Client Magnets Official Blog

Posts Tagged ‘Motivation’

I’m absolutely certain, that as a business owner you are emotionally invested in your business.  Perhaps starting and operating your business was a realization of a lifelong dream.   This amazing dream will certainly inspire and motivate you.  But, did you realize, if you are not prepared, then that same dream can also set you up for emotional injury that can cripple you and drain the life from your vocation.

There’s a good chance that you’ve already felt the downtrodden lows and the exuberant highs that come with being a business owner – but have you polished your ability to pick yourself up, dust yourself off, and push forward after you stumble?  It’s the key to your business success.

I want to share the story of Ken, as a way to illustrate my point:

Ken is highly enthusiastic about his new business.  He’s dreamt of this since he was a boy, and he’s anxious to make his first significant paycheck, doing what he loves.

He rushes into a dynamic marketing campaign, following the leads of some other local businesses that he views as successful.  He sinks a boatload of money into it and waits.

But the marketing campaign is largely ineffective.  It turns out that his target audience isn’t looking where he’s advertising.  He immediately falls into a plummeting, emotional spiral as he dwells on the thousands of dollars that he’s lost.  His emotional low lasts for months.

The failed campaign didn’t hurt Ken financially (he still had plenty of capital with which to operate), but the taste of failure tainted his daily businesses dealings as he fell lower and lower into the emotional dump.

The campaign didn’t have to have the affect Ken assigned to it.  Business people everywhere have tried and failed, but the differences among them lie in their attitudes toward those setbacks. Did they allow the setbacks to attack their emotional wells, draining them of motivation?  Or did they consider the setbacks to be forms of inverted commerce…paid-for experiences in what-not-to-do?

Any failed attempt can be viewed in either of these two ways.  The right way, and the emotionally, financially, and successfully lucrative way to view setbacks is with a positive attitude.  Know that each one teaches you about something that isn’t right for you, or right for the situation in which you used it.  In retrospect, you’ll find that this kind of knowledge is, in fact, priceless (making the money you may have lost seem insignificant).

So, in summary, keep these points in mind when casting off on a new business adventure:

• Study your target audience, their needs, and your offering to make sure your product or service is in line with a definitive need.

• If possible, test your theory or idea first.  You’ll feel better about your effort, even if it fails, if you’ve prepared well.

• Don’t invest more money than your business can afford to lose.

• When you make your move, keep your expectations high, but don’t allow them to be so grandiose that a simple setback can bring your dream crashing down.

• Understand that great business people everywhere have tried and failed in the process of elimination.  You, too, can be great if you understand that not every attempt will be a stellar success.

• If you do experience a setback, get your heart out of it and insert some brainpower:  “How can I use this experience to increase my chances for success next time?”

Ken’s money wasn’t lost.  It was simply invested in a learning experience that would come back to him from a different direction.  But, unfortunately, because he couldn’t view his setback in this light, that money (and the experience) was lost forever.

Remember to set goals for yourself, but never give those goals the responsibility of holding up your entire business (or your emotional state).  Know that you will experience setbacks, but with emotional resilience, you’ll be able to view them for what they really are:  set-ups for success!

There are no stupid questions. The only stupid question is the one that isn’t asked. Whether you’re just starting out or trying to grow your business to even greater heights, I’m sure you have many questions about your next steps.  Usually, the questions that come into your mind are more concrete in nature: Who is my audience? Where should I open my business? How should I advertise?

Good questions, but there are others that you may not think to ask – of yourself and about yourself. These questions revolve around the person you need to be in order to achieve the success you want.  These questions are so important in your journey of success.  This week I invite you to get personal.  Look within yourself by considering these 7 questions.

Think about them before answering them, and be sure to answer them honestly.  These are the same personal questions I continue to ask myself.  These are the questions that help me to propel my business higher and higher every year.  I promise you, spending a little focused time here, will reap you great rewards …

Q1. Are you setting your goals according to what you truly want or what you think you should get? If your perspective is based on what you think you can do or have to do, you’re limiting your business potential. Set your goals based on what you truly want to achieve.

