Client Magnets Official Blog

Posts Tagged ‘Success Secrets’

I know what you are probably thinking. Can it really be that simple? Surely business strategy is more complex than that? Indeed there are many different approaches to business, but when it comes to growing your business there are really only three areas that you need to focus on.  How do you feature in each of these categories?

Attracting more Leads

Most marketing efforts are focused on getting customer’s attention and getting them to make an enquiry with you. This is a very important part of any business. To evaluate how you are doing in this category pull up your sales statistics. How many enquiries are you getting on a daily, weekly, or monthly basis? Are your enquiries coming from one particular source? Is there one area of your marketing that is doing better than others? Are there ways in which you can think of to improve on the number of leads you get in?

Converting More Leads to Sales

When I did this exercise this is one area where I fell short. I was getting in the enquiries but I wasn’t converting enough of them to sales. Too often business owners think they are doing well because they are busy fielding enquiries, but if those enquiries aren’t buying then your business won’t grow. Making sure that you have a strong conversion rate is one way in which you can see your business grow exponentially.

Increasing the Average Value per Order

What I am talking about here is price. How can you increase your price of what you are selling so that the sales that you do get in are more valuable? In my experience most people are selling at a price that is well below their value. This means that you need to sell that much more just to reach your turnover targets. One of the most effective business growth strategies is learning how to price what you are selling so that you don’t have to work yourself into the ground selling high volumes.

Tips for applying this to your Business

• Get your sales statistics and analyze them in terms of these three categories. Once you have your figures, turn them into percentages. This will give you a good feel for how you compare in each category.

• Make a note of the areas where you most weak and most strong. The area of weakness is where you need to focus your efforts. The areas of strength are things that you can build on and learn from.

• Set goals that are specific and targeted in your area of weakness. For example: if you are only getting five enquiries a day and you want to increase that number to ten enquiries a day then that will be your goal. Make the goals measurable in terms of timing and quantities.

• Look for tools and tactics that you can use to achieve your goals. It may involve attending a sales seminar on how to attract more customers. It may be implementing a specific promotion or marketing campaign.

•  Monitor your progress to see if there is any improvement in your sales statistics. By being aware of how you are doing in each category you can immediately see where you need to focus your efforts.

Too often business owners get bogged down in complicated strategies when all they really need is to focus on these three main areas. Know your areas of strength and weakness and implement tactics to improve on that. You will soon see your business growing and achieving amazing results.

If you’d like to know more about attracting new clients and achieving real business success I invite you to join me for my upcoming free teleseminar series – “7 Secrets for Attracting New Clients”.  Register for FREE here:   “7 Secrets For Attracting New Clients”

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Two business owners compete against one another in the same field.

Business Owner #1 has worked in his niche for 30 years; he has a massive list of contacts; his reputation is impeccable; his clients are among some of the most satisfied in the industry.  His expertise is unmatched.  Word of mouth has been a friend to his business, but his niche is very specialized, which means that his name doesn’t come up at many dinner parties.

Business Owner #2 is relatively new to the industry, also working in the same specialty niche.  She’s still in the process of building her contact list; her clients are largely satisfied, but the verbal buzz hasn’t elevated yet…she’s simply too new.

Which business owner do you think has realized the largest profit in the last 12 months?

Would you be surprised to learn that it’s Business Owner #2?

How could that be?

One word:  Marketing

Business Owner #2 invests whatever she can afford to lose in marketing campaigns, while Business Owner #1 simply can’t seem to get past the initial dollar amount of the marketing expenses, and so, simply doesn’t “get the word out”.

As a result, the first business remains steady, but stagnant.  The second soars.

Business Owner #2 possesses a Millionaire Mindset.  Here’s what’s going on inside her head:

• Marketing is an investment.  Even if one campaign costs $4,000 (which is a significant amount of money for her fledging business), she anticipates that just one resulting sale will pay for the ad.

• She views the campaign as an investment in her most valuable commodity – herself.  Because she has completed the research and knows that there’s a noted demand for her product, she purchases each new ad with a faith that can only come from believing in herself and her business.  She thinks, I’m the best investment I’m ever going to make.

