have missed a very important marketing step.

• When committing your time to modern marketing methods like social networking and building the perfect website, do you realize that you are enjoying few (or no) paying clients? Then you’ve overlooked a step.

• Are you doing the same things as successful business owners, but you’re not getting the same results? You’re missing a step that may have come intuitively for them, but needs to be taught to you.

• Have you experienced client abundance in the past, but a failing economy has caused rejections and decision times to increase, and once-loyal clients to stray? You have missed an essential step.

• Are you wasting time, spinning your wheels, stuck in a rut, backpedaling with ineffective methods, or driving on a circular learning curve? You’re missing a step.

• Do you get sporadic results, sometimes experiencing phenomenal “on” moments, and other times falling flat? Your steps might be there, but maybe aren’t being carried out in the proper order, every time.

You believe in a better future for yourself.  The fact that you’re reading this article is proof of that.  If you’re missing a step, it’s not your fault.  Maybe it’s not obvious to you, or maybe you’ve never been taught.  Either way, it’s time to look ahead, and to find ways to implement the correct steps today.

Picture a combination lock.  Unless you turn the dial to each specific number, in the right direction, and in the correct order, every time, it will not unlock.  Much like this combination lock, your success will not be unlocked unless you follow the correct steps.

Fifteen years ago, basic principles worked for attracting an abundance of clients.  Those principles have not changed – not one word, not one letter.  What has changed is the palette from which you can color those efforts.  You might be working in a cyber-world, communicating as never before, but unless you embrace the basics, and learn to creatively apply them, your efforts will fall flat.

Modern marketing techniques have their places.  After the basics are in place, they can complement and enhance your efforts in ways that speak to our modern world.  But it’s important to remember that they are condiments, add-ons, not essential to the basic building of your sea of clients.

Modern marketing developments are new, but success isn’t.  It’s as old as the foolproof steps that successful business owners live by.

If you feel like you’re doing everything right, and you’re still not enjoying security, I invite you to join me for my upcoming free teleseminar.  Register for FREE here:  “7 Secrets For Attracting New Clients”.

Two-part Teleseminar Series – FREE

Tuesday 9 & Thursday 11 November, 2010

What still works? What doesn't work? Find the answers on this Free Teleseminar.

The rules of the game are changing, and I want to share with YOU what you need to know RIGHT NOW to attract all the clients you want.

These calls are FREE, and whether you are an established business owner or just starting out, you are going to discover what is working right now for me, my clients and my 7-figure colleagues.

Has this been happening to you?

• you’re ‘doing all the right things’ – but still not getting the consistent, paying business you want

• finding it harder to get commitment from clients

• losing former clients, yet struggling to replace them

• more and more people telling you ‘I can’t afford it’

• you get great feedback, but STILL don’t have enough clients

Sound familiar? You’re not alone. And I know you are wondering… What still works? What doesn’t work? What should I do now? What should I stop doing? What do I need to KNOW right now to change all this? Well I’m here to help you… for FREE.

Here’s exactly what I’m going to cover on this two-part teleseminar:

• The REAL reason you don’t have all the clients you want – and SIMPLE changes you can make RIGHT NOW to attract an ABUNDANCE of clients

• Cut through the CLUTTER of conflicting and confusing advice and get FOCUSED on what works RIGHT now to get the clients you want

• How to find the groups of people you are MEANT to serve – and why (and where) they’re looking for you RIGHT NOW!

• What you DON’T NEED to get new clients (stop wasting your precious time and energy  on things that don’t work)

• Why VISIBILITY is not enough to bring you the clients that you want – and the MISSING LINK that is the key to getting all the clients you want

• 3 real-life lessons learned from business owners, and how they are soaring while others struggle (You’ll want to hear what I and my 7-figure colleagues are doing so you can model what works.)

