Client Magnets Official Blog

Posts Tagged ‘Inspiration’

Imagine the following scenario. It’s Wednesday afternoon. You and a friend are having lunch at your favourite restaurant. After lunch you might go for a stroll, visit a local attraction, or just go home and read. It doesn’t matter which. Your phone and email are switched off, work is the farthest thing from your mind, and you’re committed to nothing more than simply relaxing. You return to the office the next morning, guilt-free and feeling rather energetic.

This is what Strategic Coach Dan Sullivan describes as a Free Day, a 24-hour period completely free from work-related problem-solving, communication, and action.

It’s not so easy to imagine, is it? For most business owners, the whole notion of free time, particularly midweek, is nothing less than far-fetched. How can you possibly take free time when there’s so much work to be done, money to make, commitments to be kept?

Most people think of Free Days as a reward for hard work. I don’t. Now I see Free Days as an essential precondition for achieving success and optimum productivity. The key to free days is recognizing that it means booking time to rejuvenate before — not after — your productive periods. Several years ago I started to notice that many of the successful business owners I admired talked about the importance of ‘downtime’ and blocking out periods of time where they did absolutely nothing.

Because I was interested in replicating their results, I paid attention and started to wonder how I could incorporate ‘free days’ into my own schedule. It wasn’t easy at first. On any given day, most business owners would consider themselves extraordinarily lucky (or seriously pressured) to be able to squeeze in a bit of free time, let alone a whole day. It happens only IF they can first get “a few things” done, IF there are no unexpected crises, and IF they can just clean up a few “little messes” around the office. Not surprisingly, this seldom, if ever, happens.

But if you want to improve the quality of both your work and personal life, you need ‘Free Days’. So how can you incorporate free days into YOUR schedule?

Right now, most of us figure out how much time we need to work and make money. Then, if there’s anything left over, we devote it to free time. But this concept doesn’t work for time any more than it works for money.

Successful savers know that you have to work out what you want to save, take it off the top of your income, and live on the rest. If you don’t, you’ll get to the end of the month and find there is nothing left. Free time is just like savings: it has to come off the top. So you need to plan your Free Days first, and then work everything else around them.

It won’t come easy at first. You’re not used to it. Like anything else, Free Days take time and practice. But it gets easier when you see free days as a necessity, rather than a luxury. When you’re running a business YOU are the most important asset. In the words of Coachville founder Thomas Leonard ‘Without you, there is nothing.’ So you need to make taking time out for relaxation, rejuvenation and what Stephen Covey calls ‘sharpening the saw’ a priority.

How should you use a Free Day? Well that all depends upon YOU. Some people are rejuvenated by engaging in highly energetic activities. They need to be out and about, on the go all the time. Others (like me) are just the opposite. They just want to relax, curl up with a book, listen to music, get a massage, lie on a beach, or have a good conversation. Whatever you choose, your Free Day should allow you to be in a different world, away from responsibilities, concerns, worries, and goals.

Start NOW. Don’t let this be a ‘good idea’ that you’ll get around to ‘when you have time’. Take out your calendar and mark out your next ‘free day’. Keep it sacred! If a whole day seems like too much to start with, then start with an afternoon. I promise that when you make a habit of ‘free days’ and you notice your creativity and productivity soar as a result, you’ll be hooked. So start TODAY.

Want to know how To Create A Successful Business That Works For YOUR Life, Makes A BIG Difference And BIG Profits Too’?   Register for my FREE Training Calls …  http://www.clientmagnets.com/successcalls/

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Imagine this: You receive word that a special event, hosted by a world-renowned expert, is being offered.  This grabs your attention because you’ve been wanting, for a long while, to expand this area of your business.  You’ll need to pay to fly to the far-away city; pay for lodging, meals, cab fares…plus, of course, the enrollment fee for the workshop.

In all, you tally that the total cost will come out to about $10,000:  a lot of money; a real leap of faith, you think.

