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Posts Tagged ‘outsourcing’

Are you someone that likes to work solo? I’m guessing you said yes to that question. Let’s face it, most business owners are independent type of people that like to do things themselves. That way they know that the quality being delivered is consistent and that the job is being done. The problem with that is as one person you have a limited capacity. How big are your dreams? Most often they will extend beyond your capacity which means that you need to bring a team on board to help you. How do you make that transition from working on your own to working with a team?

There’s more than One Way to Build a Team

Most independent entrepreneurs are wary about bringing additional people on board. In the traditional sense there are added salaries, office space and equipment to be considered. Then there is also the task of finding the right people, employing and training them up and managing them. From that perspective it is easy to see why most individual business owners try stay away from working with a team. It simply adds too many complications to the business process.

However, thanks to advances in technology you do not need to take on all of these things in order to create a team for your business. I have a business team of eight people that are an important part of my growth, yet none of them work for me full time in my office. Instead they are all functioning in a virtual environment and work for me part-time on a free lance basis. This works really well because I do not have the hassle of drawing up employment contracts and trying to keep staff motivated.  Each one of my team has an independent business and they provide their services to me as and when I need them. This results in a great amount of flexibility and improves the efficiency of my business. I am never carrying dead weight in my business. Each task and function that is carried out is specific and over a set period of time.  Being able to work with a team like this can really help you to grow your business.  There are a few new skills that you need to learn in terms of delegating and working with other people but the results are just amazing. A team can help you quickly ramp up your business and get you operating at the level you want to be at.

Tips for Choosing Team Players

•    Think of tasks that take a lot of your time that you may be able to delegate to other skilled people. Things like administration, writing, or planning seminars.

•    Look at the area where you provide the most valuable input to your business. That is what you want to spend most of your time doing. The rest you can start to delegate.

•    Look for people that are operating independent businesses in a virtual environment. Creating a team with these types of people helps you to keep your costs down.

•    Start out with just one person who can take care of some of the admin for you. Then as you get more comfortable with sharing responsibility you can gradually bring more people on board.

Having an efficient team is one way in which you can speed up the growth of your business. Because you are not trying to do everything yourself you have more time to focus on what you are really good at. This could be dealing directly with clients, managing the operations or giving workshops, courses and seminars. A great team can be a valuable asset to your business and can help fast track you to achieving your goals.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up at http://www.clientmagnets.com

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Many entrepreneurs are solo business people. They are doing everything in their business from sourcing leads and seeing clients to doing the accounting and filing. Now there is some wisdom to keeping costs low when you start out so that your business has the opportunity to get established. But at some point you are not going to have the capacity to keep doing everything yourself and still be able to grow and run your business.

So, how can you use people to help you get organized and develop your information empire?  It’s starts with your thinking and perception about the power of delegation.  Here are some thoughts to help …

1. Some People love the Jobs you hate

Most entrepreneurs are creative people. They love ideas and creating products and programs for their clients. When doing those things, that’s when they feel most energetic and inspired. But the tasks they often get stuck doing are admin, filing, booking keeping or other similar tedious tasks. You know what those tasks are because just talking about them usually makes your heart sink.

The good news is that somewhere in the world is someone who just loves doing the jobs you hate. I know it’s sometimes difficult to believe that there are people that love doing admin, but it’s true. There are many excellent personal assistants and administrators out there that thrive on being super organized and helping other people in their businesses.

2.  Your Business will only Grow when you’re not bogged down with the tedious tasks

Your  first objection may be that personal assistants cost money and take time to train up. But think of it from a different perspective for a moment. Is it really beneficial for you and your business to be struggling along and doing the things that you hate?  Wouldn’t it be better to pass across tasks to someone who would be far more efficient at doing them? Then you could focus on doing the tasks you love and enjoy. The truth is that your business will grow when you are not bogged down doing tedious tasks. So consider ways in which you can get organized and use other people and their expertise to help you develop your business into an information empire.

3.  Get People Involved in your Business:

Consider which tasks take up a lot of your time that you don’t particularly enjoy doing. Are these things that you could delegate to someone else?  There are many ways to bring people on board and make use of their expertise. It doesn’t need to be a huge expense or long term commitment. You can hire people for individual tasks or a single project.

