Client Magnets Official Blog

Posts Tagged ‘blogs’

When you think about writing a blog, which do you think is more important?

• Focusing on the content that you’re sharing with readers, expecting that people will read your blogs because of the quality and value your blogs provide.

• Concentrating on how your blog will rank in the search engines and cramming every relatable keyword possible into your post.

Writing for the person is much more important than writing for the search engines. Your blog should demonstrate your expertise to your target niche and convey your passion for what you’re doing. It should come from your heart. That is how you will connect with your readers and why they will share your blog with their network.

That doesn’t mean that SEO isn’t important, however. Offering quality and value in your content won’t do any good if people can’t readily find it.

Optimize your blog for SEO purposes with links. Be sure to include proper links to legitimate, respected sites; don’t just buy links or list them in directories.

Another way to help your blog rank higher on search engines is to add tags. This is something overlooked by many people, but there is real value in tags.

Adding tags is a relatively simple process. If you are using WordPress, look for the tags link, then click “create” under tags. Type your tag, which is basically your description of your post, into that little area.

If, for example, I were to write a post about the top 30 Internet coaches, I would list each person’s name in that area. That will show Google – or other search engines – that information about that particular person is going to appear in my blog post. The search engine will actually create a category of sorts about the person. People looking up that person will see all the posts online about them,  including mine.

Yanik Silver, one of my mentors who has hundreds of thousands of followers, was tagged by blogging entrepreneur Michael Dunlop in a post about the top 30 things to do before you die. Yanik runs Maverick Business Adventures, a wonderful company that offers unique trips around the world to people with plenty of money to take them.

In his adventure program, Yanik offers one of the top 30 things Michael writes about in his blog. That is why Michael tagged him. Michael’s blog ranked seventh in search engines when people looked up Yanik, which drew an incredible amount of traffic to his site.

All he did was add the tag. This is something you can do with every post. If you tag the name of a prominent person because they are relevant to the blog you’ve written and the niche you’re writing for, more people searching for that person will have the opportunity to come across your post.

So, post a list on your next blog, and tag the names on it. It will give your post a higher ranking, maybe on the first page on Google. It’s an easy way to draw traffic. And, in many instances, because that traffic will be people in your target niche, they will probably be interested in what you have to offer.

Bernadette Doyle created Client Magnets Ltd to help self-employed people solve one of their biggest business problems: attract a steady stream of clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

You know that saying, if you keep on doing things the way you’ve always done them, you’re going to keep on getting the same results?

Well, as obvious as that may sound, I am stunned by the number of people who continue to rely on just one or two places for leads.

Let me share this story with you. Someone asked marketing expert Jay Abraham, “Where is the best place to get leads?” And he said, “I can’t tell you one place that’s going to bring in hundreds of leads. But I can tell you hundreds of places that are going to bring in one or two leads.”
Meaning that you simply have to expand your lead sources. Generating more leads is the key to doubling, tripling, or even quadrupling your income. One of the biggest mistakes you can make in your business is not having enough lead sources.

Where are you getting your leads right now? What are you doing to get new prospects for your business?

If you’re hanging out in the same old places, advertising in the usual spaces, and you still aren’t bringing in the volume of leads you need to grow, the solution is right in front of you.

Seek out new sources of leads for your business.,

Start going to new places. Test and utilize new media

The solutions are closer than you think. Often right at your fingertips.

Something that’s really hot right now, and could make a massive difference in your business, is social media like Twitter and Facebook, Ecademy, LinkedIn. Start exploring video to attract traffic to your web site. That’s absolutely huge right now. So is blogging.

Test doing things online and offline. A new magazine or publication might be a good place for you to run an ad to reach your target audience. Or think about doing something more with articles.

These are just a couple of examples, things you might start to think about. Decide which ones are right for you. But the bottom line is, always keep a look out for new sources of leads for your business.