Your Million Dollar Idea Can Come True

March 18th, 2010

If you’ve got what you think is a million dollar idea, then that million dollars is already there waiting for you to receive it. If you have a need or a desire for a specific amount of money, that amount of money is already there for you.

Does that sound too good to be true?
Are you programmed to see the money and opportunity in front of you?
Do your beliefs allow you to perceive what is possible?

The universal law of polarity essentially states that everything in the universe, tangible and intangible, has an opposite side to it. So, it logically follows that if you have a need or a desire for a specific amount of money, that amount of money must already be there for you.

Once you have a profound understanding of the law of polarity, the door will crack open and allow you to accept a truth that was previously inconceivable to your mind. You will be able to see and achieve things that were once invisible and inconceivable to you.

You don’t have to think in terms of a million. Put whatever number on this that you want to put on it. But if you want it, that money is already there.

Your belief system may not be allowing you to accept this principle right now. If your initial reaction is skepticism and disbelief, that’s not unusual. Your beliefs control your perceptions. Once you alter those beliefs, you can take better control of your physical perceptions. Then you will see that the money is, indeed, already there.

Let’s use an everyday real-life situation as an example. You have a bill that needs to be paid, but not enough money in the bank. You need to find the money to cover the bill.

The first order of business is to be clear on what that amount of money actually is. There is generally a difference between what you need and what you think you need. Break down exactly what you need. This eliminates some of the fear of the unknown. Write down the exact amount of money that you need.

Then apply the law of polarity. The money must be there because you have a need for it. But, how is it going to get to you? Write down every idea you can come up with as to where this money could possibly be.

It could come from a bank loan. It could be from some business opportunity. The money could come from something that you’re going to sell. A friend or family member could loan it to you.

It really doesn’t matter where the money comes from. What does matter is that you write the ideas down and act on each and every one of them, all the way through to the end.

You will discover that the money is indeed there. Just be careful not to trip yourself up. You might consider applying for a bank loan and simultaneously think that you don’t have enough credit for the bank to give you a loan. You might be reluctant to ask a family member. In an instant you could literally talk yourself out of the universe bringing you that money.

Your mind can do powerful things that can work both for and against you. Use its powers to your advantage.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Your Million Dollar Idea Can Come True

Improve Your Capacity To Receive

March 16th, 2010

How good are you at receiving? How much experience do you have with receiving money? Logic dictates that the more experiences you have, the better a receiver you will be.   Your current financial circumstances are merely a reflection of how much you’ve been allowing yourself to receive up until now. To increase your income by becomming a better receiver, you need to create continuous opportunities for people to give you money.   It’s up to you to create those opportunities.

One way to create those opportunities is to put structures in place that allow you to receive money 24/7.  Set systems in place that allow you to make money while you sleep.  For example, by offering products and programs on a web site, you are increasing your ability to receive.  You are giving your prospects and clients the means to give you money.

If you don’t have simple and continuous methods for people to give you money, your capacity to receive is only as big as a pinhole!   You need to turn your receiving pinhole into a wide open chasm and watch your income soar …

Here are a few things to consider:

•    Do you have an ecommerce website yet?

•    Are you in a position where someone can come to your website and find out about you?

•    Can a potential client book a session with you and pay for it on your website?

•    Can potential clients buy something on your website, right then and there?

•    Do you have a way for clients to automatically pay you for your product or service?

By implementing these elements in your business you will increase your capacity to receive, and in turn increase your income.

I’ve often talked about mindset and how it is so important to work on yourself from the inside – to analyze why you are limiting yourself and your capacity to receive.

Well, today I’m asking you to also work it on the outside? How about putting that external structure in place to be the metaphor for you becoming a better receiver?”

Think about how much you have been allowing yourself to receive, but don’t stop at the thinking. You need to act on it. Take the next step to implement the necessary structures in your business. Don’t just analyze.  Thinking and talking about receiving and how you can improve, won’t be as effective as doing something externally. You may hit obstacles along the way but with persistence, the right support, coaching and advice you will succeed!

