Client Magnets Official Blog

Posts Tagged ‘teleseminar’

How To Set Up Your Business So the Media Contacts YOU

Recent studies show that 79% of all major media find their resources and story ideas from blogs and the Internet. So, yes, the major media really will call you… but only if your web presence has instant credibility and the ability to stand out from the crowded pack.

On this call Bernadette is joined by Suzanne Falter-Barns. You’ll learn how to attract calls from some of the biggest media available today, as well as major publisher book deals.

Join us for this call!!

MARKETING* MASTERMIND Call

Tuesday, 31st August, 2010, 8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *How To Set Up Your Business So the Media Contacts YOU*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes

Bernadette Doyle
www.clientmagnets.com

PS – Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now.

Every consumer wants to know what’s in it for them.  If he gives a bit of his hard-earned money, what will he get in return?  If she donates an hour of her valuable time, what can she expect to receive?

Whether the consumer donation is money, time, or loyalty, those consumers want to know that what they’ll receive will greatly outweigh what they invest.  Dan Kennedy put it well when he referred to this concept as, “Selling money at a discount.”

This is the duty of your teleseminar’s registration page.  Not only should your registration page name a common problem, agitate it, offer a solution, give benefit bullet points, and offer simple registration and payment, but it should quell fears, silence objections, and calm arguments…with a call to action that springs to action, even before those objections are formulated.  Before your prospect has a chance to ask him or herself, “What’s in it for me?” or, “How is this going to better my position?” or, “How is this going to save me money?”, you need to thoroughly answer those questions for them.

You can quantify the cost of any topic. No matter the subject matter, you will always be able to find proof that you will save your customers money, time or grief.  Consider these examples:

• If your topic is business related, and the foreseeable objection is price, include a statement like this:  “For an investment of X, you’ll get the information to avoid the problem of Y, which if left unchecked, will cost you 100 times X.”  For example, you can show your readers how spending $50 will save them $5000.

• If your topic is weight loss related, you can quantify the cost in this manner:  “You’re already spending money on this problem, in the form of high insurance premiums, gym memberships, weight loss programs, and clothing.  You’ll spend far less than all of this to participate in this teleseminar, which will eliminate the need for most of your current money spending.”

• If your topic revolves around parenting, consider presenting your quantification this way:  “How much money are you spending on guilt gifts for your children?  What if a great parent/child relationship was to replace those gifts?  You would save money and gain what you really want.”

• Or, if your topic has little to do with money, and a lot to do with emotional cost, you can quantify your clients’ investments like this:  “Isn’t it worth X to never feel Y again?”

You must calculate the actual monetary amounts for your registration page readers.  Don’t expect them to do the math – they may click away without ever seeing the true monetary benefit that you’re offering.

Even if you’re not able to attain a sign-up from every reader, a good call to action will break through denial, and push those people closer to a sign-up next time you host a teleseminar with a similar topic.

Even if you’re hosting a free teleseminar, you must use your call to action to convince prospects that their investments of time will save them money, time or angst.  In other words, you must convince them that participating in your teleseminar will literally make them money, or trap the money that they already have in their pockets.  You must convince them that investing one hour can save them five hours of work.  Or, convince them that investing one hour will save them hours of sleepless grief.

Your call to action should do just that:  call for action to be taken.  In fact, it should be so powerful, so undeniable, and make such good monetary sense, that your readers won’t be able to help but spring to immediate action.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

SPECIAL ANNOUNCEMENT

Marketing Mastermind Call:

Boost Your Speaking Sales with “The Invisible Close”

Tuesday, 27th July, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

It’s a disservice to let interested consumers walk away without securing the benefit of your fabulous products or services. They came to buy from you. Give them what they need to say “YES!”

Join me and my guest Lisa Sasevich, the “The Queen of Sales Conversion, for this action-packed call where we will be covering…

• Exponentially grow your platform sales using Irresistible Offers

• Get massive results without being “salesy”

• Maximize your profits with no marketing budget!

• Simple, no-cost things you can do to instantly double or triple your sales conversion.

• The secrets to inspiring someone to act now…without being pushy or “salesy”!

• How to craft your “Irresistible Offer” to support Big Sales and your Big Life!

• And most important, how to share the wealth of your wonderful and unique talents and receive wealth in return!

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Then click here to join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes
Bernadette Doyle
www.clientmagnets.com

PS – Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now.

Mike Litman had a vision, but felt that he didn’t have anything of interest to offer his audience.  So he turned on his creativity and came up with the idea to borrow the expertise and credibility of notable millionaires.  He commissioned experts on money making for interviews, asked them how they got started and what they did to realize success, and then offered their stories on a teleseminar.  Eventually, those stories made their ways into his book, Conversations with Millionaires.