Q2. Do you have a burning desire? When you set out to do something you’ve never done, you are bound to encounter obstacles and hurdles. A burning desire will motivate you to overcome them rather than quitting because the going gets tough.

Q3. Where do you want to be? Design your business on your terms. The lifestyle you want to live, how much vacation you want to take, how many hours you want to work are totally up to you. Map these things out in advance so you can determine how to get there.

Q4. Are you setting the right goals? Setting goals that excite and challenge you will keep you from becoming lazy or complacent. Be careful not to set goals that are so overwhelming that they paralyze you with fear.  Keep a balance.

Q5. What do you need to let go of? When you move from one level to another, in life and in business, you have to leave some things behind. It could be a habit, a former acquaintance or a work pattern, but the more old things you carry with you, the harder it is to climb. Let go of the things that hold you back.

Q6. Who do you need to be in order to do this? How you act and react is just as, perhaps even more important, than what you do. Take notice of your habits and your surroundings. Ask yourself if the person you need to be to achieve your goals would live and act this way.

Q7. What is the one critical skill you need? Learning to sell is the most critical skill in any business. The most important investment you can make in yourself is learning to sell one-to-one. Make the conscious commitment to making yourself the best salesperson your business could have.

Asking yourself these personal questions and revealing your personal, honest answers will give you insight on what you need to learn and do to achieve your goals.

Never stop asking yourself questions. Every answer will take you further and further on the road to your success.

How many things do you have to do today?  Or this week?  How many of those things are springboards for the bigger and better things that are waiting on the other end of your procrastination?  The things that are going to lead you and your business to satisfying success!

Often, many of us feel overwhelmed with all of the things we need to do by allowing the end results of a virtual to-do list mill around in our heads.  Maybe your current brain-contained list sounds a little like this:

• build a website
• schedule a teleseminar
• research trade magazines
• start outsourcing – find a VA

How many times have these items (or similar items) drifted around the outside of your brain, bouncing off the inside of your skull, clouding your view of current events, and dampening your motivation?

If these words in any way resonate with you, let me share with you my prescription for de-cluttering your head and getting things done.

In order for any grand task to be accomplished, it must first be dissected into small, manageable task chunks.  For instance, building a website might involve defining your website budget, asking business associates for webmaster recommendations, interviewing copywriters, and choosing styles for the individual pages.  And the best way to break that large task into smaller tasks, without further cluttering your brain?  On paper.

To-do lists are the ultimate back-patters.  Think about it.  How good do you feel when you accomplish something that you’ve been putting off?  When you can check an item off of a list, no matter how small, you’ll experience that feeling, and will, in turn, feel motivated to do it again and again…ultimately accomplishing the large task.

Here are some tips for making a list that will work for you:

• Keep the end in mind, and only include tasks that will contribute to that end.  For instance, don’t commit to writing a free report just because it sounds intriguing to write a free report, or because you’re proficient at writing reports.  Everything on your list should contribute to your desired result.

• Remember to delegate, wherever you can.  And mark that delegation on your paper!

• Start with the items that you feel most confident in completing. If you’re most proficient in research, hit the internet and get to know some webmasters.  The quicker you can get that first checkmark, the quicker you’ll fuel your own motivation to tackle the tasks that aren’t as simple.

• View your list-making as a brain dump. Give your tasks to the paper, and envision space clearing in your head.

• Understand that the writing of the list is a checkable item. Simply making the list brings you one step further to accomplishing your grand tasks.

• Don’t stress over every little detail. As you conquer the notable tasks on your list, small details will fall into place.  For instance, if you’re planning a workshop, you’ll need to establish a date, a time, a method of advertisement, and you’ll have to know its main benefit (the problem it will solve).  You’re not going to have to figure out how coffee will be served or whether lunch will be chicken salad or turkey.  Once your motivation is in full swing, the details will fall into place as you move along.

• Commit to your list. Feel the momentum that’s generated when you accomplish even the smallest of tasks and use that to propel you forward…but remember, you can’t experience that momentum unless you keep the check marks coming.

Some of us are natural list-makers.  Others manage our busy lives in our heads…or at least we like to think we do.  No matter our natural or learned tendencies, there is a wealth of potential just waiting to be realized…on a blank page.