Don’t be afraid to delegate. There are people that love doing the tasks you hate to do. Be aware that your business will run more efficiently when you have people supporting your efforts and taking on the tasks that they are better equipped to do.

Too often entrepreneurs operate in chaos because they think that taking on help will simply cost too much and won’t really benefit their business. However, a well organized business is far more likely to be more profitable than one that is chaotic. Bringing people on board can help you get organized and achieve your business goals, so open your mind to the idea and start to get more organized today.

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If you are in your business by yourself you will know all about limited capacity. You may have a great business concept but when it relies on you to do everything there is going to come a time when you reach your capacity. What do you do then? Do you take on the expense of bringing on a team? How many people? What aspect of their business do you train them up to handle? Are there other options available to you?

Thinking and Working Smarter

If you have a successful business model chances are that your business will grow very quickly. Soon you could be at capacity and then you have to decide if you want to expand your business or just stay at the level you are at. Chances are if you are in business then you are a motivated individual, you won’t want to stay where you are, you will want to look at options for expanding your business. A lot will depend on the type of business you have and what kind of expertise you will need. I faced a situation a few years back where I decided that I wanted to cut back on my working hours while still growing my business. It meant I had to look for smarter ways to do things, for ways in which my business could work for me and generate an income while I wasn’t around. Technology has provided some wonderful tools for small businesses. For a start when looking to employ people in your business you now have the option of working in a virtual environment. This means that you do not physically need to employ people in your business. You can get them to work for you on a freelance basis and only when you need them on a specific project.  This cuts down on operational costs and allows you to be able to afford a higher calibre of employees because they are only working for you part time. I have an amazing team of eight people that work with me yet all of them I contract in on a freelance basis. It has provided me with flexibility in my business and ensures that my business continues to grow.

Tips for Expanding the Capacity of your Business

•    Use technology to your advantage. Look at ways in which you can sell products online that don’t require much in terms of fulfilment from you. They are products that are packaged and ready to go. This can provide some valuable income for you without demanding any of your time or resources.
•    Automate and integrate systems so that you can manage your time more effectively. Have reminders in your phone or on your computer to prompt you to follow up with certain tasks.
•    Use the virtual office environment to your advantage. Contract in the expertise as you need it and be able to grow your team on a flexible basis without placing too much strain on your overheads.

Realizing that you are reaching your capacity in business can be an exciting place to be. It can force you to look at ways to work more creatively and efficiently so that you can continue to grow your business. Step up to the challenge that it represents and it can take you and your business to a whole new level of success.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

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How much money do you want to make this year?

If you’ve answered this question with a round number, like, $100,000, or $1,000,000, or an, “I don’t know,” you don’t have a goal, you have a wish.  It’s imperative that you know your goal income numbers, specifically.  You must know how much you have to net today, this week, and this month in order to land the yearly salary that will support the lifestyle that you desire.

Here are some get-specific Millionaire Mindset methods:

• What would you like to do in the next year? Move?  Take your dream vacation?  Send a child to college?  Hire someone to manage all of that stuff for you?  Or make it possible for your spouse to leave his or her job to come to work for you?

Don’t forget the smaller costs that go along with each large goal, like the cost of providing your newest employee with a company car and fringe benefits, travel costs, tuition, and your existing lifestyle costs.  Don’t estimate.  Make phone calls.  Get current pricing on airfare, college tuition, health care, or whatever bills you’ll have to foot.  Write it down…you’re going to need it.

• Now that you’ve done the addition, do the division. Break out the calculator and find out how much you’ll need to net in a month, a week, and a day.  This will give you a manageable and reachable goal path.

Lots of people say they want to be millionaires.  But if you ask them how much they need to make this afternoon to stay on track for that wish, you’ll likely be met with a dumbfounded look.  Once this step is completed, you will be distinctly separate from those with a wishing frame of mind.

• Challenge yourself in the pursuit of your income goal. If that means working an extra 30 minutes to meet your daily income goal, do it.  If that means negotiating on a deal, even if you’re not comfortable with negotiation, then do it.

When you know how much money you need to earn this week, in pursuit of the big goal, you’ll be encouraged to do the things that aren’t so desirable.  Every time you challenge the boundaries of your comfort zone, those boundaries will soften, and your comfort zone will grow.