Nevertheless, you reserve your spot, buy your plane ticket, and book your hotel.  Once you arrive in the booming metropolis that’s hosting this grand event, you have about ten bucks in your pocket – not even enough to score a cab ride to your hotel.  So, you end up on the bus, shoulder-to-shoulder with other down-trodden individuals, lamenting your choice and knowing that you’ll be taking full advantage of the buffet breakfasts at the hotel and the lunches at the training program (because there won’t be any money for nice dinners).

You’ve gotten yourself into a tough spot, right?  You’ve spent what’s practically your last dollar on something that may or may not work to boost your business.

But let’s consider the rest of the story:

The information that you gather in the three days you spend at the seminar enliven your spirits; you fly back home knowing exactly how you’ll tackle your next hurdle; you have a plan for boosting profits; the professional advice you’ve gotten is unlike anything you could have anticipated.  Specifically, you leave knowing exactly how to offer high-end coaching programs.  You’d wanted to tackle this for a long time, but hadn’t the knowledge or the confidence to do so.

One year after the workshop, following the launch of your new high-end coaching program, you tally your profits from the coaching portion of your business at over $300,000.  Suddenly, riding the bus, skipping dinner, and fretting over the “mistake” you’d made seem silly.  What’s $10,000 compared to $300,000?  A drop in the bucket, to say the least.

This specific scenario is only a hypothetical, but I have heard similar stories in real life.  Here’s what you can learn about investment versus cost:

Firstly, don’t think in terms of cost. As long as you can afford to lose the initial investment, and the investment is something that has the potential to boost your business, push the initial dollar amount out of your mind.

Secondly, concentrate on the investment’s potential. Sure, the cost might be significant, but what future earning potential will it uncover?  Do you anticipate a return on your money, and if you do, how many times over will you cover the initial cost?

Thirdly, and in summary, when you make an investment in YOU, the cash is never lost…it’s simply redirected. The money might have moved to a different sector of the economy, but it’s not gone.  You will always be able to identify what the money earned for you:  experience, hindsight, and knowledge with which to move forward to the next investment opportunity.

In order to grab and hold onto a millionaire mindset, you must open your mind to investment possibilities.  Next time you’re faced with a decision to invest, rather than saying “It’s too much,” consider asking yourself, “What’s it worth?”

If the answer outshines the question, then don’t hesitate to invest in your most valuable commodity:  YOURSELF!

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

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Do you realize just how much your knowledge is worth? You are the first and most important part of your business. Do you realize just how unique you are? If we were to sit down to chat and I asked you about your life and business experience I doubt it will be a carbon copy of what someone else has shared with me. You are absolutely unique, I’m certain of that. Perhaps the issue is not whether you can charge a certain amount for your services or products. It is rather just how much faith do you have in your uniqueness?

A while back, on one of my teleseminar calls, I invited some clients to share their stories.  They had attended my information empire workshop and had implemented specific strategies as a result.  If you were on that call, you would have heard me speak with one of my clients, Gail.  During the interview, Gail revealed something very interesting. She said that it was some of the little things that actually highlighted how she valued herself (or under-valued herself).

Gail is a life coach who works with professional and amateur golfers. She helps them to improve their mental game. One of the things Gail realised in coming on the workshop was how many little things she was doing to please clients and other people. She wouldn’t think twice of driving out to clients or travelling to a seminar. It wasn’t that those were bad things. But when she heard me talking about doing business on my terms, that I ran the workshop in my home town because it was convenient for me, she wondered why she’d never considered that for her business. Gail realised that she had personal beliefs that were undervaluing her business as a result.  She realised it was possible for her to work on her terms. She just needed to value her uniqueness and what she was offering her clients.

I love the tag line in the Loreal adverts that say ‘Because I’m worth it!’ That’s what you need to be saying to yourself. Have more faith in your uniqueness.

Developing Faith in your Uniqueness

•    Are you pricing your products low because you think that will attract more clients? Is that their true value? Or should they really be at a much higher price level?
•    Do you find yourself bending over backwards to accommodate clients? Is that really beneficial to your business or could you be doing things some other way?
•    Do you question why people would want to pay to listen to you or buy your products? If that is the case it’s a sure sign that you don’t have much faith in your uniqueness.
•    Do your personal beliefs sometimes make you hesitate to take a step forward in business?
•    Is there a mentor or coach you could work with that can help you find your true value as part of your business? Sometimes changing the small things can make a big impact on the way you do business.