Yes, work on the inside but also work on the outside.

Continue to step up through those obstacles until the elements for you to receive are in place. Get the advice and expertise you need to make it happen!

Improve Your Capacity To Receive

Create Irresistible Products

March 14th, 2010

“I want to buy that.” This is the immediate reaction you want people to have when they first see your offering: You want them to have that reaction before they even know the price.

To make that happen, you need to create products that are irresistible. There are a few universal principles to develop truly appealing products.

1. Find a hook. Recognize the “miracle cure” the public is looking for, and present your product as the closest thing possible to that miraculous fix.

One example is Yanik Silver’s Instant Sales Letters product.  Yanik has achieved great success with this product. They are his “miracle cure” for people who need to create effective sales letters, but don’t have enough time to write them. So he put together some fill-in-the-blanks templates to make it easy to prepare sales letters.   Of course, clients may have to do some tweaking to make a template work for their specific purpose. But the point is, they work.  Even if the template needs to be revised, they’ve still got a Sales Letter. And that is very attractive to people with little extra time.  The Instant Sales Letter product is a hook for them – the “miracle cure”.

2. Focus on the content first and the format second.

When you are planning your content, think about what you’re going to cover rather than how you’re going to cover it. Don’t decide that you are going to offer an e-book or a teleseminar until you know what information you will be including.

The format should be secondary. It should be based on what makes the most sense for your market, and what fits best with the product.

As you are mapping out your content, outline everything that your product will cover. You don’t need to include every single detail you know about the topic. Include the information your prospect needs in order to get the results they want. Include the detail that will get their immediate attention because you’re providing the solution they need.

Brainstorm all of the things that your end user will need to get the results that your product will deliver. Write the question “what will they need” in your journal, or put it up in your office. It will act as a prompt for your subconscious mind to come up with the answers.  Use can these answers to create your outline.

3. Use the “why-what-how-what if” format.

Why is each particular point important?
What is the specific item or step in the process?
How will the user implement it?
What if things don’t go according to plan?

Using this format helps you to bring the pieces of your product together.  It allows you to edit as you plan. You are assembling what you already know, putting it together quickly and editing it quickly into a usable format.


4. Be flexible and open to the fact that your outline may change.
That’s okay. You will still have the main outline, the “bones of the structure”.  You can always move the main elements around until you get the right fit.

5. You don’t have to create your product in the order that you’re going to deliver it.

Create your product in the way that will allow you to get it done quickly. Start with the areas that are easiest for you. That will give you some momentum to keep going with the more challenging elements of your product.

Once you’ve paid careful attention to these points, you will be able to quickly create a product that clients will be clamoring to buy because it resolves their needs and wants.

Use these steps to get started on creating your irresistible product.  Give your clients what they are asking for, give them what they WANT!

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Create Irresistible Products

It’s Time To Step Up!

March 10th, 2010

Do you ever get that “I’m almost there” feeling? You only have a couple of things left to figure out and then you can take that first step toward starting, growing or building your business.

It’s an exciting feeling, but almost isn’t quite good enough, is it? If you wait to figure out exactly how your business is all going to map out, if you’re waiting for that perfect time, if you’re waiting to have everything in place to take that next step – think again!  If you’re waiting you may never take that first step. While it’s certainly good to have a rough idea, the chances are your carefully laid plans are going to change. They will be influenced and shaped by a number of things.

Give yourself the confidence to just get started by knowing you’ve addressed the most important aspects crucial to the success of any business.

•  Make sure that you’re delivering something that the market really wants. No amount of promotion in the world can compensate for a dud product or idea that the market does not want. Focus on the product, service or program that’s guaranteed to succeed before you even think to start to promote it. If you’re almost ready to take that step, you should have already done this research and exploring to make sure that you’re delivering something that is sought after, wanted, and demanded in the marketplace.