A goal like, “I want to make a million bucks this year,” will never incite you to rewrite an email or to hold firm on your retail price for an item.  But if your goal is, “I need to clear another $50 today to stay on track,” you’ll push right through, because you will connect those little tasks with your big goals for yourself, your family, and your lifestyle.

• Successful business people always know their numbers. They rifle off their conversion rates, costs, costs of sale, and precise percentage profits.  Businesspeople who don’t know are probably losing money.

• If the thought of calculating, relating to, or speaking about numbers frightens you, then hire a business manager to do it for you.  Investing all of your energy in working in your business, without working on your business, will be detrimental to your income goal.

• The numbers might be simple now, but if your goal is to make a million dollars, or any other impressive number, you’ll have to expect the money flow, in both directions, to become more complicated.  Adopt a know-your-numbers attitude now, rather than jumping into a sea of number soup when your chances of drowning are high.

In short, know how much money you need to make.  Then know how much money you need to make this week in order to reach that goal.  Name it, and then claim it!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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Do you remember the story of the Elves and the Shoemaker? The Shoemaker and his wife were very poor, until a pair of elves began making beautiful shoes for them overnight. The Shoemaker was able to sell the shoes for a lot of money, and became rich and famous.

I sometimes feel like I’m in a similar situation to the Shoemaker.

I first experienced the power of this a couple of years ago when I sent an email that was copied to two people, one in India and one in Australia. In this email I gave instructions for a specific project, the first part of which had to be completed by one person before being handed over to the second person for completion.

And from that single email, while I was sleeping, the project that needed to be completed and the webpage that needed to be uploaded just happened. So when I woke up the following morning, it was really like the elves had been working overnight and doing the work for me.

And it’s so easy for you to invite the same kind magic into your business. All you need to do is start outsourcing routine tasks.

So where should you start with outsourcing? First of all, ask yourself where you have profitability blocks in your business. To work this out, answer the following question:

“My business would make more money if I could do more of _______.”

You already know what the answer is. You can spend more time marketing. You can spend more time developing products and programs. You can spend more time writing your web copy. You can spend more time developing a newsletter.

Then ask yourself this question:

“I currently spend most of my time on ________.”

The answer to this will help show where you are putting your time that you don’t need to. This will likely be one of the first areas where you’ll going to get a quick return on outsourcing.

For example, when I first started out, I found that I was spending more time updating my webpage than I wanted to. It wasn’t part of my vision for my business, and I wanted to use my time in a way that would generate more income. So I found people who do that for me for less than £10 an hour. It was a no-brainer to pay someone else to do that and win back that time which was put towards growing my business. Now, I’m in the position of knowing that while I’m asleep my website is being updated for me.

And today I have seven people around the world working on different parts of my business, which is something I would never have anticipated when I started outsourcing.

One unexpected benefit of outsourcing for me was that I hired someone who was also working for another person whose business was at a more developed stage than mine. This person was a tremendous resource because she had insight into a business that was 18 months further down the road from mine. That’s just one area where a virtual assistant can really start to add value, because they’re bringing in outside knowledge and they’re exposing you to ideas or suggestions that you wouldn’t have got on your own.

You need to think about what you’re ready to turn over right now. You need to be both physically ready and emotionally ready to outsource. If you’re someone who in the past has tried to outsource and has experienced a big disappointment or has been let down, then understandably you’re going to be cautious about outsourcing again. You’re going to want to ease back into it gently, to build your confidence back up.

What you need to do is write out an initial job description or scope for the work you want done. Be specific about what results you want. You want this to be outcome oriented. You want to think about what you want done and in what timeframe. Start to think about the skill sets this person is going to need, and whether it’s reasonable to find these skills in just one person or if you’re going to need a team.

And while I don’t know where you are with your particular business, I still say that it’s never too soon to start outsourcing.

And the fact is that you’re already outsourcing lots of things. You’re outsourcing the legal aspects of your job. You’re outsourcing your website hosting. So, to be correct, the question is really about how much more you should be outsourcing.

Don’t you want to be able to go to sleep knowing that the magic elves will come in during the night and take care of your work for you?

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Once your teleseminar is over, the income stops, right?  Wrong.

