Client Magnets Official Blog

Posts Tagged ‘training’

Creating a high-end coaching program doesn’t require special training. It’s something that anyone can do, with enough expertise and the right approach. How do you know what a high-end coaching program should look like? Consider joining a similar group to get an idea of how it operates from the inside, and take away valuable information about how you can structure and format your offering.

Find a Similar Group and Join It
Once you’ve really decided to expand your offerings and create bigger programs where you’ll get more actively involved with clients, it’s time to think about what to offer and how you can offer it. What is a top-level coaching program supposed to include? One of the best techniques for starting a high-end coaching program is to find a similar group – and join it.

The idea is not to join a group and steal all of its techniques and resources. You might want a group that relates to a totally different industry than you’ll be covering, or even a group that works with how to create and market high-end coaching programs. The point is to find a group and join it so you’ll experience how a group like this operates, and get take-away points for your own planning.

Get an Insider View of What You’re Offering
Joining a high-end coaching program gives you an insider view of what you’re offering. This provides an opportunity for you to watch an expert in action, and look at how someone established is offering their programs to participants. This gives you an insider perspective of the types of things that need to be included in a program like this. It might also give you tips and techniques that improve your business overall, or as related to the program you intend to create.

Joining a high-end coaching program can give you valuable take-away points to implement in your own program. You may find that you really like something the mentor offers, or you may decide that something lacked information or you’d rather see something presented in a different way. Look at both the good things and the things you didn’t like about the program, and find ways to integrate that knowledge into the program you’re developing for your own clients. This can help you evaluate your potential offering with an insider’s perspective, and better gauge what clients might like or want and what might not provide value to your clients.

Think of a High-End Coaching Program as an Investment
If you join a high-end coaching program to get a better idea of what to offer in your own program, think of it as an investment. Having this inside knowledge can help you better craft your own program to appeal to your clients, which can create better testimonials and generate interest and buzz among your potential prospects. By having your own experience with a top-level program, you know what clients expect and you can create a program that provides real value for your clients. This benefits everyone involved, and you might just find other aspects of your business improving as a result of the program!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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“The 6 Keys To Making BIG, BOLD Leaps

In Your Business And Your Life”

FREE TELESEMINAR

Thursday 16 September

Are you feeling it’s time for you to make a serious decision regarding your success? Have you reached a point you know you’ve just got to commit to do what it takes? Time to break through the plateau and take it to the next level?

If that sounds like you, you may be ready to be considered for my new LEAP programme. And I’d like to tell you all about it on a special webinar happening next week.
Please join me on this complimentary call on Thursday 16 September at 8pm UK time, 3pm Eastern, 12 noon Pacific. You can register here now.

On this special call, you’ll discover…

• How to stop climbing rung by rung and start making LEAPS instead

• The critical mindset shift that helped me to LEAP into a million dollar plus business – and how you must think to make YOUR Big Leap

• How to Have BIG Income Leaps in Your Business – without Working Longer or Harder (And I’m qualified to talk about this having DOUBLED or TRIPLED my income year after year for the past 4 years – I can show you HOW!)

• The ‘invisible’ barriers that are blocking YOUR next Big Leap and how to dissolve them

• How to move through fear and find the confidence and faith to make your own BIG BOLD LEAPS

• The difference between ‘Leaps of Fear’ and ‘Leaps of Faith’ and how to ensure that YOUR next LEAP will pay off

Get all the details and register HERE (and remember to turn up your speakers to enjoy the special video I created for you)

Best Wishes,

Bernadette Doyle
www.clientmagnets.com

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How To Set Up Your Business So the Media Contacts YOU

Recent studies show that 79% of all major media find their resources and story ideas from blogs and the Internet. So, yes, the major media really will call you… but only if your web presence has instant credibility and the ability to stand out from the crowded pack.

On this call Bernadette is joined by Suzanne Falter-Barns. You’ll learn how to attract calls from some of the biggest media available today, as well as major publisher book deals.

Join us for this call!!

MARKETING* MASTERMIND Call

Tuesday, 31st August, 2010, 8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *How To Set Up Your Business So the Media Contacts YOU*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes

Bernadette Doyle
www.clientmagnets.com

PS – Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now.