You are the first essential element in building your business to greater heights. Your knowledge is unique to you and because of that it has a value. If you question what to charge or if you can really set certain systems in place then maybe it’s your beliefs that need changing. Have more faith in your uniqueness. It is on that that you will build the value of your business.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

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Do you have expectations about what you will accomplish today?  If you do, how much weight have you asked those expectations to bear? If each and every expectation you’ve set doesn’t come to fruition, will an entire project, a whole idea, or a complete career come crashing down on you?  OR will you be inspired and propelled forward with even more determination than before?

Expectations are fickle creatures.  A fine line must be drawn when establishing them.  They can be springboards to success, or the plugs that if pulled, will drain the water into which you’re diving.  How do you react when your expectations go wrong?  As you think about your own circumstances, I want to share this story with you with the hope you’ll be inspired …

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A popular television show in the U.K. gives supermarket store employees chances to lead projects of their choosing – projects that hold the potential to change the way that this particular supermarket conducts business.

One employee has a stellar idea:  she proposes that the store sets up designated areas where the ingredients to create certain meals are housed together, on the same shelf.  It’s one-stop-shopping for busy cooks – Spaghetti Bolognese or Sesame Chicken ingredients all within a two-square-foot area.

The project leader, who we’ll call Sara, has the full support of her coworkers and her supervisors.  It’s a terrific idea, and everyone believes that it will please the customers and continue as a staple operation in the store.

But, during the first day of one-stop-ingredient sales, Sara must pitch the idea to store customers.  She’s in charge of touting its convenience and its time-saving potential in the name of its success.  But she chokes up.  Her nerves get the best of her and she falls apart when speaking.

The first day’s sales aren’t what she expected. She blames this on her poor speaking ability and throws in the one-stop-shop-ingredient towel.  The coworkers who were so supportive of her ideas are now investing all of their energies into attempting to build her confidence and convince her to carry on.  She should be leading them, but instead, she’s leaning on them for support following the shattering of her expectations.

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In this example, Sara erroneously focused on one specific portion of her job (her weakest point), and made it the crux of her success.  Because this expectation was overloaded, it played the role of a breaking point instead of a learning experience.

Had Sara pressed on, she would have likely gained experience each day, making her public speaking better as timed passed.  She could have even used this experience to delegate speaking to others in the future, had she persevered.

Anyone who desires to be successful in the business world must set goals and targets for themselves, but when those goals turn into expectations that hold the responsibility of propping up the rest of their potential success, resilience can be difficult.  It’s like putting every egg into one basket, and then enduring hunger pains after the basket has been dropped.

Instead of expecting perfect success every time, turn your attentions toward expecting the unexpected.  Be flexible.  Know that things will go awry.  Know that other things will go tremendously well.

Expect anything, and everything will seem like nothing; but expect nothing, and anything will seem like everything.

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients www.clientmagnets.com. Register FREE for access to her Stepping Up teleseminar series

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One of the biggest things that most often holds us back from achieving our full potential is permission to succeed, or the feeling that we’re somehow not fully qualified to offer our advice and expertise to others. Have you ever felt that way?

Whether you’re thinking of starting a high-end coaching program, marketing a new product or putting together a conference, the most valuable thing you can do for yourself is to give yourself permission to succeed. The people who achieve the most in life aren’t stronger than you, or smarter than you; they succeed because they give themselves permission to try.

Self-Doubt is Common, and Deadly To Your Success
Self-doubt isn’t an unusual problem to face when we begin new projects, or undertake new endeavors. When we try something for the first time, there’s always the question of failure. Sometimes people even wonder if they have a right to try what they’re trying, as though only other people can undertake massive projects.

One of the best things you can do for yourself is give yourself permission to try the big things you want to try. Most people know a lot more than they think they know, and have a great position from which to strike forth and begin a new endeavor.