The teleseminars did well, but the book did even better.  Mike was successful because he crafted the idea that he could deliver the big names and the success stories that people wanted, even if that success wasn’t his.

I’m sure you would be happy to field that type of success with a teleseminar (and its resulting media), but you might wonder how you can possibly get your hands on the big names necessary for enticing prospects to sign on for your teleseminar.

Here are some points to keep in mind when pursuing that expert:

• Don’t be intimidated. You might be surprised at the level of expert who will agree to speak on your teleseminar.  It helps to remember that you have something they want.  They want exposure, and are often willing to use any type of available media.  Remember, more exposure means more sales for their current book, movie, or product.

• Use the expert to build your list. When you use the name of an expert in your teleseminar topic, you will likely attract a larger audience than you would have without that name.  Once a participant signs onto your “expert” teleseminar, you then have the right to contact that person for participation in future teleseminars of yours.  That’s called list building!  For this reason, it’s important for you to host and take sign-ups for the initial “expert” teleseminar.  That way, folks understand that they’re prospects, or clients, of yours.

• Don’t expect to pay the expert. A well-grounded expert will understand the value of the exposure that you are willing to give.  He or she will recognize that they can build their own list from your veteran teleseminar participants.

• Put limits on promotion. Come to an agreement with your expert about the balance of content and promotion.  Your participants will be disappointed if the entire teleseminar is spent listening to the expert tout his or her new product.

• Think about the future. Talk to the expert before the teleseminar about content rights for the future.  Both of you should agree (in writing) that recordings can be used for the future.  That way, you will be promoted to the experts’ audience, and you can use the recordings to generate more revenue for yourself in the future.

The expert whom you solicit to participate doesn’t have to be world-renowned.  He or she simply has to bear a name that will bring more people to your database.  But remember, you will be borrowing their credibility, so make sure that they have some to give.

Often times, you have to look outside of your own restraints to build your business.  And many successes have done that with the help of already-established names.

Human psychology dictates that we look to authority for answers.  We know that listening to experts gives us distinct advantages:  we save time, grief, and we gather more intelligence more quickly.  Provide your audience with those advantages, and they will give you the teleseminar dial-ins that you desire.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

Would you rather be paid for your teleseminar, or give it away for free?  At first blush, your answer, of course, would be, “Get paid.”  But I must admit, I’ve presented you with a bit of a trick question.

The truth is that whether you ask for money for participation in your teleseminar, or you offer spaces at no charge, you can still harness money-making power.  A paid teleseminar will deliver up-front revenue, but free teleseminars also hold possibilities for making money:  from the subsequent selling of transcripts, recordings, packages, articles, e-books, newsletters and print books.

A common misconception is that people will jump on a free teleseminar just because it’s free; that sending out an email announcing it is enough to get participants – Not True.  If people view their time as more valuable than what you’re offering, they won’t set aside an hour to participate, even if it doesn’t cost them a penny.  For this reason, it’s important to realize that filling the phone line for a free teleseminar takes just as much effort as filling the line for a paid one.

When you use the word “free,” it’s important to put specifications on that freedom.  If a teleseminar is free to everyone, people might assume that it has little or no value.  But, if you make it free to members of a certain group (newsletter subscribers, new clients, current clients, members of your club, etc.), those people will see that they have earned the right to partake in its value.

It’s important to assign a value to every teleseminar, whether there’s a price tag or not.  Maybe participants are getting it at a discount, or maybe it’s free only to select people.  Either way, let them know what they would have paid.  This increases the call’s perceived value.

The free teleseminar has its advantages and its disadvantages. It’s up to you to allow its advantages to work for you.   Here a few pros and cons that might help you to find that balance:

Free Teleseminar Pros

• As long as the topic is exactly what they’ve been hoping for, people will be more likely to “invest” in a free call.

•  If the free call is marketed to members of a certain group, they will feel more inclined to partake in something they’ve earned.

• The law of reciprocity boosts your chances of selling post-teleseminar transcripts, recording, e-books, etc.

Free Teleseminar Cons

• If you don’t market the free teleseminar effectively, it could be dismissed as having little or no value, because it’s free.

• If you offer too many free teleseminars, you could find yourself being taken advantage of, for your free advice.

• Participants might not be serious about the topic, reducing your chances of post-teleseminar sales.  They might say, “It’s free.  I’ll take advantage of it,” and that will be the end of their commitment.

It’s also important to avoid making every teleseminar a paid-participation one.  It won’t be long before your audience is protesting (silently or audibly) that they never get anything for free.

To avoid finding yourself at either extreme of the free/paid teleseminar spectrum, it’s a good idea to offer a mixture of both free and paid.  This will prevent you from being taken advantage of, and it will keep your audience happy with occasional “free gems.”