Whether you’ve chosen to conduct a free or paid teleseminar, it’s only the beginning of your earning potential.  One of the things you can do to keep the money rolling in is to have your teleseminar transformed into a product to sell.

Maybe your participants want to see what they’ve just heard, in writing.  Or, maybe the teleseminar wasn’t conducted at a time that was convenient for them, but they’d still like to learn about your topic.  Or, maybe they’re anxious to share what they’ve heard with their friends, in concrete form.

If you choose not to offer a transcript of your teleseminar, there’s no telling how much profit you could be losing.  Here are some guidance points for creating a transcript, and drumming up additional cash flow:

• Create a sales page for your transcript. Your teleseminar’s registration page’s text can serve as a basis for this.  You’ll simply need to add some graphics and fulfillments.  A standard webpage will never sell a transcript.  You’ll need real sales language…the kind you used to fill your teleseminar.

• Record your teleseminar. You can request that this be done through your phone service provider, who can send you an MP3 recording afterward, or you can purchase a recording device (like an Olympus WS-100) to record it on your own.  Then hire a transcriber to put it into writing.

• Hire someone to edit the transcribed text, so that it more closely resembles an article, with headings and sections, so that readers can easily access the information and sections that they’re most interested in.  Typically, transcriptionists will type text that runs on and on, from one subject to the next.  Segmenting the information, and removing conversational elements, will make the document more reader-friendly.

• Hire a graphic designer to design a document cover for the transcript. This image can also be used in the sales letter.

• Decide if you’d like to offer digital transcripts on PDFs, or if you’d like to ship out hard copies.  Whatever your preference, hire someone to handle distribution (like 1ShoppingCart for instant, digital copies, or a company that specializes in creating on-demand hard copies, as orders come in).

• If you’re planning to distribute paper copies of the transcript, don’t sink a boatload of money into stocking shelves with copies waiting to be sold. It’s more cost-effective to have copies created on-demand.  Even though it may cost a bit more per copy, you won’t run the risk of losing your money in unsold, warehoused copies.

• The price of your transcript should range from the same as the cost of the teleseminar, down to a 25 percent discount.  Don’t price the transcript higher than that of the original event, but at the same time, don’t devalue the information just because it’s not live.

• The selling of your transcript doesn’t have to end when you hang up the teleseminar phone.  To the contrary, future customers might be interested in owning transcripts from teleseminars that took place before they were onboard.  Run promotions occasionally, highlighting a transcript.  Or, insert a blurb in newsletter, directing readers to a particular transcript’s sales page (choose a transcript that’s relevant to a current event or some other topic outlined in your newsletter).

Your teleseminar is like a flower seed.  You plant it, care for it, and enjoy its benefits once it matures.  But once that flower withers, your enjoyment of its advantages doesn’t have to end.

Harvest the seeds from that flower.  Plant those seeds by mentioning the availability of transcripts as you close your teleseminar, create transcript sales pages, insert newsletter blurbs, and promote your transcripts as the profitable products that they are.  Continue with this practice, and soon, you’ll have an entire garden filled with a rainbow of limitless income.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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Operating your own business requires an intensity and creative energy someone employed in a regular job can’t comprehend. Because that’s true, you may have reached a point when you need to start hiring people to help get things done. Here’s a strategy for hiring the right people for the tasks that get in the way of growing your business.

You may have been handling the details of your personal and professional lives on your own for so long that you don’t recognize when it’s time to start outsourcing. Let me give you an example of how outsourcing one routine task could free you to focus on building your business.

Let’s say your favorite dry cleaning firm is an hour round trip from your office. What could you be doing in that hour that creates more business, instead? When you multiply the time away from business tasks times your standard business fees, you begin to understand why delegating that kind of routine task can improve your bottom line.

Maybe your routine tasks are business related—answering phones, shuffling through email or making travel arrangements. Whatever it is that’s keeping you from actually focusing on finding new customers or creating products, it may be time to let someone else do it.

Your greatest need may be as simple as being able to rest once in awhile.  You maybe trapped in the cycle of working long hours, late into the night and every weekend. Wouldn’t it be more productive to work with a team and have them take over tasks that don’t require your personal attention, and actually balance work and rest?