For example, if you’ve been in your business for ten years and have built your business from the ground up, you’re absolutely qualified to talk to people about how to build a business like yours, or how to operate in your niche. The accumulated experience of those years is your qualification. You don’t have to be a coach or a guru to offer something valuable; in many cases, your personal experience is the most valuable thing you can share.

Successful People are Ordinary People Too
It’s important to understand that successful people aren’t magical, or special in some way that you’re not. Successful people are ordinary people, too. Successful people typically have talent and know-how, but the key factor that sets them apart is a willingness to actually do the things they do; not a unique qualification or special asset that other people don’t possess.

For me, joining Yanik Silver’s mastermind group was extremely valuable, because it quickly became clear that Yanik, one of the most successful people in his field, is just an ordinary person. He’s got a lot of talent and know-how, but he’s still a flesh-and-blood human like the rest of us. Getting to know Yanik was the key to realizing that an ordinary person can do wildly successful things, such as starting a high-end coaching program or organizing huge events.

Don’t make excuses to avoid starting your new projects. Don’t wait until tomorrow, or next week; don’t wait until you’ve taken that class or landed that big client.

These are all excuses that self-doubt uses to prevent you from succeeding. Do yourself the biggest favor of all: give yourself permission to try the important things. It doesn’t matter if you’re just an ‘ordinary person.’ We’re all ordinary people. It’s time for you to really start creating your own success!

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How much money do you want to make this year?

If you’ve answered this question with a round number, like, $100,000, or $1,000,000, or an, “I don’t know,” you don’t have a goal, you have a wish.  It’s imperative that you know your goal income numbers, specifically.  You must know how much you have to net today, this week, and this month in order to land the yearly salary that will support the lifestyle that you desire.

Here are some get-specific Millionaire Mindset methods:

• What would you like to do in the next year? Move?  Take your dream vacation?  Send a child to college?  Hire someone to manage all of that stuff for you?  Or make it possible for your spouse to leave his or her job to come to work for you?

Don’t forget the smaller costs that go along with each large goal, like the cost of providing your newest employee with a company car and fringe benefits, travel costs, tuition, and your existing lifestyle costs.  Don’t estimate.  Make phone calls.  Get current pricing on airfare, college tuition, health care, or whatever bills you’ll have to foot.  Write it down…you’re going to need it.

• Now that you’ve done the addition, do the division. Break out the calculator and find out how much you’ll need to net in a month, a week, and a day.  This will give you a manageable and reachable goal path.

Lots of people say they want to be millionaires.  But if you ask them how much they need to make this afternoon to stay on track for that wish, you’ll likely be met with a dumbfounded look.  Once this step is completed, you will be distinctly separate from those with a wishing frame of mind.

• Challenge yourself in the pursuit of your income goal. If that means working an extra 30 minutes to meet your daily income goal, do it.  If that means negotiating on a deal, even if you’re not comfortable with negotiation, then do it.

When you know how much money you need to earn this week, in pursuit of the big goal, you’ll be encouraged to do the things that aren’t so desirable.  Every time you challenge the boundaries of your comfort zone, those boundaries will soften, and your comfort zone will grow.

A goal like, “I want to make a million bucks this year,” will never incite you to rewrite an email or to hold firm on your retail price for an item.  But if your goal is, “I need to clear another $50 today to stay on track,” you’ll push right through, because you will connect those little tasks with your big goals for yourself, your family, and your lifestyle.

• Successful business people always know their numbers. They rifle off their conversion rates, costs, costs of sale, and precise percentage profits.  Businesspeople who don’t know are probably losing money.

• If the thought of calculating, relating to, or speaking about numbers frightens you, then hire a business manager to do it for you.  Investing all of your energy in working in your business, without working on your business, will be detrimental to your income goal.

• The numbers might be simple now, but if your goal is to make a million dollars, or any other impressive number, you’ll have to expect the money flow, in both directions, to become more complicated.  Adopt a know-your-numbers attitude now, rather than jumping into a sea of number soup when your chances of drowning are high.