• She never invests more than she can afford to lose.  Financially, she only invests what her business can survive without.  Emotionally, she only invests what she can lose and still hold on to a sense of hindsight without depression.

• She doesn’t ruminate over the dollar amount of each marketing endeavor.  Rather, she concentrates on its potential return.  She understands that she’ll realize direct returns, as well as future, residual ones.

• She knows that she’ll never reach millionaire status by pinching pennies.

• She understands that by pulling out her cash and throwing it against the wall of cash that has become frozen in this, a stagnant, economy, she’s multiplying her chances of getting a return.  Unless she spends money, the wall of cash will remain rigid, eliminating a large portion of potential profit.

• Though it was difficult for her to accept the idea of investment versus cost in the beginning, she becomes more willing to spend money with each profitable marketing campaign.  Because of this realization, she has committed to educate her clients about the benefits of marketing, which will contribute to the stimulation of the economy.

Investment and return will never be a chicken and egg debate.  Without investment, there can be no return.  The return will never come first…in fact, it simply won’t come at all.

If you want to find your own millionaire mindset, you must separate yourself from the competition’s aversion to marketing and getting your name out there.

You could spend your disposable income on a new car, or a summer home, or a vacation.  Or…you could invest that cash in a marketing campaign…so you can afford all three.

Bernadette Doyle created Client Magnets Ltd to help self-employed people solve one of their biggest business problems: attract a steady stream of clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

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Have you noticed when someone receives an award for an achievement, they usually thank someone else without whom that achievement would not have been possible?  When an actor receives an Oscar, they often say something like, “I owe it all to my wife (or whomever).” They thank their parents, spouses, and anyone who has given them the support and encouragement they needed to reach their goal.

When you set big goals that require you to stretch and grow, you owe it to yourself to have a good support system in place.

Finding a mentor is one of the best ways to get that support.

So, how do you find the right mentor? The person who will really make that positive impact on your business and life?  Ideally, your mentor should be someone who is experienced and has already produced the results you want. Look for someone who has been through and understands the process of change you’re going through because they are making constant positive changes in their own life. This is your best choice for a mentor.

What can your mentor do for you? Your mentor (if selected carefully) will help keep you on target as you step up to change. He or she can show you how to deal with distractions so you aren’t sidetracked on your path to reaching your goals.

A mentor who is on a fast track of growth can teach you the strategies that will help you during periods of massive change. Your mentor will be able to help you decide not only what you need to be doing, but what you need to stop doing as well.

When you undertake a massive change, what you have to stop doing is as important as what you need to start doing. A strong mentor can help in this area. For example, your mentor can help you to clearly see which things are not going to fit with the new you, and which projects will help you to achieve your goals. This means that you have to decide which projects to pursue and, even more importantly, which to ditch.

A good mentor has the ability to see you, and the you that you’re stepping into; their belief in you is stronger than their belief in the obstacles that challenge you. A mentor will guide you through the process of change as you take the steps to your new reality.

That’s exactly what happened for me.  Deciding to work with a mentor was one of the best decisions I ever made.  And I continue to invest in myself and work with a number of amazing mentors.  When I first took that step, I really took a leap forward and upwards in my business.  It made such a powerful difference in my life – how I viewed myself and how I viewed my business.

Most successful business people have had help throughout their careers, and most are willing to offer the same to others. Think about successful business owners you admire. Consider people you’ve met through your networking or training groups or other professional affiliations.

You deserve to have a mentor. Make the decision – take that step forward.  The right person is waiting to give you the support you need to achieve your goals.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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One of the biggest things that most often holds us back from achieving our full potential is permission to succeed, or the feeling that we’re somehow not fully qualified to offer our advice and expertise to others. Have you ever felt that way?

Whether you’re thinking of starting a high-end coaching program, marketing a new product or putting together a conference, the most valuable thing you can do for yourself is to give yourself permission to succeed. The people who achieve the most in life aren’t stronger than you, or smarter than you; they succeed because they give themselves permission to try.

Self-Doubt is Common, and Deadly To Your Success
Self-doubt isn’t an unusual problem to face when we begin new projects, or undertake new endeavors. When we try something for the first time, there’s always the question of failure. Sometimes people even wonder if they have a right to try what they’re trying, as though only other people can undertake massive projects.

