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Posts Tagged ‘teleseminar’

The X-factor – the secret ingredient to success beyond your wildest dreams…

FREE Preview Training Calls!

Call #2
Wednesday 7 September, 2011 8pm UK Time
with Bernadette Doyle of Client Magnets

Join us by calling direct or listening in on your computer

Why do some people own businesses that really take off while others just chug along despite all their hard work? What is the difference that makes the difference? I call it, “The X-Factor”.

Between the 7-figure masterminds I participate in, through to hanging out with multi-millionaires –including Richard Branson – on Necker Island, I’ve concluded that the “X-Factor” is the common denominator for people who are really achieving BIG success. But you don’t have to wait until you’re a millionaire to discover this secret – I’ll be sharing it on this call!

You don’t have to wait until you’re a millionaire to discover this secret – I’ll be sharing it on this call!

I’ve already been getting rave reviews about this special free teleseminar series.  If you haven’t registered already:   Be sure sign up for Call 2:  http://www.clientmagnets.com/successcalls/

In this FREE teleseminar series I’m going to show you how to create a successful business that works for YOUR lifestyle, makes a big difference in the world and rewards you handsomely too.

Even if you can’t make the calls, I urge you to register because you’ll get the details of all the other content-packed calls, plus how to access the recordings.

Additional calls offered:
CALL 1: Life, Contribution, Profit: How to design a business that works with YOUR life, makes a BIG difference and BIG PROFITS too!

CALL 3: How They Did It: Real-life success stories

CALL 4: ‘What’s stopping you?’ – Blasting through every obstacle

CALL 5: The Hidden Pitfalls that Can Sabotage Your Success

Read all about them here: http://www.clientmagnets.com/successcalls/

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On this call, Bernadette is joined by Small Business Marketing Coach, James Roche. Together they will show you exactly how to make more money and free up your time using James’ simple and time-tested model.

MARKETING* MASTERMIND Call

Tuesday, January 25th, 2011

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *How to Attract More Clients and Make Money Online*

Click here to register

Be sure to include this call in your calendar and learn what you need to do in your business today to get immediate results.

• The BEST techniques that will get you clear and focused on your business and programs within minutes (It’s
actually a metaphor that simplifies all your marketing efforts.)…

* A profound map of success that has been used for centuries, but is largely overlooked today in the age of the Internet…

* Techniques to generate countless profitable business ideas for years to come…

* How to attract more of your ideal clients by doing what you love…

* How to grow your business and do more of what you love without exhausting yourself

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes
Bernadette Doyle
www.clientmagnets.com

PS – Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now.

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I know what you are probably thinking. Can it really be that simple? Surely business strategy is more complex than that? Indeed there are many different approaches to business, but when it comes to growing your business there are really only three areas that you need to focus on.  How do you feature in each of these categories?

Attracting more Leads

Most marketing efforts are focused on getting customer’s attention and getting them to make an enquiry with you. This is a very important part of any business. To evaluate how you are doing in this category pull up your sales statistics. How many enquiries are you getting on a daily, weekly, or monthly basis? Are your enquiries coming from one particular source? Is there one area of your marketing that is doing better than others? Are there ways in which you can think of to improve on the number of leads you get in?

Converting More Leads to Sales

When I did this exercise this is one area where I fell short. I was getting in the enquiries but I wasn’t converting enough of them to sales. Too often business owners think they are doing well because they are busy fielding enquiries, but if those enquiries aren’t buying then your business won’t grow. Making sure that you have a strong conversion rate is one way in which you can see your business grow exponentially.

Increasing the Average Value per Order

What I am talking about here is price. How can you increase your price of what you are selling so that the sales that you do get in are more valuable? In my experience most people are selling at a price that is well below their value. This means that you need to sell that much more just to reach your turnover targets. One of the most effective business growth strategies is learning how to price what you are selling so that you don’t have to work yourself into the ground selling high volumes.

Tips for applying this to your Business

• Get your sales statistics and analyze them in terms of these three categories. Once you have your figures, turn them into percentages. This will give you a good feel for how you compare in each category.

• Make a note of the areas where you most weak and most strong. The area of weakness is where you need to focus your efforts. The areas of strength are things that you can build on and learn from.

