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Posts Tagged ‘training’

How To Set Up Your Business So the Media Contacts YOU

Recent studies show that 79% of all major media find their resources and story ideas from blogs and the Internet. So, yes, the major media really will call you… but only if your web presence has instant credibility and the ability to stand out from the crowded pack.

On this call Bernadette is joined by Suzanne Falter-Barns. You’ll learn how to attract calls from some of the biggest media available today, as well as major publisher book deals.

Join us for this call!!

MARKETING* MASTERMIND Call

Tuesday, 31st August, 2010, 8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *How To Set Up Your Business So the Media Contacts YOU*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes

Bernadette Doyle
www.clientmagnets.com

PS – Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now.

Let’s say that you set a goal to quit smoking, or to lose 20 pounds or to make a million dollars. What is your very next step?

In any of those instances, the first step is basically the same. You need to make a decision. Whatever goal you want to achieve is the direct result of the decisions you make to achieve it. Everything you’ve experienced, in your career, your personal life, in your financial status, is a result of the decisions you’ve made.

And, if you don’t like the results, then you need to change the decisions.

In fact, I encourage you to take that even one step further. Don’t just change the decisions, change your decision-making process. The decisions you make are a result of your decision-making process, and you just might have a faulty process.

Only you know for sure if your decision-making process is flawed. How is your year going?   Are you living the glory days or just a mediocre existence?  Are you achieving outrageous success or is your business just full of challenges? You know because you’re living it.

Learn the three key questions you should ask that will help you to improve, not simply the decisions that you make, but the way in which you make them.

1.    “What’s the worst thing that can happen?” Consider the worst-case scenario when you make a decision. Asking yourself this will help you learn how to take risks in your business. It will toughen you against the possibility of any little thing going wrong, and will give you the confidence to move forward in spite of that possibility.

The thought of losing money holds a lot of people back from taking risks or making changes. But if you consider the worst that could happen, it’s impossible to lose money. If something doesn’t turn out the way you anticipated, you may not have received the expected return on your investment, but you didn’t lose. You learned. Consider it an education expense.

2.    ”What will it cost me if I don’t do (or buy) this?” If you ask yourself, “What will it cost me to do this (or buy this)?” instead, you are allowing the cost of something to be the prime motivator in your decision-making.

How much money you have or don’t have should not govern the decisions you make in your business. The key is that when you’re not afraid of losing money, you make different decisions about money and it no longer governs your business decisions.

3.    “What do I need to get an instant return on this investment?” When you invest in something, like a product or a mentor or even a virtual assistant, you want to know how to ensure that you see that investment back quickly. In the end, what you need is for that investment to not actually cost you money but end up making you money.

Notice that not one of the questions asks, “What’s the cheapest way to do this?” That’s not how I want you to think. That’s not how you should make decisions.

Apply these questions to an investment you’ve been considering – something that you’ve been thinking about doing in your business, something that you’ve been wanting to do and that you know would help you grow your business. Maybe you’ve been telling yourself you can’t afford to do it.

Approach that investment with these three questions and you’ll see what happens. These questions will lead to different solutions for you. These are some of the very questions that I include in my own decision making, and I know that they will open up some new possibilities for you.

Meet Bernadette’s online business mentor Yanik Silver.

Instant Profit Boosters – one of the things Yanik is known for is squeezing out additional revenue and profits from absolutely zero additional marketing budget, visitors or customers.

Yanik will show you how to look at your website and business to identify immediate profit increases.

Don’t miss this call!

My Next MARKETING* MASTERMIND Call

Tuesday, 22nd June, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *Instant Profit Boosters*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Click here to join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes,
Bernadette Doyle
www.clientmagnets.com

SPECIAL ANNOUNCEMENT – Instant Profit Boosters

Have you ever come across a successful business, on the face of it, looks really simple and straightforward? You look at the website, at the marketing, and the products, and it seems like the winning formula is one that you could apply to your own business. Whatever they are doing can’t be rocket science, so you won’t have to be a genius to mimic it and get the same results.

So many people do this when setting up their business. They look at people who are getting the results in their business that they want in their own and think that it looks easy. It’s pretty simple to copy what other people are doing, apply it to their own business, and watch the profits roll in. They tell themselves that they can figure it all out on their own.

They are wrong.

If you think that you can easily follow someone else’s roadmap to success without direction, you will fall into the same trap. This is one of the lies that we tell ourselves, because it’s so much easier to think that we can teach ourselves than it is to seek that advice from others. You can use someone else’s experience to fast track your own success but it has to be done the right way.