One of the best things you can do for yourself is give yourself permission to try the big things you want to try. Most people know a lot more than they think they know, and have a great position from which to strike forth and begin a new endeavor.

For example, if you’ve been in your business for ten years and have built your business from the ground up, you’re absolutely qualified to talk to people about how to build a business like yours, or how to operate in your niche. The accumulated experience of those years is your qualification. You don’t have to be a coach or a guru to offer something valuable; in many cases, your personal experience is the most valuable thing you can share.

Successful People are Ordinary People Too
It’s important to understand that successful people aren’t magical, or special in some way that you’re not. Successful people are ordinary people, too. Successful people typically have talent and know-how, but the key factor that sets them apart is a willingness to actually do the things they do; not a unique qualification or special asset that other people don’t possess.

For me, joining Yanik Silver’s mastermind group was extremely valuable, because it quickly became clear that Yanik, one of the most successful people in his field, is just an ordinary person. He’s got a lot of talent and know-how, but he’s still a flesh-and-blood human like the rest of us. Getting to know Yanik was the key to realizing that an ordinary person can do wildly successful things, such as starting a high-end coaching program or organizing huge events.

Don’t make excuses to avoid starting your new projects. Don’t wait until tomorrow, or next week; don’t wait until you’ve taken that class or landed that big client.

These are all excuses that self-doubt uses to prevent you from succeeding. Do yourself the biggest favor of all: give yourself permission to try the important things. It doesn’t matter if you’re just an ‘ordinary person.’ We’re all ordinary people. It’s time for you to really start creating your own success!

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How does it make you feel when you receive a thank-you note, penned in your friend’s own hand?  Or how revealing is it for you to study someone’s signature, or to appreciate the time that they invested in writing a unique, personalized message with good, old-fashioned ink?

Handwriting has become a bit of a novelty.  We communicate with texts, IMs, emails, and spoken words.  The handwritten, post-marked letter has virtually gone the way of handlebar mustaches and hoop skirts.  So when you see your name and address in script on the front of an envelope, your curiosity is piqued, right?

In marketing, it can be helpful to put yourself in the shoes of your prospects.  If you’d like to receive a handwritten note, most of them probably would, too.

The handwritten note theory has been tested by direct mail experts and copyrighters, and the results have been overwhelming:  it works.

Here are some arguments for hand-lettered script on envelopes and in correspondence:

• Since the early 1990s, even before email was the overwhelming choice for correspondence, handwritten notes were endorsed by professional marketers.  If hand-crafted script was a welcome addition to mailboxes back them, imagine how novel it will seem now that we’re fully immersed in the Information Age.

• “Pen and ink” catches a mail sorter’s eye.  Think of how you sort your own mail.  If you’re like most, you separate it into two piles:  the “I need to read that later” pile and the “ditch it, it’s junk” pile.  Handwriting gives your correspondence a better chance of landing in the more favorable stack.

• A note, card, or letter with a personalized feel will always feel more valuable.  It flatters its recipient, and makes him or her curious to know who would spend so much time on the thought of them.

• If you use handwriting to communicate, at least a portion of the time, your communication will be among the minority, making it unique and worthy of a second glance.  Many marketers have heard of the advantages of handwritten notes, but few will make the effort to do it.  This gives your effort a “noted” advantage.

Now maybe you’re thinking, “Geez.  I’m already buried under a mountain of work.  Where in the world am I going to find the time to sit down and write out notes to prospects?”  Here’s the beauty of this approach:  it’s so simple, anyone can do it.

Your niece or nephew can do it.  The neighbor kid can do it.  Your grandma can do it.  A student or intern can do it.  The handwriting doesn’t have to be yours, it simply has to be handcrafted.

Actually, adding one more demand to your growing business isn’t advisable.  Instead, think “automated.”  A good idea or good fortune shouldn’t equate to more work.  But it should call for a system to handle it.  Even if you’re only writing 30 cards per month, and you have no problem fitting that task into your schedule, you must have a plan on the back burner…for when a big idea, or a big success, hits.

There will always be marketing trends to follow.  There will always be the next big thing, onto which you’ll want to pounce before your competition gets the chance.  But, putting all of that aside, some things simply never go out of style, and handwriting is one of them.