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Let’s say that you set a goal to quit smoking, or to lose 20 pounds or to make a million dollars. What is your very next step?

In any of those instances, the first step is basically the same. You need to make a decision. Whatever goal you want to achieve is the direct result of the decisions you make to achieve it. Everything you’ve experienced, in your career, your personal life, in your financial status, is a result of the decisions you’ve made.

And, if you don’t like the results, then you need to change the decisions.

In fact, I encourage you to take that even one step further. Don’t just change the decisions, change your decision-making process. The decisions you make are a result of your decision-making process, and you just might have a faulty process.

Only you know for sure if your decision-making process is flawed. How is your year going?   Are you living the glory days or just a mediocre existence?  Are you achieving outrageous success or is your business just full of challenges? You know because you’re living it.

Learn the three key questions you should ask that will help you to improve, not simply the decisions that you make, but the way in which you make them.

1.    “What’s the worst thing that can happen?” Consider the worst-case scenario when you make a decision. Asking yourself this will help you learn how to take risks in your business. It will toughen you against the possibility of any little thing going wrong, and will give you the confidence to move forward in spite of that possibility.

The thought of losing money holds a lot of people back from taking risks or making changes. But if you consider the worst that could happen, it’s impossible to lose money. If something doesn’t turn out the way you anticipated, you may not have received the expected return on your investment, but you didn’t lose. You learned. Consider it an education expense.

2.    ”What will it cost me if I don’t do (or buy) this?” If you ask yourself, “What will it cost me to do this (or buy this)?” instead, you are allowing the cost of something to be the prime motivator in your decision-making.

How much money you have or don’t have should not govern the decisions you make in your business. The key is that when you’re not afraid of losing money, you make different decisions about money and it no longer governs your business decisions.

3.    “What do I need to get an instant return on this investment?” When you invest in something, like a product or a mentor or even a virtual assistant, you want to know how to ensure that you see that investment back quickly. In the end, what you need is for that investment to not actually cost you money but end up making you money.

Notice that not one of the questions asks, “What’s the cheapest way to do this?” That’s not how I want you to think. That’s not how you should make decisions.

Apply these questions to an investment you’ve been considering – something that you’ve been thinking about doing in your business, something that you’ve been wanting to do and that you know would help you grow your business. Maybe you’ve been telling yourself you can’t afford to do it.

Approach that investment with these three questions and you’ll see what happens. These questions will lead to different solutions for you. These are some of the very questions that I include in my own decision making, and I know that they will open up some new possibilities for you.

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Meet Bernadette’s online business mentor Yanik Silver.

Instant Profit Boosters – one of the things Yanik is known for is squeezing out additional revenue and profits from absolutely zero additional marketing budget, visitors or customers.

Yanik will show you how to look at your website and business to identify immediate profit increases.

Don’t miss this call!

My Next MARKETING* MASTERMIND Call

Tuesday, 22nd June, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *Instant Profit Boosters*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Click here to join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to “meeting” you on our call.

Best Wishes,
Bernadette Doyle
www.clientmagnets.com

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Have you ever come across a successful business, on the face of it, looks really simple and straightforward? You look at the website, at the marketing, and the products, and it seems like the winning formula is one that you could apply to your own business. Whatever they are doing can’t be rocket science, so you won’t have to be a genius to mimic it and get the same results.

So many people do this when setting up their business. They look at people who are getting the results in their business that they want in their own and think that it looks easy. It’s pretty simple to copy what other people are doing, apply it to their own business, and watch the profits roll in. They tell themselves that they can figure it all out on their own.

They are wrong.

If you think that you can easily follow someone else’s roadmap to success without direction, you will fall into the same trap. This is one of the lies that we tell ourselves, because it’s so much easier to think that we can teach ourselves than it is to seek that advice from others. You can use someone else’s experience to fast track your own success but it has to be done the right way.

There’s a simple method of doing this: invest in mentoring. It will help you realise how much you are holding yourself back by simply trying to copy other people.  You can also be assured that your investment will be returned more times than you can imagine. It’s amazing how much mentoring gives back to you.  It’s not just the information that mentors share with you, but also the fact of having someone who is already getting results believing in you.