In short, know how much money you need to make.  Then know how much money you need to make this week in order to reach that goal.  Name it, and then claim it!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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You see an advertisement for a high-priced training course that you know would fill in a lot of business blanks for you.  You know that this course covers exactly what you need to know to move your business to the next level.  Will you decide to sign up for the course or will you pass by?  How do you decide if you will attend or not?  Will your decision be based on your current income or the income you can realize once you have that training under your belt?

More important than the answer to this question is the thinking that you used to arrive at your answers.  Did you think, “My current income won’t support a payment like that.  I’m going to have to pass”?  If you did, you’re making decisions based on your current circumstances, and if you continue to limit yourself that way, you’ll severely cripple your ability to grow to the great potential that is within you.

In order to grow and reach our true potential, you must change your current mindset. Any time a threshold is to be crossed (in this case, a monetary one), a change in thinking must occur.  If you can manage to set yourself on the right course, some of those changes will happen naturally, while others will have to be consciously changed in order to get results.

One of those changes is in the way that you make decisions.

Another working example might be an investment in your business.  What if you meet a dynamic systems expert, whom you know would be able to streamline your business operations so that you can concentrate on making the money that you’ll need to promote the lifestyle you desire?  But, what if the fee for that expert is $25,000 – money that you don’t have lying around, just waiting to be spent?

Here’s the question you might ask:  “Will I invest the money, or not?”  But here’s the real decision:  Will you view the $25,000 through the lens of your current situation, or through the lens of your ideal destination?  Even though you would rather not spend the money now, how will it compare to the $1,000,000 you’d like to make this year?

That puts things into perspective, doesn’t it?

Those who continue, time after time, to make decisions based on their current circumstances are often saying “No” to themselves.
In order to make decisions based on your destination, you need to venture outside of the boundaries of your comfort zone. As difficult as this can seem, no progress can be made without doing so.  If you make an investment that you might be uncomfortable with, based on the future, as opposed to the present, you will work harder to make sure that the investment will work for your business.  In other words, that step outside of your comfort zone moves you along the path to your goal more quickly.

Your current circumstance is the direct result of decisions that you’ve made.  If you’re not in your ideal situation, that simply means that you have made some poor decisions; but that doesn’t mean that you can’t change your thinking and look to the future – starting right now.

So what will it be?  Current situation or ideal destination?

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Think how a caterpillar must feel when it’s in a cocoon that’s turning to mush.

The caterpillar doesn’t know that in only a few seconds, it will be a butterfly. In that moment, the caterpillar feels like it is dying.

This is what change can feel like. It doesn’t always feel good when it’s happening.

When you are on the path to achieving your goals, the recognizable road you once traveled is behind you, while the road ahead is mostly unfamiliar and may feel uncomfortable.  But, as your environment changes, so will you.

Like the caterpillar that experiences a complete change in its environment, going from the ground to the air, everything that doesn’t match the new you on your new path will just go right out of your life.

You may experience some loss, but I promise you, the changes and the gains will be worth it.

For me, a move to a new house led to changes in everything I own, from the clothes I wear to replacing my computer, my phone, my digital camera, my video camera.  Everything just suddenly broke down, got lost, stolen, or needed changing. As I had upgraded, everything around me was getting upgraded as well.

This can happen with relationships too. The people with whom you once spent a lot of your time, both professionally and personally, may no longer be part of your life. This doesn’t need to be negative. As those old relationships fall away, many more supportive people will come into your life.

You will discover new, amazing professional and personal relationships to replace those old ones. Individuals who, like you, are striving toward bigger goals, or who you discover will help you meet yours. It’s like you are upgrading your relationships by moving forward in your life.

Being in the midst of so much change is admittedly scary. It can feel like your life is falling apart. While your instincts may be screaming for you to avoid it, welcome change instead. It means that you’re growing – and the growth will happen across the board.

Remind yourself of the reasons you are experiencing these changes to begin with. Focus on the goals you set for yourself, personally and professionally. Welcome the unfamiliar and have faith in your ability to deal with the changes you encounter.

Like the caterpillar that has no idea of the beauty and unending heights that await when it emerges as a butterfly, your changes mean that you are growing and soaring ever higher.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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In order to take your business from where you are now to a soaring success by the end of this year, chances are you’re going to need to make some investments.