In marketing, your handwriting grade isn’t earned with sweeping curves, crossed Ts, and dotted Is, but rather, it’s earned with the regular use of this versatile tool that simply never seems to go out of style.

Bernadette Doyle created Client Magnets Ltd to help self-employed people solve one of their biggest business problems: attract a steady stream of clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

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When you meet someone for the first time, you have a chance to make a real connection, or you can just pass on your name and be forgotten. Successful relationship-building requires more than just handing out business cards. To build long-lasting, solid and mutually-beneficial relationships, a little homework and a little thoughtfulness goes a long way. Here are my tips for making an impression that brings lasting results …

Research the People You’re Meeting

If you’re meeting someone in particular, research the person or people you’re meeting. Lots of resources exist that can give you both professional and personal reference material. The Web is a source of myriad information, with things like company websites, personal bios, work histories, resumes, portfolios; depending on who you’re meeting, you may be able to find a wide range of information about your contact.

If the Web doesn’t yield any useful information, you could check with the company where your contact works, to see if they have any marketing information containing professional info about your contact. You could also check periodicals, such as magazine stories, newspaper articles or professional interviews. Depending on how public the person is that you’re meeting, you may be able to find everything from the name of a spouse to the first place he or she worked out of college.

Use the information you find when you meet your contact. Talk about common interests, such as being dog owners, adoptive parents, yachters; whatever common bond you can form with your contact can help you form a good relationship. Ask about things near and dear to the person’s heart – not just business talk – and you’re well on your way to forming a real connection.

Ask Questions and Show Genuine Interest

Get to know people to form real connections. Ask questions about everything; not just their professional life, but their personal interests and family life, too. The more you can show that you understand, know and really “get” the person, the better your relationship will be, and the more business opportunities you’re likely to gain. Be a real person to your connections, too – if your new business partner volunteers information about his wife, talk about your wife. The more personal you can make your relationships with people, the better your long-term success with those relationships will be.

Have Fun Making Connections With All People

Everyone can have fun building good relationships – all you have to do is be genuinely interested in people. Enjoy getting to know your business colleagues, or even that woman you met on the street the other day. Forming connections with people can help in all aspects of your life, and even random connections can help your business in unexpected ways. You never know when someone will refer a key contact; an affiliate who may have great products for your prospects, or a business or distributor that could make your product a high-demand success!

Don’t just see people as stepping stones to a better business. Form real, legitimate connections by getting to know people, and I promise good business will naturally follow.

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The thank you page is one of the most overlooked places of real estate on the web.

That quote, from one of my mentors, Yanik Silver, speaks volumes. There is so much opportunity to promote more business and further your relationship with a new client on your thank-you page.

That client has just indicated that they trust you by opting in to your offer. Signing up to your list is a sign that they want to hear more from you.   Don’t let them leave wanting; offer them even more before they click off your thank-you page.

When developing your thank you page, think about what you can do to increase your client’s involvement. Marketing research has shown that the more people are involved, the more likely they are to buy – again.

That’s one reason companies hand out scratch-off cards with prizes or discounts hidden beneath the ink. It’s called an involvement device. When someone physically has to do something, it increases their involvement, which increases response and increases conversion.

The content on your thank you page needs to be relevant to your target market. Think about what you want them to do next, where you want them redirected to, and if there’s an opportunity to make them another offer.

There are several key ways you can accomplish this.

•    Make another offer. While letting the client know you’re glad they signed up, also let them know about another offering. Make a special offer. Offer a special prize or a special bonus that new clients will receive, but only if they sign up there and then.   Remember to use language that encourages action.  For example, “This is the only time you will see this offer. It’s for new subscribers only and you won’t have access to it again.”

•    Ask for more information. Once a new prospect joins your list, ask them to describe their biggest problem. You can then direct them to other offers you may have to help with the problem, or develop that new offering if you don’t have one.

•     Create a “tell a friend” campaign. Invite people to tell three friends about your offering in exchange for a special bonus. “Congratulations. Your place on the call is reserved. But just before we continue I would like to offer you this free gift……..”

Everyone who opts in helps you spread the word to other people. This will make a massive difference to your opt-ins and really help to increase your list. You can automate this process using Viral Friend Generator software.