Building your list of potential clients is necessary for landing deals, filling seminars, and realizing the revenue that you desire.  But in order to build your list of interested parties, you must first organize your thoughts into manageable pieces of doable tasks.  There’s no better method for accomplishing this than a list.

You want a list of for-sure, ready-to-buy prospects and clients, right?  Then get your pen, grab your paper and prepare to clean your brain’s RAM with your new list!

When you meet someone for the first time, you have a chance to make a real connection, or you can just pass on your name and be forgotten. Successful relationship-building requires more than just handing out business cards. To build long-lasting, solid and mutually-beneficial relationships, a little homework and a little thoughtfulness goes a long way. Here are my tips for making an impression that brings lasting results …

Research the People You’re Meeting

If you’re meeting someone in particular, research the person or people you’re meeting. Lots of resources exist that can give you both professional and personal reference material. The Web is a source of myriad information, with things like company websites, personal bios, work histories, resumes, portfolios; depending on who you’re meeting, you may be able to find a wide range of information about your contact.

If the Web doesn’t yield any useful information, you could check with the company where your contact works, to see if they have any marketing information containing professional info about your contact. You could also check periodicals, such as magazine stories, newspaper articles or professional interviews. Depending on how public the person is that you’re meeting, you may be able to find everything from the name of a spouse to the first place he or she worked out of college.

Use the information you find when you meet your contact. Talk about common interests, such as being dog owners, adoptive parents, yachters; whatever common bond you can form with your contact can help you form a good relationship. Ask about things near and dear to the person’s heart – not just business talk – and you’re well on your way to forming a real connection.

Ask Questions and Show Genuine Interest

Get to know people to form real connections. Ask questions about everything; not just their professional life, but their personal interests and family life, too. The more you can show that you understand, know and really “get” the person, the better your relationship will be, and the more business opportunities you’re likely to gain. Be a real person to your connections, too – if your new business partner volunteers information about his wife, talk about your wife. The more personal you can make your relationships with people, the better your long-term success with those relationships will be.

Have Fun Making Connections With All People

Everyone can have fun building good relationships – all you have to do is be genuinely interested in people. Enjoy getting to know your business colleagues, or even that woman you met on the street the other day. Forming connections with people can help in all aspects of your life, and even random connections can help your business in unexpected ways. You never know when someone will refer a key contact; an affiliate who may have great products for your prospects, or a business or distributor that could make your product a high-demand success!

Don’t just see people as stepping stones to a better business. Form real, legitimate connections by getting to know people, and I promise good business will naturally follow.

The thank you page is one of the most overlooked places of real estate on the web.

That quote, from one of my mentors, Yanik Silver, speaks volumes. There is so much opportunity to promote more business and further your relationship with a new client on your thank-you page.

That client has just indicated that they trust you by opting in to your offer. Signing up to your list is a sign that they want to hear more from you.   Don’t let them leave wanting; offer them even more before they click off your thank-you page.

When developing your thank you page, think about what you can do to increase your client’s involvement. Marketing research has shown that the more people are involved, the more likely they are to buy – again.

That’s one reason companies hand out scratch-off cards with prizes or discounts hidden beneath the ink. It’s called an involvement device. When someone physically has to do something, it increases their involvement, which increases response and increases conversion.

The content on your thank you page needs to be relevant to your target market. Think about what you want them to do next, where you want them redirected to, and if there’s an opportunity to make them another offer.

There are several key ways you can accomplish this.

•    Make another offer. While letting the client know you’re glad they signed up, also let them know about another offering. Make a special offer. Offer a special prize or a special bonus that new clients will receive, but only if they sign up there and then.   Remember to use language that encourages action.  For example, “This is the only time you will see this offer. It’s for new subscribers only and you won’t have access to it again.”

•    Ask for more information. Once a new prospect joins your list, ask them to describe their biggest problem. You can then direct them to other offers you may have to help with the problem, or develop that new offering if you don’t have one.

•     Create a “tell a friend” campaign. Invite people to tell three friends about your offering in exchange for a special bonus. “Congratulations. Your place on the call is reserved. But just before we continue I would like to offer you this free gift……..”