• Set goals that are specific and targeted in your area of weakness. For example: if you are only getting five enquiries a day and you want to increase that number to ten enquiries a day then that will be your goal. Make the goals measurable in terms of timing and quantities.

• Look for tools and tactics that you can use to achieve your goals. It may involve attending a sales seminar on how to attract more customers. It may be implementing a specific promotion or marketing campaign.

•  Monitor your progress to see if there is any improvement in your sales statistics. By being aware of how you are doing in each category you can immediately see where you need to focus your efforts.

Too often business owners get bogged down in complicated strategies when all they really need is to focus on these three main areas. Know your areas of strength and weakness and implement tactics to improve on that. You will soon see your business growing and achieving amazing results.

If you’d like to know more about attracting new clients and achieving real business success I invite you to join me for my upcoming free teleseminar series – “7 Secrets for Attracting New Clients”.  Register for FREE here:   “7 Secrets For Attracting New Clients”

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Are you struggling to generate more referrals?

Do you offer great products and services to your clients and customers, but they just don’t seem to refer you to their friends
and associates?

On this call, Bernadette is joined by David Frey, who will reveal a simple, proven method for tripling the referrals you’re currently receiving, with very little extra effort.

Be sure to include this call in your calendar and start exploding your business by generating more referrals.

MARKETING* MASTERMIND Call

Tuesday, 5th October, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *Explode Your Business With Referrals*

Click here to register

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes
Bernadette Doyle
www.clientmagnets.com

PS – Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now.

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Have you ever hosted a free teleseminar (one in which you charge no participation fees), with the intent to sell a product, and you’ve gotten feedback like, “Great content,” or “I learned a lot,” or “You’re really knowledgeable in your field”?

Despite your blush at the flattery, were your sales numbers from the teleseminar lackluster?  Was your conversion rate uninspiring?

It’s not difficult to figure out what may have happened in this situation.  You’ve offered too much valuable information, and didn’t start your teleseminar with the end in mind:  the sale.

When conducting a free teleseminar your main concern should be with the quality of the content…the value of the information that you’re passing on.  But how do you balance sharing great content without giving too much away and losing the sale?

• No one who has registered for your free teleseminar has paid a dime (other than maybe the dial-in fee).  If you give them too much, they will walk away with your valuables, free of charge.  If you give them less information, but offer them an opportunity to learn more and to walk away with something that they’ve deemed valuable, even if there is a cost involved, you will have succeeded in your tele-endeavor.

• Your offer needs to be developed from your opening. Even though the attempt at sales will come at the end of the free teleseminar, you must keep your goal in mind when you utter your first sentence.

• Your sales pitch must seamlessly tie into the rest of the teleseminar.  Delivering a wealth of information and then tacking on a sales pitch at the end rarely works.  Your sales pitch should be less like a birthday surprise and more like the end result of a lengthy birthday celebration preparation.

• Don’t squeeze every bit of valuable information you can think of into your teleseminar.  Instead, work to weave education with sales presentation.  When this is done correctly, you’ll be priming your prospects to buy, but they will view it as free information.  In short, create a monologue that will make purchase seem like the next logical step to your listeners.

• Use your sense of responsibility to your participants to offer them something of value.  Whether your teleseminar is 30 or 60 minutes in length, there’s a good chance that you’ll never be able to cram everything they need to know about your topic into that timeframe.  In fact, if you do try to cram it in, you’ll likely be delivering an incomprehensible mess.  When you offer a chance for them to learn about the rest of the story at the end, you’re delivering value and offering a service.  Often, you can only make the biggest difference in the lives of your customers by offering more than you can give away for free.

The no-fee teleseminar can be a great selling tool.  When people invest 30 or 60 minutes of their time, they’ll naturally want to know about their next step.  When you give them that step, in the form of your product or service, after priming them to want more, they’ll be apt to buy.

So don’t view the free teleseminar as “the cost of doing business.”  Rather, view it as a valuable tool for garnishing your conversion rates, realizing your unique success, and balancing the teleseminar ledger.

Want to learn more about how to make money with your own events? Visit our Event Money Machine Blog. You’ll learn about an amazing Telesummit being held later this month. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available.