When saying “thank you”, the key is to include only one of these options on your page. Either attempt an additional sale by making another offer, ask new clients for more information, or create a tell-a-friend page.

Any one of these options added to your thank-you page will start increasing your sales immediately.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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Many entrepreneurs, small business owners and other professionals find themselves focused on earning an income, finding new clients and the day-to-day struggle to survive.  Having enough income and cashflow to grow your business rapidly is not an uncommon problem.  I often hear people talking about their expected income for the next day, weeks or months ahead.  They focus on knowing where the next paycheck is coming from because they don’t have enough confidence in their existing client base or cashflow.   They fear their income will dry up.

Have you ever felt like that?  If that sounds like you, then it’s time to STOP focusing on your income.  It’s time to start focusing on a long-term plan for success and diversification.  But how?  How do you free yourself from the day-to-day financial worry and really start to thrive?

The answer simply lies in starting your own high-end coaching program.   A high-end coaching programme (when designed and delivered the right way) will provide enough guaranteed revenue to enable you to stop worrying about money and be free to focus on your long-term success!

This is how the strategy works …

Sell Once a Year to Generate Guaranteed Revenue

• With your high-end coaching programme, if you market and sell the right way, you will only need to focus on the selling once and then you’re done for the year.

• Create a program with a limited number of spots, and you’ll only have to sell long enough to fill those spots and then you can focus on serving your clients and creating alternate revenue streams.

• Create a program with a fixed time limit, such as my annual programme, and you only have to sell those spots once per year. Then you’ve got the commitment for the income, and you’re free to focus on other areas of your business. No more worrying month-to-month whether you’ll have enough cash for next month; with a high-end coaching program, you can earn enough money to free yourself up for other pursuits.

Free Yourself Up to Look at the Big Picture

One of the biggest benefits for you and your business of creating a high-end coaching program is freeing yourself up to look at the big picture. If you’re like most people, you spend countless hours per week working on finding enough business, and the rest of your time goes to satisfying your existing clients. You never have time to think about the long-term plans for your business, or how to diversify your revenue streams.

Once you have the committed income of a high-end coaching program, you can stop spending so much of your time selling yourself and your services because you have a guaranteed revenue stream. Instead, you can focus on creating the other steps to achieve success in your business, and put together a long-term plan for your business!

In order to truly become successful in your own business, you’ve got to stop focusing on immediate income so you can begin to build a road map for long-term success.   Worrying about your day-to-day income is short-term thinking and can seriously hamper your long-term business success. When you start a high-end coaching program, you get financial commitments for a large portion of your revenue and begin looking at other ways to improve your business success.

So if you want to see an end to your day-to-day financial struggles and the beginning of long-term success, it’s time to start your high-end coaching programme!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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Do you know what the most valuable page on your website is?

It’s not your “About Me” page. It’s not your “Testimonials” page.

It is the page where people give you their contact information and purchase your products or programs. That is the goal of your business.

To achieve that goal, you need to get people to opt-in. Nothing else can happen until they do this.  That is why the design of the page where they opt-in – your squeeze page – is so important.

Getting your prospects to hand over their contact info isn’t always easy, but if you focus on your squeeze page set-up, you will successfully obtain client information, build your list and make sales.  Use my tips below to maximize the effectiveness of your squeeze page.  These strategies work!

•    Make your homepage a squeeze page

To get maximum results, make your squeeze page your homepage. This will lead to a significant increase in your opt-ins and in your list.

•    Model successful squeeze pages

To get ideas for your new home page, model other successful squeeze pages. Look at other people’s pages with new eyes. Emulate the elements that make them successful while using your own unique copy that speaks to your own target audience.

•    The important information should appear within the browser window

The pages that are most attractive give the most important information at the top, without having to scroll down. Everything your visitors need to see should appear within the browser window in front of them. Don’t make them have to “lift a finger” to find the best of what you have to offer.

•    Use headlines and bullets to present your message

Announce your best information in the area that most people notice first – the headline. Develop a headline that will grab your visitors’ interest and get them to stay online to hear the rest of your message. Use a prehead and a subhead to deliver your best copy.