Register FREE here:  http://www.clientmagnets.com/7secrets/

Tweet]]> http://clientmagnetsblog.com/7-secrets-for-attracting-new-clients.php/feed 0 http://clientmagnetsblog.com/top-3-ways-to-grow-your-business.php http://clientmagnetsblog.com/top-3-ways-to-grow-your-business.php#comments Wed, 03 Nov 2010 01:43:53 +0000 Bernadette http://clientmagnetsblog.com/?p=2207

Focus on getting your customers' attention and getting them to make an enquiry with you.

I know what you are probably thinking. Can it really be that simple? Surely business strategy is more complex than that? Indeed there are many different approaches to business, but when it comes to growing your business there are really only three areas that you need to focus on.  How do you feature in each of these categories?

Attracting more Leads

Most marketing efforts are focused on getting customer’s attention and getting them to make an enquiry with you. This is a very important part of any business. To evaluate how you are doing in this category pull up your sales statistics. How many enquiries are you getting on a daily, weekly, or monthly basis? Are your enquiries coming from one particular source? Is there one area of your marketing that is doing better than others? Are there ways in which you can think of to improve on the number of leads you get in?

Converting More Leads to Sales

When I did this exercise this is one area where I fell short. I was getting in the enquiries but I wasn’t converting enough of them to sales. Too often business owners think they are doing well because they are busy fielding enquiries, but if those enquiries aren’t buying then your business won’t grow. Making sure that you have a strong conversion rate is one way in which you can see your business grow exponentially.

Increasing the Average Value per Order

What I am talking about here is price. How can you increase your price of what you are selling so that the sales that you do get in are more valuable? In my experience most people are selling at a price that is well below their value. This means that you need to sell that much more just to reach your turnover targets. One of the most effective business growth strategies is learning how to price what you are selling so that you don’t have to work yourself into the ground selling high volumes.

Tips for applying this to your Business

• Get your sales statistics and analyze them in terms of these three categories. Once you have your figures, turn them into percentages. This will give you a good feel for how you compare in each category.

• Make a note of the areas where you most weak and most strong. The area of weakness is where you need to focus your efforts. The areas of strength are things that you can build on and learn from.

• Set goals that are specific and targeted in your area of weakness. For example: if you are only getting five enquiries a day and you want to increase that number to ten enquiries a day then that will be your goal. Make the goals measurable in terms of timing and quantities.

• Look for tools and tactics that you can use to achieve your goals. It may involve attending a sales seminar on how to attract more customers. It may be implementing a specific promotion or marketing campaign.

•  Monitor your progress to see if there is any improvement in your sales statistics. By being aware of how you are doing in each category you can immediately see where you need to focus your efforts.

Too often business owners get bogged down in complicated strategies when all they really need is to focus on these three main areas. Know your areas of strength and weakness and implement tactics to improve on that. You will soon see your business growing and achieving amazing results.

If you’d like to know more about attracting new clients and achieving real business success I invite you to join me for my upcoming free teleseminar series – “7 Secrets for Attracting New Clients”.  Register for FREE here:   “7 Secrets For Attracting New Clients”

For now.

But what might happen when that one lead source tanks, evaporates, or otherwise disappears?  You’ve got it:  you’re leadless.

Metaphorically, eating the same food, over and over, day after day, can lead to nutritional imbalance.  Plus, if that food source dies or is plundered, you will starve.

The same principle applies to your business ’ lead sources:  if you rely on one source for sustenance, your business will be left in a vulnerable state.

For instance, if you rely solely on email for getting the word out, you’re putting your business in a disadvantageous position.  Sure, email is a terrific method:  it’s automated, it’s easy to implement, it’s inexpensive, and it can be easier to obtain email addresses than physical addresses and phone numbers.  But, email is only a valuable resource when it’s one of many.

Consider this:

• Email isn’t the only contact method that can be automated.  Post mailings, phone calls, article and report writing, advertising, and marketing can all be automated by delegating these responsibilities to outside sources.