Free isn’t a bad word.  In fact, it’s the root of freedom…which is at the heart of financial freedom.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

The Receiving Zone: Get Cash Flow with what you NOW KNOW!

Thursday, 15 July, 2010
8pm UK, 3pm Eastern, Noon Pacific.

Have you been working hard to establish your business, but the rewards don’t match all the efforts you’ve been putting in? Are you tired of trading time for money – and want to discover new business models that can help you turn your expertise into more money – and free up your time. Do you feel that you’ve ‘paid your dues’ but are yet to collect?

My friend Kevin Nations and I are in the Receiving Zone, and between us have an impressive track record of helping our clients to get into the Receiving Zone too, and now it’s YOUR TURN.

So register now for this ONE TIME call:  http://www.thereceivingzone.com
On this special call that we’ve called “The Receiving Zone: Get Cash Flow with what you NOW KNOW!”, we’re going to show you:

• How to get others to see that what you have is WORTH investing in (price objections will be a thing of the past when you master this)

• The ABC formula that may be costing you cash (HINT you might be following this formula without even realizing)

• Why some of the BUSY WORK you are currently doing will not produce results (and may even be holding back your success)

• What you need to do RIGHT NOW to get into the ‘receiving zone’ and finally get the recognition and rewards you deserve

JOIN US as we explain why all your hard won expertise and efforts WON’T pay off – unless you get into THE RECEIVING ZONE. Spaces on this call are LIMITED. So reserve your spot right now by going to http://www.thereceivingzone.com

Best Wishes
Bernadette Doyle
www.clientmagnets.com

People are busy.  When scheduling a teleseminar, it’s crucial that you choose a topic that will make people stop, adjust their schedules, and make a date with the telephone.

And what, you ask, is the best way to accomplish this magnetism?  Emotional Appeal.

When you respond to something that people want, they will allow you to give it to them.  Don’t tell them what they need – their mothers can do that for them.

When choosing a topic for your teleseminar, remember that you need a strong, satisfying hook that will make readers say, “That’s exactly what I want right now.”  In other words, you must promise to satisfy a profound want that they have.  If a teleseminar topic sounds like one more add-on to their busy schedules, you won’t make the cut.  But, if a teleseminar topic sounds like something that they simply can’t live without (or the answer to a prayer), you will easily take the timeslot.

Every prospect has a need.  It’s your job to find out what the overwhelming emotional needs of your audience are.  Every member of that audience will want at least one of these elements:

• good health
• wealth
• extra time
• popularity
• good looks
• confidence
• respect
• comfort
• success
• enjoyment
• parenting success
• personal prestige
• contemporary style
• pride in possessions
• efficiency
• authority
• more / better sex
• satisfied curiosity
• no more embarrassment
• attractiveness
• knowledge of secrets
• intelligence

Now you might be asking, “How will I know what the emotional needs of my audience are?” The answer is simple:  Listen.

When you get questions and feedback from your audience, take notes, determine where the biggest emotional desires lie, and use that data to create a teleseminar topic that satisfies the wants of a large portion your audience.

For instance, if you’re coaching sales people, you might assume that their biggest motivations are making money.  But if you read their e-mails and listen to their voices, you will uncover the deeper emotional needs beneath that desire.  Maybe you’ll find that a large portion of your audience is competitive – that they want to outperform their coworkers or their competition.  In that case, you would put together a teleseminar that hits on the notes of success, envy, and personal prestige.  More people will sign on, because you have chosen to focus on them (and their wants).

Even if you’re only getting comments and feedback from a portion of your entire client base, the statistical data will still ring true…listen to the emotional revelations of the majority.

Your topic is the foundation, and the biggest determinant of financial success, for your teleseminar.  It must fill an emotional need, no matter how buried beneath the surface that emotional need might be.

Don’t tell people what they need; cater to what they want. Know your audience as intimately as professionally possible.

You should never have to guess on a teleseminar topic.  If you listen closely and carefully, the pain in your audience’s words will determine that topic for you.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

Before you plan how many teleseminars you want to do in a month, or how long each one will be, or how many auxiliary products you’ll offer…just set up the first one, get on the phone, and get it done.

Your very first teleseminar will set the stage and offer valuable information about when, and how, you should conduct future teleseminars.  For this reason, don’t commit to frequencies or topics before you get your feet wet.

Consider these points while you’re starting out hosting teleseminars …

• Ask participants to preregister. This way, you’ll know how many people to expect, and will have their contact information for following-up and for promoting future events.