There’s a simple method of doing this: invest in mentoring. It will help you realise how much you are holding yourself back by simply trying to copy other people.  You can also be assured that your investment will be returned more times than you can imagine. It’s amazing how much mentoring gives back to you.  It’s not just the information that mentors share with you, but also the fact of having someone who is already getting results believing in you.

Let me give you an example of the power of mentorship. One of my mentors is Yanik Silver, and my business has really changed since I joined his mastermind group. Just before I held my first big workshop, I talked to him about my plans. I was really nervous about it, because I’d never done a three-day workshop of that size, and I had never charged £1,500 for people to come to the workshop. I remember saying to Yanik, “I think this might be possible for me.” He looked me right in the eye and said, “Yes, I think you can do that.”

That simple sentence was the value I got from investing in him. It wasn’t that I needed specific information from him or advice on how to run my workshop. Instead, it was the fact that someone who was already very successful was able to tell me that I could be as well. I needed to hear it from someone more experienced than me, and it gave me the confidence to run the seminar the way I had planned it. That seminar was a great success – both for me, and, I hope, for the people who attended.

On the other hand, before one of my conferences, I did a series of preview calls.   A number of people emailed me at the end of the series telling me that they had gotten so much from the calls that they didn’t think they needed to go to the course. A year or so after the course, I did a bit of sleuthing, and from what I can see, none of these people had made any real progress. Not one.

I’m not saying that if these people had come to my conference, they would all now be multi-millionaires – I’m not trying to suggest I have all the answers for everyone. But it did make me wonder how many “goose chases” and “blind alleys” they have been down because they tried to progress on their own, or because they kidded themselves that they could do it without help.  I’ve tried that track and I know it doesn’t work.

My message to you: invest in a mentor’s help. And you will get help. There are too many pitfalls you will come across when you think you can figure it out on your own. If you keep telling yourself that you don’t need someone’s help, one year from now you will be no further forward in your business. You have a chance to do things differently, so take that chance and start achieving!

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Bernadette’s Stepping Up! members have been making amazing progress. This program includes ongoing support, free admission to one of her live events, and so much more! If you’d like more information: http://bit.ly/SteppingUP

You could be missing these few KEY strategies

Do you have a BIG VISION for your business – but feel stuck and confused and wondering what specific activity you need to focus on right NOW to get results? Ever feel that there just aren’t enough hours in the day? Are you brimming with good ideas that you never actually get the time to IMPLEMENT? Have you ever wished you could clone yourself so you could simultaneously focus on bringing in much needed cash while also pursing the bigger opportunities and projects that take longer to bear fruit?

For all the answers join me for my upcoming LIVE event …

More Leads, More Clients And More Sales

7th-9th May, 2010

Heathrow London

http://bit.ly/SteppingUP

I put this program together because I’m tired of watching talented people, who have a big contribution to make, and who SHOULD be heading up thriving, profitable businesses that allow them total freedom, suffer and struggle simply because they’re missing a few key strategies.

At ‘More Leads, More Clients, More Sales’ we make the path from where you are right now to ‘$$$ in the bank’ as short and direct as possible. This is fluff free, high content, proven strategies that you can apply right away to get results.

This event is all about putting  key strategies into YOUR hands, then helping you to IMPLEMENT them so you get results.

“Stepping Up!” Members Are Invited To Attend As My Guest.
Not a Stepping UP Member?

Find out more here: http://bit.ly/SteppingUP

SPECIAL ANNOUNCEMENT

Want to charge thousands of dollars for your information?

You’re invited to join me and my special guest, Kevin Nations for this special call. Together we will show you step-by-step how you can EASILY integrate Big Ticket Offers into your Business – leaving you with more clients and more money!

Kevin will share strategies that will help you to move from charging hundreds of dollars to thousands of dollars for your information (and have your clients THANK you for it!)

Don’t miss this call!

MARKETING MASTERMIND Call

Tuesday, 27th April, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *How To Create Big Ticket Offers*

http://bit.ly/SellingSuccess

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month. http://bit.ly/SellingSuccess

When you’re selecting a venue for your event, some things about the venue may seem very obvious: price, size, availability, deposit. Other things may seem less tangible, but still relevant, such as refreshments, meal-hosting and convenience to amenities. Don’t forget the little details when you’re selecting a venue; it’s the minutia of day-to-day operation that makes your event run smoothly.