•  Spend the budget you have wisely. You should not have to invest £5,000 in a product that’s sitting in your warehouse. You should not have to invest £5,000 in a website or in an ad in a newspaper or in a magazine to get going.   The best way to spend your budget wisely is to focus on a group of people who have a problem that you can solve, and then offer to solve that problem at a price. With the right training, mentoring and research you’ll learn to spend your budget with a marketplace that you’ve got an affinity with.

•  Knowing your market is another crucial component to your success. Who are your customers? You need to know who will be fueling your business.  Are they a group of people that you enjoy helping and enjoy spending time with? You’re going to be spending a lot of time with these people, so it makes sense to pick a group that you enjoy working with and you’ve got an affinity with.

•  Think like the unique, one-of-a-kind original you are. The world is crying out for your know-how. Your unique combination of expertise, experience and talents are badly needed and wanted by some group of people somewhere in the world.

•  Be what you say you are. Demonstrate credibility. Don’t set out to be a weight loss coach if you’re a stone overweight. Would you entrust your business to a financial adviser who has credit problems or a marketing coach or business growth coach who can’t market their own business? Of course not.  So be sure you’ve thoroughly explored your abilities, and even ask opinion from those who know you. Often people can see in you things that you can’t see in yourself.

•  Have your entry-level products or services ready to go. These are the things most demanded, most needed and easily recognized by the people that you’re targeting. They will help you to fulfill a promise and give customers a chance to sample you.

•  Plan out your premium product, program or service. This is the offering for those who want only the best; where money is no object.  Without it, you’re putting a cap on your income. People normally price at what they think other people are willing to pay, and then they figure out what they need to include in their package to justify that price. Think about planning your products as if money was no object. It’s so much more effective and it better serves your clients.

•  Promoting your offering involves knowing how much it is going to cost and how can you sell it.
Know where the people are who are willing and able to pay for what you’re offering and know how you can reach them.

Take that first step toward building your business with complete confidence.  You already have what you need and now is the perfect time for you to take action.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

It’s Time To Step Up!

Being Superconductive

March 6th, 2010

Breakthrough!I was talking to a friend recently and she was describing how busy she was, and all the things she had coming up in her week. She was at capacity. As she rattled off the list of things she had to do, I started to get curious. She had important phone calls to make, errands to attend to, and a significant meeting. But all of the things she described to me amounted to about 4-6 hours worth of activity. And she had a whole week to get these things done.

Our conversation helped me realise how in my own life a few hours work can feel like a whole lot more. And how overwhelming this can be. Having reflected on this, I’ve come to the realisation that time is only one of the resources we use as we get things done. We contribute emotional and intellectual energy too.

For example, I experience this when I fly internationally to speak and attend live events. My speaking engagement may only be one hour long. I can fly in from Ireland the night before, and leave the same evening that the event takes place, so it only amounts to one night away from home. Time wise the cost is minimal. Yet emotionally and intellectually the cost is far greater. A short trip can feel like a major upheaval in my week. It’s only one hour of work, yet it can feel like two or three days.

In other words, we might tell ourselves that we are ‘too busy’ to do something, when a more accurate statement might be: ‘I don’t have the intellectual energy for that right now’ or ‘That tasks requires more emotional energy than I have available’. This also means that all the time management in the world won’t matter a jot if the resistance is emotional or intellectual.

Resistance stops the flow of energy. Resistance is the cause of stress. Resistance is like trying to drive with the brakes on. When you stop the flow of energy, you stop action – or you require tremendous amounts of energy to enable action.

You can push the gas pedal harder and harder, but as long as the brake is on it is difficult to move. And if you do move – and even if you make it to your goal – you have put great strain and stress on your engine. This often results in physical and mental breakdown.