Everyone who opts in helps you spread the word to other people. This will make a massive difference to your opt-ins and really help to increase your list. You can automate this process using Viral Friend Generator software.

When saying “thank you”, the key is to include only one of these options on your page. Either attempt an additional sale by making another offer, ask new clients for more information, or create a tell-a-friend page.

Any one of these options added to your thank-you page will start increasing your sales immediately.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

Many entrepreneurs, small business owners and other professionals find themselves focused on earning an income, finding new clients and the day-to-day struggle to survive.  Having enough income and cashflow to grow your business rapidly is not an uncommon problem.  I often hear people talking about their expected income for the next day, weeks or months ahead.  They focus on knowing where the next paycheck is coming from because they don’t have enough confidence in their existing client base or cashflow.   They fear their income will dry up.

Have you ever felt like that?  If that sounds like you, then it’s time to STOP focusing on your income.  It’s time to start focusing on a long-term plan for success and diversification.  But how?  How do you free yourself from the day-to-day financial worry and really start to thrive?

The answer simply lies in starting your own high-end coaching program.   A high-end coaching programme (when designed and delivered the right way) will provide enough guaranteed revenue to enable you to stop worrying about money and be free to focus on your long-term success!

This is how the strategy works …

Sell Once a Year to Generate Guaranteed Revenue

• With your high-end coaching programme, if you market and sell the right way, you will only need to focus on the selling once and then you’re done for the year.

• Create a program with a limited number of spots, and you’ll only have to sell long enough to fill those spots and then you can focus on serving your clients and creating alternate revenue streams.

• Create a program with a fixed time limit, such as my annual programme, and you only have to sell those spots once per year. Then you’ve got the commitment for the income, and you’re free to focus on other areas of your business. No more worrying month-to-month whether you’ll have enough cash for next month; with a high-end coaching program, you can earn enough money to free yourself up for other pursuits.

Free Yourself Up to Look at the Big Picture

One of the biggest benefits for you and your business of creating a high-end coaching program is freeing yourself up to look at the big picture. If you’re like most people, you spend countless hours per week working on finding enough business, and the rest of your time goes to satisfying your existing clients. You never have time to think about the long-term plans for your business, or how to diversify your revenue streams.

Once you have the committed income of a high-end coaching program, you can stop spending so much of your time selling yourself and your services because you have a guaranteed revenue stream. Instead, you can focus on creating the other steps to achieve success in your business, and put together a long-term plan for your business!

In order to truly become successful in your own business, you’ve got to stop focusing on immediate income so you can begin to build a road map for long-term success.   Worrying about your day-to-day income is short-term thinking and can seriously hamper your long-term business success. When you start a high-end coaching program, you get financial commitments for a large portion of your revenue and begin looking at other ways to improve your business success.

So if you want to see an end to your day-to-day financial struggles and the beginning of long-term success, it’s time to start your high-end coaching programme!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

Social networking platforms, such as Twitter and Facebook, give you a powerful new tool for connecting with potential prospects, clients, sales leads and new business partners. Because of the nature of social networking, successful social networking is about more than just creating a marketing campaign and sending it out into the ether. Social networking is a social process, and it works best when your personality shines through to your social networking contacts. With the right techniques, you can build your personality on social networking platforms and improve your social networking success.

Offer Advice: One way you can get real personal, real fast with your contacts is to offer advice or even just sympathetic comments. Listen to what people say, and respond to them even when it’s not related to your business. This is a fast and easy way to form personal connections with people, which can lead to unexpected business opportunities. Additionally, by offering advice or sharing information about related things in your life, you’re letting people find out more about you as a person and letting your personality shine through your social networking.

Share Personal Information: Share personal information via Twitter and Facebook. For years, people have had distinctive mindsets of “this is business” and “personal is for friends.” Let your business contacts be your friends, too. When you share information about your diet, or struggling with the conflicts of being a parent and business person, you’re sharing personal information that lets other people see that you’re not just a faceless business – you’re an individual.

The things that you share might resonate with your followers, and give them a reason to keep following you beyond your business information. People are also more likely to refer friends to other friends for business opportunities than to faceless strangers, so if you and your business can become a friend, you’ll get more business opportunities.