Let me give you an example of the power of mentorship. One of my mentors is Yanik Silver, and my business has really changed since I joined his mastermind group. Just before I held my first big workshop, I talked to him about my plans. I was really nervous about it, because I’d never done a three-day workshop of that size, and I had never charged £1,500 for people to come to the workshop. I remember saying to Yanik, “I think this might be possible for me.” He looked me right in the eye and said, “Yes, I think you can do that.”

That simple sentence was the value I got from investing in him. It wasn’t that I needed specific information from him or advice on how to run my workshop. Instead, it was the fact that someone who was already very successful was able to tell me that I could be as well. I needed to hear it from someone more experienced than me, and it gave me the confidence to run the seminar the way I had planned it. That seminar was a great success – both for me, and, I hope, for the people who attended.

On the other hand, before one of my conferences, I did a series of preview calls.   A number of people emailed me at the end of the series telling me that they had gotten so much from the calls that they didn’t think they needed to go to the course. A year or so after the course, I did a bit of sleuthing, and from what I can see, none of these people had made any real progress. Not one.

I’m not saying that if these people had come to my conference, they would all now be multi-millionaires – I’m not trying to suggest I have all the answers for everyone. But it did make me wonder how many “goose chases” and “blind alleys” they have been down because they tried to progress on their own, or because they kidded themselves that they could do it without help.  I’ve tried that track and I know it doesn’t work.

My message to you: invest in a mentor’s help. And you will get help. There are too many pitfalls you will come across when you think you can figure it out on your own. If you keep telling yourself that you don’t need someone’s help, one year from now you will be no further forward in your business. You have a chance to do things differently, so take that chance and start achieving!

—–

Bernadette’s Stepping Up! members have been making amazing progress. This program includes ongoing support, free admission to one of her live events, and so much more! If you’d like more information: http://bit.ly/SteppingUP

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You could be missing these few KEY strategies

Do you have a BIG VISION for your business – but feel stuck and confused and wondering what specific activity you need to focus on right NOW to get results? Ever feel that there just aren’t enough hours in the day? Are you brimming with good ideas that you never actually get the time to IMPLEMENT? Have you ever wished you could clone yourself so you could simultaneously focus on bringing in much needed cash while also pursing the bigger opportunities and projects that take longer to bear fruit?

For all the answers join me for my upcoming LIVE event …

More Leads, More Clients And More Sales

7th-9th May, 2010

Heathrow London

http://bit.ly/SteppingUP

I put this program together because I’m tired of watching talented people, who have a big contribution to make, and who SHOULD be heading up thriving, profitable businesses that allow them total freedom, suffer and struggle simply because they’re missing a few key strategies.

At ‘More Leads, More Clients, More Sales’ we make the path from where you are right now to ‘$$$ in the bank’ as short and direct as possible. This is fluff free, high content, proven strategies that you can apply right away to get results.

This event is all about putting  key strategies into YOUR hands, then helping you to IMPLEMENT them so you get results.

“Stepping Up!” Members Are Invited To Attend As My Guest.
Not a Stepping UP Member?

Find out more here: http://bit.ly/SteppingUP

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SPECIAL ANNOUNCEMENT

Want to charge thousands of dollars for your information?

You’re invited to join me and my special guest, Kevin Nations for this special call. Together we will show you step-by-step how you can EASILY integrate Big Ticket Offers into your Business – leaving you with more clients and more money!

Kevin will share strategies that will help you to move from charging hundreds of dollars to thousands of dollars for your information (and have your clients THANK you for it!)

Don’t miss this call!

MARKETING MASTERMIND Call

Tuesday, 27th April, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:  *How To Create Big Ticket Offers*

http://bit.ly/SellingSuccess

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?  Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month. http://bit.ly/SellingSuccess

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When you’re selecting a venue for your event, some things about the venue may seem very obvious: price, size, availability, deposit. Other things may seem less tangible, but still relevant, such as refreshments, meal-hosting and convenience to amenities. Don’t forget the little details when you’re selecting a venue; it’s the minutia of day-to-day operation that makes your event run smoothly.

How Do You Feel about the Venue?
One of the first intangible criteria to consider when selecting a venue for your event is how you feel about the venue. Are you happy with the venue for your event? Does it seem like a good match? Are you comfortable welcoming attendees to the venue for your event?