Preparing for this newsletter is one of my favourite activities of the week. In this area, I am relatively resistance free (although I’ve also got plenty of areas where I’m not resistance free!) It typically takes me about 20 minutes to complete. (When I first started out it took me about an hour – but I have assistants helping me out now :-) . Even though the newsletter only takes about an hour to prepare, I’ve heard lots of people say that they couldn’t possibly commit to writing a newsletter because they haven’t got time.

I now realise that it’s got nothing to do with time. Maybe they have limiting beliefs about their writing ability, or they doubt their ability to commit their thoughts to paper week after week, or maybe they are nervous about being ‘out there’. Week after week they would have to push the gas pedal harder and crank themselves up to overcome this emotional resistance, just to complete a one hour activity. The one hour activity would probably take 6 hours. 5 hours building themselves up to it, and one to actually write. And that would put strain and stress on their ‘engine’. Sure they might have a newsletter, but at what cost? Me bleating on about the fact that it only takes an hour doesn’t help them at all. We need to uncover the emotional cost and address that.

Have you ever been baffled by a colleague who kept telling you they were ‘too busy’ to complete what looked to you to be a highly simple task? Have you ever been frustrated by a client who was stalling for no apparent reason? Have you ever beaten yourself up for failing to get started on a project, or complete one?

In each of these scenarios, the obstacle was never time – or lack of it. Which is why attempting to coerce, coax or cajole your colleague, your client or yourself into any of these activities just won’t work long term. The next time you hear someone (including yourself) say, ‘I haven’t got time’, try to appreciate that what is really being said is ‘I don’t have the intellectual energy for that right now’ or ‘That tasks requires more emotional energy than I have available’. That awareness will elicit a more compassionate response to yourself or the other person.

Superconductivity is a great metaphor when we come to consider resistance. Superconductivity is a scientific description for when an electrical current travels with the minimal amount of its power lost to energy-robbing resistance.

My personal experience, and that of my clients, has taught me that there are two sides to becoming a Client Magnet. The first part is about recognising, reclaiming and honouring our natural magnetism and having the courage to let it shine. The other side of this is identifying and eliminating those places where we are resisting success, ease, and abundance. In other words, we need to become super-conductors. Free of resistance, it is possible to attract great things with ease and effortlessness.

One way to do this is to increase our capacity for intellectual and emotional stress. Time and energy invested raising these thresholds may yield far greater returns than the energy currently being expended to push past them.

So how do we ‘raise our thresholds’? Well here’s a start. …

Something for you to think about this week:

• You know that stuff that you’re beating yourself up for not starting or not finishing? Trust yourself. Somewhere inside you knew that forcing yourself would put a strain on your engine greater than you could bear. You aren’t lazy or procrastinating, and this is NOT ’self-sabotage!’

• Identify areas in your life where you are most ‘resistance-free’. What do you love to do? What do you find easy to do?

• What are the main differences between the situations where you experience resistance, and those where you are ‘resistance-free’?

• Explore some of the different technologies which help you release resistance.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Being Superconductive

Three Tips for Increasing Productivity

March 5th, 2010

If you’re serious about getting more things done, it’s time for a major mindshift. It’s time to stop being a “doer” and start being a “producer.”  Here are 3 tips to get you started on changing your mindset to accomplish more in your life.

1.  Change Your Mindset and View Yourself Differently
Before you can make a change in how you run your business, you must first see yourself differently. Rather than clinging to the idea that you have to do everything yourself, consider how Oprah Winfrey runs her show. Can you imagine Oprah sitting down and calling prospective guests to book them for future shows?

Of course not! She has producers to line up each show’s content. Those producers, in turn, break down what needs to be completed and assign it to other people. They understand that Oprah brings unique skills to the show and it would be a waste to have her booking talent. Surrounding herself with great teams of producers to get things done is one reason Oprah has become so successful.

2.  Visualize and Plan Your Team
Even before you hire some help, you need to visualize and plan your team.   Think about those big projects you don’t have time to start. Outline how you’d like them to be. Break down those projects into smaller bites and imagine what kind of person could take them over. Imagine how much more smoothly your business would run if you weren’t taking care of every detail.