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“The 6 Keys To Making BIG, BOLD Leaps

In Your Business And Your Life”

FREE TELESEMINAR

Thursday 16 September

Are you feeling it’s time for you to make a serious decision regarding your success? Have you reached a point you know you’ve just got to commit to do what it takes? Time to break through the plateau and take it to the next level?

If that sounds like you, you may be ready to be considered for my new LEAP programme. And I’d like to tell you all about it on a special webinar happening next week.
Please join me on this complimentary call on Thursday 16 September at 8pm UK time, 3pm Eastern, 12 noon Pacific. You can register here now.

On this special call, you’ll discover…

• How to stop climbing rung by rung and start making LEAPS instead

• The critical mindset shift that helped me to LEAP into a million dollar plus business – and how you must think to make YOUR Big Leap

• How to Have BIG Income Leaps in Your Business – without Working Longer or Harder (And I’m qualified to talk about this having DOUBLED or TRIPLED my income year after year for the past 4 years – I can show you HOW!)

• The ‘invisible’ barriers that are blocking YOUR next Big Leap and how to dissolve them

• How to move through fear and find the confidence and faith to make your own BIG BOLD LEAPS

• The difference between ‘Leaps of Fear’ and ‘Leaps of Faith’ and how to ensure that YOUR next LEAP will pay off

Get all the details and register HERE (and remember to turn up your speakers to enjoy the special video I created for you)

Best Wishes,

Bernadette Doyle
www.clientmagnets.com

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How To Set Up Your Business So the Media Contacts YOU

Recent studies show that 79% of all major media find their resources and story ideas from blogs and the Internet. So, yes, the major media really will call you… but only if your web presence has instant credibility and the ability to stand out from the crowded pack.

On this call Bernadette is joined by Suzanne Falter-Barns. You’ll learn how to attract calls from some of the biggest media available today, as well as major publisher book deals.

Join us for this call!!

MARKETING* MASTERMIND Call

Tuesday, 31st August, 2010, 8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *How To Set Up Your Business So the Media Contacts YOU*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes

Bernadette Doyle
www.clientmagnets.com

PS – Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now.

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Every consumer wants to know what’s in it for them.  If he gives a bit of his hard-earned money, what will he get in return?  If she donates an hour of her valuable time, what can she expect to receive?

Whether the consumer donation is money, time, or loyalty, those consumers want to know that what they’ll receive will greatly outweigh what they invest.  Dan Kennedy put it well when he referred to this concept as, “Selling money at a discount.”

This is the duty of your teleseminar’s registration page.  Not only should your registration page name a common problem, agitate it, offer a solution, give benefit bullet points, and offer simple registration and payment, but it should quell fears, silence objections, and calm arguments…with a call to action that springs to action, even before those objections are formulated.  Before your prospect has a chance to ask him or herself, “What’s in it for me?” or, “How is this going to better my position?” or, “How is this going to save me money?”, you need to thoroughly answer those questions for them.

You can quantify the cost of any topic. No matter the subject matter, you will always be able to find proof that you will save your customers money, time or grief.  Consider these examples:

• If your topic is business related, and the foreseeable objection is price, include a statement like this:  “For an investment of X, you’ll get the information to avoid the problem of Y, which if left unchecked, will cost you 100 times X.”  For example, you can show your readers how spending $50 will save them $5000.

• If your topic is weight loss related, you can quantify the cost in this manner:  “You’re already spending money on this problem, in the form of high insurance premiums, gym memberships, weight loss programs, and clothing.  You’ll spend far less than all of this to participate in this teleseminar, which will eliminate the need for most of your current money spending.”

• If your topic revolves around parenting, consider presenting your quantification this way:  “How much money are you spending on guilt gifts for your children?  What if a great parent/child relationship was to replace those gifts?  You would save money and gain what you really want.”

• Or, if your topic has little to do with money, and a lot to do with emotional cost, you can quantify your clients’ investments like this:  “Isn’t it worth X to never feel Y again?”

You must calculate the actual monetary amounts for your registration page readers.  Don’t expect them to do the math – they may click away without ever seeing the true monetary benefit that you’re offering.

Even if you’re not able to attain a sign-up from every reader, a good call to action will break through denial, and push those people closer to a sign-up next time you host a teleseminar with a similar topic.