Hosting an event is, in many ways, like hosting a party. You’re the host, and you’re welcoming guests into your home for entertainment and food. In the case of an event, the guests are paying for this privilege, and it’s important to make sure you feel comfortable with welcoming the guests to your venue. If the venue embarrasses you, or you don’t feel that it matches the image you want your guests to have of you, you might want to choose a different venue.

What Extras Do You Need?
The details can make or break an event, and it’s important to consider all of these details when you’re selecting a venue. What extras do you need for your event? Do you need flipcharts, easels and markers? Do you need an overhead projector? A music system? A sound system to address your audience?

A typical event has a thousand tiny details to attend, and being able to rely on the venue to provide for these details frees you up to focus on the event itself. If the venue can provide flipcharts, overhead projectors, A/V equipment and all of the other extras that you need for your event, you don’t have to worry about sourcing these materials, transporting them, getting them set up in your venue, and tearing them down again. Not having to worry about these extras is a tremendous benefit, because you can instead focus on the event itself and other details of making sure the event runs smoothly.

Do The Amenities Fit My Needs
Evaluate the venue itself. Are the chairs comfortable? Is the temperature adjustable? Are the rooms well-lit? Is there plenty of natural light?

Little details can make a big impact on how people receive your event. If the room is too dark, people may become drowsy or depressed, or may experience eyestrain and fatigue due to the low-light conditions. If the temperature is too hot or too cold, that’s all your attendees will be able to think about. Natural lighting is good for the mood, and you want your attendees to be in a good mood. Comfortable chairs make it easier to sit through sessions; you don’t want your attendees fidgeting instead of paying attention. All of these little details must come together to create the perfect venue for your event.

It’s the little details of your event that can determine whether you host a successful event or whether your event does not go well. By partnering with the right venue, you can eliminate the need to worry about many of these details. Make sure you feel good about welcoming guests to the venue, and look for a venue that can provide for all of your extra business needs.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

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When planning how you’re going to outsource, it’s helpful to draw an analogy from personal relationships. If you’ve got a life partner, it’s unlikely that that life partner meets all of your social needs.

Perhaps your partner doesn’t have the same interest in art that you do, or prefers to stay indoors while you go hiking. You probably still have friends that you go to the cinema with, or to art galleries or the museum. It’s almost like you build up a team of friends to fulfil the different needs of your life.

Just as we have different people in our life that resonate with different parts of us, it’s the same with business. It’s unrealistic to expect that just one person will be able to fix everything. You’re going to get frustrated because you’ll end up with a person who is good at some things but weak in other areas.

When I started my business, I had a list of tasks that either I didn’t want to do, or that were not cost-effective for me to do. But one of the things that I did wrong was to try to find one person who could take over all of the tasks. Instead, what I should have focused on was to build a team of people around me who could assist my business.

You need to remember that business is a team sport. You should think about the tasks you want to outsource, and match them to the right people. You need to build up a team of assistants to look after the many aspects of your business. This is what I call my “virtual team”.

Outsourcing to teams allows me to be more flexible. I used to outsource transcription of my teleseminars to an individual, but whenever she got a backlog of work or whenever she was on holiday, I had a delay in getting transcripts back. I like to get transcripts of teleseminars up ideally within a week of the teleseminar, so I decided that would work better if I could hand it over to a team of assistants, rather than one person.

This doesn’t mean that you can’t have one person with whom you work more than any other, or who helps run your team of virtual assistants. You just need to make sure that they don’t become indispensible for your business.

Right now, I have a team of virtual assistants around the world who work for me without me having to do it myself. The beauty of it is that even if my key person were to leave, I wouldn’t be left high and dry. We have a manual that I can hand over to the next person that explains how my business operates.

The other important message is not to think that a “virtual team” only applies to a small business. Eben Pagan runs workshops around building virtual teams, and has built a large business around the idea. The interesting thing is that while he has a virtual team of 80 people and his turnover is $20 million, he doesn’t have a company office. So he has the benefit of 80 people working for him, but his business doesn’t have the huge overhead that comes with providing office space for them all.

Your ultimate goal should be creating a team around you that would allow you to action today’s ideas tomorrow.

So create your team and start scoring some goals!

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

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