Find Ways to Blend Business and Personal: Find ways to blend business and personal updates. If all of your updates are personal, your followers who aren’t particularly interested in your business might just go away. If you share personal information, too, your followers may be interested in you as a person and continue to follow, even if they don’t find your business particularly interesting.

By blending business with personal updates, you can share information about your business without being blatant. For example, you could say something like “Going to Ireland to speak for business, and taking my husband along as an anniversary gift.” This lets people know that you’re a successful business person who travels and speaks, but also shares information about your personal life – that you and your husband have an anniversary.

Be Genuine: The most important thing about sharing your personality through social networking is to be genuine. Don’t give fake updates tailored just to get a reaction from your followers; be forthright and honest, and people will respect your integrity. If you let your personality shine through to your social networking followers, you’ll find yourself with a bigger pool of followers, which potentially gives you more business opportunities.

Bernadette Doyle created Client Magnets Ltd to help self-employed people solve one of their biggest business problems: attract a steady stream of clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

How much money do you want to make this year?

If you’ve answered this question with a round number, like, $100,000, or $1,000,000, or an, “I don’t know,” you don’t have a goal, you have a wish.  It’s imperative that you know your goal income numbers, specifically.  You must know how much you have to net today, this week, and this month in order to land the yearly salary that will support the lifestyle that you desire.

Here are some get-specific Millionaire Mindset methods:

• What would you like to do in the next year? Move?  Take your dream vacation?  Send a child to college?  Hire someone to manage all of that stuff for you?  Or make it possible for your spouse to leave his or her job to come to work for you?

Don’t forget the smaller costs that go along with each large goal, like the cost of providing your newest employee with a company car and fringe benefits, travel costs, tuition, and your existing lifestyle costs.  Don’t estimate.  Make phone calls.  Get current pricing on airfare, college tuition, health care, or whatever bills you’ll have to foot.  Write it down…you’re going to need it.

• Now that you’ve done the addition, do the division. Break out the calculator and find out how much you’ll need to net in a month, a week, and a day.  This will give you a manageable and reachable goal path.

Lots of people say they want to be millionaires.  But if you ask them how much they need to make this afternoon to stay on track for that wish, you’ll likely be met with a dumbfounded look.  Once this step is completed, you will be distinctly separate from those with a wishing frame of mind.

• Challenge yourself in the pursuit of your income goal. If that means working an extra 30 minutes to meet your daily income goal, do it.  If that means negotiating on a deal, even if you’re not comfortable with negotiation, then do it.

When you know how much money you need to earn this week, in pursuit of the big goal, you’ll be encouraged to do the things that aren’t so desirable.  Every time you challenge the boundaries of your comfort zone, those boundaries will soften, and your comfort zone will grow.

A goal like, “I want to make a million bucks this year,” will never incite you to rewrite an email or to hold firm on your retail price for an item.  But if your goal is, “I need to clear another $50 today to stay on track,” you’ll push right through, because you will connect those little tasks with your big goals for yourself, your family, and your lifestyle.

• Successful business people always know their numbers. They rifle off their conversion rates, costs, costs of sale, and precise percentage profits.  Businesspeople who don’t know are probably losing money.

• If the thought of calculating, relating to, or speaking about numbers frightens you, then hire a business manager to do it for you.  Investing all of your energy in working in your business, without working on your business, will be detrimental to your income goal.

• The numbers might be simple now, but if your goal is to make a million dollars, or any other impressive number, you’ll have to expect the money flow, in both directions, to become more complicated.  Adopt a know-your-numbers attitude now, rather than jumping into a sea of number soup when your chances of drowning are high.

In short, know how much money you need to make.  Then know how much money you need to make this week in order to reach that goal.  Name it, and then claim it!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

Mike Litman had a vision, but felt that he didn’t have anything of interest to offer his audience.  So he turned on his creativity and came up with the idea to borrow the expertise and credibility of notable millionaires.  He commissioned experts on money making for interviews, asked them how they got started and what they did to realize success, and then offered their stories on a teleseminar.  Eventually, those stories made their ways into his book, Conversations with Millionaires.