In this economy, that word, investments, makes most people shudder. But, the kind of investments I’m talking about aren’t nearly as risky or as scary as placing all your money into some fund, speculating on the market and hoping to see a good return.

The investments I’m talking about are much more secure than that. And, they are guaranteed to produce results.

You may need to invest in software, or in building your team. You may need to invest in attending an event or in recruiting the right people, or getting the right experts to assist you with a certain part of your business. You may need to invest in your education.

Rest assured, there is always some type of investment that you need to make in order for your business to grow.

Personally, I’ve invested a lot in my business. I’ve done all of those things I just mentioned, from building my team, to belonging to mastermind groups and purchasing software systems. These things are all essential to growth.

Before you think, “Sure, Bernadette, that’s easy for you to say, with all this money, your nice big house, your nanny and your housekeeper,” I want you to know that this is not a recent habit for me.

I didn’t allow cost to be the prime motivator in my decisions, even when I was broke. Not that long ago, when I had a small baby and was paying so much of my income to childcare, I was presented the opportunity to jump onboard Yanik Silver’s marketing mastermind group. This was far more than I had ever spent before. But it is one of the best investments I’ve ever made.

Yes, you’ll spend a lot of money on these things year after year, but they’re good investments. They help to grow your business.

Your bank balance shouldn’t determine your decision making. If it does, your balance won’t actually change until you stop making your decisions that way.

The decision to make an investment in your business is as much a psychological stretch as it is a financial stretch. Like any investment, you have to weigh the factors to determine if the investment is sound for you. But, instead of asking, “What will it cost me to do this?” the better question is, “What will it cost me if I don’t do this?”

Even if you think that you simply, physically don’t have the money to invest in software or an assistant, you need to look beyond that. This is where the leap of faith comes in. By putting that person in place or buying that software, you will free up time so you can then go out and bring on one more client.

If that additional client spends $1,000 with you and the assistant or software cost you $300 a month, essentially that investment saved you or made you $700 more per month.

Start looking at investments in your business as what you will be losing by NOT making them. You stand to GAIN SO MUCH MORE by giving your business the support and backing it needs to grow. The returns on your investment will be well worth it in the end.

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Are you setting your goals according to what you truly want or what you think you should get?

There’s a very big difference between those two. If you’re only setting your goals according to what you think you should get, you are probably missing out on so much potential for your business.

Here’s one way you can figure out if you’re setting your goals too low. If I were to sit down with you in a coaching session and ask, “Tell me how much money you want to make this year,” how would you respond?

If your answer is vague or your answer is more in the form of a question, your goals are more in line with what you think you should get rather than what you want to make.

When you set a vision for your business, get this kind of thinking completely out of your head. The potential for your business is so far greater than you could perceive if you’re only looking at it from what you think you can do or what you think you have to do.

One way to avoid getting caught up in this mess is to do projects that you want to do; not projects that you think you should do because they might be the right way to launch a program or sell something.

Doing business this way will afford you the life you think you should have – living in a moderate home, making good money while working 6 days a week, always thinking about but rarely going on a real vacation.

Your goals have to be based around what you truly want. When you truly want something, you have what is referred to in Think and Grow Rich as a burning desire. If you don’t have a burning desire to achieve your goals, it is not going to be enough.

Here’s why that burning desire is so important. When you’re setting after something that you haven’t had previously – something that is a big, daring goal for you – you’re going to hit challenges. You’re going to hit obstacles because anything you want and don’t have is outside of your comfort zone.

On your way to achieving the things that are outside of your comfort zone, you’re going to be stretched. That’s the moment when you will be most tempted to give up, unless you have a really strong burning desire.

This desire, that yearning for something more, is like your higher mind calling you to your true potential.

So, when you’re setting your goals – both revenue goals and lifestyle goals – consider what it is that you truly want.

The bigger house? The 3-day work-week? The 3-month dream vacation?

If these are the goals you truly want, set them. Once you name what you want to achieve, once you know what is your burning desire, we can figure out a way for you to achieve it.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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