That’s an important point to reach, you need to visualize and plan what you can delegate.   Let go of the idea you’re the only one who can do every little task. That change shifts you from being the doer to being the producer.

3. Start Delegating
Once you’ve visualized and planned your team, start making it your reality. Get serious about breaking down the work you’re doing now into individual tasks. Let go of the idea that you have to do it all. Choose a task that’s wasting your time, that you don’t enjoy doing and that someone else could do easily. Find a way you can afford to have someone else to do it.

Take another look at projects you’ve been putting off. Determine what’s keeping you from getting started. Decide which pieces someone else should be doing. Visualize the project from start to finish, the way a producer would do. And then find the help you need to get it done. That’s the only way your business, and your income, can expand to the next level.

Being in business for yourself can be overwhelming, especially when you’re stuck in “lone ranger” mode. Allow yourself to visualize what life would be like with a competent team helping to achieve your goals. Learn to look at your business the way a producer would, and you’ll finally experience the satisfaction of getting it all done.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

Three Tips for Increasing Productivity

Instant Credibility, Contacts & Cash!

March 2nd, 2010

SPECIAL ANNOUNCEMENT!

It’s my special one-time

“BONUS STEPPING UP! CALL”

Instant Credibility, Contacts & Cash!

Wednesday, 3rd March, 2010,

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

http://bit.ly/9vBVEn

This call is a special BONUS for my new Stepping UP! members.  Members, also get a ton of other benefits including …

Fast Start Webinar, where I walk you through my planning process for the year ahead (I don’t know anyone else who teaches this)

Portable digital player which has 20 masterclasses – so you get to immerse yourself in my best marketing strategies (and get the year off to a flying start)

Ticket to the 3 day live event worth £1500/$2400 – we’ll be doing these events in the USA as well as the UK/Ireland

Access to the Stepping UP! area of the forum which is exclusively for Stepping UP! members

Private strategy consultation

Not a member?  Then join the “Stepping UP!” programme today so you can take advantage of this call and all the other member goodies each and every month. http://www.clientmagnets.com/steppingup2010

I look forward to “meeting” you on our call.

Bernadette

Instant Credibility, Contacts & Cash!

Buy Back Precious Time

February 27th, 2010

In any typical working day, most people have only two to three really productive hours. So, why not just cut out the other four to five hours and focus on the two to three that are really getting results?

You may be thinking that you need to work all the hours you do to get everything done. It may seem impossible for you to cut your working hours down. But it is possible!

Understand that the way you work comes from years of habit. It comes from having once been an employee, where you might have been able to get the work done quickly, but you still had to be present at the office because the boss would be upset if you went home at 10:30 am.

Well, you’re the boss now, and you can alter your business hours to suit yourself. You will be just as, if not more productive than you are right now, and you will buy back precious time for yourself.  Time is the one thing you cannot create more of, but in this case, you can.  Here are some questions to consider in your quest to buy back more time by being more productive ….

Are you over-servicing your clients?  Start by becoming really aware of the things you’re doing that keep you working harder and longer than necessary. Then take control, rein yourself in, and stop doing them.

If you’ve set what you think is a commanding daily rate for your services, are you subconsciously working more hours to justify that rate? Do you end up essentially doing three days’ work just to rationalize the higher rate that you charge?

Take a closer look here because, you’re still not making the money you think you’re worth. You are over-servicing the client. It’s not just about the rate. It’s about how much time you put into the service you offer.

Are you offering all sorts of extras that involve a lot more follow-up and that you aren’t being paid for? If your clients are perfectly happy and satisfied with what you’ve provided, your work there is done. Your clients aren’t going to turn away your free services, particularly if they were already willing to pay for your expertise. If you think you have more to offer your client, create an upgraded package and sell it to them. Continued access to your services should not be available for free.