How Do You Feel about the Venue?
One of the first intangible criteria to consider when selecting a venue for your event is how you feel about the venue. Are you happy with the venue for your event? Does it seem like a good match? Are you comfortable welcoming attendees to the venue for your event?

Hosting an event is, in many ways, like hosting a party. You’re the host, and you’re welcoming guests into your home for entertainment and food. In the case of an event, the guests are paying for this privilege, and it’s important to make sure you feel comfortable with welcoming the guests to your venue. If the venue embarrasses you, or you don’t feel that it matches the image you want your guests to have of you, you might want to choose a different venue.

What Extras Do You Need?
The details can make or break an event, and it’s important to consider all of these details when you’re selecting a venue. What extras do you need for your event? Do you need flipcharts, easels and markers? Do you need an overhead projector? A music system? A sound system to address your audience?

A typical event has a thousand tiny details to attend, and being able to rely on the venue to provide for these details frees you up to focus on the event itself. If the venue can provide flipcharts, overhead projectors, A/V equipment and all of the other extras that you need for your event, you don’t have to worry about sourcing these materials, transporting them, getting them set up in your venue, and tearing them down again. Not having to worry about these extras is a tremendous benefit, because you can instead focus on the event itself and other details of making sure the event runs smoothly.

Do The Amenities Fit My Needs
Evaluate the venue itself. Are the chairs comfortable? Is the temperature adjustable? Are the rooms well-lit? Is there plenty of natural light?

Little details can make a big impact on how people receive your event. If the room is too dark, people may become drowsy or depressed, or may experience eyestrain and fatigue due to the low-light conditions. If the temperature is too hot or too cold, that’s all your attendees will be able to think about. Natural lighting is good for the mood, and you want your attendees to be in a good mood. Comfortable chairs make it easier to sit through sessions; you don’t want your attendees fidgeting instead of paying attention. All of these little details must come together to create the perfect venue for your event.

It’s the little details of your event that can determine whether you host a successful event or whether your event does not go well. By partnering with the right venue, you can eliminate the need to worry about many of these details. Make sure you feel good about welcoming guests to the venue, and look for a venue that can provide for all of your extra business needs.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

When planning how you’re going to outsource, it’s helpful to draw an analogy from personal relationships. If you’ve got a life partner, it’s unlikely that that life partner meets all of your social needs.

Perhaps your partner doesn’t have the same interest in art that you do, or prefers to stay indoors while you go hiking. You probably still have friends that you go to the cinema with, or to art galleries or the museum. It’s almost like you build up a team of friends to fulfil the different needs of your life.

Just as we have different people in our life that resonate with different parts of us, it’s the same with business. It’s unrealistic to expect that just one person will be able to fix everything. You’re going to get frustrated because you’ll end up with a person who is good at some things but weak in other areas.

When I started my business, I had a list of tasks that either I didn’t want to do, or that were not cost-effective for me to do. But one of the things that I did wrong was to try to find one person who could take over all of the tasks. Instead, what I should have focused on was to build a team of people around me who could assist my business.

You need to remember that business is a team sport. You should think about the tasks you want to outsource, and match them to the right people. You need to build up a team of assistants to look after the many aspects of your business. This is what I call my “virtual team”.

Outsourcing to teams allows me to be more flexible. I used to outsource transcription of my teleseminars to an individual, but whenever she got a backlog of work or whenever she was on holiday, I had a delay in getting transcripts back. I like to get transcripts of teleseminars up ideally within a week of the teleseminar, so I decided that would work better if I could hand it over to a team of assistants, rather than one person.

This doesn’t mean that you can’t have one person with whom you work more than any other, or who helps run your team of virtual assistants. You just need to make sure that they don’t become indispensible for your business.

Right now, I have a team of virtual assistants around the world who work for me without me having to do it myself. The beauty of it is that even if my key person were to leave, I wouldn’t be left high and dry. We have a manual that I can hand over to the next person that explains how my business operates.

The other important message is not to think that a “virtual team” only applies to a small business. Eben Pagan runs workshops around building virtual teams, and has built a large business around the idea. The interesting thing is that while he has a virtual team of 80 people and his turnover is $20 million, he doesn’t have a company office. So he has the benefit of 80 people working for him, but his business doesn’t have the huge overhead that comes with providing office space for them all.

Your ultimate goal should be creating a team around you that would allow you to action today’s ideas tomorrow.

