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Posts Tagged ‘hosting event’

What does consistency have to do with giving talks you may ask? How does it influence the structure and content of your talk? What does consistency have to do with how you present your offer at your talks? These are all questions that may come to mind when you read the title. When you start to understand the influence that consistency has on a person you will start to see the value in it. Let me explain.

The Influence of Consistency on your Audience’s Thoughts and Actions

When you are giving talks you want to hold your audience’s attention from start to finish. You want to capture their interest and get them to buy in to what you are talking about. When you consistently reinforce certain ideas you are planting seeds and watering them. Then when the time comes to ask for the close, your audience will be more ready to buy from you. The whole idea behind giving talks is to provide people with information. It is a sales presentation but it is disguised as education. You don’t want to sell ideas to your audience. You want to feed them information so that they automatically take the next step towards buying your product. You want to subtly influence their decision to buy, and you do this through consistency. This is a principle that Robert Cialdini talks about extensively in his book on Influence. When people have a certain perception of themselves, they act in accordance with that perception. People who are fashion conscious will take an effort with their appearance and generally wear the latest fashions. In the same way business people that like to see themselves as being successful will always be looking for ways to maintain or improve on that success.  So if you appeal to those identities throughout your talks, starting with your introduction and ending with your offer, chances are your audience will take actions that are consistent with that image. You can use the influence of consistency to your advantage.

What you can learn about Consistency

•    Work towards having a consistent message throughout your talks. Each time you pick up on an idea or give an example to illustrate it you build on the central idea of your talk.
•    When you focus in on a particular idea or message you will naturally develop talks that have a consistent theme and message.
•    The more consistent you are in your talks, the more you will be subtly influencing people towards buying from you.
•    If you can consistently reaffirm identities that people have about themselves, you can influence them to act in accordance with those identities.
•    Consistency is a subtle way to reaffirm your sales message to your audience throughout your talks or seminars.

Become more aware about being consistent in the message you are putting across in your talks. Studies show that repetition is often necessary before people will adopt an idea.  Therefore the more consistent you are, the more influence you will have on your audience’s decision to buy at your talks.

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When you’re selecting a venue for your event, some things about the venue may seem very obvious: price, size, availability, deposit. Other things may seem less tangible, but still relevant, such as refreshments, meal-hosting and convenience to amenities. Don’t forget the little details when you’re selecting a venue; it’s the minutia of day-to-day operation that makes your event run smoothly.

How Do You Feel about the Venue?
One of the first intangible criteria to consider when selecting a venue for your event is how you feel about the venue. Are you happy with the venue for your event? Does it seem like a good match? Are you comfortable welcoming attendees to the venue for your event?

Hosting an event is, in many ways, like hosting a party. You’re the host, and you’re welcoming guests into your home for entertainment and food. In the case of an event, the guests are paying for this privilege, and it’s important to make sure you feel comfortable with welcoming the guests to your venue. If the venue embarrasses you, or you don’t feel that it matches the image you want your guests to have of you, you might want to choose a different venue.

What Extras Do You Need?
The details can make or break an event, and it’s important to consider all of these details when you’re selecting a venue. What extras do you need for your event? Do you need flipcharts, easels and markers? Do you need an overhead projector? A music system? A sound system to address your audience?

A typical event has a thousand tiny details to attend, and being able to rely on the venue to provide for these details frees you up to focus on the event itself. If the venue can provide flipcharts, overhead projectors, A/V equipment and all of the other extras that you need for your event, you don’t have to worry about sourcing these materials, transporting them, getting them set up in your venue, and tearing them down again. Not having to worry about these extras is a tremendous benefit, because you can instead focus on the event itself and other details of making sure the event runs smoothly.

Do The Amenities Fit My Needs
Evaluate the venue itself. Are the chairs comfortable? Is the temperature adjustable? Are the rooms well-lit? Is there plenty of natural light?

Little details can make a big impact on how people receive your event. If the room is too dark, people may become drowsy or depressed, or may experience eyestrain and fatigue due to the low-light conditions. If the temperature is too hot or too cold, that’s all your attendees will be able to think about. Natural lighting is good for the mood, and you want your attendees to be in a good mood. Comfortable chairs make it easier to sit through sessions; you don’t want your attendees fidgeting instead of paying attention. All of these little details must come together to create the perfect venue for your event.

It’s the little details of your event that can determine whether you host a successful event or whether your event does not go well. By partnering with the right venue, you can eliminate the need to worry about many of these details. Make sure you feel good about welcoming guests to the venue, and look for a venue that can provide for all of your extra business needs.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com