Finding the right team to take over things that keep you distracted from work can make a huge difference. Decide what kind of help would do the most good right now. Do you need a personal assistant to handle dry cleaning pickup and delivery or a virtual assistant to schedule your newsletter?

For each business owner, it’s something different. But at some point, it isn’t optional if you want your business to grow. Insisting on doing everything yourself is a sure-fire way to keep your business small.

Finding skilled team members to lighten your load can surprise you in another way. You’re going to find there are things you simply aren’t suited for; for instance, you might slog through ironing your own clothes but why focus all that effort on something that can be outsourced to someone who does it well?

So consider where your team would do the most good. Decide what can be outsourced and then find people with the right skills, whether virtual or local. Remember, it doesn’t matter if the team member who posts articles to your website is in Australia or anywhere else in the world, so long as they do a great job and free you to do the things you need to do.

You want to outsource tasks to free up time, to grow your business or simply to get enough rest.  Start thinking about hiring a team to support you in your business. What kinds of things would make your life simpler, allow you to focus on your business or find some balance?

Once that’s clear in your mind, you’ll know who to look for and what kind of skills they need.  Then you’ll be on your way to building a great team. And that team will make all the difference in your life, your business and your peace of mind.

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Consider all of the systems that surround you: traffic systems, media systems, religious systems, family systems, political systems.  All have enjoyed relative success, thanks to trial-and-error, careful planning, and dependence on a number of people.  Not one of these structures could exist if managed by one person.  That same principle applies to your profitable business.

In other articles, I’ve discussed ways to reach your ideal client abundance, including aligning your product with the market, targeting those prospects who have raised their hands with interest, and converting those raised hands to incoming cash.

Once you have mastered all of these principles, you’ll probably find the next step to be a welcome one.

Once the clients are rolling in, you might find yourself becoming haggard, stretched too thin, stressed, and wondering if you really wanted what you were wishing for.  This is not your signal to back off.  It’s your signal to systematize.

Systematizing involves delegation and outsourcing, but more importantly, it requires using your creative skills and resources to design a method for getting things done.  All aspects of your business should not be dependent on you.  If they are, something is certain to suffer.

I know the benefits of systemizing first hand.  I once wrote, formatted, and emailed my newsletter all on my own.  I didn’t enjoy it as much as other tasks necessary to my business, but I had to do it.  That’s what I had convinced myself, until…

I realized that I could be spending my time in different facets of my business – ones that I would enjoy more, and that would better showcase my personal talents.

When I decided to recruit other people to my team, to format the newsletter from archives and send it to my readers, I realized a new level of accomplishment.  I could write the personal newsletter introduction in ten minutes.  My new team members could then do the rest.  I found myself liberated from an aspect of my business that was holding me back from my true calling.  Because the newsletter was less dependent on me, I no longer felt that it was holding me back.

It’s rare that every aspect of a business aligns with the gifts of its proprietor.  Some people thrive as prudent business managers, other shine in public relations, and others revel in the creative process.  Success doesn’t involve developing the skills to be a one-man-band, but in pooling resources to get things accomplished more efficiently.

Here are a few points to keep in mind when systematizing your own business:

• Don’t rush to systematize. Work all the bugs out of your products, marketing, communications, and conversion processes first.  Shortcomings will not disappear inside of a system, but will poison the rest of the process.

• You might think you can do it all, but consider how much better your business could be if you concentrated on your strengths. When different people’s gifts are pooled together, the result is the dynamic sum of those talents.

• Choose an aspect of your business that you dislike. Find a person, or a team, who specializes in that task.  Results will improve, and you can concentrate on what you do best.

• Identify your strengths. Survey the aspects of your business that you can delegate so that you can allow more time to use your talents to their highest degree.

• Be creative about ways to automate your business. Focus on how to arrive at the highest quality result in the most efficient way.  Proven business models can help, but don’t forget your own freedom to innovate.

• Don’t sweat the small stuff. You can find people to do that for you.

As you become more successful, there will be a call for your business to become less dependent on you.  This conversion in thinking can seem difficult at first, but if you honestly examine your strengths and choose team members who share your vision (through differently-colored glasses), you’ll not only systematize your business, but you’ll maximize what that business can do for you.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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When planning how you’re going to outsource, it’s helpful to draw an analogy from personal relationships. If you’ve got a life partner, it’s unlikely that that life partner meets all of your social needs.