So create your team and start scoring some goals!

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

I’ve just finished a meeting with my team and Brandon, my customer service representative has informed me that many of you are ‘chomping at the bit’ to hear a replay of my ‘Virtual Birthday Party’ call I did last Saturday.

We know this call struck a chord with many of you who attended live. It got pretty ‘raw’ in places as I pulled back the curtain and revealed exactly how transformative the past 12 months have been for me.

Well the queen has two birthdays, so I can too! And the good news is we’re offering a one time replay of that call, this Tuesday 9 February.

Amazingly, many of the requests came from people who already attended the live call and simply want to hear it all over again. That’s what tells me this was a special call, because in all the years I’ve been offering teleseminars, I’ve never heard that request.

Here a just a few of the comments received:
‘I got off the phone feeling empowered for the first time in months.  So a HEARTY THANK YOU for all that you have been through, for sharing your story, for being a champion, and for giving me hope that I, too, will create a new reality for my life.  God bless you richly for your faith. You have truly inspired me today.’

‘Quick thanks for telling me about Bernadette and her Stepping Up programme. I participated in her teleseminar that she did this past Sat (on her birthday!) and a) felt a connection with her,  just like I did with you, b) was v. impressed by what she was offering and c) felt like she had read my mind (re: my goals for my business and myself) and was speaking directly to me!’

‘I want to congratulate for the call today , it was  – for me – 300% more valuable and the way you presented it gave me the confidence to be in the right place. I could relate to many things you said. And it is  – again — one of these amazing things of synchronicity that I came across your program ….’

Here’s where to register so you can get all the details of the call.
Click here for details and to register http://www.clientmagnets.com/steppingup/

This call was truly LIFE-CHANGING for those that heard it, so make sure you join us for the replay.

The conventional wisdom for online businesses has usually involved offering some type of free report on your web page. The advice that expert marketers tend to give is for companies to have a squeeze page. This is where you would offer your free report. When potential customers land on your page, they’ll sign up for that free report. Now they’re on your list, and you have the means to follow up with auto-responders. You can now market and sell to them because they have given you their contact information.

Offering a free report is generally good advice because it gets the people who are truly interested to take the step forward and make themselves known to you. It means that you are marketing to people who have given you permission to market to them. So, on that basis, it is a sound practice.

The trouble is that when everybody does it, it starts to lose its effectiveness. How often have you personally had the experience of browsing online and landing on a site where something is being offered for free? Maybe this would have tempted you four or five years ago, but now you are wiser. And so are your prospects. They will think twice about handing over their email address to you now, because they know these free offers are a marketing approach.

What can you offer instead that would have a higher perceived value and almost compel people to give you their email address?

I am a huge proponent of teleseminars. They offer tremendous value for you and your business for a couple of reasons.

Think about how much great content you can give clients in a one-hour-long teleseminar. And, they can really get to know you, up close and personal.

Even if someone does download that free report on your web site, it may just sit in their inbox or on their computer. They might not ever get around to looking at it. You know how many things we all download and never actually read. It’s like the stack of magazines that sit unread on the end table, but without the actual clutter. Or, they might actually print it out, put it to the side to read later, and, well, later never comes.

But a teleseminar offers actual human connection. People are getting a lot more than just information from you. They are getting to know you.

A teleseminar allows your personality, sense of humor, and everything about you that is the reason for your business, to come across. It shows who you are, and that’s what’s important.

At the end of the day, people buy people. The beauty of the teleseminar is that it gives people a live experience of you.

And because it’s an hour long – certainly not any shorter than that – it’s an opportunity to pack in a lot of content. You can really convey a lot of knowledge and build up an intimacy with your audience in this amount of time.

Here’s another major advantage about teleseminars. They are time-limited.

If you are offering potential clients the opportunity to sign up for a teleseminar next Tuesday via your web page, they know they have to make a decision. If they click away from the opportunity, they miss out for good. So, they are less likely to hesitate than they would be with signing up for a free report. They know they can always come back for that later.

There are many people who get between 30%-40% opt-in rates from the free reports on their squeeze pages. If you get 100 visitors to that page, 30 – 40 of them will give you their email addresses. Many people are very satisfied with that. And that’s fine.

But if you offer a teleseminar instead, your opt-in rate could increase to 70%. Mine did. Just by switching one little piece of the lead generation process, and offering a teleseminar instead of a free report, you can double the number of leads you’re generating with no extra traffic.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com