Are you striving for perfection?  Do you continually work on a product or presentation that is already fine because you think it could be better? This is your own need for perfectionism coming into play, particularly if you are creating products or programs.

Perfectionism stops you from moving forward. You will be more productive by creating a product that satisfies your client’s needs and getting it into their hands, rather than tweaking it over and over.

Start to take notice of where are you creating extra, unnecessary work for yourself. It’s a habit that you have to break.   Change your habits to maximize those productive hours. Then spend the time you’ve bought back however you choose.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

Buy Back Precious Time

SYSTEM Stands for Save Yourself Time Energy And Money

February 18th, 2010

“System Secrets” – How to run a million dollar business while working just 3 days per week

If there aren’t enough hours in the day to do all you want to do, you NEED systems that make things happen automatically. Over the past 12 months, we’ve been SERIOUSLY investing in systems and I want to introduce you to my ’systems’ guru – Beth Schneider. Beth has played a key part in enabling me to run a million dollar plus business while working just 3 days a week.

*MARKETING* MASTERMIND Call…
Tuesday, 23rd February, 2010,
8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

If you want to discover one or two simple processes that put much of your repetitive work on auto-pilot and have your business running like a well oiled machine tune into this call.

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a ton of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today, so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

——

Bernadette’s Marketing Mastermind is a special members’ group set up to provide ongoing information, support and motivation to people who want to attract more clients and build a successful business. Already over 450 members strong – and growing – we want YOU to join us and have more success, money and fun in your business. You can read about the Mastermind group here: http://clientmagnets.com/marketingmastermind

SYSTEM Stands for Save Yourself Time Energy And Money

Time is Money…True or False?

February 13th, 2010

We’ve all heard the expression that “time is money”.  But let’s take a hard look at that saying.  Is it true?  Not always.  You can’t work 24 hours per day, 7 days a week.  You have weekends, holiday and sick days to contend with if you’re self-employed.  That time isn’t money for you, but it can be….

Since your time is finite you need to create alternatives to the normal business model of selling your time, particularly if you’re in the business of offering training services.  You need to have alternatives to this standard method of generating your income.  There are two solutions that are going to transform your business.  One can be used in the short term to generate cash flow; the other is a more long term solution.

Generating Cashflow Quickly
Say you have several proposals out to clients and you’re also waiting for payment for two workshops you’ve provided to corporate clients.  That isn’t paying the bills right now.  You need a quick fix to generate cash to shorten the time of your sales cycle, which is the time from your first contact to getting paid.

The quick fix for that particular problem could be to hold an open event.  The beauty of an open event is that you receive payment up front, as it’s standard to receive payments two weeks prior to the course date.  You have also set a finite time for the sales cycle.  Open seminars are generally set six to eight weeks out.  You set the date, book the meeting room and generate your marketing materials.  You’ve just taken matters into your own hands and solved two major issues that plague many small businesses, the issue of cash flow and the long sales cycle.

But this solution has another positive effect.  You’re gathering fees from more than one client for the same timeframe.  Since you can’t work more days than you have, you’ve just solved that problem as well.  It’s a win-win situation!

The Long Term Solution
Off the shelf products offer the long term solution to the “time is money’ conundrum.  I say longer term because they have creation and production time.  In fact, your short term solution of the open workshop can be the catalyst for your product.  In my case, I had someone come along to record one of my workshops.  I put the recording together with a manual and I had my first product.

Once you get your first product produced, you now have a way of generating income without you physically having to be there.  That’s a really nice feeling, particularly when you’ve been caught in the “time is money” challenge.

The bottom line is that the typical business model that’s based on you selling your time is not an ideal sales model for a small or solo business.  You need to put yourself on a path to beat the ‘time is money’ trap or you’re limiting yourself and your income.  Creating passive income streams, such as open events and off-the-shelf products, is just the solution for proving that this old adage isn’t always true.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Time is Money…True or False?