Successful pages don’t include one long paragraph of copy after another. A successful squeeze page presents its best content as great mini headlines in a bulleted format.

•    Make big, bold promises

Use numbers within your bullet headlines. State that you’re going to solve problems. Make big promises in your bullets. You’ve done the research, campaigns and surveys to determine what your target audience wants, now highlight that information in your bullets.

•    Make a personal connection

Your target audience want to know who you are.   Don’t keep your personality a secret. Make your squeeze page personal. People buy people. Although we’re all speaking virtually, on Twitter and on teleseminars, people want the personal human connection.

They want to know you. They want to see the person behind the site. At the very least, include a photograph of yourself. Add audio and video to increase the personalization.

•    Use a thank you page

Don’t lose that personal touch once your visitor has opted in on your squeeze page. Your thank-you page is a great place to further your relationship and offer your new client even more. You could make another sale just by asking for it on your thank-you page.

•    Remove Navigation Bar and Banner

There are a couple of web page staples that should not appear on a successful squeeze page. These items do nothing to help you get people to opt-in. So, strip out the navigation bar and ditch your banner. They should not be on your squeeze page.

•    Test, measure and improve your conversation rates

Make sure you test and measure your conversion rate on your squeeze page. Find out how many visitors are actually buying into your offer. Regularly measuring your conversion rates will tell you what’s working and what isn’t on your page.

When you apply at least one of these tips, and you will see an improvement in your conversion.

Make a checklist and work through it. Improve your squeeze page one component at a time and you’ll be in a much stronger position – I promise!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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Every consumer wants to know what’s in it for them.  If he gives a bit of his hard-earned money, what will he get in return?  If she donates an hour of her valuable time, what can she expect to receive?

Whether the consumer donation is money, time, or loyalty, those consumers want to know that what they’ll receive will greatly outweigh what they invest.  Dan Kennedy put it well when he referred to this concept as, “Selling money at a discount.”

This is the duty of your teleseminar’s registration page.  Not only should your registration page name a common problem, agitate it, offer a solution, give benefit bullet points, and offer simple registration and payment, but it should quell fears, silence objections, and calm arguments…with a call to action that springs to action, even before those objections are formulated.  Before your prospect has a chance to ask him or herself, “What’s in it for me?” or, “How is this going to better my position?” or, “How is this going to save me money?”, you need to thoroughly answer those questions for them.

You can quantify the cost of any topic. No matter the subject matter, you will always be able to find proof that you will save your customers money, time or grief.  Consider these examples:

• If your topic is business related, and the foreseeable objection is price, include a statement like this:  “For an investment of X, you’ll get the information to avoid the problem of Y, which if left unchecked, will cost you 100 times X.”  For example, you can show your readers how spending $50 will save them $5000.

• If your topic is weight loss related, you can quantify the cost in this manner:  “You’re already spending money on this problem, in the form of high insurance premiums, gym memberships, weight loss programs, and clothing.  You’ll spend far less than all of this to participate in this teleseminar, which will eliminate the need for most of your current money spending.”

• If your topic revolves around parenting, consider presenting your quantification this way:  “How much money are you spending on guilt gifts for your children?  What if a great parent/child relationship was to replace those gifts?  You would save money and gain what you really want.”

• Or, if your topic has little to do with money, and a lot to do with emotional cost, you can quantify your clients’ investments like this:  “Isn’t it worth X to never feel Y again?”

You must calculate the actual monetary amounts for your registration page readers.  Don’t expect them to do the math – they may click away without ever seeing the true monetary benefit that you’re offering.

Even if you’re not able to attain a sign-up from every reader, a good call to action will break through denial, and push those people closer to a sign-up next time you host a teleseminar with a similar topic.

Even if you’re hosting a free teleseminar, you must use your call to action to convince prospects that their investments of time will save them money, time or angst.  In other words, you must convince them that participating in your teleseminar will literally make them money, or trap the money that they already have in their pockets.  You must convince them that investing one hour can save them five hours of work.  Or, convince them that investing one hour will save them hours of sleepless grief.

Your call to action should do just that:  call for action to be taken.  In fact, it should be so powerful, so undeniable, and make such good monetary sense, that your readers won’t be able to help but spring to immediate action.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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