Perhaps your partner doesn’t have the same interest in art that you do, or prefers to stay indoors while you go hiking. You probably still have friends that you go to the cinema with, or to art galleries or the museum. It’s almost like you build up a team of friends to fulfil the different needs of your life.

Just as we have different people in our life that resonate with different parts of us, it’s the same with business. It’s unrealistic to expect that just one person will be able to fix everything. You’re going to get frustrated because you’ll end up with a person who is good at some things but weak in other areas.

When I started my business, I had a list of tasks that either I didn’t want to do, or that were not cost-effective for me to do. But one of the things that I did wrong was to try to find one person who could take over all of the tasks. Instead, what I should have focused on was to build a team of people around me who could assist my business.

You need to remember that business is a team sport. You should think about the tasks you want to outsource, and match them to the right people. You need to build up a team of assistants to look after the many aspects of your business. This is what I call my “virtual team”.

Outsourcing to teams allows me to be more flexible. I used to outsource transcription of my teleseminars to an individual, but whenever she got a backlog of work or whenever she was on holiday, I had a delay in getting transcripts back. I like to get transcripts of teleseminars up ideally within a week of the teleseminar, so I decided that would work better if I could hand it over to a team of assistants, rather than one person.

This doesn’t mean that you can’t have one person with whom you work more than any other, or who helps run your team of virtual assistants. You just need to make sure that they don’t become indispensible for your business.

Right now, I have a team of virtual assistants around the world who work for me without me having to do it myself. The beauty of it is that even if my key person were to leave, I wouldn’t be left high and dry. We have a manual that I can hand over to the next person that explains how my business operates.

The other important message is not to think that a “virtual team” only applies to a small business. Eben Pagan runs workshops around building virtual teams, and has built a large business around the idea. The interesting thing is that while he has a virtual team of 80 people and his turnover is $20 million, he doesn’t have a company office. So he has the benefit of 80 people working for him, but his business doesn’t have the huge overhead that comes with providing office space for them all.

Your ultimate goal should be creating a team around you that would allow you to action today’s ideas tomorrow.

So create your team and start scoring some goals!

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

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If you’re serious about getting more things done, it’s time for a major mindshift. It’s time to stop being a “doer” and start being a “producer.”  Here are 3 tips to get you started on changing your mindset to accomplish more in your life.

1.  Change Your Mindset and View Yourself Differently
Before you can make a change in how you run your business, you must first see yourself differently. Rather than clinging to the idea that you have to do everything yourself, consider how Oprah Winfrey runs her show. Can you imagine Oprah sitting down and calling prospective guests to book them for future shows?

Of course not! She has producers to line up each show’s content. Those producers, in turn, break down what needs to be completed and assign it to other people. They understand that Oprah brings unique skills to the show and it would be a waste to have her booking talent. Surrounding herself with great teams of producers to get things done is one reason Oprah has become so successful.

2.  Visualize and Plan Your Team
Even before you hire some help, you need to visualize and plan your team.   Think about those big projects you don’t have time to start. Outline how you’d like them to be. Break down those projects into smaller bites and imagine what kind of person could take them over. Imagine how much more smoothly your business would run if you weren’t taking care of every detail.

That’s an important point to reach, you need to visualize and plan what you can delegate.   Let go of the idea you’re the only one who can do every little task. That change shifts you from being the doer to being the producer.

3. Start Delegating
Once you’ve visualized and planned your team, start making it your reality. Get serious about breaking down the work you’re doing now into individual tasks. Let go of the idea that you have to do it all. Choose a task that’s wasting your time, that you don’t enjoy doing and that someone else could do easily. Find a way you can afford to have someone else to do it.

Take another look at projects you’ve been putting off. Determine what’s keeping you from getting started. Decide which pieces someone else should be doing. Visualize the project from start to finish, the way a producer would do. And then find the help you need to get it done. That’s the only way your business, and your income, can expand to the next level.

Being in business for yourself can be overwhelming, especially when you’re stuck in “lone ranger” mode. Allow yourself to visualize what life would be like with a competent team helping to achieve your goals. Learn to look at your business the way a producer would, and you’ll finally experience the satisfaction of getting it all done.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

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