• When delegating lead generation responsibilities, don’t tie yourself down to thinking you must pay for these services.  Contract with interns (who will often work for little or no cost in exchange for the experience), enlist the services of a neighbor with whom you can trade services, bribe nieces and nephews with fun outings in exchange for their envelope-stuffing talents…the possibilities are as endless as your imagination.

• Don’t think in terms of increasing the burden on your already-busy schedule.  Every lead source that you come up with should hold the potential of being automated in the future.  In other words, good fortune isn’t good if it equals more work for you.  Just because something works in small quantities, doesn’t mean that it will work, in the same fashion, in large quantities.

• If you’re just starting out, and have no house contact list, you might want to consider renting a contact list.  But, engage in this method only as a springboard.  Remember that the rental cost will add up quickly, increasing your cost-of-sale significantly.  Soon, you’ll need to explore other options (maybe those opened up through the use of the rental list) to build your own, unique sources.

• Because so much of the world communicates through email, “spam” has come to be viewed as this generation’s junk mail.  A postcard or a handwritten note in a mailbox is not only a 21st Century novelty, it is appreciated and likely to be opened and read.

• Challenge yourself to find more lead sources, instead of finding more leads through existing sources.  Your business will enjoy a steadier flow of leads if you have 100 sources, with 2 leads each, than if you have 2 sources, with 100 leads each.  Think wingspan, not feathers.

• Diversify.  Be creative.  Be willing to explore lead paths that you may have never before considered.  Chances are that your competition hasn’t considered them either.

When thinking about lead generation, it’s important that you remember to think in terms of a buffet.  A single course method can be compared to a one-food diet:  it’s unbalanced and the likelihood of eating it all, quickly, is high.

Diversity in your lead generation will deliver more security, more growth potential, and ultimately, more profit for your business.  So mix it up:  your discriminating taste, and the ultimate health of your business, will give some rave reviews.

Bernadette Doyle created Client Magnets Ltd to help self-employed people solve one of their biggest business problems: attract a steady stream of clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

In order to create the type of magnetism that attracts prospective clients to you, you must find that one thing that you’re inherently intended to do and eliminate the rest.  With so many resources available to every one of us, there really is no excuse to continue to do OR continue procrastinate on those things we hate to do. But, you might ask, “How can I find that one thing I’m meant to do?”  You can start with your current business.  Here’s how:

•    Make a list of all of the tasks that you’re responsible for in your business.  Often, it can be hard to call up every duty, so it can be helpful to keep a daily log.

•    Assign a love factor to each task.  Is it your favorite?  Do you want to do it first every day because it makes you feel fulfilled?  Or is it the one you detest?  The one you try to avoid?

•    Isolate the tasks that you detest and ask yourself if those tasks can be eliminated.  Can you redesign your business’ purpose to cut them from your routine?

•    If the detested duties are necessary duties, start, right away, to find another way to get them done.  Hire someone.  Automate them.  Anything that will eliminate the negative energy from your daily repertoire.

If this process has been completed efficiently, you will be left with one main task…the one that you’re absolutely wild about.

The laws of positive energy dictate that you’ll be paid more for those tasks which you enjoy the most. Once you can figure out what you’re good at, and do that thing exclusively, you’ll realize more success than you had when you were bogged down doing all of the other false necessities.

Another point to remember is though many of us would like to believe that our business lives and our personal lives can be maintained separately, with a definitive line dividing the two, it’s nearly impossible to isolate them.  If there are things in your personal life that drag you down (laundry, cooking, cleaning), then do what you can to justify hiring someone to do them for you.  The positive energy that you’ll create in your personal life will spill over into your professional life, multiplying the magnetism that you create.

Just loving your general profession or business is never enough to warrant truthfulness from the statement, “I love my work.”   In order for your magnetism to be IRRESISTIBLE to potential clients, you must love every aspect of your business, even if that means whittling it down to one, exclusive task.

Do what you love, and only what you love…and others will love the idea of becoming part of your magnetic field of success.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com