• Offer incentives for participants to give their feedback after your first call is finished. For instance, at the beginning of the teleseminar, mention that there will be a bonus gift (mention the monetary value) for anyone who sticks around, through the end of the call, and gives their feedback.  This feedback will provide the valuable information you’ll need to devise future teleseminar topics, and to determine other factors, like frequency and call lengths.  This is known as a “stick strategy” because it encourages people to stick around until the end of the teleseminar.

• Make notes. Don’t read verbatim, robotically, but stick with those notes in order to speak succinctly, with order, and to fit everything in.

• In order to effectively replace the face-to-face communication that you might be accustomed to, imagine your audience’s hands raised with objections, or their faces smiling with approval, or the questions that might be boiling beneath the phone line’s muting.

• You may want to invite a friend or colleague to host the call, and interview you. This can add that conversational factor, and relieve some of those first-teleseminar nerves.

• Divide your speaking time into segments, interjecting question-and-answer sessions between them.  This will help to steer your monologues in the direction that your audience desires.

• Start short. Someday, you might be conducting 90 minute teleseminars, but when you’re just starting out, try a 20 minute teleseminar, or a longer teleseminar that’s divided into 20 minute segments, with question-and-answer segments in between.

• Start with a free teleseminar to get your feet wet. Of course, you’ll still want to deliver the value that your participants are looking for, but the non-existent price tag might help to relieve some pressure from you, allowing you to deliver information more seamlessly.

• Anticipate glitches. Have a back-up person to conduct the teleseminar, in case you’re sick or detained.  Check the phone line before the teleseminar, to make sure that it’s up and working.  Ensure that any experts or colleagues that you’ve invited to participate are clear on the time and the dialing-in procedure.

• If something does go wrong, do your utmost to deliver the facts. In general, people are understanding, and are looking for one thing:  the information they were promised.

Hosting your first teleseminar is a big, exciting step.   Once you have tasted the results of a successful teleseminar you’ll  never want to stop.  You’ll gain the confidence to continue on to the second, and the third, and the fourth…and profit all the way!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

The principle behind being a client magnet is that people want what you’ve got to offer, they realize that you’re an expert, and they want to get onto your mailing list.

But, how do you make that happen?

Simply put, you need to be seen as an expert in your field.

People will then go out and look for you. They will actively search you out and ask to be added to your list.

But first, you need to know how to establish yourself as an expert.

•    Choose your area of expertise carefully.
Maybe your passion is working with divorced women, but you decide to become a marketing coach for businesses, because that’s where the money is. Your passion isn’t with businesses, but they aren’t as financially challenged as divorced women.

You have to decide what you really want to be known as an expert at. Is it business marketing, or helping divorced women? You should follow your passion. Choose your area because of your passion; don’t choose your passion because there’s a niche for it. Your passion will reflect in your attitude. That is what will resonate with clients and make you attractive to them.

•    Choose a topic where you can add value.
There’s no point picking a group of people, or deciding on a niche, if you have no proven track record in that area.  You need credibility; proof that you’ve done what you are professing to be an expert at. How can you teach it if you haven’t experienced it?

You will have the most impact if you genuinely have some value to offer. People will see this when they read your tips or your articles. When they see that you can add some value to a topic, they will want more of what you have to offer. That’s how you attract a following.

•    Write articles.
Articles work very well, both as a way to showcase your knowledge in your area of expertise, and as a means of promoting your business. I have articles posted all over the web. When you create articles, offer them to other businesses that tie into the same clientele as yours. This will increase your exposure. The more people are familiar with your name, the more you will be viewed as the expert.

•    Teleseminars
Just by promoting a teleseminar, you indicate that you are an expert with valuable information that people need. There is also something about having a timeframe and deadline that increases the perceived value of teleseminars in people’s minds. The need to sign up for something you’re doing creates a sense of urgency in people, and they don’t want to miss it. Teleseminars are great for both establishing your expertise and building your list.

•    Social Media
MySpace, Facebook and Twitter are great ways to build a following. As your following increases, so does your image as the expert. And simultaneously, you will also put things in place that will drive more people to your website, and build your list.

By following these tips, you will establish yourself as an expert and make your business so attractive that clients will seek you out. The impact on your list and on your business will be continual growth and success.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

Meet Bernadette’s online business mentor Yanik Silver.

Instant Profit Boosters – one of the things Yanik is known for is squeezing out additional revenue and profits from absolutely zero additional marketing budget, visitors or customers.

Yanik will show you how to look at your website and business to identify immediate profit increases.

Don’t miss this call!

My Next MARKETING* MASTERMIND Call

Tuesday, 22nd June, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *Instant Profit Boosters*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Click here to join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes,
Bernadette Doyle
www.clientmagnets.com

SPECIAL ANNOUNCEMENT – Instant Profit Boosters