Even if you’re hosting a free teleseminar, you must use your call to action to convince prospects that their investments of time will save them money, time or angst.  In other words, you must convince them that participating in your teleseminar will literally make them money, or trap the money that they already have in their pockets.  You must convince them that investing one hour can save them five hours of work.  Or, convince them that investing one hour will save them hours of sleepless grief.

Your call to action should do just that:  call for action to be taken.  In fact, it should be so powerful, so undeniable, and make such good monetary sense, that your readers won’t be able to help but spring to immediate action.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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SPECIAL ANNOUNCEMENT

Marketing Mastermind Call:

Boost Your Speaking Sales with “The Invisible Close”

Tuesday, 27th July, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

It’s a disservice to let interested consumers walk away without securing the benefit of your fabulous products or services. They came to buy from you. Give them what they need to say “YES!”

Join me and my guest Lisa Sasevich, the “The Queen of Sales Conversion, for this action-packed call where we will be covering…

• Exponentially grow your platform sales using Irresistible Offers

• Get massive results without being “salesy”

• Maximize your profits with no marketing budget!

• Simple, no-cost things you can do to instantly double or triple your sales conversion.

• The secrets to inspiring someone to act now…without being pushy or “salesy”!

• How to craft your “Irresistible Offer” to support Big Sales and your Big Life!

• And most important, how to share the wealth of your wonderful and unique talents and receive wealth in return!

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Then click here to join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes
Bernadette Doyle
www.clientmagnets.com

PS – Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now.

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Mike Litman had a vision, but felt that he didn’t have anything of interest to offer his audience.  So he turned on his creativity and came up with the idea to borrow the expertise and credibility of notable millionaires.  He commissioned experts on money making for interviews, asked them how they got started and what they did to realize success, and then offered their stories on a teleseminar.  Eventually, those stories made their ways into his book, Conversations with Millionaires.

The teleseminars did well, but the book did even better.  Mike was successful because he crafted the idea that he could deliver the big names and the success stories that people wanted, even if that success wasn’t his.

I’m sure you would be happy to field that type of success with a teleseminar (and its resulting media), but you might wonder how you can possibly get your hands on the big names necessary for enticing prospects to sign on for your teleseminar.

Here are some points to keep in mind when pursuing that expert:

• Don’t be intimidated. You might be surprised at the level of expert who will agree to speak on your teleseminar.  It helps to remember that you have something they want.  They want exposure, and are often willing to use any type of available media.  Remember, more exposure means more sales for their current book, movie, or product.

• Use the expert to build your list. When you use the name of an expert in your teleseminar topic, you will likely attract a larger audience than you would have without that name.  Once a participant signs onto your “expert” teleseminar, you then have the right to contact that person for participation in future teleseminars of yours.  That’s called list building!  For this reason, it’s important for you to host and take sign-ups for the initial “expert” teleseminar.  That way, folks understand that they’re prospects, or clients, of yours.

• Don’t expect to pay the expert. A well-grounded expert will understand the value of the exposure that you are willing to give.  He or she will recognize that they can build their own list from your veteran teleseminar participants.

• Put limits on promotion. Come to an agreement with your expert about the balance of content and promotion.  Your participants will be disappointed if the entire teleseminar is spent listening to the expert tout his or her new product.

• Think about the future. Talk to the expert before the teleseminar about content rights for the future.  Both of you should agree (in writing) that recordings can be used for the future.  That way, you will be promoted to the experts’ audience, and you can use the recordings to generate more revenue for yourself in the future.

The expert whom you solicit to participate doesn’t have to be world-renowned.  He or she simply has to bear a name that will bring more people to your database.  But remember, you will be borrowing their credibility, so make sure that they have some to give.

Often times, you have to look outside of your own restraints to build your business.  And many successes have done that with the help of already-established names.

Human psychology dictates that we look to authority for answers.  We know that listening to experts gives us distinct advantages:  we save time, grief, and we gather more intelligence more quickly.  Provide your audience with those advantages, and they will give you the teleseminar dial-ins that you desire.

Want to learn more about how to make money with your own events? Visit our Event Money Machine Blog. You’ll learn about an amazing Telesummit being held later this month. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available.

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