The teleseminars did well, but the book did even better.  Mike was successful because he crafted the idea that he could deliver the big names and the success stories that people wanted, even if that success wasn’t his.

I’m sure you would be happy to field that type of success with a teleseminar (and its resulting media), but you might wonder how you can possibly get your hands on the big names necessary for enticing prospects to sign on for your teleseminar.

Here are some points to keep in mind when pursuing that expert:

• Don’t be intimidated. You might be surprised at the level of expert who will agree to speak on your teleseminar.  It helps to remember that you have something they want.  They want exposure, and are often willing to use any type of available media.  Remember, more exposure means more sales for their current book, movie, or product.

• Use the expert to build your list. When you use the name of an expert in your teleseminar topic, you will likely attract a larger audience than you would have without that name.  Once a participant signs onto your “expert” teleseminar, you then have the right to contact that person for participation in future teleseminars of yours.  That’s called list building!  For this reason, it’s important for you to host and take sign-ups for the initial “expert” teleseminar.  That way, folks understand that they’re prospects, or clients, of yours.

• Don’t expect to pay the expert. A well-grounded expert will understand the value of the exposure that you are willing to give.  He or she will recognize that they can build their own list from your veteran teleseminar participants.

• Put limits on promotion. Come to an agreement with your expert about the balance of content and promotion.  Your participants will be disappointed if the entire teleseminar is spent listening to the expert tout his or her new product.

• Think about the future. Talk to the expert before the teleseminar about content rights for the future.  Both of you should agree (in writing) that recordings can be used for the future.  That way, you will be promoted to the experts’ audience, and you can use the recordings to generate more revenue for yourself in the future.

The expert whom you solicit to participate doesn’t have to be world-renowned.  He or she simply has to bear a name that will bring more people to your database.  But remember, you will be borrowing their credibility, so make sure that they have some to give.

Often times, you have to look outside of your own restraints to build your business.  And many successes have done that with the help of already-established names.

Human psychology dictates that we look to authority for answers.  We know that listening to experts gives us distinct advantages:  we save time, grief, and we gather more intelligence more quickly.  Provide your audience with those advantages, and they will give you the teleseminar dial-ins that you desire.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

By declaring your goal, whatever it may be, you are taking the first step toward achieving it. Taking that first step is a good start. But, the very instant you make the decision and take the step, something is going to come up – a challenge that you will likely need to face. It could be a fear, an obstacle, or an external challenge or circumstance you didn’t foresee.

When fears, obstacles and circumstances arise, it’s easy to go into panic mode and contract and retreat. If you do this, you will end up feeling like you’ve tried and failed.  And when you feel like that, you’re actually worse off than when you started. In addition to not achieving the goal that you wanted, you’re also left feeling bad about yourself.

Here’s something truly valuable you need to learn about change. It’s so important to grow bigger than your obstacles or unwanted circumstances.

This is what people who are consistently successful do. They take the step. They still experience the obstacle, fear or external circumstance that comes up. But, instead of shrinking, successful people make a decision. They choose to grow bigger than their problems. They expand – and the solution becomes visible.

Richard Branson, a hugely successful businessman who is admired by many, went through this scenario early in his career. He found a loophole where he didn’t have to pay taxes on the store he owned – or so he thought.

He ended being fined an enormous sum of money, with his only options being to pay his fine or go to prison. Branson made what appeared to be a crazy decision. His solution was to open another store to make more revenue to pay his fines.

In that instant, he chose to grow bigger than his problem.

That is partly what makes him such a successful businessman, and such a tremendous contributor to society on a global scale.

To make an impact like that, you have to learn to be comfortable with managing your fears and challenges. When you encounter an obstacle, grow bigger than the problem.  When you learn to do this, nothing is out of your reach.

When obstacles and challenges and fear come into play, you need to find new ways to handle them. Ask yourself, “What do I need to learn?  What do I need to do differently in order to fully step into my new life?”

The instant you do, the solutions will become visible. They may well have been there all along, but you couldn’t see them before. As you grow bigger than your problems, new opportunities will appear because you are doing things differently.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com